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With Acquisition, Citrix Aims for Lead in EFSS Market Race

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The Enterprise File Synchronization and Sharing (EFSS) market race doesn't expect to make its final lap any time soon.

And Citrix is confident it's taken a lead with its latest acquisition.

The Fort Lauderdale, Fla.-based software giant announced yesterday it acquired RightSignature, the professional electronic document signing platform that marries Citrix's file storage, sync and sharing capabilities for businesses.

This isn't a new partnership but a solidifying of an existing one.

"We’ve been working together for the past year and have seen how our customers have benefited from, and happily embraced, the combination of easy e-signature and secure file sharing," Citrix's vice president and general manager of Documents Cloud, Jesse Lipson, said in a blog post. "It’s also a smart relationship: This acquisition supports our goal of helping our customers work better by improving critical document workflows."

What to Do When Yammer Adoption Stalls

2014-21-October-Stuck.jpgPlenty of companies have early success with Yammer. And then it stalls. Or they hit growing pains and the early enthusiasm wanes.

This scenario can happen to any enterprise social network (ESN), but it seems most pronounced in Yammer, partly because Yammer has such a large market share, but also because its freemium model means that the usual business-case test criteria (and the useful thinking that goes with it) can get bypassed.

NetScout's Trying to Poison the Jury, Gartner Claims

The Gartner Group took a hard swipe at NetScout Systems yesterday, claiming the information technology company is relying on "unnecessary, repetitious, scandalous, impertinent [and] immaterial" allegations to build a case against it and "poison the mind of the jury and the court."

In the latest action in what promises to be a lengthy legal fight, Stamford, Conn.-based Gartner took off its gloves to deliver a stinging blow to Westford, Mass.-based NetScout.

Look Before You Leap Into the Big Data Revolution

2014-21-October-Pre-Jump.jpgLike the proverbial elephant and five blind men, big data looks different depending on who's describing it: from holy grail for information in society, to dangerous step toward a world in which people are treated based on predictions of what they are likely to do instead of what they actually do. While neither of these extremes may turn out to be our future, big data is obviously more than a passing fad, and will be defined ultimately not by what it is but by what is done with it and what it does to those at whom it is directed.

Microsoft Lync Can Spy on Enterprise BYOD Use

Microsoft claims it has a solution to some of the most common bring your own device (BYOD) concerns: A way to spy on enterprise workers. Through its Lync app, it's giving enterprises a way to monitor what devices workers are using to communicate.

Smaller Firms Nip at the Big Dogs in Gartner's Portal MQ

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Gartner cited six trends in its Magic Quadrant for Horizontal Portals, including a convergence of portal and Web Content Management (Web CMS) needs across enterprises. In addition, long-time traditional, portal vendors and their bloated, unwieldy architectures are losing ground to smaller, lighter portal vendors.

As evidence of both trends, just look at the companies who made it into this year's MQ: Ektron, Jahia, Sitecore, Squiz and WordPress.

Cloudera + Microsoft's Snuggle in the Cloud Causes Confusion

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Anyone that Hortonworks gets into bed with, Cloudera snuggles up to next.

This, of course, is not a proven theorem. But it sure seems to be the case lately.

Earlier this month Hadoop enterprise data hub provider Cloudera announced a deeper integration with long time Hortonworks partner Teradata. Hortonworks’ 100 percent open source Hadoop distribution (HDP) powers many of Teradata’s big data offerings, including the Teradata Appliance for Hadoop.

Yesterday, at a Microsoft press event, Mike Olson, Cloudera’s Chief Strategy Officer, shared the stage with Microsoft CEO Satya Nadella and corporate vice president Scott Guthrie to announce his company’s intention to become Microsoft Azure Certified.

IDC Predicts Big Changes, Fast Growth in Digital Marketing

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IDC expects the global market for enterprise marketing software to soar to $32.3 billion by 2018 — a jump of more than 50 percent. But it won't come easy.

