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Microsoft Kicks Oracle's Big Data Butt

Oracle CEO Larry Ellison must be feeling the heat, Forbes reports that the world’s highest paid CEO lost $1.9 billion of his wealth last year.

There, there Larry, no need for crocodile tears, you’ve got your very own Hawaiian island, an America’s Cup winning yacht, a 23 acre estate that is worth $200 million, as well as a dozen other homes in places like Malibu, Calif., Lake Tahoe, Newport, R.I. and Kyoto, Japan. Never mind the fleet of exotic cars and the golf tournament you own.

It’s no wonder that your company isn’t the market-maker it once was. With all those toys and an estimated $49 billion of wealth, who wouldn’t be just a little bit distracted?

This Week: Forrester's Digital Experience Wave + Yammer Aversion

No Leaders In Forrester DX Wave
Forrester says no one leads in Digital Experience Delivery Platforms. Are they right?

Master Customer Experience 
Customer experience is morphing once again. Better keep up

Do People Even Use Yammer? 
The problem's not in the product, but with adoption.

Microsoft Wins in Apple-IBM Deal?
There may be a silver lining for Microsoft after the big deal.

Who's Who in Internet of Things
These 10 are the industry's leaders, said a marketing influence platform provider.

The Next EFSS Leaders
Who will succeed in enterprise file sync and share — and who will fade away?

Real-Time Analytics Made for Content Marketers
Why it's crucial for marketers to respond in real-time.
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What it Takes to Provide a Seamless Customer Experience

At the heart of creating a unified conversation across all digital channels are three core technology areas: web content management, e-commerce and mobile platforms. Each of these areas has its own nuances, but it’s the aggregate — the integration of all three — that will determine a brand’s ability to prosper in the age of the customer.

CMOs and CTOs are being asked to work together like never before to solve the technology integration riddle in order to achieve high levels of engagement, personalization and loyalty.

Here's Who Made Gartner's MQ for Business Analytics Services

The development of decision making and management capabilities across the enterprise has become critically important, largely because enterprises are transforming from process driven to information driven. However, there are so many different business analytics offerings that it is getting close to impossible for enterprises to pick a product that will cover all of their bases.

Enter the business analytics services providers. Even here, there are over a hundred such providers according to Gartner. To help enterprises decide on what business analytics (BA) service providers might work for them, it has published, for the first time, a Magic Quadrant for Business Analytics Services Providers.

It's Not Just the Money, Honey: HP and Hortonworks' $50M Marriage

2014-25-July-Just-Married.jpgHortonworks announced yesterday that it has won a $50 million investment from HP.

But it wasn’t billed that way by either company. Instead the press release read “HP and Hortonworks Deepen Relationship focused on Enterprise Hadoop.”

The reason it was framed that way is pretty simple: HP needs a powerful data engine for HAVEn, its “open” big data architecture that incorporates Hadoop, Autonomy, Vertica, Enterprise security and a number of apps that can be built on the platform. As part of the relationship, Vertica will soon be certified by Hortonworks as YARN-ready. YARN is a key component of Apache Hadoop 2.

Hortonworks, for its part, wants to spread and wed its flavor of completely Open Source Hadoop as widely and as deeply as possible, and being closely integrated into HP’s popular analytics stack, as well as some of its other offerings, is a good way to do that.

But that’s not all.

3 Things You Probably Forgot in Your Mobile Strategy

2014-25-July-Water-Test.jpgMobile has moved beyond a “channel” and become a behavior. A verb. A necessity. It’s safe to say that if you haven’t moved to mobile in some form — advertising, app, responsive name, you name it — you've fallen way behind. So I’m going to assume we’re all on the same page and have at least dipped our toe in the mobile waters.

Mobile is now the dominant channel in online advertising. And while many companies at least have a mobile site, most are missing that clear strategy for mobile customer acquisition.

SAP Jam's Approach to Social: It's All in the Work Patterns

2014-25-July-Loom.jpgThe social adoption and ROI discussions are getting louder as more and more enterprises implement social collaboration solutions and struggle to find success. Adoption and ROI are difficult areas to define, measure and implement. The Altimeter Group released a report on The Evolution of Social Business detailing how organizations that have implemented social have created technology silos and lack clear focus or strategy in how it should be deployed across the enterprise.

