The complete digital experience from one digital provider. Ah, sounds refreshing, doesn't it?
Or maybe it doesn't. Maybe being locked into one vendor sounds scary.
The truth is — most experts think the industry is far from having an all-in-one.
Forrester Research reported this in its first Wave for Digital Experience Delivery Platforms last month. It determined no vendor offers a truly "end-to-end solution."
Heck, when even vendors admit they don't offer the complete digital package, you know it's the truth.
"Our end goal is a common user interface for everything end-to-end," one software company product manager told Forrester researchers. "Currently we only have that for the first third of the journey."
We asked three professionals in the digital industry to weigh in on this question of "all-one-in."