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Mindjet Predictions Module Could Help You Execute Your Ideas

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The first major advancement in the Mindjet brand after its 2013 merger with Spigit is out.

The San Francisco-based enterprise innovation management software provider debuts this week a new module for the Engage innovation platform it acquired with Spigit. 

The module is called "Predictions," and officials at the social business provider say it essentially turns organizational ideas into execution by finding value through science.

Marketing to the Segment of One is Closer Than it Seems

2014-28-October-Alone-in-Bleachers.jpgAs mass marketing dwindles in popularity and effectiveness, the “segmentation of one” is the future. Businesses must be able to market to customers at an individual level to remain competitive and relevant. However, without customer analytics technologies — such as modelling, forecasting and segmentation — marketing to this degree of detail can’t be done efficiently.

The Darker Side of Data Mining? Ask Your Doctor

2014-28-October-Say-Ah.jpgI’m a digital marketer. We mine data from the Internet all day long in order to sell more shoes. I have no problem with that. People like shoes, they want shoes. If they spend so much money on shoes and can’t pay their rent because of a campaign I designed, that’s perfectly OK with me. It’s called a free market.

What digital marketing does well is collect (mine) all the data floating around the Internet — things like tweets, likes, shares, webpage visits, downloads, shopping cart activity and purchases — in order to find out what experiences with the brand drive the most desired outcomes. We call it “actionable insight” — data that reveals how we might drive better outcomes. The outcomes we drive are always one of two things: reduced cost or increased revenue. 

But here’s a conversation I had with my sister recently about the way data mining is used now in medicine that I found disturbing.

Ad Forecasters Offer 'Mildly Bizarre' Glimpse of the Future

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There are two things all advertising geeks love: graphics and numbers – lots and lots of numbers. You can positively hear the crunching sound of those digits whenever you’re in the presence of anyone in an advertising-related industry. (Full disclosure, I once worked for an advertising agency in Chicago.)

With that in mind, Borrell Associates' recent webinar on digital advertising was not surprisingly number-centric – with a bit of ad and social media history, some Miley Cyrus references and a plethora of predictions for what the future of advertising holds in our increasingly digitized world.

For a point of reference, the very first television ad appeared 73 years ago on July 1st, 1941. It consisted of a Bulova watch ticking for 60 seconds with the voiceover: “America runs on Bulova time.”

IBM Security App Focuses on Multi-Dimensional Analysis

IBM introduced new high-speed analysis and criminal investigation software yesterday that is based on multi-dimensional analysis and can scale to almost any level the user needs.

Called IBM i2 Enterprise Insight Analysis, the application is designed to find "non-obvious relationships" buried within a corporation's IT — an environment typified by hundreds of terabytes of data and trillions of objects.

Leveraging TagMan's Technology, Ensighten Launches 'Attribution'

2014-27-October-Footprints.jpgAs marketers track their customer's journey across channels, a key factor is creating tags that follow the footsteps.

Ensighten today released a new product called Attribution that is designed to make that easier while reducing spending when integrated with Ensighten's Manage and Agile Marketing Platform.

“Ensighten’s closed loop approach is unique in the marketplace,” Josh Manion, Ensighten's founder and CEO said in a statement. 

Guess the Winner of the Enterprise File Sync and Share Game

Who will win the enterprise file sync and share (EFSS) game? It’s certainly not going to be the vendor who offers the most amount of free storage.

Just today, Microsoft took storage caps off the table for Office 365 Home, Personal and University customers. And that unlimited OneDrive storage will be listed on the Office 365 for Business roadmap in the next few days. (They can’t offer unlimited storage right away because they have promised to give their corporate clients a heads-up before making any policy changes.)

Big Data Meets Clean Data in IBM Offering #IBMInsight

Boston's got it wrong. Dirty water's nothing to be loved — nor is dirty data.

