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Discussion Point: Who Has the Best Digital Marketing Hub?

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Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.

Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics."

Against those parameters, you're likely to think of legacy vendors most commonly associated with marketing clouds – Adobe, Salesforce.com and Oracle. In fact, in Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs (registration required), those three vendors are rated as Leaders for their “completeness of vision” and “ability to execute.”

But this is an evolving technology, and Gartner expects the eventual convergence of ad tech, marketing tech and customer relationship management. So if you look past the three leaders as well as the two challengers — IBM and Marketo — things start to get a little more interesting.

The visionaries quadrant includes a mishmash of expertise. There's Sitecore, best known for its content management system (CMS). And then there's four programmatic ad tech firms: IgnitionOne, Neustar, Rocket Fuel and Turn.

Which one of these five visionaries offers the best digital marketing hub? We decided to go to the sources.

What You Need to Know About Tech Jobs and What They Pay

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There are 6,513,236 tech industry jobs in the US, provided by some 452,303 companies. The tech industry's payroll is a nice $654 billion, with the average wage clocking in at $100,355, compared to a $49,611 average private sector wage overall.

That's just some of the data in a recently released report from CompTIA, called Cyberstates 2015: The Definitive State-by-State Analysis of the U.S. Tech Industry (registration required).

Too Many Apps: The New World of Information Overload

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“Did you see my post on Yammer?”

“I didn’t see your comments; didn’t you see my email?”

“I knew you wouldn’t see my email, so I sent you a text message … and a WhatsApp message”

“I was waiting for your call; didn’t you see my LinkedIn update?”

It’s only Monday, but I am already behind. I periodically checked email over the weekend. I thought I could short-circuit the stress of dealing with too many messages on Monday morning, but checking email is not enough anymore. Because while I kept my Inbox empty, I didn't keep up with LinkedIn, Twitter and Yammer … and I missed some important developments. 

The Problem with IT and the Digital Workplace

Technology is what drives the digital workplace and yet for many business executives, the IT department is being seen as less and less relevant.

Week in Review: Get Better at SharePoint + ECM, WCM Partnership

EMC, Meet Hippo
WCM and ECM providers form a partnership.

Back to Basics for Web CMS
It's time to cut through the chaos.

Community Management Analyzed
Managers still suffering from lack of money.

Collaboration Trends
The pulse of today's collaboration tools.

Big Data for All
Geeks and non-geeks: Microsoft wants you. 

Increase SharePoint Productivity
Simple steps to raise SharePoint productivity.

Selling the Story: The Content and Commerce Combination 
A look at trends sweeping over the commerce landscape

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Can Lenovo Regain Consumer Trust After Secretly Installing Adware?

Sometimes it's not enough to say you're sorry. Take Lenovo. The $40-billion-a-year Beijing, China-based tech company admitted it was wrong to pre-install third-party adware on some of its consumer notebooks last fall.

But it's not off the hook yet. Users and industry analysts claim the company betrayed its consumers by using a "virulent, evil adware" called Superfish Visual Discovery to attack secure connections, access sensitive data and inject advertising. 

"Lenovo sold out their customers for some extra cash," said Marc Rogers, a 20-year tech security industry veteran, principal security researcher at San Francisco-based CloudFare and security blogger. "In doing that, it completely crippled one of the key security controls that customers rely on when using the Internet — SSL."

8 Tech Trends You Need To Know

Digital. Analytics. The cloud. The renaissance of core systems. The changing role of IT within the enterprise.

What do they have in common? They're the five macro forces that continue to drive enormous transformation, according to Deloitte’s recently released sixth Technology Trends report.This year's annual report digs into eight current technology trends, ranging from the impact connectivity and analytics are having on digital marketing to the evolving role of the CIO.

Within the next two years, "each of these trends could potentially disrupt the way businesses engage their customers, how work gets done, and how markets and industries evolve," according to Deloitte's CTO Bill Briggs and Craig Hodgetts, US National Managing Director, Technology.

Does Hadoop Need Saving?

