HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Content Is the Foundation of the Buyer's Journey

2014-16-September-Toward-Los-Angeles.jpgCompanies that are serious about the user experience on their website should already be thinking about buyer personas and the buyer’s journey, two of the most important components of website strategy.

Which Cloud Office Suite: Microsoft or Google? #gartnerpcc

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Gartner Research Vice President Jeffrey Mann has added another snarl to the Microsoft versus Google brawl in the productivity space.

He also took time to fire at IBM’s SocialBusiness for the SmartCloud, calling it a "nice try" that is unlikely to catch on.

Speaking at the Gartner Portals, Content and Collaboration summit in London today, he pointed out that Microsoft, which already has the lion’s share of the market, is going to increase its presence at the expense of other players.

Search Moves Up the Corporate Agenda

2014-16-September-Climb.jpgWe're gradually reaching a solid understanding of the state of enterprise search. Findwise started its Findability Survey in 2010 and the 2014 report will have been released by the time you read this. AIIM released its first survey for search implementation today. And while hurdles remain, search's prospects in the enterprise are finally looking up.

Jive Bridges the Gap to Office 365

If you don’t talk to Office 365, you don’t have an enterprise play. At least when it comes to productivity apps, that is.

OK, maybe that’s not true quite yet. But it soon will be.

That’s why Jive, a leading provider of communication and collaboration solutions for business, has built software connectors for Microsoft Office 365, including Outlook Online, Office Online, SharePoint Online and OneDrive for Business.

“We’re bridging the gap between on-premise and cloud versions of Microsoft Office and SharePoint to make collaboration and communication seamless,” said Colleen Jansen, vice president of product marketing at Jive.

12 Steps To A Successful ECM Deployment #gartnerpcc

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Many enterprises are investing in costly enterprise content management (ECM) systems without knowing why or even how they will be used.

On the sidelines of the Gartner Portals, Content and Collaboration summit in London yesterday, Kenneth Chin, Gartner research vice president for ECM, explained that many enterprises have yet to develop strategies around their ECM deployments. He also outlined 12 considerations that enterprises should consider to make their ECM deployments successful.

Oracle Digs into DAM with Acquisition of Front Porch Digital

Oracle is deepening its DAM pockets.

The IT and customer experience software giant this week announced it will acquire a content storage management solutions provider of large-scale media assets.

Oracle officials promised that the Lafayette, Colo.-based digital asset management provider, Front Porch Digital, will provide big data technologies that help enterprises handle "complex volumes of digital media content."

“Organizations need a modern, integrated content storage management solution to manage and monetize their valuable rich media assets,” John Fowler, executive vice president of Oracle Systems, said in a statement. “We will continue to build on Front Porch Digital’s success and unique capabilities, which complement Oracle’s existing high performance and scalable engineered storage solutions.”

Amber Road Automates Global Trade

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International trade volumes over the past 10 years have nearly tripled. With this rising flow of imports and exports comes growing supply chain complexity, as a single shipment may involve more than a dozen parties, ever-changing regulations, multiple languages and various modes of transportation.

Yet a recent survey indicated that 70 percent of the respondents still use spreadsheets for global trade management (GTM).

Many companies involved in global trade have a dedicated (and costly) staff to keep track of and comply with detailed, country-specific regulations. Transportation rates and schedules need to be analyzed; shipments must be screened against 200 lists containing an aggregate of more than 250,000 restricted parties.

Not properly managing this complex web of global trade results in poor supply chain performance, increased costs and exposure to fines/penalties. This sounds like a segment primed for some cloud disruption.

Which Matters More: Content Storage or Access?

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Remember when we thought that the leading Enterprise File Sync and Share (EFSS) providers were going to obliterate each other in order to dominate the sector?

It may not look like that anymore. They might become frenemies — or at least coexist within the enterprise instead.

This morning Palo Alto, Calif.-based Accellion, which Gartner places in the EFSS leader’s quadrant, announces that it has built integrations with its competitors Box and Dropbox.

AirWatch Gets It: Your Mobile Device is Your Computer [Video]

Your mobile device is your computer. You might not know this just yet. But think about how you communicate and access information most often —where do you check your e-mail, message a co-worker, look something up or view a document or other kind of content?

If you’re like most people, you’re using a mobile device more and more frequently and your desktop or laptop less and less. While we’re not suggesting that your computer, as you now know it, is going to disappear just yet, it’s on its way out. Even Dell acknowledges that: Dell is now in the business phone business.

Consider too the technology vendors whose solutions you use most often. Microsoft has committed itself to a mobile-first, cloud-first strategy. Apple has joined forces with IBM to deliver mobile solutions to the enterprise and it has made its screens bigger, too.  SAP has gone mobile. And VMware bought AirWatchto get its mobile play.

Do You Know Why You Collaborate? #gartnerpcc

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There’s no point in collaborating if you don’t know why you're doing it. This may seem obvious, but not enough companies think about the "why" of collaboration before rushing in to buy technology.

Collaboration changes enterprise processes. The line between traditional structured processes and unstructured processes is starting to blur. What was once structured, orderly information exchanges and processes have become unstructured information swaps that change with every new process initiated.
 

Why Marketers Should Care About Apple's iPhone 6

digital marketing, Why Digital Marketers Should Care About Apple's iPhone 6

A bigger iPhone 6 screen may make some butts look bigger.

But it also opens larger opportunities for digital marketers.

Digital marketers can capitalize on a new market, take advantage of higher-resolution screens with video marketing and expand marketing opportunities to beyond tablet users — even, perhaps, the youngest of those users.

