HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Tweets to Treasure: Better Trend Analysis

2014-28-August-Sean Goggins and Ian Graves.jpgThere’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked, no calls from the office.

Too bad that rarely happens anymore.

Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away. We've come a long way since 2008, when many of today's most tweet-happy users (myself included) complained about their fears of being followed and argued that the minutia of someone else's life isn’t interesting enough to distract their attention.

Nope, we've learned that Twitter really is the gateway to deeper, more meaningful communication — and allows people to more deeply connect, share resources, share online opportunities and collaborate.

And now researchers at the University of Missouri claim they've found a way to make Twitter even more useful for those who believe there's actually a lot of treasure in those tweets.

Huddle Unveils Secure Publishing Platform

Some document management providers have platforms predicated on sharing links. A Huddle official says his company has a "much broader vision." 

Huddle today unveils its secure publishing platform that comes with a full analytics dashboard and helps enterprises measure, track and interact with the files that they share and publish. These capabilities complement its existing intelligent recommendation engine.

"There are players, such as Dropbox and Box, that are all about sharing links," Stuart Cochran, CTO of Huddle, told CMSWire. "For these vendors, the link is the key piece of the puzzle. The link can be previewed, downloaded, emailed, etc. Our vision for a secure publishing platform, as compared to just 'sharing links,' brings a much broader vision."

Get Ready for the Datapocalypse

2014-28-August-Maskatron.jpgToday’s data is bigger, stronger and faster. The increasing complexity of data is pushing organizations toward a tipping point — those that harness its value will excel, those that don’t will fall behind.

But becoming a data-driven organization is no longer just a smart way to build a competitive advantage — it's a necessity to survive the pending Datapocalypse. As everything from fridges and thermostats to cars and factories produce more and more data, organizations need to be able to quickly analyze and act on it or risk catastrophic damage.

CMSWire Tweet Jam: How to Succeed with DAM #DAMChat

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Everywhere we look there's another DAM decision to be made. From creation of strategy, to software selection, to driving adoption, to successful integration, it's no wonder that many of us are left wondering how to actually succeed with DAM. Join in as we discuss the possibilities at our upcoming Tweet Jam!

Microsoft Secures SharePoint Online Data

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Microsoft has taken another step to secure data in SharePoint Online with the introduction of Data Loss Prevention (DLP). The only thing surprising is that it has taken this long to do it, given that Microsoft already provides DLP for Exchange, Outlook and Outlook Web App (OWA).

However, it wouldn’t make a lot of sense to introduce DLP to SharePoint Online without also applying it to OneDrive.

So Microsoft has gone ahead and done that, too.  With it, users will be able to to search for sensitive content in the enterprise eDiscovery Center, but keep the content where it was originally located.

The Anatomy of a Failed DAM Project

2014-28-August-Operation.jpgAs a consultant, I have seen many DAM projects unfold that ranged from nearly perfect to raging fiascos. In the spirit of learning from mistakes made by others, what follows are some of the most common DAM project failures and tips on handling them.

Kato.im Launches Free Enterprise Chat Solution

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Kato.im, a business communication service provider, just announced the launch of its new product, Kato Teams —  a free professional chat solution offering live 1:1 and group messaging, file sharing and search capabilities.

It's designed to improve the efficiency of business communication, according to the Oakland, Calif.-based company.

Kato Teams aims to bring the best of IM and email functionality to the enterprise, at zero cost to businesses.

Digital Marketing's Easy, Until You Try It

2014-28-August-Rubiks-Cube.jpgDoes this sound familiar?

"Marketing is no longer an art; it has become a big data analytics engineering discipline where every marketing dollar can be optimized for maximum impact. All you need to do is give away a free version of your product and crank up the ______ <select one: ‘digital,’ ‘content,’ ‘social,’ or ‘automated’> marketing engine and you are good to go. Display ads to free users or offer a premium paid version of your product and you too will soon be able to sell your company to ______ <select one: ‘Google,’ ‘IBM,’ ‘Microsoft,’ or other company> and retire. Hire Millenials to feed this amazing new automated marketing. These folks totally ‘get’ the social stuff because they already spend all their waking moments on _______ <select one: ‘Facebook,’ ‘WhatsApp,’ ‘Instagram,’ ‘SnapChat’>.”

Unless you're completely off the grid you have surely seen some variation of this theme. Sounds great … if only it were this easy.

Quick Start Guide to Archiving Documents in the Cloud

2014-27-August-Squirrel.jpgIf you're considering whether your organization should go with cloud-based archiving for some of your documents, take a two step approach in your decision making. First, understand what your archiving requirements are — whether on premises or in the cloud. Then clarify what the pros and cons are of on premises versus cloud based archiving and decide which approach makes sense for your organization right now.

IBM Pumps Up the SoftLayer Data Volumes

IBM is pumping up the SoftLayer volume again, this time with the announcement that it is opening a new SoftLayer data center in Australia, with another due to be opened later in the year. It also announced the availability of new bare metal servers that can be deployed in less than 30 minutes and billed by the hour.

The latest SoftLayer data center continues IBM’ push into the Asia Pacific region with hybrid, private and public cloud environments, while the introduction of bare metal servers will make this kind of cloud deployments cheaper and easier to install.

