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IBM's Take on Going 'Mobile First'

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For businesses to really nail success in the mobile enterprise, the first thing they should probably realize is it’s not easy.

It’s one of IBM’s messages from its report, “The upwardly mobile enterprise: Setting the strategic agenda.”

How does your company interact with customers on mobile? How does it develop and deliver products and services via mobile? How does mobile apply to physical, human and digital capital?

“While there are always risks associated with the use of new technologies,” IBM concluded in its study, “we also see risks associated with not taking advantage of mobile capabilities as customers’ expectations grow, and new and emerging competitors achieve results in this space.”

5 Minutes with Forrester's Melissa Parrish

Thumbnail image for 2014-10-April-Melissa-Parrish.jpgMaybe it's a phone on a bus, or a tablet in a store or the laptop on your coffee table. Maybe you're wearing it on your wrist or over your eyes. Whatever it is, it knows who you are, where you are and the best way to reach you at any moment.

That may seem a little creepy until you consider you bought those devices to get helpful information, and in order to help you, they need to know the who-where-when-why of what you're all about. Of course, marketers want that info, too.

In the parlance of Melissa Parrish, this makes you "addressable," and it's transforming the very nature of marketing. About half of US online adults are now "always addressable," she says, and the number is rising oh-so rapidly.

Twitter Gets Its Grip on Gnip

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Twitter has just announced that it is buying social data harvester Gnip, but it hasn’t explained how it intends to make money on the back of the deal.

Neither has it explained how Gnip will sit with Twitter once the deal has closed, nor indeed, what is likely to happen in the future.

Maybe it’s a bit premature to be looking for answers to questions like those given that the deal was only announced this morning, but details about how this will unfold over the coming months are so scanty that you’d almost think Twitter doesn’t really know how it is going to incorporate Gnip into the fold. It hasn’t even disclosed how much it paid.

Adobe: IBM's Silverpop Deal Could Trigger 'Nightmare'

customer experience, Adobe Calls IBM's Silverpop Acquisition a 'Nightmare'

IBM’s acquisition of Silverpop will create “headaches” for marketers using Big Blue platforms because of “silo problems” that will lead to a potentially expensive “integration nightmare,” according to a top official at Adobe, a leading competitor.

Suresh Vittal, vice president of marketing strategy for Adobe’s Digital Marketing business, told CMSWire that IBM, which typically sells to CIOs, is trying to hand marketing to IT.

“This acquisition feels like an attempt to fix the failings in the Unica acquisition: namely email and cross-channel execution,” Vittal said. “We think Silverpop is a partial answer that creates significant overlap problems for both Unica and Silverpop clients.”

Microsoft Takes Office to the Chrome Store

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Only two weeks after Office landed on iPad and about eight weeks since it made it easy to find through the launch of Office.com, Microsoft is chasing users wherever it can find them — and in this case it's Chrome Web Store, right in the middle of Google’s own stomping ground.

It also appears to have quietly retired its Scroogled campaign.

It would probably be a bit silly to overestimate the real impact of this, given that users were always able to access Office apps through the Office.com in the Chrome browser. But with a new CEO on board, any sign of changes in the way Microsoft is doing business should be paid attention to. 
 

Prepping IT for the Internet of Things

The Internet of Things (IoT) hype focuses on how Internet-connected cars, homes, offices, appliances and gadgets will transform how we work, play and live. Sensors in water bottles, Internet-enabled tennis rackets and every kind of conceivable wearable will capture the spotlight.

With these new possibilities, the IoT will create IT resource churn as companies struggle to securely connect a deluge of devices, sensors and objects to the corporate network. According to the IDC, there will be more than 212 billion devices connected to the web by 2020, including more than 30 billion connected autonomous things.

Focus Your Business on Mobile Moments - Or Be Disrupted

Smartphones are becoming an extension of our brains. When we don't immediately find what we want, we turn to our phone or tablet and look for a service — Twitter for sharing, Uber for car services, LoseIt! for calorie counts before ordering lunch — that can. 

Manage Ad Hoc Analytics Requests Before They Bog You Down

Five Ways to Decrease Ad Hoc Analytics RequestsIn my first job as a web analyst in the late ‘90s, I worked in an IT department of a large telecommunications company. The analytics team consisted of me and another person who was part time. We worked out a pretty good process of providing standardized reporting to about 40 marketers, content editors and executives on a monthly basis.

This system would work great until our manager would stop by one of our cubes with a time-consuming, ad hoc request that would throw off our timing and perfectly tuned schedule.  The requests weren't necessarily difficult — like running a geolocation visit report based on a specific date range — they just came at inopportune times and would throw our schedule off. We called these random requests “drive bys.”

Is Dropbox's Condoleezza Problem Gone?

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It was supposed to be a feel-good week for Dropbox. CEO Drew Houston unveiled a handsome stack of new, well-received products. Then he invited Condoleezza Rice to serve on his board.

We’ll get to that problem in a second, first a recap of the other Dropbox announcements.

It was with great delight last Wednesday that Houston introduced Carousel, a place in the Cloud where you could store the pictures and videos of your life and access them from any device. The user experience is not only delightful, but it also has some interesting filters and features which, in comparison, make Instagram less cool.

Gartner's 10 Technologies That Make Government Smarter

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You may think it's an oxymoron, but Gartner says it is possible to have a smart government. The temptation to be facetious is pretty strong here, but after initial skepticism, we found that what Gartner was talking about is 10 different technologies that can make government more efficient.

Smart governments, Gartner says, are governments that integrate information, communication and operational technologies across multiple domains, process areas and jurisdictions to generate “sustainable public value.”

