HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Building a Results-Driven Culture of Quality

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Quality counts. Or does it?

According to new research from ASQ (American Society for Quality), an association of professionals in the field of quality management and improvement, and Forbes Insights, a clear vision, solid values and strong leadership are key components to a successful culture of quality — and that culture of quality can help organizations drive results.

However, only about 60 percent of all respondents think management unequivocally supports their organization’s quality vision and values, of which nearly 60 percent say are clearly stated.

Week in Review: Super Digital Marketing + Gmail Password Issues

Superman Sitecore?
Sitecore vows to be a digital marketing superpower at its annual conference.

Forrester's Cross-Channel Winners
For cross-channel campaign management, these providers climbed to the top of Forrester's mountain.

Social Software's Wise Choices
Gartner tabbed 17 vendors who stand out in this market.

We Look Smarter with Office 365
Why you look brighter if you got first access to Office Delve

Gmail's Password Issues
You may want to change your Gmail password — now

Stop the Web CMS Baloney
Vendors must focus more on how their products can make people’s lives easier.

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Three CX Consultants Share Strategies in 'Connect'

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As marketing shifts from campaigns and brand-building to analytics and cross-channel personalization, there's growing importance in understanding and shaping each customer's experience.

There are more than 1,000 technology vendors happy to sell products and services that promise to help, but ultimately all marketers must adopt their own plans to make the most of those technologies. And that can be the hardest part.

Lars Birkholm Petersen, Ron Person and Christopher Nash (shown L to R) have been working on this problem for years at Sitecore, where they consult with customers on how to make the most of the company's customer experience platform. Now they've shared their thinking in a book: "Connect: How to Use Data and Experience Marketing to Create Lifetime Customers." The book will go on sale Monday. 

HubSpot Co-Founder on Growth, Inbound Marketing

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HubSpot's time is now. At least for being in the news.

The Cambridge, Mass.-based marketing automation provider has its annual conference next week. It filed for an IPO last month.

It released its 2014 State of Inbound Report this week. It was named a "cool vendor in CRM" by Gartner in April.

Oh, and Shah and fellow HubSpot co-founder Brian Halligan just released the second edition of their book, "Inbound Marketing."

Now HubSpot wants to raise $100 million in its IPO filing.

What's on the mind of the HubSpotters these days as they remain hot in the industry? CMSWire caught up this week with Dharmesh Shah, chief technology officer and co-founder of the platform.

5 Ways to Get Personal with Real Time Marketing Tools

2014-12-September-Nose.jpgDigital marketers have an evolving arsenal of tools and technologies at their disposal to glean business intelligence, create targeted messages and produce stellar digital experiences — whether online or in a retail outlet.

Biometric facial recognition, digital signage and customized displayed information are being used to better define the needs of customers, personalize the customer experience and increase brand awareness, loyalty and sales.

Gartner Names Wise Choices for Workplace Social Software

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In the market for social software? Gartner included 17 vendors in this year’s Magic Quadrant for Social Software in the Workplace. 

Like all of the other Garter Magic Quadrants, it's quite difficult to make the list. And squeezing into the Leaders quadrant is especially challenging. In this case, only Microsoft, IBM, Jive, Salesforce and Tibco managed to earn a spot. 

However, Gartner points out that Challengers offer solutions that have a strong market presence, and adds that these vendors have the market position and resources to become Leaders down the line. VMWare, Atlassian and Sitrion earned spots in this quadrant.

Drive Social Adoption with SharePoint and Yammer Analytics

With the advent of SharePoint 2013 and Yammer integration, companies have struggled to monitor and manage the integration, adoption and usage of the collaboration platforms deployed across the enterprise. SharePoint Administrators are having a difficult time gathering meaningful metrics on SharePoint and Yammer usage and adoption. Community managers, IT managers and business leaders need metrics that show who is using the platform, how it’s being used, and how far the reach of social collaboration has extended into the enterprise. These measurements are key to ensuring that collaboration is being integrated into business processes.

The Consumer Journey: Content as Compass

2014-12-September-Blindfold.jpgContent marketing, when done right, should guide consumers based on their specific needs, buying preferences and online behavior. Much has been said about the quality of today’s content, but not enough has been said about how well you understand the consumer compass — a specific interest combined with level of intent. Only then can you determine what content to serve, how to serve it and when.

News Bites: Apps, Gaps, GPSs and GMPs

The latest in connecting, analyzing, tracking, marketing, trend-setting, publishing and tagging from the Mission City, the Heart of Silicon Valley, the Gold Coast, the City of Light and San Jo, the Land of Chocolates, the Prairie State and Old Blighty.

Lessons From the Classroom for Community Managers

2014-11-September-Classroom.jpgAt my daughter's “back to school night,” I had the opportunity to follow her exact sequence of classes, from first period homeroom, through seventh period. A slogan on the board of her homeroom class read, “Our classroom is a community.” Mr. Braxton, her homeroom teacher, introduced himself to the assembled parents and started to speak about community.

“In life, we’re surrounded by communities,” he said. “From the classroom to our neighborhoods, we’re a part of many different communities.”

Caveat Emptor: Are You Buying a Solution or a Science Project?

