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Week in Review: Web CMS Trends + Why Facebook Won't Work

Death by PowerPoint
Why some sales training sessions don't make the cut.

What's Trending in Web CMS? 
Seven hot topics from the J. Boye Denmark event.

Open Source vs. Proprietary Collaboration
If so many people like open source, why aren't they adopting?

Facebook Won't Work 
Facebook at Work: why it's going to fail.

Big Investment in Big Data
It may not be the next big thing, but big data's hardly over.

Hush Hush for Gartner
Gartner really doesn't want to lift the veil of secrecy surrounding its Magic Quadrant reports.

Forbes Insights: Customers for Life
Technology strategies for attracting and keeping customers.
Download the Report

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Featured Research 

Box Cops to Bad IPO Timing, It's Time to Unbox

Aaron Levie finally admits it — the timing for Box’s IPO filing was bad.

“What is obvious is that we should not have filed when we did,” he told Bloomberg West’s Emily Chang. And though he points to the “bit of market correction” that was happening with SaaS and other high growth tech stocks at the time as the reason, he seems to have sobered up a bit about his company’s “horrid financials” and the fact that he’s had to “deal with a lot of distraction because of the filing.”

Hats off to Levie for stepping up to the plate and dealing with the market on the market’s terms. It’s one of the first times we’ve seen him put aside his charm and sense of humor to show that he can trudge a rocky path and not just a yellow brick road.

Extracting Insight from Unstructured Data

The pace of digital information has resulted in the world's aggregate data doubling in size in shorter intervals than ever before. According to Gartner, about 80 percent of data held by an organization is unstructured data, made up of information from customer calls, emails and social media feeds. Add to this the large volumes of diagnostic information logged by embedded and user devices. While it's difficult to make a proper analysis from organized data, making sense of unstructured data comes with its own challenges.

Organizations now have to study structured, semi-structured and unstructured data sets to arrive at meaningful business decisions, including determining customer sentiment, cooperating with e-discovery requirements and personalizing offers for their customers.

But while sifting through vast amounts of information can look like a lot of work, it comes with rewards.

Natalie Bokenham: Driving Digital Innovation

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Natalie Bokenham describes herself as a machine-gun thinker, talker and romper stomper. But that only scratches the surface.

Bokenham is a seasoned marketer, "excited to be in this industry at this transformative time." For the past year, she's been senior vice president and managing partner for digital at UM Worldwide, a global media agency. Before that, she was director of strategy at IPG Media Lab, a company that markets itself as a combination "think tank, real world proving ground and change enabler."

In her current role, Bokenham is responsible for digital expertise and innovation across agency disciplines, including data for insight and measurement, interactive storytelling and optimal digital integration across the media plan.

Her objective is to build strategic relationships with media partners to drive long-term growth for UM clients. In fact, she was instrumental in cementing UM’s partnership with Facebook, which offers advantages such as exclusive access to new products and data integration for UM clients.

Would You Pay to Not See Google Ads?

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Who would have thought it? Google will now let you pay to avoid seeing its ads. Through a new service called Contributor, launched last night, Internet users can opt-out of Google ads for a fee of $1 to $3 dollars a month.

Participants will see a thank you message instead of the ads on participating websites, including Mashable, ScienceDaily and The Onion.

We're Gonna Govern Information Like It's 1999

2014-21-November-I-Was-Dreaming-When-I-Wrote-This.jpgThe 2014 conference season is drawing to a close, and I’ve had the opportunity to take in what’s happening in information management, from the vendor perspective, the practitioner perspective and the business perspective. And while there were lots of interesting, very forward thinking developments around cloud, SaaS, vertical solutions, mobility, IoT and so on, I walked away with the impression that our biggest unsolved problems are the same ones we had in 1999: finding and sharing the right content, with the right people, at the right time.

Customer Service Isn't Personal if it Isn't Based on Trust

2014-21-November-Trust.jpgOnline business is fast paced and at times chaotic. Before making purchasing decisions, consumers draw from extensive touch points, such as previous experiences, recommendations from peers, personal research and brand marketing. While brands work hard to win customers over with complex marketing strategies and last-minute deals, the customer experience itself can often fade into the background. But businesses that take the time to personalize customer engagement and respond individually to support inquiries can encourage a customer’s trust throughout his or her relationship with the company, which establishes an invaluable connection between brand and consumer.

News Bites: Launches and Platforms, Releases and Integrations

The latest in accessing, managing, joining, designing, rewarding, capturing, attributing, digitizing and widgeting from the City of Love and the Old Line State, La-La Land, Puritan City, the Fourth City, Shaky Town, the Five Boroughs and the dirtiest little town west of the Mississippi, the 'Loo and Watch City.

Trends in Web Content Management From #jboye14

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I've been to my fair share of J. Boye events both in Philadelphia and in Denmark, and always come away with the same conclusion: J. Boye events are different. They're more than just traditional conferences, they’re really centered around networking and sharing knowledge among peers in a friendly atmosphere. It’s an event organized by people with a passion and deep understanding of the online space, not built around the wishes of vendors (read sponsors). This three day event filled with interesting speakers from around the globe leaves you feeling like part of the J. Boye community.

