HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Endangered Species: The Corporate Intranet

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The very idea that we’re still doing old-fashioned, browser-based, news-publishing intranets in the mobile era is downright antiquated. They’re no different than rotary-dial phones. And they’re going the same direction as your old olive-drab rotary phone did — and as a result of the same technologies.

The question facing intranets should be how internal collaboration and communication tools are going to evolve in the world of social, cloud and mobile — and whether there’s any place left for the traditional intranet down the line. We shouldn’t be asking if enterprise social will replace the intranet, but rather how long the whole idea of a browser-based intranet portal really has left in the face of mobile apps and form factors (of which social is only one example).

You may not like the message. You may care a great deal for your intranet. You may be tied to it for professional, emotional or financial reasons. You may not see how your company could live without it. And I get it. Believe it or not, I envision, plan and build intranets in my day job. I’m close to this patient. But I know where it’s going.

See What? B2B Marketers Takeaways on Ad Viewability

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B2B marketers need to measure if people see their ads.

Naturally, right? Industry insiders refer to this as "viewability." Google cares a lot about this.

So should B2B marketers, said Elizabeth Harz, president of media at ADARA, a digital advertising platform based in Mountain View, Calif.

"Driving for the broadest reach with the lowest expense possible may dictate for lower viewability goals versus attempting to run 100 percent viewable campaigns, which may result in lower ROI," Harz told CMSWire. "All marketers need to first define the goal or expectation of their campaigns and then align metrics like viewability to those goals."

The Online Privacy Checklist Every CMO Needs

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CMOs are charged with social media marketing and monitoring what prospects and clients are saying online, but lack the technological capacity, power and often, the desire to monitor what employees are saying online. This thinking is flawed, at best and downright dangerous, at worst. Here’s why and what needs to change.

With very few exceptions, at most companies you can be pretty certain a large number of your employees are participating online in some way. Of course they’re entitled to do what they want (on their own time), but how many of them are posting potentially damaging comments using accounts where they identify themselves as part of your organization?

Apache: What a Zoo

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"Someone told me it’s all happening at the zoo…"

If you're old enough to remember Simon and Garfunkel, you may appreciate that 48 years ago this month, their song “At the Zoo” entered the Billboard Top 10. For the rest of you — the majority I'd expect — you probably think of the Apache Software Foundation (ASF). I'd suggest that for all of us, ASF has improved our lives.

Oracle: Our Real World Data Cloud Can Help You Simulate Audiences

Oracle’s recent launch of its Data Cloud service for customer data is not just another acquisition, renamed and relaunched with Oracle’s red banner. It’s not just one more step toward parity with Salesforce — the company founded by the Oracle CEO’s former protégé.

It's an acknowledgement from one of the companies that established data as a business that deep behavioral analysis of customer behavior is not only common — but a commodity in itself.

Multitasking? You're Killing Yourself for Nothing

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Midway between juxtaposed thoughts about a report I was struggling to complete and a phone call I just missed, I decided to check my email, look at LinkedIn and scan my Facebook feed – all while taking a brisk morning stroll in beautiful Beaufort, S.C., what I have come to consider one of the most pleasant places on the planet.

Then I stumbled on a post by Rohit Bhargava — a marketing author, keynote speaker and "nice guy" — and everything became clear.

This multitasking is crazy.

Or to paraphrase what he stated so much more eloquently: when you aren't fully present, you miss 100 percent of the experience in the places you're thinking about as well as the place you are in.

I stood there, momentarily paralyzed, on a trail full of trees draped with Spanish moss, overlooking a river dotted with sailboats. And then I did the only logical thing I could think of doing.

I walked down the dock to enjoy the view.

Can a Plug and Play Data Lake Save the EMC Federation?

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Big data is new oil, the new gold, the new kale (wait … kale?). Honest to God, we’ve heard the latter one said.

Regardless of what analogy you use for the mass quantities of information your company stores or accesses, chances are good that it isn’t gleaning much insight from it yet.