As social has become mainstream over the past few years, we have seen major software vendors across vertical markets and solution types integrate social into the fabric of their core products. Dion Hinchcliffe highlighted this trend in 2011 in his blog post “Putting Social to Work,” where he described the integration of social with ERP suites like Oracle, IBM, Salesforce, Microsoft and SAP.

I recently spoke with SAP's Social Software Solutions Senior Vice President and General Manager, Sameer Patel about social adoption and ROI. We discussed how SAP views these issues and how it developed the SAP Jam platform to address them. Its an interesting approach that's worth exploring in more depth.

Dealing with the Reality and Myths of Omnichannel

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If you sell stuff in your and your partners’ stores and via e-commerce, you have probably heard today’s buzzword — “omnichannel” — meaning that your customers should be able to use any part of your commerce chain as if it were a single entity: find and buy anywhere, pick up anywhere, return anywhere, all of this working seamlessly for the customer and integrated so that transactions anywhere are recorded and available everywhere.

You’re being told that your customers want and will soon demand this kind of transparency, and that if you aren't there now, you had better get cracking. You’re also hearing that getting there will take time, a lot of it — Macy’s started in 2008 and is just now beginning to reap the benefits — and will be a complex, expensive and “significant technology integration challenge.” By this time, you may be feeling that rush of panic as you contemplate how you can possibly keep up with this brave new world of real and virtual commerce.

You’re not alone.

News Bites: LinkedIn Buys Bizo, Appboy's Testing, More

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This week,  LinkedIn acquired Bizo, Appboy is offering Multivariate Testing, Interxion released a single cloud connector and there's an updated Certain mobile app for event management.

Marketo Q2 Results Show Growth of Marketing Automation

digital marketing, Marketo Reports Numbers Growth in Marketing Automation Space

It's probably too early to tell if Marketo's latest customer experience-driven offering will be a slam dunk.

But it isn't hurting the company.

On the heels of its latest major platform announcement — its new customer engagement platform unveiled at its annual Marketo Nation Summit in April — the San Mateo, Calif.-based marketing automation provider reported revenue growth this week for its second quarter.

“Across the board, we delivered a strong quarter as customers adopted our customer engagement platform and purchased new applications such as our Real Time Personalization product, which we released early in the quarter,” Phil Fernandez, chairman and CEO of Marketo, said in a statement. "From new customers in the business-to-consumer category such as Unilever and 3-Day Blinds, to major business-to-business leaders such as Cisco, Principal Funds and SGK, marketers are choosing our innovative solutions to build individual and personal long-term relationships with their customers.”

Actiance Wants to Help Companies Curb Social Media Mistakes

New York politician Anthony Weiner's sexting scandal. Actor Ashton Kutcher's defense of the late Penn State football coach Joe Paterno. Former corporate communication director Justine Sacco's racist comment.

If mistakes like these have taught us nothing else, it's that social media can create viral reactions that linger on and on. It also proves that, contrary to popular belief, there is such a thing as bad publicity.

What are the consequences?  In an office environment, not only is a job on the line for the offending employee, but companies can easily find themselves at the wrong end of a lawsuit filed by the offended worker.

What's worse, many companies have yet to establish social media polices — and even some that do adopt policies find they may violate federal labor laws.

Googlebot Imposters Attack, Hack and Spam Your Site

2014-24-JULY-SPIDERBOT.jpgContent producers spend a lot of time worrying about Google's search algorithms. But maybe it's time to think less about how frequently Google crawls your site — and more about the potential damage from evil Googlebot imposters, who assume Googlebot’s identity to gain privileged access to websites and online information.

According to new research released today by Incapsula, a web security firm, millions of these “evil twins” are used for distributed denial-of-service (DDoS) attacks, hacking, spam, content theft and other shady activities on a daily basis.

Marc Gaffan, Incapsula’s co-founder and Chief Business Officer, shared a disturbing statistic. "For every 25 Googlebots that visit your site, you will also be visited by a fake Googlebot," he said.

Why worry? Because more than 23 percent of these fake Googlebots are designed to wreak havoc on your website.