Salesforce1 Community Cloud Promises LinkedIn Experience

LinkedIn, you should be flattered. Salesforce wants to be like you.

The CRM giant is touting its Salesforce1 Community Cloud, a platform launched today that company officials call a "LinkedIn-like" experience that's personalized, mobile and connected to businesses. 

Salesforce has "decreased the friction of going into communities," Lisa Hammitt, vice president, business operations of Salesforce1 Community Cloud, told CMSWire. "To be a cloud, we have to be able to predicate it off customer success."

Has Google Delivered a Killer Blow to Microsoft Office Apps?

Google quietly landed what could be a killer blow for Microsoft Apps with the release of a number of upgrades to Google Docs, Sheets and Slides.

The first piece of bad news for Microsoft: Google created a separate iOS app for Slides, its answer to Microsoft PowerPoint.

The rest of the bad news comes in the form of upgrades to the existing Google Docs and Sheets apps for iOS. With them, users can open, create and edit native Microsoft Office files on any iOS device for the first time.

Google Apps are platform and device neutral — and they are also cheaper than Microsoft's offerings.

'Work Like a Network' Isn't Rocket Science, It's People

2014-27-August-Rocket-Science.jpgYour personal network, your social network(s), your corporate network, your neural network … you can’t swing a cat these days without hitting a network (Note: no cats were harmed in the writing of this column). And then Microsoft uses the phrase “work like a network.” What’s the big deal?

To me, “Work Like a Network” is the basis of fundamental communication and sociology of the workplace — not rocket science. It’s marketing spin, just like “BYOD” and “consumerization of IT” and “Mentos: The Freshmaker.” But there’s a slight twist that Microsoft brings, and it’s an important one.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (27-Aug-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Join CMSWire and Totango on September 16. In this one-hour webinar, learn the critical processes to create customer journeys.
 

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Should You Use LinkedIn to Build a Network or an Audience?

2014-27-August-LinkedIn-Head.jpgI’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over the last year or so I’ve noticed some big changes to two basic aspects of how I think about LinkedIn … and they've left me scratching my head about my own approach.

Facebook Tackles Clickbait, Reels In Rockin' Headlines

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Facebook could be the ultimate social media party pooper. Earlier this month it shut the gates on ‘Likes’ and this week it's clamping down on funky, attention grabbing headlines, which fall under what Facebook describes as clickbait.

Flying in the face of about a gazillion years of best journalism practice, Facebook has decided that it will be cracking down on headlines that attract reader attention if Facebook believes the headline doesn’t truly reflect the content of the story.

Does Jive Do Social Better by Putting the End User First?

Jive may be one of the last enterprise social collaboration pure play vendors that hasn’t been acquired. That may very well free it to do what its competitors can’t — namely, to innovate and integrate without constraint because it isn’t locked in to anyone or anything.

The company is committed to helping its customers realize more engagement, more value and more results through its platform which is used by leading corporations such as EMC, Prudential, Thomson Reuters, T-Mobile and many others.

Yesterday the company, which Gartner has named to its Leaders Quadrant, unveiled its “Summer Cloud Release” which aims to drive productivity in the enterprise by providing “a more customized, enhanced, enterprise collaboration experience across all mobile devices.” The release leverages Cisco’s real time communication services like WebEx and Jabber.

ESPN Slam Dunks Its Public API

2014-26-August-In-The-Air.jpgSay it ain't so, Joe! API fans everywhere suffered a heartbreaking defeat when one of the most prominent public content APIs packed it in and said there might not be a next season.

VMWare Goes Big on Desktop, Mobile, Content Management #VMWorld

Forget mobile-first, cloud-first. It’s a “liquid world” said VMWare CEO Pat Gelsinger … a world in which companies like Uber, an app that connects people needing a ride with drivers, has a higher market capitalization than Hertz and Avis combined. What’s remarkable about this is that it’s a company without any physical assets.

This is the brave, new world of IT, he told a packed house of more than 20,000 in San Francisco at VMWorld, the company’s annual user conference. He also, for what might be the first time ever, mentioned the company’s End User Computing Business, which promises to provide users with secure anytime, anywhere access to their desktops, applications, and content via any device.

Will iOS 8 Reinvent Document Storage, Access for Mobile?

document management, Will iOS 8 Reinvent Document Storage, Access for Mobile?

Apple's iOS 8 operating system is set to hit the streets next month.

We talked earlier this summer about its impact on mobile marketers. How they must be able to adapt to the changes, such as actionable push notifications, a notification center and lock screen widgets, developer access for in-app fingerprint passcodes and updates to limit location tracking.

But the new iOS is also going to have a deep impact on the way documents are accessed and stored on iOS devices, according to Mika Javanainen, product development executive for M-Files, a Dallas, Texas-based content/document management software provider. His thinking?

Apps will be able to extend beyond their sandbox, into other apps, thereby avoiding duplicate document copies during editing. For Apple, this is a huge departure from the separate silos system and makes the iOS platform more appealing to the enterprise market. Content management software/app providers will finally be able to access other apps to manage and edit documents