HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Location Data Fuels the Future of Marketing

2014-22-October-Need-Caffeine.jpgWe've been hearing about location-based advertising in digital marketing since the mass adoption of smartphones in the late 2000s. Five years ago, marketers targeted ads based on broad data, such as a specific city where a consumer was located. Fast forward to 2014, and we've put those efforts in overdrive. Some technologies can now locate consumers down to the exact product they are perusing in a store.

It's being called “hyper-local” data, and it’s an exciting asset for digital marketers. Everyone from Facebook to Comcast is trying to get a piece of the hyper-local pie in order to make their messages, ads and information more individually relevant for consumers.

Find Your WorkType, Courtesy of Jive

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“How the heck did I get stuck in this role?”

Admit it, you’ve probably run out of a meeting and into your cube, hidden your face in your hands and bitten your lip to keep yourself from screaming these words or others like them — at least once or twice.

If you’re like most people, you’ve worked in a department or on a project where your “assigned” responsibilities didn’t play to your interests or strengths. Maybe you’re someone who thrives on getting things done and that job has been assigned to the dreamer in the corner who keeps coming up with new ideas instead of acting.

And then there’s that woman who keeps telling everyone how great they’re doing instead of coming up with a plan.

Wouldn’t it be great if your team lead or manager knew the work styles of you and your coworkers better? And for that matter, you’d like to know a bit more about how everyone gets things done too. Like does “soon” mean in five minutes or “I’m still thinking" about the best approach?

It depends on who you’re working with and talking to, of course.

And while it would be great if a job title reflected a person’s work style, that’s usually not the case.

Young, Rich and Online: Digital Lives of Affluent Customers

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If you think luxury marketers have a monopoly on the affluent consumer market, think again. With higher spending power, extensive and growing use of the Internet for pre-purchase research and buying, and an open attitude toward native and sponsored content, the affluent consumer market is a goldmine for both mainstream and luxury digital marketers, reveals a new report.

The Martini Report: The Affluent Audience Online (Vol. 1: Autos and the Elite), conducted by Martini Mediaand Ipsos MediaCT, is the first in a series of quarterly studies focused on digital habits and spending of consumers with $75,000 or more of household income.

Security Today: Dynamic Access, Permissions, Encryption

2014-22-October-Security.jpgContent security is top of mind these days. Every week brings news of yet another data breach, with companies large and small making the news for all the wrong reasons.

Many of these breaches occurred because of a failure to maintain base level security or enterprise data. Although structured databases are a treasure trove of sensitive information, most database systems offer many layers of protection with the advantage that the database itself remains, usually on IT-managed infrastructure.

Security controls are potentially more critical for unstructured content — because file-based information is insanely portable and moveable with modern devices and always-on connections. It’s important to consider content security in light of the more recent history of enterprise security. For a long time, security has been defined by borders and boxes.

Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (22-Oct-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: The Survivalist's Guide to Data-Driven Marketing

Join CMSWire and Marketo on October 28th for a one-hour webinar on the best practices you may be missing in your marketing campaigns.
 

> Register Now

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Windows 10 Will Test the Mettle of the 'New' Microsoft

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Everyone who watches Microsoft is watching Windows 10.

More to the point, everyone who is watching Microsoft is watching to see if it can pull it off and do what it promised to do all those months ago when Satya Nadella promised to transform a lumbering juggernaut to a rapid response company.

It’s going to take time before anyone knows whether Microsoft has managed to do this. But last night’s release of the first upgrades to the Windows 10 Technical Preview (TP) could be the first concrete sign that the whole speed thing is more than just tough talk from Nadella.

ThoughtSpot Wants to be the Tesla of BI

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BI solutions have been around for decades, but they’ve never really taken root.

Don’t take our word for it. Consider this from Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms report. Speaking of the BI platforms, the authors wrote: “They were never fully embraced by the majority of business users, managers and analysts, primarily because most considered these too difficult to use for many analytical use cases.”

And in a world where the future belongs to those who leverage information best, this is a problem that few companies can afford to live with.

Needless to say, there are a number of BI vendors who are trying to change that. They range from established players like IBM, Microsoft, Oracle, SAP and SAS to upstarts like Tableau, Birst and Qlik.