2014-11-September-Large-Hadron-Collider.jpgMost enterprise software is more like undertaking a science project than buying a product that solves a problem. Organizations buy a “platform” and have their IT departments build the “solution” on it.

A platform is essentially an Erector set with very poor instructions. Sure — go ahead and build a motorized crane. If you a. know what a crane is and should do and b. know what parts need to be assembled in what order to do it. Otherwise, you’re just trying stuff.  

Your first few cranes won’t work very well. People will likely use something (anything) else they can until you have built a better crane. You have on your hands a Science Project.

Change Your Gmail Password - Now

Around five million Gmail usernames and passwords were published late Tuesday on a Russian bitcoin forum. But Google has told account holders not to worry.

According to a post on Google’s online security blog, only 2 percent of the usernames and passwords might have actually worked, and Google’s automatic anti-hijacking systems would have blocked many of those login attempts.

5 Things Salesforce Users Should Know About Malware Attack

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The malware is coming! The malware is coming!

Yep, it's a dreaded reality of life in the software industry. Technology does cool things for us, but it can bite us at any minute.

We reported this week that CRM giant Salesforce warned its users they could be targeted by a malware attack that usually hits customers of large, well-known financial institutions. Salesforce released a statement Sept. 3 that one of its security partners concluded that the Dyre malware (also known as Dyreza) "may now also target some Salesforce users."

The questions now are: What can Salesforce users do, and what should they know? CMSWire caught up with Zulfikar Ramzan, chief technology officer for San Jose, Calif.-based Elastica, to discuss.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 2014 B2B Marketing Analytics

Join CMSWire and Demandbase on September 23. In this one-hour webinar, discover how B2B marketing analytics impact on your data.
 

> Register Now

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Beating the Spreadsheet Blues

Remember the old days when it seemed that all you need to know from your computer is how to save a Microsoft Excel file? If you are a marketer those days seem rosy compared to what’s happening in digital media. 

New ways of capturing data has introduced challenges in inspecting data and developing models.  Marketers with a limited knowledge of traditional query language must access data. And as I wrote in the post, How Marketers Can Get A Better Handle On Their Data, new markup language elements raises the number of ways data can be associated with web and app elements.  This has increased the ways the data can be used in calculations for desired results.

Because of this new data challenge, analytic solution providers have created a number of options to simplify data usage.

Transform Your Workplace for Millennials

2014-11-September-Transform.jpgThe millennial generation cannot be ignored: they are your employees, your customers and may even be your future employers. When you couple this generational evolution with the unfolding digital transformation, you see the heady mix that is transforming business models and activities.

For the millennial generation, work is what they do, not where they go. Rigid corporate structures are limiting factors that stifle creativity and innovation. Organizations have plenty of opportunities to learn from this digitally savvy generation.

Microsoft Ups Its OneDrive Play

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Microsoft wants be the place for everything in your life, so it's offering you “larger, faster, easier-to-use” features, just as quickly as it possibly can.

Late yesterday Justin Moore, Microsoft’s  group manager for OneDrive, announced that OneDrive now supports uploads of files of up to 10 GB using the desktop apps for Windows and Mac, all of the mobile apps, and the OneDrive website.

“It’s the number one featured request,” wrote Moore in the announcement. And, almost needless to say, the hope is that OneDrive users won’t stray if they know they’re being heard and getting (almost) everything that they want in short order.

Atlassian Celebrates Growth, Collaboration Releases #Summit2014

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Atlassian is making some noise in the enterprise collaboration world at its annual conference in San Jose, Calif., this week.

Among the news — the launch of a new native mobile HipChat app for iPhone and iPad that uses iOS 8’s new features. HipChat is the former San Francisco-based private chat service for enterprise collaboration that Atlassian acquired in 2012.

Meanwhile, Atlassian officials reported that the company ended its fiscal year June 30 with revenue of $215 million, up 44 percent over the previous year.

Provenir-KBM Promise Real Time Customer Engagement

This customer engagement thing continues to catch on.

Boston-based Provenir and KBM Group, out of Richardson, Texas, have entered into a partnership that company executives say will boost KBM's IMPACT 360 Consumer Engagement Platform (CEP). 

Provenir helps agencies make the "transformation" toward digital engagement by engaging consumers one at a time to "quickly dream up creative experiences and put them into action," according to Jeff Nicholson, vice president of marketing at Provenir.

It's all about "customer journeys" today where as in the "old days" it was "campaigns," he added.

"Today it's what kind of experience do we want our consumers to feel," Nicholson told CMSWire. "How should it feel as they interact with your brand on your mobile site? How should that connect with their experience in-store?"

Alteryx and Tableau Redefine Analytics #data14

Yesterday’s BI tools just don’t cut it. In today’s world the margin of time between data and decision needs to be instantaneous, or as close to that as we can get. The longer it takes to process information and glean insight from it, the more you can lose.

Data can do more than help companies win sales. It can also save lives.

But it can only do this effectively if a data scientist or data analyst can process all of the information, gather all of the necessary data and make it useful, or present it to decision makers visually so that a viz can speak for the data, tell the story and make decision making easier.