HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

5 Questions to Consider Before Launching a DAM Initiative

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In a world with increasing numbers of rich media assets and a diverse set of distribution channels, organizations are taking a closer look at rich media management tools like digital asset management (DAM). However, the market is fragmented, and relatively few big-name vendors offer DAM solutions. The Forrester clients I speak with are often new to DAM (or new to next-generation, customer experience-focused DAM), and are looking for advice on where to get started. What questions should you ask when considering a new DAM system?

Rocket Fuel to the Moon and Back

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Investors in ad-tech specialist Rocket Fuel have been on quite a thrilling ride. Drawn by the buzz of the company’s automated platform, which uses artificial intelligence and big data analytics to purchase ad spots on digital exchanges, traders last September rushed into the IPO: the stock was priced at $29 and opened at $59.95.

Rocket Fuel shares by late January were at a new post-IPO high of $71.89, a gain of 147 percent from the offering price. Today, they change hands at around $14.50.

So what caused Rocket Fuel to run out of gas?

Manage Inbox Overload with In App Collaboration

According to Forbes "the average person spends 13 hours a week just reading and processing email.” But over the past few years things have started to change. In-app communications is trying to take people out of their inboxes by sending messages within the context of specific applications.

Discussion Point: Can One Firm Provide Complete Digital Experience?

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The complete digital experience from one digital provider. Ah, sounds refreshing, doesn't it?

Or maybe it doesn't. Maybe being locked into one vendor sounds scary.

The truth is — most experts think the industry is far from having an all-in-one.

Forrester Research reported this in its first Wave for Digital Experience Delivery Platforms last month. It determined no vendor offers a truly "end-to-end solution."

Heck, when even vendors admit they don't offer the complete digital package, you know it's the truth.

"Our end goal is a common user interface for everything end-to-end," one software company product manager told Forrester researchers. "Currently we only have that for the first third of the journey."

We asked three professionals in the digital industry to weigh in on this question of "all-one-in."

Organization Site Search Is Still Not Working

Until organizations introduce processes that prioritize findability, then site search will continue to fail miserably. 

Ann Handley: Great Content is the Soul of Your Brand

Connecting with Bill Sobel

Ann Handley knows content is the secret to a successful website. In fact, she maintains, great content can be the soul of your brand. Her advice: show rather than tell, share insight or solve problems, reimagine rather than recycle.

As she explains, "Good writing and (more broadly) good content strives to explain, to make things a little bit clearer, to make sense of our world… even if it’s just a product description or a blog post or a video or a graphic novel."

Handley is Chief Content Officer at MarketingProfs, a company that likes to boast it provides real-world education for modern marketers. She's the author of the forthcoming book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

'Lizard Squad' Targets Sony in New DDoS Attack

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Today brought more hacker woes for Sony's PlayStation Network (PSN) and Sony Entertainment Network in the form of a crippling distributed denial-of-service (DDoSattack from a vandal collective known as "Lizard Squad.”

In addition, the FBI is investigating the diversion of a flight carrying a top Sony executive amid reports of a claim that explosives were on board. An American Airlines flight carrying Sony Online Entertainment President John Smedley from Dallas to San Diego was grounded because of a bomb threat.

It appears that the same group behind the current PlayStation Network outage is responsible for the bomb threat on flight 362, which was safely diverted to Phoenix. The group, in fact, retweeted Smedley's tweet: 

Week in Review: Buy or Build Your Marketing Cloud + Gartner's Hype Cycle Kings

Wishes for the CMO
A study of chief marketing officers reveals some interesting contrasts between their optimism and their realities.

Marketing, Meet Technology
The chief marketing technologist was the center of attention at this week's #MarTech. And we got people talking.

Social Business Done Right
What differentiates the companies that capture the full value of social technologies from those that do not?

Next Stop for Oracle: Social
Oracle has added Social Station to its social relationship management suite.

Gartner's Hype Cycle Leaders
Believe the (Gartner) hype about leading digital technologies? 

Market Liked Ballmer Exit
Steve Ballmer leaves Microsoft's board. Stock price rises 39 percent since he left as CEO. Coincidence?

60 Seconds Could Cost You Millions
The problem with Web CMS and how to fix it.
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News Bites: DIYers, Over-Achievers, Testing-Providers

The latest in growth, apps and testing from the Little Cottonwoods City, the Big Scrapple and the Old Colony State.

Part II: Buy or Build a Marketing Cloud? What Practitioners Say

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Scott Brinker's marketing technology landscape graphic is the face of the space. It captured plenty of air time at Brinker's first Marketing Technology Conference in Boston this week.

Isaac Wyatt built his very own marketing technology landscape at New Relic, a San Francisco-based real-time application monitoring platform. It includes the approximate 30 technologies he uses to get his job done.

Sums it up, right? More than 1,000 digital marketing platforms in more than 40 categories. At the heart of it all is the "buy vs. build your marketing cloud" debate, sparked this week at #MarTech by presenter Travis Wright, chief growth officer for MediaThinkLabs.

Yesterday, we caught up with vendors on buy vs. build. Today, we conclude our series with marketing veterans who have had to face the question themselves.

Keeping Marketing Up with the Speed of Innovation

2014-22-August-Scooters.jpgFrom Google glass, to smart thermostats, self driving cars and beyond, digital innovation is on the move. The iPhone was introduced seven years ago, and today we’re predicting a thirty fold increase in Internet connected physical devices in the next seven years. 

