HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

B2B Marketers: Think More Like Brand Marketers

2014-24-November-Think.jpgYou’d think there would’ve been more people like me at the Brand Innovators "mega-trends" in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer like me doing there?

I wanted a glimpse into the future of B2B marketing.

Office 365 Digs Deeper Into Lucrative Government Market

2014-24-November-Digging.jpgMicrosoft took a significant step forward late last week in overcoming security concerns related to cloud computing in government agencies. The step came in the form of an announcement that the watchdog body governing the Department of Health has given Office 365 the thumbs up to operate in the department.

Office 365 will be the first cloud based email and collaboration and communication product to obtain a FedRAMP authorization. The authorization could potentially open the doors to a rush of deployments across government services.

Salesforce Social Studio Targets Organizational Silos

Salesforce unveiled its Social Studio marketing platform inside its ExactTarget Marketing Cloud in May, which brought together $3.4 billion worth of acquisitions in a platform for social content marketing, engagement, publishing and analytics.

The platform gets a boost this month as the San Francisco CRM giant released enhancements to its Social Studio that include the ability to deliver messages to customers across the Salesforce Sales Cloud, Service Cloud and Marketing Cloud from one platform.

Big Data is Getting Smaller and Smarter

2014-24-November-Big-Snail-Little-Snail.jpgBig data is out, small, smart data is in. That’s the word from the folks who have tried to tame big data and failed.

Big data is unwieldy…“useless, or even more than useless because it can distract businesses and consume a lot of resources for no value return,” according to Mike Fauscette, IDC analyst and Group Vice President. In a recent series of articles entitled Transforming Data in Action, Part I and Part II, Fauscette primarily lays the blame with the difficulty of finding "information needles hidden in Big Data haystacks."

3 Year-End Planning Tips for Stressed-Out CEOs

2014-24-November-Stress.jpgAs 2014 comes to a close, many business leaders are feeling the familiar strain of evaluating the past year’s successes, while planning for the year ahead. Did we meet our performance goals? Did we come in at or under budget? How should this year’s results impact our planning and budgeting for the coming year?

Chaos Reigns at Content Management Vendors

2014-24-November-Chaos.jpgThis year has seen a lot of change at the executive levels of multiple Content Management vendors. This has spawned a long list of articles of people speculating what must be going on at the various companies. All the speculation I’ve been able to validate has been wrong. What is really happening is quite simple.

People are starting to panic.

Prevent Enterprise Search From Going to the Weeds

2014-24-November-Overgrown-Greenhouse.jpgAs an Enterprise Search expert, I get a lot of questions about Search and Information Architecture (IA). And what I've discovered is that people have plenty of misconceptions.

I'll share some of them in this article — and hopefully help you avoid some common mistakes about planning and implementing Enterprise Search.

Organizational Ego and The Trust Crisis

You get the website you deserve. Your website instantly tells your customer about your brand and culture.

Week in Review: Web CMS Trends + Why Facebook Won't Work

Death by PowerPoint
Why some sales training sessions don't make the cut.

What's Trending in Web CMS? 
Seven hot topics from the J. Boye Denmark event.

Open Source vs. Proprietary Collaboration
If so many people like open source, why aren't they adopting?

Facebook Won't Work 
Facebook at Work: why it's going to fail.

Big Investment in Big Data
It may not be the next big thing, but big data's hardly over.

Hush Hush for Gartner
Gartner really doesn't want to lift the veil of secrecy surrounding its Magic Quadrant reports.

Forbes Insights: Customers for Life
Technology strategies for attracting and keeping customers.
Download the Report

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

Box Cops to Bad IPO Timing, It's Time to Unbox

Aaron Levie finally admits it — the timing for Box’s IPO filing was bad.

“What is obvious is that we should not have filed when we did,” he told Bloomberg West’s Emily Chang. And though he points to the “bit of market correction” that was happening with SaaS and other high growth tech stocks at the time as the reason, he seems to have sobered up a bit about his company’s “horrid financials” and the fact that he’s had to “deal with a lot of distraction because of the filing.”

Hats off to Levie for stepping up to the plate and dealing with the market on the market’s terms. It’s one of the first times we’ve seen him put aside his charm and sense of humor to show that he can trudge a rocky path and not just a yellow brick road.

Extracting Insight from Unstructured Data

The pace of digital information has resulted in the world's aggregate data doubling in size in shorter intervals than ever before. According to Gartner, about 80 percent of data held by an organization is unstructured data, made up of information from customer calls, emails and social media feeds. Add to this the large volumes of diagnostic information logged by embedded and user devices. While it's difficult to make a proper analysis from organized data, making sense of unstructured data comes with its own challenges.

Organizations now have to study structured, semi-structured and unstructured data sets to arrive at meaningful business decisions, including determining customer sentiment, cooperating with e-discovery requirements and personalizing offers for their customers.

But while sifting through vast amounts of information can look like a lot of work, it comes with rewards.

