HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Buy the Wrong Software? A Fix Can Cost $700,000

information management, Organizations Ignore Quality When Buying Enterprise Software

A website only runs in Flash and doesn't work on Macs.

An online photo-sharing service is slow due to lack of scalability for a high volume of concurrent users.

A memory leak goes undetected through manual code reviews, functional testing and performance testing.

This is the software world. Things go wrong.

Office 365 Strengthens Mobile Device Management #TEE14

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Cloud first, mobile first. Remember that one? If you don’t, let us remind you that it’s the new Microsoft mantra that was chanted first by Satya Nadella on his first public outing as the company's new CEO.

Earlier this week at TechEd Europe, Microsoft talked a lot about securing social business in the cloud through Data Loss Prevention (DLP). Yesterday it talked about managing mobile data.

But this wasn’t just about managing mobile data and devices in a general sense, with a doff of the hat to Microsoft’s work on Windows Phone. This was about managing mobile devices and data specifically for Office 365.

EMC Should Sell Documentum, HP Should Buy It

EMC made big news yesterday when it announced its hybrid cloud play. Headlines raced across the wires saying things like “EMC Frantically Pivots Toward the Cloud” and “EMC Moves Fast To Retain Relevance And to Survive - More Acquisitions Announced.” This isn’t us making the drama. The eye-grabbers come from TechCrunch and Forbes respectively.

Not one of the articles mentioned Documentum. In fact, it doesn’t seem to play a role in EMC’s survival. And this isn’t just what the lack of media attention to EMC’s Enterprise Content Management play suggests. In EMC’s quarterly call with investors last week, neither EMC CEO Joe Tucci nor his lieutenants (David Goulden, CEO of EMC Information Infrastructure and CFO Zane Rowe) uttered the name of its spawn at all.

Leverage Data-Driven Marketing to Measure Business Impact

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As the growing reliance on data reshapes marketing, many CMOs wonder which metrics to collect and how to use them to boost company profits. There's a secret to that. In fact, there are four.

Heidi Bullock, vice president of demand generation at Marketo, outlined those yesterday in a CMSWire webinar, The Survivalist's Guide to Data-Driven Marketing. The session was sponsored by Marketo and you can watch it by clicking on the frame at the end of this story.

Bullock explained that marketers need to understand the close connection between their budgets and the company's financial success. For example, they could ask themselves what impact would a 10 percent increase in the marketing budget have on their company's profit?

IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter

2014-29-October-Budgie.jpgTweet this — enterprise software met social media today in one of the first major business partnerships of its kind. 

IBM and Twitter have joined forces in the red-hot enterprise analytics software market.

The social media platform will integrate its data into IBM's Watson cloud analytics portfolio, customer engagement capabilities and consulting services in what company officials call a "landmark" partnership announced today at IBM Insight, the Armonk, NY-based technology giant's big data and analytics conference in Las Vegas.

Twitter CEO Dick Costolo told the Insight crowd today that no one matches Twitter's ability to deliver real time insights from the real world.

"And IBM brings a unique ability" to deliver analytics, complex systems and data together for deeper trends and insights, he added.

Forrester Shows Little Love for SAP, Marketo in Marketing Wave

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When you think "marketing cloud" you probably think Salesforce.com and Adobe — and for good reason. These two providers have solid offerings that stay competitive with a steady addition of new features, industry experts concur.

They are not the only game in town, though, as a new report on the sector from Forrester Research makes clear: users interested in other offerings might want to investigate SAS Institute, Oracle, Teradata and IBM, it concluded in its Forrester Wave: Enterprise Marketing Software Suites for Q4 report.

But the report was less enthusiastic about SAP and Marketo. These two providers, Forrester stated, "have work to do to catch up with the others."

Breaking Down Big Data: The Value in Metadata

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I never met a data that I didn’t like.” — Internet Meme

As a Partner at Optimity Advisors, my role is to work with clients to make data likeable: identifiable, discoverable, usable and ultimately, valuable. Companies are struggling to manage big data in a landscape of rapidly increasing production and diverse formats. The ability to collect and analyze internal and external data can dictate how well an organization will generate knowledge, and ultimately value. How can you start planning for this value?

Let's Get the WCM out of the ECM

2014-29-October-Split-Wood.jpgFor years now, it's been obvious to many web professionals that Web Content Management (WCM) requires a Content Management System (CMS) designed specifically for managing web content. The evolution of WCM systems has been rapid and has grown, forcing a change in terminology to include “experience” in the vendor’s preferred Three Letter Acronym (TLA).

In the meantime, the Enterprise Content Management (ECM) space is fighting to maintain its relevance as the end-all, be-all of content management. The all or nothing approach worked well a decade ago but people are demanding changes from software at a rate that large ECM vendors cannot deliver. Rather than make the changes that need to be made to their offerings, these vendors are holding onto old mindsets. The industry needs to realize that ECM and WCM have gone in different directions and need to permanently sever their bonds.

Why Customer Success Will Fail

2014-29-October-Success-Sleeps.jpgI’ve seen customer success transform businesses that bring it in as part of their culture. So when I saw a post titled “Customer Success is a Failure,” I was a bit horrified at what I was about to read.

But when I read it, it turns out Noreen Seebacher, the author of the post, is in many ways spot-on … though I do take issue with a couple of things she said.

Constant Contact has the Toolkit for Growth

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The main growth levers at Constant Contact continue to point in the right direction, as the company — a provider of cloud-based digital marketing solutions for the small and midsize business (SMB) market — gains traction with its Toolkit online marketing platform.

Thanks to Toolkit, introduced in April, Constant Contact is seeing better customer engagement, higher average revenue per user (ARPU), improving retention rates and increased lifetime customer revenue, according to CEO Gail Goodman. 