And whether they are making any headway or not, less than 25 percent of today’s enterprise workers report that they have access to the information they need, in spite of $100 billion spent by companies on BI software licenses and even more on IT services.

The software and solution provider(s) who can increase BI penetration are destined to make a mint.

That’s one of the reasons that a team of engineers and entrepreneurs from tech leaders like Facebook, Google, IBM Netezza, Nutanix and others have joined force to build a solution that workers will actually embrace.

No Morning Fog: San Francisco Giants Social Media Success

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Right now, Bryan Srabian is like the person charged with security in the SharePoint cloud at the Microsoft SharePoint conference during a live demo on SharePoint security.

He's the Dreamforce registration chief. He's Satya Nadella at the next women in business conference.

In short, Bryan Srabian's on stage. And everyone's watching.

That's what happens when you're the social media chief of the professional baseball team that calls tech country home and is playing on the world's biggest hardball stage.

The San Francisco Giants are in their third World Series in five seasons, taking on the Kansas City Royals tonight in the first game of the best-of-seven Fall Classic. Many call it "Destiny vs. Dynasty." The Royals won the World Series in 1985 but did not make the postseason after until now — hence, the destiny tag. 

The Customer Intent Wake Up Call

2014-21-October-Alarm-Clock.jpgAs companies evaluate their growth strategies for the New Year, the conversation ultimately comes down to which set of dials to turn. Does the company invest in more sales people, product features or marketing programs?

Companies aspiring to be customer-aligned add a few more dials to the conversation — what should the chief customer officer be measured on, beef up the customer success team, invest in employee engagement / culture initiatives, innovate their customer engagement strategy, and/or shift from a product-feature-pushing sales model to a services-selling-path?

What all of these dials have in common is that they focus on the customer. Except each dial reflects an organizational silo that is focused on a slice of the customer experience — none focus on the whole customer. Revenue growth depends on the organization’s ability to understand how to detect, decipher and act on the customers’ perspective of their intent.

With Acquisition, Citrix Aims for Lead in EFSS Market Race

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The Enterprise File Synchronization and Sharing (EFSS) market race doesn't expect to make its final lap any time soon.

And Citrix is confident it's taken a lead with its latest acquisition.

The Fort Lauderdale, Fla.-based software giant announced yesterday it acquired RightSignature, the professional electronic document signing platform that marries Citrix's file storage, sync and sharing capabilities for businesses.

This isn't a new partnership but a solidifying of an existing one.

"We’ve been working together for the past year and have seen how our customers have benefited from, and happily embraced, the combination of easy e-signature and secure file sharing," Citrix's vice president and general manager of Documents Cloud, Jesse Lipson, said in a blog post. "It’s also a smart relationship: This acquisition supports our goal of helping our customers work better by improving critical document workflows."

What to Do When Yammer Adoption Stalls

2014-21-October-Stuck.jpgPlenty of companies have early success with Yammer. And then it stalls. Or they hit growing pains and the early enthusiasm wanes.

This scenario can happen to any enterprise social network (ESN), but it seems most pronounced in Yammer, partly because Yammer has such a large market share, but also because its freemium model means that the usual business-case test criteria (and the useful thinking that goes with it) can get bypassed.

NetScout's Trying to Poison the Jury, Gartner Claims

The Gartner Group took a hard swipe at NetScout Systems yesterday, claiming the information technology company is relying on "unnecessary, repetitious, scandalous, impertinent [and] immaterial" allegations to build a case against it and "poison the mind of the jury and the court."

In the latest action in what promises to be a lengthy legal fight, Stamford, Conn.-based Gartner took off its gloves to deliver a stinging blow to Westford, Mass.-based NetScout.

Look Before You Leap Into the Big Data Revolution

2014-21-October-Pre-Jump.jpgLike the proverbial elephant and five blind men, big data looks different depending on who's describing it: from holy grail for information in society, to dangerous step toward a world in which people are treated based on predictions of what they are likely to do instead of what they actually do. While neither of these extremes may turn out to be our future, big data is obviously more than a passing fad, and will be defined ultimately not by what it is but by what is done with it and what it does to those at whom it is directed.