And that’s not because CEO’s fail to see the value. In fact, a January survey conducted by the Economist Intelligence Unit reveals that 48 percent of executives believe big data is a useful tool. And another 23 percent predict big data will revolutionize the way businesses are managed.

If this is the case, then why isn’t big data more broadly deployed?

Some claim companies don’t know how or where to get started — or think the time to value is too long.

The EMC Federation (EMC 2 + VMware + Pivotal + RSA + VCE) hopes to change that perception. Later this morning, it will unveil its EMC Federation Business Data Lake solution. Its promise is to enable organizations to realize the value of big data analytics in as little as one week as opposed to months.

The Cost of Complexity Is Use

The best way to measure complexity is to measure use. Given a choice, the harder something is to use the less people will use it. 

Give Your Customers Steady, Clear Messages - Or You'll Lose Them

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Bob Egner's seen good digital experiences — and bad ones, too. Egner's the vice president of product management at Stockholm, Sweden-based EPiServer.

He's also a connected consumer. Egner tried to renew a PC security subscription once but failed to navigate the company's poor — and confusing — digital experience on his mobile phone. The price changed. Offers were inconsistent.

"When I took the experience forward, there were a number of places where I got derailed. What's the takeaway? Confusion and distrust equals goodbye," Egner said during a CMSWire webinar last week. You can watch the full webinar at the end of this story.

Digital marketers and organizations investing in digital experiences can avoid losing connected consumers like Egner by simply knowing their customers' preferred journeys — and executing clear, consistent messages.

3 Ways Red Hat's 'Mobile Right' Strategy Changes Enterprise Apps

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Throughout the world, businesses have already moved to smaller, more mobile, more tactile screens as their means of interacting with critical business information. Cloud dynamics has made it easier for server-based applications to reach these people on their new devices.

So the Big Transition — worthy of capital letters — should already have happened. For many customer relationship management (CRM) users, it certainly has. Customer outreach platforms are reaching out to customers where they are. They are not on their PCs.

But for a great many users of ERP, BPM and — the big one — content management systems (CMS), their IT platforms do not yet employ mobile access models. There’s no app for everything you need to do to run a business. For too many web sites, the “mobile version” relies very heavily upon pinch-to-zoom.

Must all enterprise applications become mobile because their users are mobile? The answer to this question may not be what you expect, especially the one we received from Red Hat.

Think Digital Marketing Technology: Think ... Microsoft?

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When the topic of conversation turns to digital marketing technology, would you expect Microsoft to come up as a leading vendor?

The latest survey by ChangeWave Research, a service of 451 Research, gives some insight into this, as well as other interesting business software spending tidbits – and some of the data might surprise you.

For starters, 28 percent of the 1,044 software buyers surveyed identified Microsoft as a digital marketing technology vendor they currently use or plan to use in the next six months – a finding unchanged from the previous survey taken last July.

Matt Mullen, senior analyst for social business at 451 Research, told us why.

Week in Review: SharePoint Innovations + The Foundation of Analytics

Google's Knowledge Graph
Six reasons to know it.

MarTech: A Blessing or A Curse?
Are so many vendors helpful or not?

Analytics Needs Collaboration
Why one fails without the other.

SharePoint Tech Innovations
Tech boom's impact on collaboration.

Gartner's BI, Analytics Oscars
And the winners are … ?

Consulting's Swan Song? 
Why Office 365 might be its demise.

4 Technology Pillars for High-Performance Campaign Execution 
The expanded role of marketing operations

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Come Closer: Here's How You Can Win the #MarchMadness Pool

Loser.

If you turned in your March Madness brackets earlier this week, chances are that that’s how you feel.

Fear not, you’re not alone. ESPN says 99 percent of the brackets submitted to their website were damaged by yesterday’s results.

Who would have thought the University of Alabama Blazers would beat the third seeded Iowa State Cyclones? Many expected Iowa State to be in the final four.

Or what were chances of UCLA knocking off SMU? Ditto for the Georgia State — Baylor result.