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It was a big week for big data in Silicon Valley where O’Reilly’s Strata & Hadoop World Conference is ending today. The star of the show might have been data scientist Vijay Subramanian of Rent the Runway whose company rents Oscar-worthy gowns (that most of us can’t afford to buy) for our one-night-only Cinderella moments. Or maybe it was data scientist Noelle Sio of Pivotal Labs who volunteered at CrisisTextLine which helps connect teens in trouble with the volunteer counselors who might help them. Or possibly President Barack Obama who streamed in via video to introduce DJ Patil as the United States’ Chief Data Scientist. Never mind all the vendors like Microsoft and MapR who made some impressive announcements.

But instead the halls were filled with talk about the news that Pivotal Software made when it open sourced the components of its big data suite (which we predicted and is unquestionably good news for everyone) and announced the Open Data Platform (ODP), an initiative that brings together GE, Hortonworks, IBM, Infosys, Pivotal, SAS, AltiScale, Capgemini, CenturyLink, EMC, Splunk, Verizon Enterprise Solutions, Teradata, and VMware (and is open to other companies that want to join).

Microsoft Leaks Offer a Glimpse of SharePoint 2016

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Microsoft has started leaking news about SharePoint 2016 — and they suggest the company plans to showcase an early edition at Ignite, its upcoming all-in-one conference for everyone from senior decision makers, IT pros and "big thinkers" and to enterprise developers and architects. 

In a just released podcast, Bill Baer, senior product manager for SharePoint, said the company will offer a look at the latest version of SharePoint at the conference, which will be held in Chicago from May 4 through 8.

What Information Managers Can Learn from Athletes

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Have you ever read the biography of a champion athlete? I love reading biographies, but these are my favorite. They usually go a little like this: the future champ starts off as the underdog, but through a mix of talent, strategy, grit and determination becomes the victor. Books about using the principles of sports in corporate strategy are also good reads, although I was probably the last person in America to read “Moneyball.”

All this reading makes me think about applying championship strategies to information management. As in, why don’t we? We should.

10 Collaboration Trends for 2015

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Companies of all sizes have adopted collaboration tools, but many still struggle to find tools that meet all of their needs. The following trends come in part from data and conclusions from a recent survey of over 500 practitioners. Vendors should pay attention as some of the findings show areas for improvement.

Embracing Change in the Digital Workplace

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Today we begin a new beat here at CMSWire: software-defined systems.  I know. Your marketing buzzword alarm has just sounded, and you may be wondering just how quickly you can reach for the Back button. 

But follow me a moment.  If you’re one of the many dozens of readers I’ve collected over the years, you know that I’ve never been one to swallow the bait — or more importantly, to pass it on to you so you’ll swallow it.

Up to now, technology publications have treated hardware and software as separate fields from one another, as different as geology from astronomy.  So the applications that businesses ran, such as content management systems, were believed to be of interest to a person unique from the one who buys the processors or rigs the network.

But something very important happened in the past five years:  The systems on which services such as the content management systems (CMS) ran moved from a hardware platform to a software platform.  Rather than processors running the CMS — or the enterprise resource planning (ERP), business process management (BPM), digital asset management (DAM) or customer relationship management (CRM) — new classes of processors sustain the software that runs the CMS.  That layer of software, made feasible by virtualization, is fluid, flexible and mobile. 

B2B Marketers: It's Time to Adapt, Be Brave, Embrace New Ideas

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Stephen Liguori wears multiple hats. He's the CEO and founder of his own consulting firm, an adjunct professor at Columbia Business School and former executive director of Global Innovation and New Models at General Electric.

He's also the global chairman of the 90-year-old Business Marketing Association, which made news late last year when it became a division of the Association of National Advertisers. The Business Marketing Association has 2,500 members in B2B marketing. The Association of National Advertisers, which has more than 630 member companies, represents business-to-consumer marketers.

CMSWire caught up with Liguori this week to get his take on the state of marketing — the good, the bad and the chaotic.

News Bites: Interact Intranet, Act-On, Gleanster, Pantheon, More

The latest in rethinking, premiering, joining, developing, expanding, routing, building, raising and consumerizing from the Tron, San Ho, the Workshop of the World, Letland, the Mother of Rivers, SF and Home of The Robins.

