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News Bites: Launches and Platforms, Releases and Integrations

The latest in accessing, managing, joining, designing, rewarding, capturing, attributing, digitizing and widgeting from the City of Love and the Old Line State, La-La Land, Puritan City, the Fourth City, Shaky Town, the Five Boroughs and the dirtiest little town west of the Mississippi, the 'Loo and Watch City.

Trends in Web Content Management From #jboye14

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I've been to my fair share of J. Boye events both in Philadelphia and in Denmark, and always come away with the same conclusion: J. Boye events are different. They're more than just traditional conferences, they’re really centered around networking and sharing knowledge among peers in a friendly atmosphere. It’s an event organized by people with a passion and deep understanding of the online space, not built around the wishes of vendors (read sponsors). This three day event filled with interesting speakers from around the globe leaves you feeling like part of the J. Boye community.

How to Tame Your Mobile Security Dragon

It's complicated. It's expensive and we don’t have the budget for it. There are no unifying standards. The apps are complex. Did we say it was complicated?

These are some of the reasons why a lot of companies do not secure the enterprise's mobile operations are fully — or even at all — as they should. (You can find the complete list in Part 1.

There is a measure of truth in these reasons but still not shoring up the mobile piece of the enterprise promises nothing but trouble.

Customers Aren't Worried About Data Breaches [Infographic]

2014-20-November-yawn.jpgHere's good news for every company that's careless with personally identifiable information: Your customers apparently don't care.

A new study by global IT association ISACA shows that consumers haven’t changed their shopping behaviors despite a year of retail data breaches — worrisome, the organization maintains, especially with the shopaholic trifecta of Thanksgiving Day, Black Friday and Cyber Monday is just a week away.

It's not that consumers are unaware of the problem. According to the 2014 ISACA IT Risk/Reward Barometer, almost all US consumers (94 percent) have read or heard about major retailer data breaches in the past year. But while three-fourths of those surveyed claim those data breaches have increased their concerns about their personal data privacy, few are doing anything about it.

IT Pros Warm Up to Open Source Collaboration Software

IT security professionals like the idea of open-source collaborating and messaging solutions. So where the heck are they?

Respondents in a Ponemon Institute study released this week are generally positive about commercial open source applications, especially because of the assurance of continuity. However, despite those benefits, companies are slow to adopt, Ponemon found. 

Zimbra, a provider of open source collaboration software, sponsored the survey of 723 IT and IT security practitioners in the United States and 675 IT and IT security practitioners in 18 Europe, the Middle East and Africa (EMEA).

Microsoft Adds Office Dropbox Support for Android Devices

Microsoft is rounding off a busy month on the Office front with the release of Dropbox support for Android users.

According to an Office blog post, the updates will enable easier editing, access and sharing of Office files from an Android phone. It is also offers the ability to generate and share links to documents in One Drive and OneDrive for Business directly from inside the app itself.

Optimizing the Customer Journey for the Game of Life

2014-20-November-Game-of-Life.jpgFor many marketers, current personalization efforts are like spinning the wheel in the Game of Life: you never know what you’re going to get. Today’s customers are willing to provide us with detailed information beyond the color of their car or how many pegs are in the back seat, and it’s up to marketers to use this data to craft the right message. Improving personalization to deliver useful, relevant content is the best way for both the marketer and customer to feel like they’ve landed on a pay day.

CMSWire Tweet Jam: Putting the Person in Personalization #CXMChat

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Automation — marketers love it, customers hate it.

While automation may provide a seamless experience some of the time, a lot is to be said about personal attention.

So, how can companies put the person back in personalization while also using the automation techniques marketers have come to adore? Find out at our November Tweet Jam!

Outage Outrage As Microsoft's Azure Stumbles

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Microsoft is trying to recover from a widespread outage that affected its Azure cloud platform across multiple regions. The company acknowledged that 11-hour issue, which started last night, affected customers with virtual machines in all regions other than the new Australian data center.

The unanswered question now: What's the long-term impact of the outage, which knocked many third-party sites offline and created problems with Microsoft's Office 365 suite?

The Path to Purchase is Paved with Good Intentions

2014-20-November-Bicycle-Bridge.jpgDigital marketers have a cornucopia of targeting tools at their disposal — demographic, behavioral, contextual, search retargeting, social targeting and look-a-like modeling. But in the end, these traditional methods are all just approximations – high tech best guesses. That needs to change — and can. The most effective targeting of all, the method that marketers need for a real time, multi-level understanding of consumers’ sentiments, can be found with intent targeting. Here’s how intent targeting works, why it’s effective and what its future may look like.

Is Word for iPad Ready for Prime Time?

2014-20-November-Work-iPad.jpgConventional wisdom says that the average user uses only 10 percent of a software product, however each user tends to use a different 10 percent. To accommodate many different types of users, software packages incorporate a zillion features that require insane amounts of memory. On the PC with hundreds of GB of storage this is acceptable, but can it carry over to mobile devices like the iPad?