Facebook Flexes Its Mobile Muscle, Lifts Profit 90%

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If there were any doubts about Facebook's momentum after Twitter's disappointing financial outlook, they vanished yesterday when the social network exceeded earnings expectations with a third-quarter profit that jumped 90 percent from a year ago.

Marketers found a lot to like in Facebook's quarterly report. For example, CEO Mark Zuckerberg said in a conference call that the Menlo Park, Calif.-based company is now serving 1 billion videos per day and that its Instagram users are spending a generous 21 minutes per day on the service.

But the biggest news was about mobile ads. Daily active users on mobile jumped 39 percent from a year ago to 703 million. And revenue from mobile ads accounted for two-thirds of the company's advertising sales during the third quarter, up from 49 percent just a year ago.

7 Deadly Signs of Career Burnout [Infographic]

2014-29-October-career-burnout.jpgThank God it's Friday. Wait. It's not? It's what? Wednesday? Are you serious?

Fantasizing about the end of the workweek when you haven't even made it half way is a bad sign — about the state of your work life as well as your state of mind. Just ask executive coach and author Peter C. Diamond, the guy who came up with a list of seven signs of midlife career distress.

While premature evaporation of days or hours isn't included on Diamond's list, it should be. If you've ever glanced at a clock and wondered "Is it time to go yet?" then you'll understand. And you'll understand even more if your clock watching is accompanied by an even larger, harder to answer question.

What am I doing with my life?

Developers, IT Decision Makers Worlds Apart on Mobile

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Developers and senior IT decision makers have differing views of mobile maturity and its development in their organizations. That's not surprising.

But this much difference?

Appcelerator, a mobile enterprise platform provider, and IDC recently surveyed 8,010 mobile developers and 121 IT decision makers. They found vastly differing opinions on where mobile is and where it's going.

"Same planet, different world," Brad Hipps, Appcelerator's vice president of marketing, told CMSWire. "They really have diametrically opposed views of what's happening."

What Gender Should You Target with Mobile Ads?

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It’s not a myth. Women really do love to shop.

Data has long showed that men are gaining ground when it comes to buying. But women still do the bulk of the shopping for themselves and their families.

And it’s not only in stores. A new analysis by AppLovin, a mobile marketing company that came out of stealth earlier this year, shows that women dominate mobile sales as well.

A Signpost on the Road to Marketing Automation

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As technologies mature, two nice things typically happen: the price falls and capabilities rise. Soon almost everyone can take advantage of it.

Consider cell phones. They were expensive, bulky status symbols when first marketed, but 4.55 billion people will use better, cheaper phones this year, according to eMarketer. Computers? Over the past 20 years, the price of a medium-quality PC has fallen from about $2,000 to a few hundred dollars. And today's computers are much better.

So it shouldn't come as a terrible shock that a Software-as-a-Service startup is now offering a marketing automation system with basic cross-channel customer relationship tools for $200 a month, or $180 if you pay in advance. The company's target? Mom and pop businesses.

EMC Gets a Hybrid Cloud Play, Will Anyone Buy?

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EMC has been blasting its trumpets about the cloud for at least four years. It might even be longer, as anyone who has been to an EMC World from 2010 onward can testify. And frankly, even most Las Vegas locals probably equate EMC with cloud because banners have been plastered around the airport, the Sands Convention Center and even the strip for a week each May since 2011, when the company holds its annual user conference.

And while all that’s fine and good, ask the average IT pro what EMC does and they’ll tell you it’s a storage company.

The Magic of Meaningful Customer Experiences #DMA14

Magic Johnson gave the ultimate demonstration of personalized marketing yesterday, as he stood in a room full of admiring marketing professionals and posed while smartphones captured photo after photo of the NBA Hall of Fame Legend-turned-entrepreneur.

One of the day’s keynote speakers at DMA2014 in San Diego, Calif., Johnson continued connecting with the audience by avoiding the stage, and instead circulating among attendees throughout his entire talk on creating meaningful customer experiences

WordPress, Squarespace Offer Content Management To Google

When Google rebranded its Enterprise Business as Google for Work, it signaled a return to the small business space. Now WordPress and Squarespace have announced they have joined the Google for Work Partner Program — a logical step in this refocus.

The partnerships give Google for Work users access to two of what are arguably the most agile small business content management systems (CMS) on the market.

When an Enterprise Social Network Gives More Tricks than Treats

2014-28-October-Groucho-Glasses.jpgIt’s that time of year when employees come to work dressed up in Halloween costumes of all types. On October 31, you’ll inevitably see zombie bosses, animals galore and a myriad of other getups meant to bring a bit of adult fun to a favorite childhood holiday.

But what if I told you that I knew the secret to changing your workplace identity the other 364 days of the year? What if I told you that I can help you create a costume so convincing that, even without doing much work, you will appear to be a Corporate Rockstar — Mr. Popular or Ms. Helpful? It’s time to share the secrets of gaming your enterprise social network this Halloween.

There are many social technology vendors who offer data and analytics tools (either native or add-on) that claim to measure meaningful activity inside your community. Legend has it that this data can be used to find influencers, popular topics, important details and even experts. So in the spirit of Halloween — and with a ghoulish grin — I’d like to offer three easy steps to building an enterprise disguise by manipulating your activity inside an enterprise social network.

Securing Social Business in Office 365

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Microsoft continues to weave the web around Office 365 tighter and tighter.

Over the past few months it has added more and more functionality to Office 365 and expanded its reach across and even beyond the enterprise. It is now adding additional security to keep enterprise data safe.

Microsoft introduced new compliance features last week. This week it is extending Data Loss Prevention functionality across the entire Office 365 product.