A blindfolded monkey throwing darts at the brackets might have better success than I did. 😝😩😡 Just sayin… #Marchmadness

— Julie Goolsby (@crazymrsg) March 20, 2015

You might take some comfort in knowing that the number crunchers at Google and Microsoft probably didn’t fare any better.  Check out Bing’s picks and where it got it wrongDitto for Google.

Filling out ur brackets u think ur genius. End of 1st day u realize ur an imbecile #MarchMadness

— Billy Black Chip (@BillyBlackChip) March 20, 2015

Walking the Walk - Really - at #AIIM15

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Before his life as a technology marketer, Tim Osman was a high school athletics coach. He looks the part, from his shaved head down to the temporary cast he wore because of a torn calf muscle acquired in a basketball game.

Osman’s roundtable session at the AIIM Conference 2015 in San Diego this week stuck out from the agenda.

Who would show up to session at a technology conference that promised a dose of exercise? Even in San Diego — with its picture perfect weather — it didn’t seem like a popular choice.

But a robust group took on Osman’s challenge to lace up their sneakers, play hooky from the conference and take a sanctioned stroll along San Diego Bay to think creatively about addressing challenges in information management by first addressing a personal transformation.

News You Can Use: RAMP, TubeMogul, Vidder

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The latest in partnering, pairing, closing and creating from the Hub of the Solar System, the Grape State and the Gateway to the World.

This is How We DevOps

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Last month, instead of retreading over the tired “What is DevOps?” ground, I asked a different question: “How Do You DevOps?” While the debate over litmus tests and succinct definitions continues, one voice struck a chord. While I empathize with Josh Johnson’s angst and frustration, I would offer an alternative conclusion.

You Want Top Customer Experiences? Get An E-Signature App

Digital processes, the argument goes, are the key to efficient organizations.

If that's the case, entire business processes need to be digitized — from ingestion to archiving. With the rise of cloud, mobile and digital technologies, this shouldn’t pose a problem. However, according to Russ Gould, senior director of Product Marketing at Kofax, organizations are lagging when it comes to e-signatures.

Apple Watch: The Future of Wearables Begins Now

Are you ready to pay $18,000 for the 18k gold Apple Watch?

Maybe not, but you probably watched as Tim Cook — in his first new product launch as CEO — unveiled Apple's first major push into the wearables market. With the launch of the Apple Watch, the wearables race begins.

It is yet to be seen if consumers really want these high tech devices as fashion statements. But Business Insider predicts that by 2018, the wearables market will grow to $12.6 billion. And according to The Wearable Future report, adoption rates of wearables parallels that of tablets. After two years, adoption of tablets was 20 percent and today, 21 percent of American adults already own a wearable device.

So it's safe to assume that wearables will begin to take off.

4 Must Have Skills for Data-Driven CMOs

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It wasn't that long ago when most CMOs and senior marketers were considered the keepers of the brand. Today CMOs have a seat at the table. Their customer-centric insight drives the business-building strategy in front of the funnel, in the funnel, and all the way to the close and beyond.

In Forrester and Heidrick & Struggles most recent report, "The Evolved CMO in 2014," 40 percent of the CMOs surveyed aspire to the CEO position — an almost inconceivable transition five years ago.

People Prevail Over Processes at #AIIM15

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Event planners in San Diego tell conference organizers to schedule their most important speakers on the first day of their event. On the following days too many attendees will be lured outside by the weather and the nearby tourist attractions.

Whether it was the pressing problems of the industry, the appeal of the speakers or the opportunities for face-to-face collaboration, the AIIM Conference 2015 proved the exception that broke the rule this week.

Despite its bay front location and 75-degree weather in March, conference attendees filled keynote seats, filled roundtable rooms and spent time with vendors and colleagues from the pre-conference sessions Tuesday through today.

In an era of multiple ways to connect via technology, meeting face to face still carries value. Despite the growing array of tools available to solve the everyday problems faced by their companies and organizations, information managers agreed the real solutions rest within an understanding of the people called upon to manage the processes they devise.