How big is this opportunity for digital marketers? So far, Apple reports 4 million pre-orders of the iPhone 6 and 6 plus.

"Previously, many mobile branding campaigns have focused on tablets," said Tom Bash, manager of product strategy and operations at Exponential. " With the iPhone 6 and 6 Plus, these campaigns can offer a more optimized experience on users’ devices that are accessible on-the-go, always-on, and at arm’s reach."

The Future of SharePoint is the Cloud #gartnerpcc

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It's not exactly ground-breaking, but Jim Murphy, a research director in Gartner's web and cloud group, thinks Microsoft is trying to lure its SharePoint users into the cloud, despite the number of enterprises that are still using it on-premises.

Speaking at this morning’s session on the future of SharePoint at Gartner’s Portals, Content and Collaboration Summit in London, Murphy reassured attendees that there is still plenty of time before time runs out on the on-premises version.

Microsoft Pays $2.5 Billion to Acquire Minecraft Maker

customer experience, Microsoft Pays $2.5 Billion to Acquire Minecraft Maker

Minecraft was having too much fun on its own. The big guys in Redmond, Wash., had to end that.

Microsoft announced today it will acquire Mojang, the Stockholm-based maker of the wildly popular video game Minecraft.

For me, it's that game the kids play with the brick walls, ponds and block-like dudes running around.

For Microsoft, this was worth a multi-billion piece of its cloud and mobile space, where it promises Minecraft players will benefit from "richer and faster worlds, more powerful development tools, and more opportunities to connect across the Minecraft community."

Customer Journeys Trump the Traditional Sales Cycle

2014-15-September-Rock-Paper-Scissors.jpgWhile pointless debate continues in organizations as to who “owns” the customer experience (the customer, of course!), the responsibility for nurturing and shepherding the continuous customer experience belongs to all teams that impact customers. At the core, much of the work should be accomplished by strong, continuously evolving collaborations between marketing and sales. Unfortunately in many companies there are still ridiculous and harmful walls between sales and marketing — and a lot of political nonsense, mainly tied to the "blame game" when forecasts aren’t met and deals aren’t closed.

In reality marketing and sales have intertwined roles for engendering positive outcomes from customer journeys, whether they realize it or not.

Fix Your Retail Site to Curb Abandoned Cart Syndrome

2014-15-September-Abandoned-Cart.jpgPicture this: You walk into your favorite store and the aisles are clogged with half-full carts. Miscellaneous items clutter the shelves. There are a handful of shoppers, far fewer than you would expect in this mess. They mosey through linens, picking up then replacing every throw pillow that sparkles, debating the merits of each sequined atrocity but never reaching checkout. This scene begs the question — are the owners selling anything?

This is the scene that many online retailers face. Though many elements separate online and in-store shopping experiences, shopping cart abandonment has a particularly large effect on e-retailers. Whereas brick-and-mortar shoppers are unlikely to become distracted and leave the store, online shoppers can and do switch stores with just a couple clicks. Comparison tools make e-shopping around even more tempting to consumers.

Chris Brogan: Stay Focused, Stay Social and Be Nice

Connecting with Bill Sobel

Chris Brogan is a lot of things … an author, journalist, marketing consultant, public speaker and "veteran of the social media revolution."

He's CEO of Owner Media Group, publisher of a digital business magazine called, not surprisingly, Owner. He's consulted for a host of companies, including GM, Coke, PepsiCo, Sony, Microsoft, Google and Motorola, and he's a New York Times bestselling author of eight books, including The Freaks Shall Inherit the Earth, and Just Start Here 

But forget about all that for a moment. The thing it seems Brogan really wants you to know is that he's a nice guy. As he explains on his blog:

Biographies are really weird things. About pages. All that. You basically have to primp yourself up and act all pompous and important and make sure people know why you’re worth it. I’m a really approachable and nice-seeming guy. Never hesitate to introduce yourself to me when you see me out and about, okay? I'm nice. Promise."

And this nice guy finished first, too, at least on one of Forbes magazine's list of social media power influencers and Business Insider's list of people to follow on Twitter.

The Accidental Analyst

2014-15-September-Double-Vision.jpgIt’s no secret that the use of data analysis as a means to improve decision making is increasingly becoming a requirement for companies that want to remain competitive and employees that want to remain relevant. With that in mind, let's take a look at your most popular, most overworked and quite possibly, most important co-worker — the accidental analyst.

Is Box Writing Enterprise Content Management's Obituary?

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By now it should be clear that Box doesn’t see itself as a simple Enterprise File Sync and Share (EFSS) service. “We certainly do that,” Whitney Bouck, Box’s SVP of Global Marketing told an audience of the faithful at BoxWorks, the company’s annual user conference earlier this month.

“But that’s not where the value is,” she added. “That’s table stakes.”

So while most EFSS vendors aim to provide the best, most secure, relevant and user-friendly file-sharing experience on the planet, that’s where Box says its journey begins rather than ends.

Productivity is Not a Soft Cost

There is a huge blind spot when it comes to the management of the time of knowledge workers. Basically, their time is not managed. 

Building a Results-Driven Culture of Quality

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Quality counts. Or does it?

According to new research from ASQ (American Society for Quality), an association of professionals in the field of quality management and improvement, and Forbes Insights, a clear vision, solid values and strong leadership are key components to a successful culture of quality — and that culture of quality can help organizations drive results.

However, only about 60 percent of all respondents think management unequivocally supports their organization’s quality vision and values, of which nearly 60 percent say are clearly stated.