Microsoft Lync Can Spy on Enterprise BYOD Use

Microsoft claims it has a solution to some of the most common bring your own device (BYOD) concerns: A way to spy on enterprise workers. Through its Lync app, it's giving enterprises a way to monitor what devices workers are using to communicate.

Smaller Firms Nip at the Big Dogs in Gartner's Portal MQ

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Gartner cited six trends in its Magic Quadrant for Horizontal Portals, including a convergence of portal and Web Content Management (Web CMS) needs across enterprises. In addition, long-time traditional, portal vendors and their bloated, unwieldy architectures are losing ground to smaller, lighter portal vendors.

As evidence of both trends, just look at the companies who made it into this year's MQ: Ektron, Jahia, Sitecore, Squiz and WordPress.

Cloudera + Microsoft's Snuggle in the Cloud Causes Confusion

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Anyone that Hortonworks gets into bed with, Cloudera snuggles up to next.

This, of course, is not a proven theorem. But it sure seems to be the case lately.

Earlier this month Hadoop enterprise data hub provider Cloudera announced a deeper integration with long time Hortonworks partner Teradata. Hortonworks’ 100 percent open source Hadoop distribution (HDP) powers many of Teradata’s big data offerings, including the Teradata Appliance for Hadoop.

Yesterday, at a Microsoft press event, Mike Olson, Cloudera’s Chief Strategy Officer, shared the stage with Microsoft CEO Satya Nadella and corporate vice president Scott Guthrie to announce his company’s intention to become Microsoft Azure Certified.

IDC Predicts Big Changes, Fast Growth in Digital Marketing

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IDC expects the global market for enterprise marketing software to soar to $32.3 billion by 2018 — a jump of more than 50 percent. But it won't come easy.

It will require a delicate balance of technology, creative talent and IT services for the market to reach its potential, said IDC Research Manager Gerry Murray, lead author of the IDC study. The 29-page report, which IDC sells for $4,500, is the first "comprehensive view of what the whole marketing technology envelope," said Murray. "It's a very big basket of technologies."

Due largely to multibillion investments by Adobe, Oracle, IBM, Salesforce and other giant software companies, the study predicts the marketing world will evolve from point solutions to marketing platforms. And, within a few years, we'll see Marketing-as-a-Service (MaaS) systems that will allow CMOs to farm out work in much the way they do now when they buy advertising, a shift that could trigger a shakeout involving many vendors.

Take a Seat Google, Amazon: Microsoft's Cloud Wins the Day

Though the new mobile-first, cloud-first Microsoft is more open and plays nice with everyone, it also wants to knock the socks, shirt and hat off of the competition. And, if CEO Satya Nadella is right, it has everything it needs to do so.

While mobile, as Microsoft now defines it, is “not about the device” whether it’s a sensor, small screen or large screen, but about “powering mobility with intelligence,” the productivity and collaboration tools are all Microsoft (Office 365 and Dynamics).

And when it comes to the cloud, Microsoft may have one few others can match. We’re not talking only about a super-charged, hyper-scale cloud in the heavens, but also about a new Azure-like appliance that Enterprises can deploy in their own data centers. It has been designed specifically to handle big data workloads (32 cores, 450 gigabytes of RAM and 6.5 terabytes of local solid-state drive storage). Officially named the Microsoft Cloud Platform System (CPS), powered by Dell it is, in essence, an “Azure consistent cloud in a box” with pre-integrated hardware from Dell and software from Microsoft.

Teradata's Marketing Marries Digital, Traditional Needs

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Teradata announced enhancements to its marketing cloud today that are designed to enhance both digital and more traditional marketing.

Michael Lummus, director of digital marketing solutions of Miami Township, Ohio-based Teradata Corp., told CMSWire that Teradata understands that customers don't differentiate between digital and non-digital interactions with brands. "They view it holistically," he said.

SaaS Support Best Practices: The Seamless Approach

2014-20-October-Free-Advice.jpgAs more and more companies look to Software-as-a-Service (SaaS) as a way to increase agility and control costs, many technology vendors are evolving their solution sets to include a SaaS offering. When vendors do this, they must recognize that their customer support organizations will become critical to customer satisfaction and retention. As the primary point of contact in an ongoing customer relationship, support must develop and maintain stronger and deeper relationships with customers. Failure to do so will inevitably result in higher churn.