LinkedIn's New Marketing Tool Offers Testing, Personalization

Marketers using LinkedIn as a tool can now personalize and test content in the newsfeed without having to originate posts on their LinkedIn company page, the professional social media network announced today.

An expansion of LinkedIn's "sponsored updates" product, the new solution is called "direct sponsored content."

Sponsored updates are LinkedIn native advertisements, where company-created content is distributed to targeted audiences on the site. To assist companies with creating and distributing sponsored updates, two new kinds of content marketing partners were created in April — sponsored update partners and content partners.

Enterprises Still Crippled By Document Management Chaos

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Even with the vacations, there is still some notable news in the document management space — and not all of it is good.

Docurated this week discovered that enterprises are still drowning in content and documents despite the large number of vendors that have introduced apps to manage both.

And both Kodak and Parascript released or upgraded new capture solutions and M-Files upgraded its mobile apps. 

Should You Be One of Facebook's 1.5 Million Marketers?

digital marketing, Should You Be One of Facebook's 1.5 Million Marketers?

Facebook's total revenue grew to more than $2.9 billion and advertising revenue climbed 67 percent from a year ago, its CEO said in a earnings conference call last night.

And for its growth, Facebook thanks the 30 million small businesses and its 1.5 million active marketers who use the world's No. 1 social media platform.

"To continue delivering the best returns for marketers, we’ve been very focused on improving the quality of the ad experiences for our community," CEO Mark Zuckerberg (left) said. "Our goal here is to make ads as interesting and useful as your friends' content on Facebook. We're investing heavily in this area, and this quarter we launched a number of efforts to improve the quality and relevance of our ads, including our new ads preferences tool, interest-based advertising and improvements to News Feed designed to reduce low-quality content."

CMSWire Tweet Jam: The Omnichannel Challenge #CXMChat

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Customers have as many paths to interact with your brand as you have fingers on your hands. So what can businesses do to provide a seamless experience no matter what channel they're on — and is this even possible? Find out at this month's Tweet Jam!

Retailers Face Challenges, But With Effort Comes Rewards

2014-24-July-Pittsburgh-Bicycle-Challenge.jpgThe term “channel” in a retail context has as many meanings as the disparate paths between merchant and consumer. As the variety of channels continues to grow — online, offline, mobile, kiosk, call center, website, store — retailers are challenged with meeting the expectations of consumers who pick and choose channels as their needs demand. Retailers want to provide these consumers with a consistent and seamless experience — many explicitly claiming strategies to enable an "omnichannel experience" — but converting the intention into crisp execution has significant challenges.

TubeMogul, YuMe Could Benefit from Ad Budget Shifts

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Last week’s successful IPO from Emeryville, Calif.-based TubeMogul, provider of a digital video ad platform, shined the spotlight back on other players in the sector, including Redwood City, Calif.-based competitor YuMe.

Both companies are poised to benefit from major brands shifting more of their TV advertising spending to the digital video market.

While the video ad market today is worth about $5 billion — relatively tiny in comparison to $197 billion spent worldwide on TV ads — it’s estimated to be expanding at a compound annual growth rate (CAGR) of around 30 percent, driven by brands wanting to further extend their presence to where viewers are these days.

The Mobile Enterprise Exists, But Successes Are Few and Far Between

Mobile Enterprise, 2014-24-July-Marbles.jpgThe mobile enterprise has some roadblocks standing in the way from moving from an ideal to a reality. I recently wrote about how a lack of enterprise mobile apps will prolong the realization of the anytime, anywhere workplace. But the dearth of apps is only one reason for the delay. Another reason is a lack of clearly defined business use cases for mobile devices. Organizations are sailing in uncharted mobile enterprise waters today, with few proven successes to emulate.

The bulk of use cases that have surfaced emphasize generic mobile device capabilities, but do not demonstrate clear return on investment (ROI). Some examples include enabling executives to access documents or videoconference with colleagues when away from their desks, and enabling mobile employees to "connect" from coffee shops or from home.

One Consultant's Approach to a Small SharePoint Cleanup

A pilot SharePoint cleanup project is straightforward. A consultant facilitating a small project to clean up a company’s SharePoint intranet can reach the lessons learned phase with a few basic tools.

Recall the mantra: simple is elegant.