HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Introducing the Chief Listening Officer

2014-18-September-Listen.jpgThe universal interest in improving the “customer experience” both heartens and amuses me. Heartens because it's a good thing: who doesn't want a simpler, easier and more relevant experience in the multichannel world? Amuses because the term — like many Holy Grail concepts — is strong on hope and weak on follow through. For all of the interest in customer experience and all of the touted methods, systems and platforms, can you honestly tell me that your customer experience is better today than it was a year ago? Or two years ago?

Google Lets App Users Bypass IT Administrators

Google has fulfilled every IT administrator's nightmare: It's given users of its app packages the ability to download and use new apps from its Marketplace without IT intervention. 

It’s hard to know what's behind this latest move. It may be that Google is eager to offer users of its Google Apps for Work, Google Apps for Education or Google Apps for Government as much functionality as possible as quickly as s possible.

Discussion Point: Is Work Interfering With Our Personal Lives?

discussion-pointPut down your phone, please — you can call your cousin in a minute. And hold off updating your Facebook status or tweeting about the fantastic mocha latte you had an hour ago or watching the YouTube video du jour.

We've got work to do.

But results of new Ricoh Americas Corp. survey, released just today, confirm what many of us have long suspected: namely, that technology could be sapping our workplace productivity — and enabling workers to do a lot of things other than work.

Terrie Campbell, Vice President, Strategic Marketing at Ricoh Americas Corp., said businesses of all sizes are facing a connectivity conundrum. “We need to be connected to electronic resources for our work, which gives us a tremendous ability to achieve great things. But the flip-side is we’re a click away from alluring distractions like Facebook, Twitter, Instagram, Tumblr, Hollywood gossip and Angry Birds,” she said.

Yammer: SharePoint's Social Collaboration Savior? #SPTechCon

BOSTON — Microsoft believes Yammer is good for its SharePoint health. Yammer chats are now synced with OneDrive and SharePoint files.

Just how good? So good, it envisions it being basically part of its fabric versus just an enterprise collaboration software platform.

Yammer seems to be all the rage — or at least a very good part of it — at the SharePoint Technology Conference at the Boston Park Plaza hotel here this week.

"Yammer is going to be transformed," Jill Hannemann of Rockville, MD-based Portal Solutions predicted in her morning session on social and SharePoint Wednesday. "It may not even be called Yammer" and may just be the connectivity tool that will be the thread throughout all of the different products in Office 365.

Dirty Data Be Gone, Check Out CrowdFlower

2014-17-September-Dirty-Cat.jpgTalk to one of those high priced data scientists about their data and you’ll see something quite astounding: they really, really care about it. It’s almost as if it was a garden they were tending or a scruffy, homeless kitten they’ve taken in to raise.

While the sentiment might initially sound ridiculous, it isn’t. Data fuels their work (and the insights that inform yours). And if you pair dirty or poorly labeled data with the best trained models and finest algorithms, it’s a waste of time and energy. The knowledge gleaned will be worthless, at best.

Three Tips For a Bang-Up Blog

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Looking to get the most bang for your blog?

Follow the three-step playbook created by Anum Hussain, a growth marketer for HubSpot's inbound sales division, created after staring down the daunting challenge of creating a new blog HubSpot’s sales acceleration product, Sidekick. 

It's not enough just to have a blog, she said, you've got to create the right one.

Is Microsoft Even Pushing SharePoint Users into the Cloud? #SPTechCon

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BOSTON — The cloud. SharePoint.

Wait, what? Not me. Not us. Not anytime soon, if ever.

That captures some of the sentiment we heard here among the nearly 1,000 people at the SharePoint Technology Conference at the Boston Park Plaza hotel.

David Maldonado, an analyst programmer at the University of New Mexico's health division (pictured with co-worker Erin Youtzy), came up with a few words to answer the cloud proposition in SharePoint: "HIPAA. Personal information. Health records."

Are You a Top 20 Document Management Vendor? [Infographic]

2014-17-September-Ruffled-Feathers.jpgAny top ______ list is sure to ruffle a few feathers, and this one is no different. Capterra, an online software review service, published a list of what it identifies as the top 20 document management software solutions.

While many of the names will be familiar to those working in the document management space, a few notable absences are sure to cause debate.

Is IBM's Watson Analytics All That?

2014-17-September-Computer-Watson.jpgIf we got a dollar every time someone told us that they’re democratizing big data, we’d have a hundred dollar bills, and that’s just so far this week.

So when an IBM representative sent a note saying that it was making Watson Analytics available to everyday business users to let them ask questions in plain language and get big data informed answers back in short order, our hearts didn’t patter too much. Even when they said we could try it for free.

After all, we’ve sat side by side, live and in person, with vendors who make big, big data analytics promises. And when we’ve said “Show me, turn me into a data scientist, big data analyst, heck, even novice user,” they haven’t been able to do it.

And maybe it’s us, but more than likely, here’s the deal — in most cases, these vendors don’t include people like us (non-data workers) as citizens of their democratic, big data republics. And that’s fine, as long as we define that from the start.

Are You a Cost Center or a Profit Center?

2014-17-September-Cash-Register.jpgNo matter what your role or function in your organization, it boils down to this: are you a cost center or a profit center? That is, do you cost the company money or do you make the company money?

