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Want Happy Employees? You Gotta Work at It

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Your workforce is changing. But most businesses still don't understand how to motivate, satisfy and retain this increasingly global, diverse and, yes, demanding employee base.

That's one of the findings from a new study by SAP SE, a German software company that has invested in a number human resources-related companies over the last few years. Conducted by Oxford Economics on behalf of SAP, the study shows too many companies are still stuck in the stone age when it comes to everything fro salaries, flexibility and overall abilities to keep top talent.

Are Analytics Firms Undervalued? TIBCO Sells at a Premium

Stop the presses — or at least the rumors. We now know who will buy middleware analytics provider Tibco: Vista Equity Partners, a private equity firm.

At $4.3 billion, it is the largest tech buyout this year.

And worried Tibco shareholders who have seen their investments slide by as much as 23 percent in the past year, should be relieved to cut their losses a bit. In the last week the stock was trading as high as $20 per share. Vista is paying $24.
 

Oracle has Finally Figured Out the Cloud #OOW14

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It was just six years ago that Larry Ellison famously dissed cloud computing at an analyst conference. But this year's Oracle Open World is all about the cloud and Oracle today made sure all 60,000 attendees knew it.

Ellison himself, now executive chairman and CTO of the Redwood Shores, Calif.-based company, said last night Oracle reached an "inflection point" in the cloud during 2014. Never mind that others reached that point years ago.

With characteristic bravado, he still mocked competitors and proclaimed Oracle as the only company that now offers platforms, software and infrastructure as services. 

Your DAM Project's Approved: Now What?

2014-29-September-All-Systems-Go.jpgAt last — your company heard you, all those meetings and presentation are finally paying off. Your DAM project has officially been given a go by the CMO. That day kicks off a long journey: let’s see how to make it easier and feel shorter.

Dave Ramsey: On Winning, Losing and Getting Personal

Connecting with Bill Sobel

What does Seth Godin — who writes the most popular marketing blog in the world — have in common with Dave Ramsey — financial author, radio host, TV personality and motivational speaker? They're two of the three co-hosts of Business Gets Personal, an event this week in New York City.

On Thursday, Ramsey, Godin and Gary Vaynerchuk, founder of Wine Library TV — a daily video blog about wine — will host Business Gets Personal at Lincoln Center in Manhattan. It will offer keynotes, panels and networking opportunities. The subtitle of the event: People, Passion and Perspiration.

ROI Is the Wrong Tool to Justify Social Investments

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Social media and social networking have become core business tools in the business world. Every major brand has some level of social media account or social engagement with its customers at this point, but the question remains how to measure the value associated with social media and social networking. To do this, companies look for a Social Return on Investment but get hung up in the process. Why does this happen? 

Oops! Is Rackspace Rethinking its 99.99% Uptime Boast?

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Eleven hours and counting. 

It's been a long haul of public-cloud downtime for David Björkevik and his team at Schemagi, a Linköping, Sweden-based company that makes schedules for nurses and other healthcare personnel using advanced optimization techniques.

Schemagi is one of the Rackspace public cloud customers experiencing downtime because of a maintenance reboot scheduled by the San Antonio, Texas-based managed hosting provider that offers public and private cloud hosting services.

Rackspace posted an "urgent notice" early Saturday morning ET on its website notifying customers of cloud server reboots in light of a potential problem with its public cloud environment.

The news comes around the same time the company 99.99 percent OpenStack API uptime guarantee for its new release of its private cloud software on its cloud computing open source OpenStack creation. 

Navigate Customer's Emotions with Content Marketing

2014-29-September-Comedy-Tragedy.jpgIn the world of the B2C retailer, a customer journey can be as simple as “ooh, I like that” followed by a quick virtual dash to click to buy. An experience that is satisfied by a relatively simple content strategy. You put related products they like close to each other, avoid screwing up by showing them a ski mask and black gloves because they bought a baseball bat once for their niece, and watch the uplift. 

OK, maybe it’s not quite as simple as that, but if you are in financial services, B2B or sell cars, your customer journey is not a quick dash, or even a stroll. It’s an emotional hike that consists of considerable debate, talking to peers, making the case, chatting with colleagues, researching online, getting approval and then maybe after all of this, a purchase is made.

Focus on Customer Convenience and Effort, Not Experience or Satisfaction

You’re out of coffee. You have two choices. Ask your neighbor or drive to the local convenience store. Your neighbor, John, is nice but boy does he love to talk. You drive to the convenience store. 

We don’t always want to engage. We don’t always want an experience. Sometimes, we just want to get things done as quickly and easily as possible.

How Google's Universal Analytics Help Segment Customers

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Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another.

But the concept of “another way” has grown substantially thanks to digital media – and marketers are still learning how to manage segments well.