Time to Embrace Marketing Automation #KenticoConnection

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If you’re like many marketers you’ve probably got a list of tasks you think would improve your website and e-mail marketing. Unfortunately, there just aren’t enough hours in the day to get them done.

If this scenario sounds familiar — it’s time to automate, Brian McKeiver, a senior solution architect and co-owner of BizStream, an Allendale, Mich.-based web and software development company, told attendees at he Kentico Connection 2014 in Boston last week.

Forrester's Best of the Best in Private, Public Cloud Space

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Forrester Research just named what it considers the leaders in hosted private cloud solutions and the top guns of security among public cloud platform service providers.

In its newly released Wave, the research giant tabbed Virtustream and Datapipe as industry leaders in its Wave for Hosted Private Cloud Solutions.

Meanwhile, Amazon Web Services took the top spot in this week's Wave for Public Cloud Platform Service Providers’ Security. Three other public cloud security offerings — IBM's, Microsoft's and CenturyLink's — offer competitive advantages. Forrester only included those four providers in its public cloud security assessment.

MapR, Teradata Ink Deal, Bad Timing for Hortonworks?

Teradata now has a flavor of Hadoop for everyone.

This morning Hadoop distro provider MapR and Teradata, the big data analytics and marketing applications company, announced that they have expanded their partnership. What it comes down to, in the simplest possible terms, is that the companies will work together to integrate and co-develop their joint products and to create a unified go to market strategy,

Teradata will also be able to resell MapR software, professional services, and provide customer support.

In other words, Teradata will be the face of MapR to enterprises who use, or want to use, both technologies.

Turn to a Platform to Tame Your Web CMS Chaos

The last thing you want in a web content management system (CMS) is something kludgy.

Josh Koenig preaches this — and he knows the industry well. He's co-founder and head of developer experience for Pantheon, a San Francisco-based website platform for Drupal and Wordpress sites.

Where should web CMS users be headed in 2015 and beyond? In a webinar hosted by Pantheon and CMSWire yesterday, Koenig said the best option is a platform that leverages open source technology.

"A good platform lets you realize full value of open source," said Koenig, who's also the co-founder of Chapter Three, a San Francisco-based Drupal agency. Platforms, he added, make managing websites easier and faster, and helps drive standardization in an organization's web development and management processes.

Ramp Introduces Native Video For SharePoint #smwest

2014-11-19 ramp native sharepoint video.jpgVideo for SharePoint or Office 365! Before this week, it was a pretty low key affair. Now Microsoft is launching a video service. And just yesterday, video experience provider Ramp released what it says is the first enterprise-class, self-service webcasting solution for SharePoint.

The new native solution, developed by Ramp in partnership with Wowza Media Systems, will provide SharePoint users with a way of broadcasting live events by either Internet or intranet, whether that event is a schoolyard marbles tournament or a large-scale training webinar across different geographies.

Microsoft Adds Video Service to Office 365

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Video and video management is no longer a missing link in Office 365. Microsoft is now offering Office 365 Video to its First Release customers. It will make it available to most Office 365 plans for enterprise early next year.

The development is no real surprise, given the growing enterprise customer base for Office 365 and the increasing importance of video as a means of information and data transmission.

'Death by PowerPoint' and Other Sales Training Fails [Infographic]

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Earlier this year I was at an annual two-day sales training event for a global software company. The venue, meals and entertainment had been painstakingly planned to ensure everyone had a memorable time. Unfortunately the actual training portion of the event was not so memorable.

Based on roles, tenure and a self-assessment, each sales team member was given a curriculum of mandatory training classes to attend.

External experts as well as internal employees from product marketing, sales enablement, marketing and sales operations taught the classes. The goal was to improve sales productivity and achieve a target level of skill consistency across geographic regions.

According to the senior director of sales training, “Curriculums provide personalized training paths so each person builds the right skills they need to be successful.” The training team spent a year on the content, the curriculums and pedagogy in hopes sales would be engaged, motivated and retain more of the information.

The whole training event sounded great on paper except that it lacked a key ingredient: how sales wants to consume information.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (19-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Information Governance and Real Customer Successes

Join CMSWire and Opentext on December 2nd for a one-hour webinar with customer success stories on how information governance improved their businesses  


> Register Now

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Personalized Marketing Can Help Build Lifetime Customers

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Whether they're buying car insurance or professional-grade skis, customers go through cycles of exploring, researching and purchasing. The most successful companies plot the purchasing cycle for every individual customer and tailor their messaging accordingly.

This degree of customized marketing requires effort, notably talking with customers to understand their wants, needs and preferences.

But in an increasingly digital world, brands rarely, if ever, interact with their customers face-to-face. Instead, companies must collect, connect and action the information they can gather about consumers from their online brand interactions to make the experience more personal and, ultimately, more profitable.