How to Ensure Success in Your Customer's Journey

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You wouldn't climb the highest mountain without a guide or take up parachuting without an instructor. So why expect your customers to succeed without some guidance?

Today, it's important to help your Software-as-a-Service (SaaS) customers to succeed by analyzing the way they use your product and step in when they need help. This approach, known as customer success, has grown rapidly over the past couple of years. It's a byproduct of the subscription economy that has turned the traditional sales model on its head.

The subject was explored in depth yesterday as customer success executives from Totango and Kapost shared their ideas in a CMSWire.com Webinar sponsored by Totango.

Connect the Content Marketing Pieces with Taxonomy

2014-17-September-Bricklayers.jpgHas your company embraced content marketing? Have you migrated your team of copywriters to writers, your press releases to blog posts? Are you in the process of forming exploratory committees and trying to decipher a series of magic quadrants about cloud data systems? Has someone in upper management asked you about “Personalization"?

Don't Skip the Proof Of Concept

2014-17-September-Proof-of-Concept.jpgGenerally speaking, the larger the purchase, the more time and research we put into the decision before shelling out our hard-earned bucks. You don’t buy a car without test driving it, or a new couch without sitting on it. You probably don’t even buy shoes without walking around in them first.

Unfortunately, sometimes major technology purchases go unvetted and buyer’s remorse sets in hard, evident in the state of Oregon’s recent lawsuit (pdf) against Oracle for the failed deployment of its Cover Oregon healthcare exchange website.

This case reflects a dated IT evaluation process that’s all too common: businesses buying software based on RFPs and product demos, while failing to make vendors go through a proof-of-concept process. It’s a huge mistake that’s very easy to avoid.

Mobile Devices are the Gateway to the Internet of Things

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The Internet of Things (IoT) is all about devices: how we interact with them and the data they produce. 

One key piece of the IoT that is often overlooked is our mobile device. On the day Apple releases its iOS 8, there's no better time to point out that mobile devices are really our gateway to the IoT.  

As we move around from location to location our mobile device, which is packed with sensors and numerous wireless radios, helps us seamlessly communicate with various other devices. Some of these devices might be in our homes, some our offices, some in our cars or the stores we shop in.  Still others, we wear on our bodies. 

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (17-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 2014 B2B Marketing Analytics

Join CMSWire and Demandbase on September 23. In this one-hour webinar, discover how B2B marketing analytics impact on your data.
 

> Register Now

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Hackers for Hire: Bootcamp Grads Can Help Staff Dev Teams

2014-17-September-collaborative-programming.jpgAccording to the Bureau of Labor Statistics, the need for software developers is projected to grow 22 percent through 2022 – much faster than the average job growth rate of 11 percent – due to the major increase in demand for computer software.

Programming bootcamps have been cropping up across the country to help meet this demand, as well as close the skills gap that many claim exists between recent college graduates and workers with real-world skills.

With intense coding curriculum designed to enhance the skills of experienced coders and jumpstart those with little coding background, these coding programs could offer a real solution to companies in need of programming talent or for those looking to develop their current staff.

Hootsuite, Nuance - and Everyone Else - Bite into iOS 8

2014-17-September-a-finger-in-my-apple.jpgThe Apple-a-day news picks up steam today with the release of the newest version of its iOS. Apple — with just the slightest lack of modesty —  calls it “the biggest release since the launch of the App Store.”

The update offers fewer visual improvements but more under the hood changes, tech writer Mark Rogowsky explained in a comprehensive blog post today. As he noted:

"In many ways, it’s a more exciting upgrade for those who live on their mobile devices. Yet a great deal of the potential is tied to an upgrade of Apple’s Mac OS X, called Yosemite, that isn’t expected until next month. And most apps will need upgrades to exploit the most powerful features of iOS 8."

The big deal: iOS 8 enables new connectivity between the cloud, personal devices and installed apps. And companies, brands and app developers everywhere are taking advantage of the new capabilities, including Hootsuite and Nuance.

5 Dangerous Ideas for Corporate American Leaders #velocityconf

2014-16-September-Dangerous-Idea.jpgSome people lead with the idea that some things are certain and absolute. Others assume nothing, besides change, is certain and lead from the idea that the ground beneath them is in a constant state of flux. John Allspaw, SVP of technical operations at Etsy.com, spoke in depth about this topic in his session, "PostMortem Facilitation: Theory and Practice of 'New View' Debriefings," at Velocity NY yesterday.

Q&A with the Master of Content Marketing World #CMWorld2014

digital marketing, Q&A With the Master of Content Marketing World #CMWorld2014The numbers are in: Content Marketing World 2014, the largest content marketing event on the planet, according to conference officials, went off last week in Cleveland, Ohio with 2,600 people from more than 50 countries.

But the conversation isn't over.

That's why we caught up with the chief of CMWorld 2014, Joe Pulizzi, for a Q&A on all things content marketing. Pulizzi is the founder and CEO of the Content Marketing Institute.

Why History (and the Enterprise) Will Be Kind to Steve Ballmer

2014-16-September-Ballmer.jpgWe hear a lot about Microsoft’s new direction, and we hear a lot about SharePoint. We haven’t heard a lot about how the one impacts the other, but if you’re buying into collaboration (and odds are that you are) then you ought to be thinking about it. And if you think about it just a little, you’ll realize that Steve Ballmer mapped all of this out years ago. We just weren’t listening.