That's IBM's thinking today as it released a new generation of data services on the IBM Cloud that officials claim will make big data relevant and actionable for businesses. IBM unveiled the services at the Armonk, NY-based technology giant's big data conference, IBM Insight in Las Vegas.

"Consuming dirty water will make you sick," Rob Thomas, IBM's senior vice president of product development for big data and information management, told today's crowd of about 13,000. "And dirty data will make your corporation sick."

What it Takes to Become Google's No. 2 Exec

2014-27_15-0ctober-two-llamas.jpgHow does it feel to be Google’s second most powerful executive?

We’ll give Sundar Pichai a few weeks before we ask him that question, after all, Google CEO Larry Page only handed him keys to the company’s product empire late Friday afternoon. This according to Liz Gannes and Kara Swisher of Re/code.

Pichai, whom many of us don’t yet know much about, was already in charge of Android, Chrome and Google Apps. With the promotion Search, Maps, Google Plus, Commerce, Ad Products and Infrastructure fall under his purview as well.

It’s a big job, much of which Google CEO Larry Page was handling until now. But because Page now needs to focus on the company’s “bigger picture,” he’s counting on the ten year Google vet to run the operations of the business.
 

5 Ways Pitch Perfect Should Inform Your Content Strategy

After nine months spent writing a book about content, content marketing and content strategy, I felt brain dead. My husband lovingly suggested we take our family away to the beach so I could “recover” for a few days.

While buying the usual sunscreen and other beach necessities, I noticed the DVD of the movie Pitch Perfect. I had watched the movie on a girls’ movie night, and thought it was super cute. Having two girls, ages 10 and 7, I thought it would be the perfect movie to while away the time we spent driving to the beach.

SaaS Support Best Practices: The Transparent Model

2014-27-October-Boost.jpgAs technology vendors respond to a changing marketplace by creating Software-as-a-Service (SaaS) offerings, their relationship to their customers must change. Satisfying customers by creating a great product that garners positive reviews, and soliciting customer feedback for future upgrades simply isn’t enough.

When a company hands over control of its mission-critical software environment to a SaaS provider, the SaaS customer support organization essentially functions as an extension of the customer’s IT department. To take this step, a customer must trust that they will receive the constant, professional and hands-on support they need. Generating this trust requires that the Customer Support team be transparent and always available.

Adobe Joins Campaign, Analytics for Faster Retargeting

digital marketing, Adobe Campaign-Analytics Integration Promise: Quick Retargeting

Retargeting and remarketing are not new concepts.

So there's nothing ground-breaking about today's announcement about Adobe Campaign's integration in the Adobe Marketing Cloud. The move allows marketers to retarget shoppers who abandon their online shopping carts.

So what's the wow factor? Speed, Adobe officials say.

The San Jose, Calif-based software giant's today released an integration between two of its six Adobe Marketing Cloud suites — Adobe Campaign and Adobe Analytics — that officials claim helps marketers grab shopping-cart abandoners before it's too late.

Officials say it's the first in a series of announcements Adobe will make regarding marketing cloud integrations between now and Adobe Summit in March. 

"The real time nature of the technology," Kerry Reilly, director of product marketing for Adobe Campaign, told CMSWire when asked of its unique proposition. "Remarketing has been around for a while, but not in real-time like this. You can leverage this technology to capture the right-time moment, if you will."

Connecting Workers to Information in the Digital Workplace

2014-27-October-Information-Booth.jpgTwo billion jobs will be lost by 2030 … and that’s a good thing?

So says Paul Miller, author of the newly released book "The Digital Renaissance of Work: Delivering Digital Workplace Fit for the Future." Miller is quick to point out those lost jobs are menial, routine jobs which will be eliminated through automation technology. At the same time, new, more satisfying jobs will replace the lost ones.