It will require a delicate balance of technology, creative talent and IT services for the market to reach its potential, said IDC Research Manager Gerry Murray, lead author of the IDC study. The 29-page report, which IDC sells for $4,500, is the first "comprehensive view of what the whole marketing technology envelope," said Murray. "It's a very big basket of technologies."

Due largely to multibillion investments by Adobe, Oracle, IBM, Salesforce and other giant software companies, the study predicts the marketing world will evolve from point solutions to marketing platforms. And, within a few years, we'll see Marketing-as-a-Service (MaaS) systems that will allow CMOs to farm out work in much the way they do now when they buy advertising, a shift that could trigger a shakeout involving many vendors.

Take a Seat Google, Amazon: Microsoft's Cloud Wins the Day

Though the new mobile-first, cloud-first Microsoft is more open and plays nice with everyone, it also wants to knock the socks, shirt and hat off of the competition. And, if CEO Satya Nadella is right, it has everything it needs to do so.

While mobile, as Microsoft now defines it, is “not about the device” whether it’s a sensor, small screen or large screen, but about “powering mobility with intelligence,” the productivity and collaboration tools are all Microsoft (Office 365 and Dynamics).

And when it comes to the cloud, Microsoft may have one few others can match. We’re not talking only about a super-charged, hyper-scale cloud in the heavens, but also about a new Azure-like appliance that Enterprises can deploy in their own data centers. It has been designed specifically to handle big data workloads (32 cores, 450 gigabytes of RAM and 6.5 terabytes of local solid-state drive storage). Officially named the Microsoft Cloud Platform System (CPS), powered by Dell it is, in essence, an “Azure consistent cloud in a box” with pre-integrated hardware from Dell and software from Microsoft.

Teradata's Marketing Marries Digital, Traditional Needs

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Teradata announced enhancements to its marketing cloud today that are designed to enhance both digital and more traditional marketing.

Michael Lummus, director of digital marketing solutions of Miami Township, Ohio-based Teradata Corp., told CMSWire that Teradata understands that customers don't differentiate between digital and non-digital interactions with brands. "They view it holistically," he said.

SaaS Support Best Practices: The Seamless Approach

2014-20-October-Free-Advice.jpgAs more and more companies look to Software-as-a-Service (SaaS) as a way to increase agility and control costs, many technology vendors are evolving their solution sets to include a SaaS offering. When vendors do this, they must recognize that their customer support organizations will become critical to customer satisfaction and retention. As the primary point of contact in an ongoing customer relationship, support must develop and maintain stronger and deeper relationships with customers. Failure to do so will inevitably result in higher churn.

Is Your Information Architecture Ready for SharePoint 2013?

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SharePoint Administrators will naturally focus on the infrastructure side of a migration to SharePoint 2013, but migration is also the perfect time to reevaluate your information architecture (IA) and prepare it for this new and improved version of SharePoint.

Discussion Point: Is There a Secret Sauce for Employee Engagement?

Thumbnail image for discussion-pointHappy employees = happy customers. Yet we've all seen the numbers from Gallup: 63 percent of workers worldwide are not engaged at work, and a further 24 percent are actively disengaged. Businesses recognize the benefits of engaged employees — for retention, for productivity, for increased customer satisfaction — but struggle with how to create work environments that support this goal and in many cases feel unprepared to meet the demand.

This comes at a time when businesses are under pressure to differentiate themselves through customer service and at a time of increased connectivity, increased information availability, increased challenges in finding organizational information — all of this resulting in "overwhelmed employees."

Something needs to give, but where should companies start? 

B2B Suppliers are Losing Market Share to B2C Websites

B2B buyers in the United States are more active online than ever before. But few are successfully leveraging their suppliers’ websites to find the information and make the purchases they need.

Instead, they're turning to third-party e-commerce sites like Amazon, according to the 2014 Acquity Group State of B2B Procurement.

