HOT TOPICS: Customer Experience Content Marketing SharePoint 2013 Social Business Document Management Big Data Mobile DAM
 

Weekend Reads: The Cashless Society, Why Big Data Projects Fail

This week was certainly a busy one in the customer experience space. We shared thoughts on the inevitable cashless society and talked customer journeys — why you should be thinking of them and how to handle them in today's complex mobile, digital world. Over in Social Business we discussed the slow advance of social business while in Information Management we talked big data. 

iAPPS Web Content Manager Making Gains for Bridgeline Digital

Bridgeline Digital, maker of the .NET based iAPPS Web content management system has provided its second quarter 2013 financial results, and iAPPS is giving the company a boost of cash and new customers.

Box Partners with MobileIron for AppConnect Mobile Security

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Mobile security is one of IT’s biggest headaches, especially in this age of Bring-Your-Own-Device. To help out, online storage/content sharing service Box has undertaken a new partnership with mobile security provider MobileIron and launched a new mobile app, Box for MobileIron AppConnect. 

Digital Marketing Briefs: Big Data with Lattice Engines, Live Video Marketing with Brightcove

Digital marketing is all about knowing who your customer is, engaging with them and turning this interaction into revenue for your company. But responding to social media posts isn't the only way to identify who these people are, as can be seen through a couple of this week's digital marketing releases.

Marketo Goes Public, IPO Raises Nearly US $80 Million

Marketo (MKTO) IPO Leading marketing automation vendor Marketo floated its initial public offering this week and raised nearly US $80 million as its shares were traded on the NASDAQ exchange.

Gartner: 5 Cool Vendors in Content Management Focus on Mobile, Enterprise Collaboration

Gartner announced the five content management vendors that it rates as ‘Cool’ this year for a variety of different reasons. They include in alphabetical order: Colligo, Flow, Gecod, Reveille and Xiat.

Tumblr The Target of a Social Media Bidding War?

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Yahoo is bidding for Tumblr in an attempt to boost its social media credentials, but Facebook and other parties may be interested in spoiling the party. 

Social Media Briefs: SocialBro Analyzes Twitter Content, Yahoo Deems Tweets Newsworthy

This week Google dominated the social media news with updates released for Google Plus and Google Hangouts. Believe it or not, however, for those of us not at Google I/O developers conference, there was other social media news this week. Here are a few stories you may have missed. 

Econsultancy Report: How to Optimize for Mobile Customer Experience

Econsultancy Report: How to Optimize for Mobile Customer Experience What do mobile consumers want? The not-so-basic answer to that basic question is the subject of a new report from digital marketing/ecommerce publisher/event producer Econsultancy

Don't Get Left Behind in the App Economy, the Data Digital Divide is Growing

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53% of IT and marketing directors and executives expect data, apps and technology enabled processes to impact enterprise results in a moderate way in the next 12 months.

We've witnessed the remarkable growth of technology since the beginning of the dot com era, and the digital divide we've heard mostly about has to do with those who have access to that technology and those who don't. The digital divide is as much of a social problem as it is an economic problem, but there's also a growing divide in business between the companies who best take advantage of data and those who don't, an Apigee Institute survey has found.

Facebook Case Study: Marketing with Coca-Cola

shutterstock_66439312.jpg The key to marketing through Facebook is simple: engagement and interaction. But how these two tasks are accomplished isn’t done through simply posting a product photo. It’s a tactical process that requires a company to become less of a corporate identity and more of a business of the people. One such brand that has done this successfully is Coca-Cola.

Like Count Not Budging? 4 Ways to Snap Out of It

shutterstock_90274051.jpgHere’s a typical scenario: You’ve created a Facebook Page for your business, reached out to all your networks, asking them to Like your Page — and maybe even gained a few thousand fans — but now there’s a lull in new Likes.

Report Shows In-Stream Videos Outperforming Other Ads

Despite in-stream video advertisements becoming more popular than mobile, rich media and banner ads, marketers should also take note of what content, categories and websites generate the highest ROI for these ads, according to a new report from PointRoll.

CMSWire's May Customer Journeys Tweet Jam - Meet the Experts #CXMChat

cmswire_tweet_jam_logo.jpgCompanies turn to Customer Journeys in the hopes of driving customer engagement and fine tuning marketing campaigns. So, what tools and processes do organizations use to map their customer journey and what are the pros and cons of this approach? Join us to discuss these issues during this month's Tweet Jam.

An Electronic Records Management Implementation Journal: Month Three

By month three, everyone is uncomfortable. Don’t take it personally, but do manage it. This is no time to slow down. Doggedly move forward.

Google I/O 2013 Day 1 Wrap Up: Search, Mobile + Cloud Updates

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Voice search in Google's Chrome browser now features hands free search by saying the phrase, "Okay, Google."

Once a year, Google throws its I/O developers conference, and day one in 2013 featured plenty of updates about the company's most popular search, mobile and cloud products including a hands free voice search feature for laptops and desktops.

Jive StreamOnce Connects Exchange, Gmail, Dropbox; Salesforce, SAP Soon

JiveStreamOnce_ex.png Following the acquisition of StreamOnce, which was announced in the Q1 earnings at the end of April, Jive Software has already started releasing products around the buy. Today, it announces the release of StreamOnce that ultimately will bring a whole pile of major business applications into a single place.

Recession Relief: New Job Openings at NBC, Alfresco, Google, Atlassian, Zynga and Interact Intranet (16-May-13)

Start off the New Year with a new gig — we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Google I/O: Cool New Features for Gmail, Maps, Google+, plus Multi-Platform SSO

Google Maps.pngIt’s that time of the year, when the entire Googleverse points toward the Google I/O developers conference now taking place in San Francisco and attempts to digest the outpouring of Googleness treats. This year is no exception, with the announcement stream including new features and services for Gmail, Maps, Google+ and more.

Zoho Updates Docs with Enhanced File Sharing, Collaboration

zoho.pngOnline apps are becoming a big craze, particularly with the all-out war between Google Apps and Microsoft’s Office 365. But Zoho has been in the game for quite a while, reporting over six million users, and the company is now out with version 3.0 of its Docs online document management application. The enhancements focus on file sharing and collaboration, providing tighter integration across its office productivity apps.