Natalie Bokenham: Driving Digital Innovation

Thumbnail image for Connecting with Bill Sobel

Natalie Bokenham describes herself as a machine-gun thinker, talker and romper stomper. But that only scratches the surface.

Bokenham is a seasoned marketer, "excited to be in this industry at this transformative time." For the past year, she's been senior vice president and managing partner for digital at UM Worldwide, a global media agency. Before that, she was director of strategy at IPG Media Lab, a company that markets itself as a combination "think tank, real world proving ground and change enabler."

In her current role, Bokenham is responsible for digital expertise and innovation across agency disciplines, including data for insight and measurement, interactive storytelling and optimal digital integration across the media plan.

Her objective is to build strategic relationships with media partners to drive long-term growth for UM clients. In fact, she was instrumental in cementing UM’s partnership with Facebook, which offers advantages such as exclusive access to new products and data integration for UM clients.

Would You Pay to Not See Google Ads?

2014-21-November-cover-your-eyes.jpg

Who would have thought it? Google will now let you pay to avoid seeing its ads. Through a new service called Contributor, launched last night, Internet users can opt-out of Google ads for a fee of $1 to $3 dollars a month.

Participants will see a thank you message instead of the ads on participating websites, including Mashable, ScienceDaily and The Onion.

We're Gonna Govern Information Like It's 1999

2014-21-November-I-Was-Dreaming-When-I-Wrote-This.jpgThe 2014 conference season is drawing to a close, and I’ve had the opportunity to take in what’s happening in information management, from the vendor perspective, the practitioner perspective and the business perspective. And while there were lots of interesting, very forward thinking developments around cloud, SaaS, vertical solutions, mobility, IoT and so on, I walked away with the impression that our biggest unsolved problems are the same ones we had in 1999: finding and sharing the right content, with the right people, at the right time.

Customer Service Isn't Personal if it Isn't Based on Trust

2014-21-November-Trust.jpgOnline business is fast paced and at times chaotic. Before making purchasing decisions, consumers draw from extensive touch points, such as previous experiences, recommendations from peers, personal research and brand marketing. While brands work hard to win customers over with complex marketing strategies and last-minute deals, the customer experience itself can often fade into the background. But businesses that take the time to personalize customer engagement and respond individually to support inquiries can encourage a customer’s trust throughout his or her relationship with the company, which establishes an invaluable connection between brand and consumer.

News Bites: Launches and Platforms, Releases and Integrations

The latest in accessing, managing, joining, designing, rewarding, capturing, attributing, digitizing and widgeting from the City of Love and the Old Line State, La-La Land, Puritan City, the Fourth City, Shaky Town, the Five Boroughs and the dirtiest little town west of the Mississippi, the 'Loo and Watch City.

Trends in Web Content Management From #jboye14

2014-20-November-J-Boye-Web-Idol.jpg

I've been to my fair share of J. Boye events both in Philadelphia and in Denmark, and always come away with the same conclusion: J. Boye events are different. They're more than just traditional conferences, they’re really centered around networking and sharing knowledge among peers in a friendly atmosphere. It’s an event organized by people with a passion and deep understanding of the online space, not built around the wishes of vendors (read sponsors). This three day event filled with interesting speakers from around the globe leaves you feeling like part of the J. Boye community.

How to Tame Your Mobile Security Dragon

It's complicated. It's expensive and we don’t have the budget for it. There are no unifying standards. The apps are complex. Did we say it was complicated?

These are some of the reasons why a lot of companies do not secure the enterprise's mobile operations are fully — or even at all — as they should. (You can find the complete list in Part 1.

There is a measure of truth in these reasons but still not shoring up the mobile piece of the enterprise promises nothing but trouble.

Customers Aren't Worried About Data Breaches [Infographic]

2014-20-November-yawn.jpgHere's good news for every company that's careless with personally identifiable information: Your customers apparently don't care.

A new study by global IT association ISACA shows that consumers haven’t changed their shopping behaviors despite a year of retail data breaches — worrisome, the organization maintains, especially with the shopaholic trifecta of Thanksgiving Day, Black Friday and Cyber Monday is just a week away.

It's not that consumers are unaware of the problem. According to the 2014 ISACA IT Risk/Reward Barometer, almost all US consumers (94 percent) have read or heard about major retailer data breaches in the past year. But while three-fourths of those surveyed claim those data breaches have increased their concerns about their personal data privacy, few are doing anything about it.

IT Pros Warm Up to Open Source Collaboration Software

IT security professionals like the idea of open-source collaborating and messaging solutions. So where the heck are they?

Respondents in a Ponemon Institute study released this week are generally positive about commercial open source applications, especially because of the assurance of continuity. However, despite those benefits, companies are slow to adopt, Ponemon found. 

Zimbra, a provider of open source collaboration software, sponsored the survey of 723 IT and IT security practitioners in the United States and 675 IT and IT security practitioners in 18 Europe, the Middle East and Africa (EMEA).