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Getting Closer to Customers Drives Web Success

Being successful today means being with the customer. The closer you are to the customer the more power and influence you have. 

New Feature from Redbooth Helps Employees Connect

The workplace is changing. By 2016, Forrester Research predicts nearly half of all US employees will log in to work from home or a decentralized location. That means companies need to find new ways for them to connect, quickly and securely.

To meet this growing need, Redbooth, a workplace collaboration and communication platform, has introduced new desktop and mobile business chat.

Discussion Point: Is the Cloud Really Secure?

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Cloud computing is on the rise, but with it comes new fears about data security. Cybercriminals are always looking for an in, so cloud services constantly need to stay ahead of potential vulnerabilities.

Nothing has driven that point home more than a flurry of recent high-profile breaches. But because cloud computing comes with many advantages, including cost, ease and convenience, companies have an incentive to find security solutions. But it’s a daunting challenge.

In this week’s Discussion Point we ask experts to weigh in about the risks versus benefits of the cloud. Is true cloud security an unattainable dream?

Week in Review: Getting Real Results from Collaboration + Gmail Revamped?

World (Series) Class Marketing 
Inside the San Francisco Giants social media strategy.

Marketo's Revenue Gains
All was well in Marketo's latest quarterly earnings report.

Turning Collaboration Into Results
No matter the tool, a structured approach will create collaboration wins.

One Year Later, Mindjet's Vision
Mindjet plans for a big reveal in its new platform next spring.

Meet the New Gmail?
Google wants to streamline email with "Inbox."

SAP: Better Than All The Rest
SAP's CEO wants you to know — SAP's better than you.

Study: The State of Always-On Marketing
Embrace new evaluation techniques to become AOM-Ready.
Download the Study

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If Hadoop Disappears, Will the Label on Your Distro Matter?

2014-24-October-Elephant-Family.jpgIn the next year we’ll see Hadoop disappear, so said Cloudera co-founder and chief strategy officer Mike Olson in his keynote at the O’Reilly Strata + Hadoop World conference last week.

Olson has a way of saying things that cause a reaction. Last year it was his introduction of the Enterprise Data Hub that took everyone off guard, and this year it’s the promise that the big data muncher named after an elephant in a storybook will practically vanish from the line of sight of all but a few geeks.

You’d think that if it were invisible and it was all open source then the brand of Hadoop used might not matter so much.

Chaos in the Video Content Management Market

Enterprise video content management (VCM) doesn't really fit into enterprise content management (ECM). So it's not all that surprising that it has now developed its own space, however chaotic that may be.

According to Gartner’s latest Magic Quadrant for Video Content Management, the video content management market is immature. But it is developing rapidly, driven by parallel technologies like customer relationship management (CRM), enterprise collaboration technologies and e-commerce. And companies like Qumu, Panopto and Kaltura are leading the charge.

Sooner or Later We'll Learn How Smart Jeff Bezos Really Is

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Shareholders are getting increasingly impatient with Amazon and its casual attitude toward profits. The company just delivered a disappointing earnings report that surprised the Street — even though Amazon warned in its last report that the third quarter would be grim.

The numbers, which we will get to in a moment, are almost beside the point. There are larger issues at stake as the shareholder disgruntlement against Amazon grows.

As its losses mount, will Amazon be forced to stop making myriad — and expensive — investments in other companies and technologies and settle down to business, namely its e-commerce empire?

Or will shareholders be proved wrong about their growing ire over Amazon's investment spree?

Or, to put it in its most stark terms: will Jeff Bezos' vision for the company, no matter how seemingly schizophrenic right now, be proved correct in the end?

Workplace Lessons From a Beehive

2014-24-October-Beekeepers.jpgWhat could a company learn from a beehive? After my first three months as a beekeeper and seven years in the CMS industry, I've found out the answer — quite a bit.

How to Make Boomers, Millennials and Everyone Else Get Along

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There are a lot of stereotypes about today's workplaces, including the unsubstantiated notion that you have to be in your 20s to understand today's technologies

But all those misperceptions are taking their toll. 

All is not well in today’s multi-generational workplace. Tensions are brewing between age groups, according to a Harris Poll survey on behalf of Ricoh Americas Corp., a global technology company.

Consumer Packaged Goods: Stay Ahead of the Digital Marketing Curve

2014-24-October-Serpentine-Benches.jpgFor many years, consumer packaged goods (CPG) marketers didn't have much need to be on the cutting edge of digital innovation. But this is no longer the case, as the CPG industry now leverages digital technology to its full capacity. In areas such as mobile commerce and mobile measurement, it’s even ahead of the curve. And we’re continuing to move in the right direction: eMarketer projects that US CPG digital ad spending will top $4 billion in 2014 — proof that the package goods industry has recognized the competitive edge entering the digital age gives marketers.

Sold! 5 Salesforce Apps to Transform Your Sales Team

2014-24-October-Auction.jpgAs a testament to Salesforce’s popularity, more than 100,000 sales professionals traveled to San Francisco for Dreamforce, Salesforce.com’s annual conference for customers and end users. A diverse group of business leaders, politicians and artists gave keynotes, but the focus for most attendees was how to make their own operation better by using Salesforce.com and the tools and applications that can be integrated with the system.