LinkedIn's Connected: A 'Selectively Useful' App?

LinkedIn has extended the functionality of an app designed to help you stay in touch with your network to Android users. The Connected app debuted on iOS in July.

The professional social network boasts the app is a "fast, easy and smarter way" to strengthen your professional relationships and get "relevant updates" about the people you know.

But Kamal Ahluwalia, CMO at Apttus, was less enthusiastic. "It's selectively useful," he said.

Why Salesforce Analytics Cloud May Be a Big Deal

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One of the big myths around business analytics, at this point in time, is that it's democratized. That the average business user can grab a dataset, ask questions around it, and glean the insights needed to take informed action on the spur of the moment, regardless of where they are and what kind of screen they‘re staring at.

The next time someone tells you this, say “show me.” Odds are that you’ll discover that when they say “average,” it doesn’t include most of us. And that “democratized” refers to a wider variety of data workers, meaning that they don’t necessarily have to be data scientists, statistical whizzes or know how to work with R, but it’s a pretty good bet that terms like “data profiling,” "data modeling” and Analytics will show up on their resumes more often than “exceeded quota.” 

Don't Open Your Email: Agari Warns Malicious Messages Have Soared

It's hard to quiet the voice of Paul McCartney when you read through Agari's latest study on The State of Email Trust. All you have to do is read the introductory paragraph of the report, which the security solutions provider released today:

Email security improved somewhat in 2014, but most companies still haven’t implemented technology that prevents cyber criminals from sending messages that appear to come from their domains — a failure that leaves customers vulnerable to phishing attacks." 

Think about that for just a moment — and odds are you, too, can visualize McCartney's words:

Someone's knockin' at the door
Somebody's ringin' the bell
Do me a favor,
Open the door and let 'em in." 

Businesses are unwittingly opening the door to cybercriminals who trick people into sharing sensitive information, leading to identity theft and other crimes. 

What's more, because victims of phishing attacks often blame the companies they thought sent the forged emails, the attacks erode the trust companies spend years building with customers.

Jadu Claims Its Latest Update Will Disrupt the CRM Space

A Leicester, UK, web experience management provider has launched a cloud-based case management system that its CEO claims will disrupt the "the large IT CRM space with a secure cloud platform that is built around users and people.”

Jadu, founded in 2001 on the Jadu CMS platform, just released Jadu Q, a Software-as-a-Service (SaaS), multi-tenant product for managing the customer experience. Company officials said it includes strong collaboration capabilities with a focus on customer retention. It also includes a full messaging system and time-based ticket and enquiry management functions.

The new offering "provides the end user of a service with the ability to manage and present their case proactively," Jadu CEO Suraj Kika told CMSWire. "When customers make complaints, applications or 
requests online it is normally a ‘fire and forget’ exercise. Q gives the customer access to a portal where they can requests updates, upload ‘evidence’ and see the case unfolding."

Rethinking Work with Office Graph and Delve

Microsoft began rolling out Office Graph and Delve in September of last year and by now, most tenants have access. So now's the time to think about how we can use them in a more conscious way.

Here are five reasons how and why these new tools can change the way we work, and maybe even how we think.

Paul Sagan: The Trick Is to Understand What Customers Want

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The fact that Paul Sagan is a very smart guy shouldn't surprise anyone. It runs in the family: He's a second cousin of the late Carl Sagan — the astronomer, cosmologist, astrophysicist and astrobiologist. 

A pioneer of the broadband and digital media industries, Paul Sagan is a three-time Emmy Award winning newsman who helped build Akamai Technologies into an S&P 500-listed tech giant. 

He joined Akamai in October 1998 as employee No. 15 and Chief Operating Officer, became President the following year, and joined the Akamai board of directors and became CEO in 2005. He held that post until he became Executive Vice Chairman and was succeeded as CEO in 2013 by Tom Leighton, the company’s Co-Founder and Chief Scientist.

Today, in addition to his role as Vice Chair of the Akamai board, he's Executive in Residence (XIR) at General Catalyst Partners, a Cambridge, Mass.-based venture capital firm that makes early stage and growth equity investments in rapidly growing companies.