This is no far-off prediction. According to Gartner Research, 60 percent of today’s US jobs are non-routine, up from 40 percent in 1975. And automation of routine work is already changing the nature of how "stuff" gets done. For example, in the 2012 book "Race Against the Machine," MIT professors Erik Brynjolfsson and Andrew McAfee show how the automation of transportation provided by driverless cars will soon eliminate 4.5 million jobs.

Length is Everything [Infographic]

All that stuff about size is silly. The real thing to worry about is "How long should it be?" — the question every student has asked since a teacher assigned a report on topic (fill in the blank) for homework. 

Length has grown nothing but more important in the online world, a fact anyone who has struggled to trim a too long tweet understands. 

So how many characters long should a tweet be to get the most engagement, or how many words long should a blog post be so that it actually gets read? The team at SumAll, a company that markets a social media analytics and business dashboard, knows.

Customer Success is a Failure

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Customer success is a stupid concept … a catchphrase that shifts the focus from people to profit.

Unlike customer experience — a phrase that suggests giving something of meaning and value to the people who matter most — customer success implies taking.

It shifts the focus from customers to companies. Or, as the Customer Success Association so bluntly states on its website, turns "customer relationships into strategic portfolio assets" with an emphasis on "sustainable corporate profitability and growth." It asks:

  • How can we gather and use personal data and market intelligence to get the most from our customers?
  • How can we lure potential new customers and entice the ones we already have to spend even more?

Customer success isn't about helping customers or resolving their complaints. It's not even about creating win-win scenarios for customers and companies. Rather, it embraces and celebrates the exploitation of customers for a company's own benefit.

At least that's how it seems. And in this so-called age of customer centricity, it's tiresome.

Getting Closer to Customers Drives Web Success

Being successful today means being with the customer. The closer you are to the customer the more power and influence you have. 

New Feature from Redbooth Helps Employees Connect

The workplace is changing. By 2016, Forrester Research predicts nearly half of all US employees will log in to work from home or a decentralized location. That means companies need to find new ways for them to connect, quickly and securely.

To meet this growing need, Redbooth, a workplace collaboration and communication platform, has introduced new desktop and mobile business chat.

Discussion Point: Is the Cloud Really Secure?

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Cloud computing is on the rise, but with it comes new fears about data security. Cybercriminals are always looking for an in, so cloud services constantly need to stay ahead of potential vulnerabilities.

Nothing has driven that point home more than a flurry of recent high-profile breaches. But because cloud computing comes with many advantages, including cost, ease and convenience, companies have an incentive to find security solutions. But it’s a daunting challenge.

In this week’s Discussion Point we ask experts to weigh in about the risks versus benefits of the cloud. Is true cloud security an unattainable dream?

Week in Review: Getting Real Results from Collaboration + Gmail Revamped?

World (Series) Class Marketing 
Inside the San Francisco Giants social media strategy.

Marketo's Revenue Gains
All was well in Marketo's latest quarterly earnings report.

Turning Collaboration Into Results
No matter the tool, a structured approach will create collaboration wins.

One Year Later, Mindjet's Vision
Mindjet plans for a big reveal in its new platform next spring.

Meet the New Gmail?
Google wants to streamline email with "Inbox."

SAP: Better Than All The Rest
SAP's CEO wants you to know — SAP's better than you.

Study: The State of Always-On Marketing
Embrace new evaluation techniques to become AOM-Ready.
Download the Study

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If Hadoop Disappears, Will the Label on Your Distro Matter?

2014-24-October-Elephant-Family.jpgIn the next year we’ll see Hadoop disappear, so said Cloudera co-founder and chief strategy officer Mike Olson in his keynote at the O’Reilly Strata + Hadoop World conference last week.

Olson has a way of saying things that cause a reaction. Last year it was his introduction of the Enterprise Data Hub that took everyone off guard, and this year it’s the promise that the big data muncher named after an elephant in a storybook will practically vanish from the line of sight of all but a few geeks.

You’d think that if it were invisible and it was all open source then the brand of Hadoop used might not matter so much.