By using these emerging technologies, which were identified at the recent Gartner Symposium/ITxpo in Dubai, the taxpayers should get some bigger bangs for their bucks.

The Daily Email Grind: What I Need from Future Email Systems

What I Need From Future Email SystemsThink of your email inbox on the morning you return from vacation. Does it make you sweat? 

We have all experienced the trials and tribulations of the email inbox — it applies across the board from personal to work accounts. The amount of time spent de-cluttering our inboxes has been well documented.

After a recent brush with thousands of email deadwood that surfaced in my inbox, I believe the solution lies in a combination of individual actions and an expanded approach to the email systems that exist today. 

Adobe CMO: Put People and Process Before Technology

Adobe CMO: Put People and Process Before TechnologyFor those who think technology alone can make their marketing efforts more successful, the chief marketing officer of Adobe has some advice: "I wouldn't waste your money on it."

Ann Lewnes offered the candid comment during an on stage appearance at last week's Forrester Forum for Marketing Leaders in San Francisco. She had just been asked for the one major piece of advice she'd give the audience.

"The major thing I would advise is that technology is not enough. You can bring in tons of technology, but if you don't take care of the organizational issues and the process issues….?" she mused, letting the question hang unanswered over the crowd.  

"Without making the process changes and the people changes … the technology? I wouldn't waste your money on it."

Finding Revenue in the Marketing Automation Minefield

Technology without the right strategy just means we do more of the wrong things faster.

That's what Dr. Natalie Petouhoff, vice president and principal analyst at Constellation Research, has learned working closely with chief marketing officers.

"Software has the potential to create and drive revenue when it’s attached to the right strategy," Petouhoff told CMSWire shortly after she and Constellation released this month "Data-Driven Marketing Campaign Optimization." (Snapshot).

Marketers can navigate through the minefields of data and software, Petouhoff said, by enlisting the help of tech-savvy colleagues, keeping a close eye on competitors and by managing the omnichannel world by knowing your customers' preferences.

Strategies for a Mobile Intranet

It’s taking a long time for many intranets to make the shift to mobile devices, despite the tidal shift to mobile in consumer behavior. There are signs of steady growth, for example Jane McConnell’s excellent Digital Workplace 2014 reported significant investments being made in enterprise mobile by 42 percent of the leading group, but this drops to only 10 percent across other respondents (see slide 21 of McConnell’s summary).

In spite of slow growth, organizations need to ensure that mobile thinking is part of their intranet and digital workplace strategy. Let’s have a look at some of the factors to consider.

SharePoint, Collaboration Success Through Lens of Former Dell CTO

Call it a chief change in technology.

HiSoftware Inc. announced earlier this month the appointment of former Dell chief technology officer and Microsoft SharePoint MVP Chris McNulty as its company's CTO. 

With an MCTS, MCSE, MSA and MVTSP certification, McNulty has more than 20 years of software experience, including overseeing Dell solutions for SharePoint, Office 365, Yammer and related technologies.

He's also an occasional CMSWire contributor who's written recently about new patterns of collaboration in SharePoint and SharePoint's key enhancements over the last 10 years.

CMSWire caught up with McNulty for a Q&A on his new role, his past role at Dell and collaboration in the enterprise.

Web Professionals Need to be Bridge Builders

A great human strength is love of the community. A great human weakness is hatred of the stranger. 

Dream On Salesforce, SAP Prez Unimpressed by Your Threats

Dream On Salesforce, SAP Prez Unimpressed by Your ThreatsSAP is too classy to laugh at Salesforce president Keith Block’s pretentious remarks, as he runs from city to city saying things like “You’re going down SAP.”

“It's great that Salesforce.com has aspirations to be bigger than SAP,” said Steve Lucas, president, SAP Platform Solutions. “But ultimately we don't care what competitors think, we only care about what our customers and partners think and how to make them successful.”

“If we stick to that,” added Lucas, “we will win.” 

This Week: Hackers Take Over B2B Site + Game-Changer for Big Data

No One's Safe From Hackers
A distributed denial-of-service (DDoS) attack employed an apparently unprecedented technique to cause thousands of online video viewers to unwittingly bombard a B2B e-commerce website with junk traffic.

Marketing Tips by the Bay
Marketo was in San Francisco for the Marketing Nation Summit to tout its customer experience platform and discuss making emails more human among other topics. Meanwhile, Forrester swooped into the Bay Area and stressed that marketing campaigns are dead.

SharePoint's Mobile Challenges
While changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.

Content Catch-up in Mobile Enterprise
As companies work to extract value from mobile disruption, delivering a consistent experience across devices as their biggest challenge.

Office 365 Moving Essentials
Making the case to move to Office 365? These 10 talking points should help you explain your recommendations to management.

Top 7 Success Factors for Optimizing Customer Experience
Improve your marketing efficiency and realize the complete benefits of optimizing customer experience.
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Was IBM's Hand Forced by Industry to Acquire Silverpop?

2014-11-April-Money-320.jpgWhat does IBM’s acquisition of marketing automation email provider Silverpop do for Big Blue? 

Depends on who you ask.

It’s either a strategic move that harmoniously boosts Big Blue’s digital marketing platform.

Or, perhaps, it’s an acquisition IBM had to make because everyone else is adding software capabilities in the digital marketing era.

A Beginner's Guide to Responsive Web Design

Responsive web design emerged in 2010 as an option for businesses scrambling to deliver their websites across multiple devices. Though the approach is not new, some businesses still don't know what responsive web design entails and what value it provides. Here's a developer's introduction to the basics.