IBM Stumbles on its Road to the Cloud

The transition to the cloud is not happening fast enough for slow-moving IBM, which today reported disappointing third quarter results: Revenue of $22.4 billion declined 4 percent year over year and fell short of the Wall Street consensus estimate of $23.37 billion, while per-share earnings of $3.68 missed the consensus by 64 cents. 

With the second half of this year now coming in weaker than expected, the company’s outlook has gotten more hazy, so management pulled its 2015 earnings forecast of $20 a share, saying it would provide an updated figure in January.

IBM’s latest numbers have not been well received on Wall Street: the stock today is down 7 percent, earlier hitting a new 52-week low at $166.71. 

For the quarter, IBM’s global services revenue of $13.7 billion (61 percent of total revenue) was off 3 percent, while software revenue declined 2 percent to $5.7 billion and hardware revenue dropped 15 percent to $2.4 billion. “We saw a marked slowdown in September in client buying behavior,” said CEO Ginni Rometty.

SAP CEO Boasts 'We're Better than Everyone Else'

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Bill McDermott made one thing very clear in SAP's third-quarter earnings call this morning: SAP is better than everyone else.

Better than Oracle. Better than Salesforce. Better than Workday. Even better than Facebook, Ikea, Amazon, eBay and Alibaba.

The CEO's confidence is based on SAP's progress in the cloud, which he said allows businesses run their entire production engines. Competitors merely offer "point solutions," he claimed.

The Walldorf, Germany-based software giant saw cloud revenues climb 41 percent this quarter year-over-year, and its customer count in its business suite on HANA jumped from 450 to 1,450 this quarter in the same period.

Never missing an opportunity to cite a competitor's inferiority, McDermott said that's "more than Workday's total number of customers."

Busy People Need Help, Not Interruptions

Getting attention is getting harder. The Web is a place where busy people do things. Help them, don’t disrupt them. 

Can You Make Google Love Your Global Content?

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Nǐ hǎo! ¡Hola! Konnichiwa! Oi! Guten Tag! Bonjour! Ciao! Privét! 

If your website isn’t translated into at least five of the above languages, you could be missing out on at least double your potential sales. This is the new reality of a global economy, said Alison Toon, senior director of new markets at Smartling, one of the hosts for a recent American Marketing Association webinar, “How to Make Google Love Your Global Content.”

She contends that 90 percent of global opportunities can be reached by businesses that have websites in 12 languages other than English. But many businesses seem to be missing out. When checking in with webinar participants via an interactive poll, almost 40 percent stated they currently have no website option for the non-English speaking world.

Week in Review: Salesforce's Marketing Dream + Are You Too Old for Tech?

Dreaming of Marketing
Salesforce shared its vision for marketing at Dreamforce along with a few other things.

Not Time for HubSpot Investment?
Excitement was palpable for HubSpot's IPO, but it's not a good investment now.

Too Old for Tech?
Nah! Don't be intimidated by those 20-somethings around you.

More Social Love for Office 365
Microsoft wants to make it easier to collaborate.

Who, Us? Hacked? No Way
Dropbox sets the record straight.

Anatomy of Microsoft's Delve
Confusion cleared — we now know the roots of Delve.

Study: The State of Always-On Marketing 2014
So You Think Your Marketing is Always On?
Read This to Find Out

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Faking Big Data #strataconf

Sorry folks, but this shouldn’t come as too big of a surprise. Anytime a new technology or field emerges, so does a group of posers. They’re typically software vendors, consulting firms and “experts” who claim to be able to help you cross the chasm between where you are and where you need to go to remain viable in the future.

These aren’t, for the most part, evil companies, snake oil salesman or under educated individuals. Vendors iterate products as quickly as they can and push them out too early, they take shortcuts and rationalize them and sometimes they simply don’t know that they don’t know what they’re doing.

Big data is still an emerging field.