The speed of innovation doesn’t only apply to the introduction of new gadgets and products. Today’s consumers turn to websites and apps for information, entertainment and services, so companies need to evolve their processes and toolsets to move faster in the digitally disrupted world of business. It used to be that digital excellence was a competitive differentiator. But now companies must move beyond excellence — and move at a faster speed of digital innovation. Otherwise, they risk becoming extinct from Digital Darwinism.

7 Traits of Highly Effective Social Business Initiatives

What differentiates the companies that capture the full value of social technologies from those that do not?

These organizations are usually successful because their leaders don’t see social technology as just another tool or a new shiny object, but as a catalyst for organizational transformation and an opportunity to gain a competitive advantage.

To achieve this transformation, the implementation of social business initiatives must be tightly coupled with a robust change management program. This approach helps shift mindsets and reduce resistance as these new technologies are incorporated into day-to-day workflows, helping transform organizational structures, systems and processes.

How to Get Started in Web Experience Personalization

2014-21-August-PaintedLadies.jpgAll savvy marketers — along with most shoppers — understand the advantages of personalizing websites. Netflix, Amazon and other companies have trained us to expect a shopping experience tailored just for us.

When we get something else, reactions can range from mild disappointment to utter frustration. Shoppers take their business elsewhere. Click. Click. Gone.

This phenomenon has spilled over to B2B marketing, where business buyers expect the same sort of shopping experience that they have in their personal lives. Is that unreasonable?

No, says Noah Logan, senior vice president of Upland Software and the general manager of its Clickability unit, which provides services to NBC, Cantor Fitzgerald and about 500 others sites around the world. He spoke Thursday in a CMSWire webinar titled "5 Effective Ways to Personalize Web Experiences." The session was sponsored by Clickability.  (Click to watch)

You Will Never Get Enterprise Content Management Right

2014-22-August-nope.jpgNo one will. At least not in the way we typically think about it.

We all seem to want to solve it narrowly, tactically, with concrete steps we can begin taking today, making progress step by step until we’ve got ECM down. We think we need to find the right systems, or migrate this or that swamp of content from where it is to a better place, or get our user interface more intuitive. And then, with that heavy lifting done (and the promised land reached), we can run and maintain our optimized ECM environment on and on into the future, delivering value to our overjoyed stakeholders, who shower us with accolades and $25 Starbucks cards as tokens of their eternal gratitude.

HP Fuses Data Management Assets for Internet of Things Play

2014-8-22 HP Strealines Data Business.jpgThe pieces are finally falling into place. Over the past two years since that acquisition, HP has been building up Autonomy’s portfolio and pushing it in a million different directions. Late last night the master plan became clear.

HP is pulling Vertica, HP Autonomy’s core IDOL business, and all of the HP Autonomy Information Management and governance businesses to form the Big Data business group.

It is also taking its Aurasma augmented reality software and tying it into HP Autonomy’s customer engagement solutions to form the Marketing Optimization business group.

Will Alfresco's New Round of Funding Generate Returns?

It’s hard to know if Alfresco CEO Doug Dennerline knew what he was getting into when he took the helm at the open source enterprise content management provider 19 months ago. He was brought in to take the company public, and needless to say, that hasn’t happened.

And while for companies like Box, which filed for an IPO in March but has not even started its road show thus far, the state of the stock market might be an impediment, with Alfresco, it’s something else. They don’t yet have the right stuff.

So it’s no surprise that today they announced that they have raised a new round of “growth funding,” $45 million “to increase velocity of its Go-to-Market (GTM) strategy globally — focused on adding sales people, investing in marketing, and expanding development to drive the SaaS-ification of the content market,” according to a press release.

Oracle Builds a New Station on its Social Route

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Social business tools promise to help us to share, explore, discuss and advance ideas in a fun, collaborative way. But it's not always like that.

Often, the social community turns into commodity, as CMSWire Writer Carrie Basham Young pointed out recently.

Maybe that's what Oracle had in mind today as it added Social Station to its social relationship management suite.

Buy or Build a Marketing Cloud?

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Nearly 400 attended the first Marketing Technology Conference at the Seaport Hotel in Boston this week to make sense of the more than 1,000 digital marketing technologies in more than 40 categories available today.

Bottom line: marketers want digital technology that works for their organizations. Easily, the most bantered about topic these past two days in Boston boiled down to one question:

Buy or build your marketing cloud?

Much like a little tea party here in this city 241 years ago, you had your division at #MarTech this week. 

Today, in the first of a two-part series, we catch up with the guy who got the debate going and two providers who sell marketing technology. To conclude the series, we'll talk to digital marketers who've had to make the buy versus build decision.

Content Development is No Walk in the Park

2014-21-August-Dandelion.jpgIn all of the project talk and planning around usability, design, technologies, etc., it's easy to lose sight of the content and the fundamentals that drive it. Those other elements are important to a website project, but content drives the project. The problem is when content development becomes a line item, it gets treated like one.

Get Better Content Marketing Insights, FREE

Yes, the headline reads like link bait. And it may or may not work. Will it put you off so much that you’ll scroll past it without reading this article at all? Or will the word “free” be just enough to win a few seconds of your attention?

And if so, how do we know that it’s “Free” and not “Marketing Insight” that’s causing you to read on? Have our competitors tried tactics like this? How did they fare?

What if we knew the answers to questions like this before we even started writing?