Week in Review: B2B Analytics Analyzed + Best Ever Collaboration Tool

Avoid LinkedIn's Penalty Box
Think twice before you hit "share" on this social network.

Make Sense of B2B Marketing Analytics
You know analytics work. Do you know how they really work?

Best Enterprise Collaboration Tool Ever
The debate is over. Collaboration will never be better than this tool.

Social Business Collaboration's Caveats
Don't launch a social business tool unless you've considered options.

Inside HP's Big Data Play
Why did HP bring Autonomy and Vertica under one big roof?

Worthy $8.3 Billion Investment?
Inside SAP's move to acquire business travel management software provider Concur.

A Marketer's Guide to Navigating the Internet of Things
Reach users across all the devices & maintain a cohesive view of the customer.
Get the Guide Now

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Is Box Too Distracted to Care About Deal with Oracle?

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You’d think that Aaron Levie would find it significant that Oracle has announced the integration of its Marketing Cloud with Box. But we haven’t heard a peep about it from Levie or anyone else at his Los Altos, Calif.-based Enterprise File Sync and Share (EFSS) start-up.

Box didn’t put out a press release about the “expanded” relationship, which it did in the past with other big deals like Samsung and AT&T.

Box responded to our request for comment late today by stressing how excited everyone was about the deal, despite the notable lack of publicity about it.

The company’s communications team added that Niall Wall, senior vice president of business development at Box, had included a supporting quote in Oracle’s press release — which noted that he, too, was "excited to extend our partnership with Oracle.”

Razorfish Exec Shares Tips on Data-Driven Marketing

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What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing.

In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based on his 20 years of experience with marketing technologies and analytics. The webinar was co-sponsored by Razorfish and Adobe.

Sounds of Silence Hamper CEOs on Social

Maybe they’re stuck in their ways, busy or just plain shy. Whatever the reason, there’s not much tweeting going on at the top.

A new survey shows that Fortune 500 CEOs aren’t using Twitter and nearly 70 percent shun all five major social media networks. And the decision may be costing them.

Can B2B Firms Really Get Anything Out of Social?

customer experience, Can B2B Organizations Really Get Anything Out of Social?

B2B and social media. Ok, we know. If you're in B2B marketing, there's a chance you may be rolling your eyes.

Bringing back your Facebook impression stats to the CEO of a multi-billion manufacturing company probably won't get you the major holiday bonus.

But social is where potential customers can be. And social is where they get talking.

"While many B2B firms support their customers through onsite and phone support, social — and especially online communities — offers an opportunity for B2B to connect with their customers when they need the support and insights 24X7," said Vanessa DiMauro, CEO and managing director of Leader Networks, a research and consulting firm that helps organizations craft social business and online communities strategies. 

DiMauro's organization released a report, The Social Consumer, that included surveys sent to 927 people (90 percent of them in the US) and "highlights that engagement represents the real needs and wants of the social consumer," DiMauro told CMSWire. 

It's even helpful for B2B, she said. 

The Metamorphosis of the Social Enterprise

2014-26-September-Change.jpgThe Social Enterprise is dead … but it hasn’t disappeared. Rather, it has been replaced by a remarkably similar concept: the Digital Workplace. According to Gartner, the Digital Workplace "enables new and more effective ways of working, improves employee engagement and agility, and exploits consumer-oriented styles and technologies."

Look Who's Talking ... And It's Not Americans

Who talked the most during Social Media Week? Don't bet on the US.

Americans accounted for 50 percent fewer of online conversations than the leading country during Social Media Week, which ends today in 11 cities worldwide. 

Who won? India, by a big margin.

Dark Data as a Company Asset

2014-26-September-Darth-Data.jpgWe've seen an influx of compliance and data security related stories flood news outlets over the past year. With data breaches at Experian and Home Depot, companies around the globe are facing a heightened demand for data privacy and compliance regulation.

Many of these companies have now invested in data loss prevention and governance, risk and compliance programs to help them identify data that may put them at risk. This is data that often exists across enterprise systems (file shares, SharePoint, social systems, and other enterprise collaboration systems and networks) and is referred to as “dark data” — or data that is not properly understood.  

Happy Pockets, Happy CXers, Happy Birthday and Happy Pairings

The latest in communicating, freelancing, marketing, certifying, and joining from the Crisp City and The Hub, the Golden City, The Wake, the Grey City, the Mother State, Lil B Town, and The City So Nice They Named It Twice.

No More Messaging in the Dark: Get Sales + Marketing on the Same Page

2014-26-September-Flashlight-Reading.jpgGiven the rise of marketing automation software over the past five years, today's B2B sales funnel is half illuminated and half in the dark. Sales and marketing teams have near-perfect visibility into how leads interact in the top half of the funnel and the insights needed to improve the marketing process, yet they remain blind to how content is supporting sales reps in the bottom half.