News Bites: Tweeting it, Rising Above it and Movin' Up

The latest in integration, innovation and transition from the Golden City, Silicon Beach, Gotham and the Great Wen and Athens of America.

Office 365 Promises Greater Data Security, Theft Protection

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Despite the progress Microsoft is making with Office 365, its claim to universality won't stand up until it gains traction with government and public bodies. Microsoft obviously understands this.

While Microsoft the company has given Office 365 for private enterprises a lot of love in the past few months, it hasn’t been neglecting the public sector either. And that makes the thorny issue of regulatory compliance even more critical.

Regulatory compliance is important for the private sector, but it is essential for public agencies. As a result, Microsoft is introducing IRS 1075 compliance to Office 365. The goal here is to prevent anyone from walking away with personal financial information, especially tax related data.

Inside Acquia's Gartner Ascension, Web CMS' Next Road Trip

web cms, Inside Acquia's Gartner Ascension, Web CMS' Next Road Trip

The verdict's been in a while now regarding Gartner's Magic Quadrant for Web Content Management Systems.

The question now is where does the space go from here? Where's the innovation in 2015?

The convergence of content, community and commerce will continue to fuel innovation, the CMO of one of Gartner's leaders told CMSWire.

"Open platforms will unify these pieces into one cohesive customer experience, where content-driven brand stories will seamlessly integrate with commerce portals on sites," Tom Wentworth, CMO of Gartner leader Acquia, told CMSWire.

The proliferation of digital experiences will continue to become more contextually relevant, Wentworth also said, because marketers will "break down silos of data to paint a more complete picture of what a customer wants and needs at a specific time and place."

A longtime Web CMS user, meanwhile, said he hopes vendors will make a deep dive into analytics capabilities in the coming year.

Microsoft Earnings Raised by the Cloud

In the same week that IBM stumbled on its road to the cloud, Microsoft’s journey skyward gave it a lift.

Enterprises are hungry for its heavenly products which include Office 365, Azure and Dynamics CRM. According to the company’s filing for the first fiscal quarter, revenues rose 128 percent year-over-year. Office 365, on the consumer side, by the way, now boasts an impressive 7 million subscribers to its Home and Personal software.

The company’s rapidly growing SQL Server business grew by double digits as did Lync, SharePoint and Exchange, its productivity products.

Jive's Social Biz Software: You, Me, Community

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Collaboration software in the enterprise is a “must have." And many of the big software and service providers have integrated social workplace tools into their products. Microsoft has brought Yammer into Office, Salesforce provides Chatter in its cloud, VMWare has SocialCast and so on…

But Jive remains standing on its own and offers something that the aforementioned don’t — its solution centers around you, the end user, and your community, rather than a business process, document or task.

“Jive is the hub that brings it all together,” said Elissa Steele, the company’s executive vice president of marketing and products. “It breaks down silos, it’s built for collaboration and communications,” she adds.

And as such it improves the flow of information, it helps business solve problem faster and creates a competitive advantage.

The Truth About Competitive Analysis

2014-23-October-Pitch.jpgAs I write this, the World Series is about to get underway, which reminds me of a famous quote by Satchel Paige, one of the greatest baseball pitchers in history:

"Don't look back. Something might be gaining on you."

And think about how a runner on first base can disrupt the pitcher’s concentration from throwing a strike to a batter.

The result in both cases? Distraction from what you’re trying to accomplish.

Post Spigit Merger, Mindjet Works on 'Transformative' Offering

The merger between enterprise software providers Mindjet and Spigit a year ago has produced … well, you'll have to wait a little more for specifics.

The big reveal on what the merger will bring won't come until the company's conference next March. 

But it promises to be "transformative," according to San Francisco-based Mindjet's new chief marketing officer, Kevin Cochrane, who started last month after stints as CMO at OpenText and product vice president of digital marketing Adobe.

Mindjet is expected to serve up an appetizer of its product suite next week, but the full reveal doesn't come until the March conference, Cochrane told CMSWire. 

Microsoft Wants to Own You [Video]

Microsoft CEO Satya Nadella has a strong record of delivering on his promises and we’re now beginning to see what that looks like. While we’ve already told you a great deal about the company’s recent advances in big data, OneDrive, Office 365, AzurePowerBI, predictive analytics and Cortana + Bing, this week we’re getting a peek at how the company’s productivity apps might work in its mobile-first, cloud-first world.

We predict that they’ll be like spokes on a wheel with the individual in the center, thereby eliminating silos between our professional and personal lives.

After all, the generation of workers that brought Bring Your Own Device (BOYD) into the workplace isn’t going to want to toggle between roles.

Wake-Up IBM: OpenText Offers Lessons on Cloud Computing

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You can almost see it. An overweight IBM sits at the back of the cloud class while the teacher gives out prizes for cloud movement. OpenText gets a full set of gold stars … IBM a terse note saying it could do much better.

If you hadn’t seen already, OpenText reported its financial results for the first fiscal quarter last night. In a consistently difficult global economic situation, it has managed to double its revenues on the back of its cloud computing initiatives. Compare this with IBM's dismal news earlier in the week. Despite the fact that it sees cloud computing as one of its future growth stimuli, IBM is not growing fast enough for investors.