How to Tame Your Mobile Security Dragon

It's complicated. It's expensive and we don’t have the budget for it. There are no unifying standards. The apps are complex. Did we say it was complicated?

These are some of the reasons why a lot of companies do not secure the enterprise's mobile operations are fully — or even at all — as they should. (You can find the complete list in Part 1.

There is a measure of truth in these reasons but still not shoring up the mobile piece of the enterprise promises nothing but trouble.

Customers Aren't Worried About Data Breaches [Infographic]

2014-20-November-yawn.jpgHere's good news for every company that's careless with personally identifiable information: Your customers apparently don't care.

A new study by global IT association ISACA shows that consumers haven’t changed their shopping behaviors despite a year of retail data breaches — worrisome, the organization maintains, especially with the shopaholic trifecta of Thanksgiving Day, Black Friday and Cyber Monday is just a week away.

It's not that consumers are unaware of the problem. According to the 2014 ISACA IT Risk/Reward Barometer, almost all US consumers (94 percent) have read or heard about major retailer data breaches in the past year. But while three-fourths of those surveyed claim those data breaches have increased their concerns about their personal data privacy, few are doing anything about it.

IT Pros Warm Up to Open Source Collaboration Software

IT security professionals like the idea of open-source collaborating and messaging solutions. So where the heck are they?

Respondents in a Ponemon Institute study released this week are generally positive about commercial open source applications, especially because of the assurance of continuity. However, despite those benefits, companies are slow to adopt, Ponemon found. 

Zimbra, a provider of open source collaboration software, sponsored the survey of 723 IT and IT security practitioners in the United States and 675 IT and IT security practitioners in 18 Europe, the Middle East and Africa (EMEA).

Microsoft Adds Office Dropbox Support for Android Devices

Microsoft is rounding off a busy month on the Office front with the release of Dropbox support for Android users.

According to an Office blog post, the updates will enable easier editing, access and sharing of Office files from an Android phone. It is also offers the ability to generate and share links to documents in One Drive and OneDrive for Business directly from inside the app itself.

Optimizing the Customer Journey for the Game of Life

2014-20-November-Game-of-Life.jpgFor many marketers, current personalization efforts are like spinning the wheel in the Game of Life: you never know what you’re going to get. Today’s customers are willing to provide us with detailed information beyond the color of their car or how many pegs are in the back seat, and it’s up to marketers to use this data to craft the right message. Improving personalization to deliver useful, relevant content is the best way for both the marketer and customer to feel like they’ve landed on a pay day.

CMSWire Tweet Jam: Putting the Person in Personalization #CXMChat

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Automation — marketers love it, customers hate it.

While automation may provide a seamless experience some of the time, a lot is to be said about personal attention.

So, how can companies put the person back in personalization while also using the automation techniques marketers have come to adore? Find out at our November Tweet Jam!

Outage Outrage As Microsoft's Azure Stumbles

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Microsoft is trying to recover from a widespread outage that affected its Azure cloud platform across multiple regions. The company acknowledged that 11-hour issue, which started last night, affected customers with virtual machines in all regions other than the new Australian data center.

The unanswered question now: What's the long-term impact of the outage, which knocked many third-party sites offline and created problems with Microsoft's Office 365 suite?

The Path to Purchase is Paved with Good Intentions

2014-20-November-Bicycle-Bridge.jpgDigital marketers have a cornucopia of targeting tools at their disposal — demographic, behavioral, contextual, search retargeting, social targeting and look-a-like modeling. But in the end, these traditional methods are all just approximations – high tech best guesses. That needs to change — and can. The most effective targeting of all, the method that marketers need for a real time, multi-level understanding of consumers’ sentiments, can be found with intent targeting. Here’s how intent targeting works, why it’s effective and what its future may look like.

Is Word for iPad Ready for Prime Time?

2014-20-November-Work-iPad.jpgConventional wisdom says that the average user uses only 10 percent of a software product, however each user tends to use a different 10 percent. To accommodate many different types of users, software packages incorporate a zillion features that require insane amounts of memory. On the PC with hundreds of GB of storage this is acceptable, but can it carry over to mobile devices like the iPad?

Time to Embrace Marketing Automation #KenticoConnection

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If you’re like many marketers you’ve probably got a list of tasks you think would improve your website and e-mail marketing. Unfortunately, there just aren’t enough hours in the day to get them done.

If this scenario sounds familiar — it’s time to automate, Brian McKeiver, a senior solution architect and co-owner of BizStream, an Allendale, Mich.-based web and software development company, told attendees at he Kentico Connection 2014 in Boston last week.

Forrester's Best of the Best in Private, Public Cloud Space

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Forrester Research just named what it considers the leaders in hosted private cloud solutions and the top guns of security among public cloud platform service providers.

In its newly released Wave, the research giant tabbed Virtustream and Datapipe as industry leaders in its Wave for Hosted Private Cloud Solutions.

Meanwhile, Amazon Web Services took the top spot in this week's Wave for Public Cloud Platform Service Providers’ Security. Three other public cloud security offerings — IBM's, Microsoft's and CenturyLink's — offer competitive advantages. Forrester only included those four providers in its public cloud security assessment.