HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Teradata's Marketing Marries Digital, Traditional Needs

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Teradata announced enhancements to its marketing cloud today that are designed to enhance both digital and more traditional marketing.

Michael Lummus, director of digital marketing solutions of Miami Township, Ohio-based Teradata Corp., told CMSWire that Teradata understands that customers don't differentiate between digital and non-digital interactions with brands. "They view it holistically," he said.

SaaS Support Best Practices: The Seamless Approach

2014-20-October-Free-Advice.jpgAs more and more companies look to Software-as-a-Service (SaaS) as a way to increase agility and control costs, many technology vendors are evolving their solution sets to include a SaaS offering. When vendors do this, they must recognize that their customer support organizations will become critical to customer satisfaction and retention. As the primary point of contact in an ongoing customer relationship, support must develop and maintain stronger and deeper relationships with customers. Failure to do so will inevitably result in higher churn.

Is Your Information Architecture Ready for SharePoint 2013?

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SharePoint Administrators will naturally focus on the infrastructure side of a migration to SharePoint 2013, but migration is also the perfect time to reevaluate your information architecture (IA) and prepare it for this new and improved version of SharePoint.

Discussion Point: Is There a Secret Sauce for Employee Engagement?

Thumbnail image for discussion-pointHappy employees = happy customers. Yet we've all seen the numbers from Gallup: 63 percent of workers worldwide are not engaged at work, and a further 24 percent are actively disengaged. Businesses recognize the benefits of engaged employees — for retention, for productivity, for increased customer satisfaction — but struggle with how to create work environments that support this goal and in many cases feel unprepared to meet the demand.

This comes at a time when businesses are under pressure to differentiate themselves through customer service and at a time of increased connectivity, increased information availability, increased challenges in finding organizational information — all of this resulting in "overwhelmed employees."

Something needs to give, but where should companies start? 

B2B Suppliers are Losing Market Share to B2C Websites

B2B buyers in the United States are more active online than ever before. But few are successfully leveraging their suppliers’ websites to find the information and make the purchases they need.

Instead, they're turning to third-party e-commerce sites like Amazon, according to the 2014 Acquity Group State of B2B Procurement.

IBM Stumbles on its Road to the Cloud

The transition to the cloud is not happening fast enough for slow-moving IBM, which today reported disappointing third quarter results: Revenue of $22.4 billion declined 4 percent year over year and fell short of the Wall Street consensus estimate of $23.37 billion, while per-share earnings of $3.68 missed the consensus by 64 cents. 

With the second half of this year now coming in weaker than expected, the company’s outlook has gotten more hazy, so management pulled its 2015 earnings forecast of $20 a share, saying it would provide an updated figure in January.

IBM’s latest numbers have not been well received on Wall Street: the stock today is down 7 percent, earlier hitting a new 52-week low at $166.71. 

For the quarter, IBM’s global services revenue of $13.7 billion (61 percent of total revenue) was off 3 percent, while software revenue declined 2 percent to $5.7 billion and hardware revenue dropped 15 percent to $2.4 billion. “We saw a marked slowdown in September in client buying behavior,” said CEO Ginni Rometty.

SAP CEO Boasts 'We're Better than Everyone Else'

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Bill McDermott made one thing very clear in SAP's third-quarter earnings call this morning: SAP is better than everyone else.

Better than Oracle. Better than Salesforce. Better than Workday. Even better than Facebook, Ikea, Amazon, eBay and Alibaba.

The CEO's confidence is based on SAP's progress in the cloud, which he said allows businesses run their entire production engines. Competitors merely offer "point solutions," he claimed.

The Walldorf, Germany-based software giant saw cloud revenues climb 41 percent this quarter year-over-year, and its customer count in its business suite on HANA jumped from 450 to 1,450 this quarter in the same period.

Never missing an opportunity to cite a competitor's inferiority, McDermott said that's "more than Workday's total number of customers."

Busy People Need Help, Not Interruptions

Getting attention is getting harder. The Web is a place where busy people do things. Help them, don’t disrupt them. 

Can You Make Google Love Your Global Content?

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Nǐ hǎo! ¡Hola! Konnichiwa! Oi! Guten Tag! Bonjour! Ciao! Privét! 

If your website isn’t translated into at least five of the above languages, you could be missing out on at least double your potential sales. This is the new reality of a global economy, said Alison Toon, senior director of new markets at Smartling, one of the hosts for a recent American Marketing Association webinar, “How to Make Google Love Your Global Content.”

She contends that 90 percent of global opportunities can be reached by businesses that have websites in 12 languages other than English. But many businesses seem to be missing out. When checking in with webinar participants via an interactive poll, almost 40 percent stated they currently have no website option for the non-English speaking world.

Week in Review: Salesforce's Marketing Dream + Are You Too Old for Tech?

Dreaming of Marketing
Salesforce shared its vision for marketing at Dreamforce along with a few other things.

Not Time for HubSpot Investment?
Excitement was palpable for HubSpot's IPO, but it's not a good investment now.

Too Old for Tech?
Nah! Don't be intimidated by those 20-somethings around you.

More Social Love for Office 365
Microsoft wants to make it easier to collaborate.

Who, Us? Hacked? No Way
Dropbox sets the record straight.

Anatomy of Microsoft's Delve
Confusion cleared — we now know the roots of Delve.

Study: The State of Always-On Marketing 2014
So You Think Your Marketing is Always On?
Read This to Find Out

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Faking Big Data #strataconf

Sorry folks, but this shouldn’t come as too big of a surprise. Anytime a new technology or field emerges, so does a group of posers. They’re typically software vendors, consulting firms and “experts” who claim to be able to help you cross the chasm between where you are and where you need to go to remain viable in the future.

These aren’t, for the most part, evil companies, snake oil salesman or under educated individuals. Vendors iterate products as quickly as they can and push them out too early, they take shortcuts and rationalize them and sometimes they simply don’t know that they don’t know what they’re doing.

Big data is still an emerging field.

B2B Marketers Unite with National Advertisers #ANAMasters

digital marketing, B2B Marketers United in Merger with National Advertisers #ANAMastersThe technology's there, and the door's open for innovation. But everything is so complicated.

It's an interesting dichotomy for B2B marketers — where technological advancements are met with increased difficulties in the world in which they market.

"Complexity is exploding," said Stephen J. Liguori, founder and CEO of Liguori Innovation and the global chairman of the Business Marketing Association (BMA), the 17-chapter, 2,500-member network of B2B marketing peers. "B2B marketers have all the opportunities and challenges in reaching their customers in new ways just like B2C companies."

However, Liguori continued, "we additionally work in extremely complex markets and companies. Examples: digitally connecting healthcare equipment in hospitals to support doctors, nurses and patients. Building apps for airline pilots to fly shorter, smoother routes to save money and time. So gaining new skills and expertise to successfully navigate this complex world is critical."

Microsoft Ignites 'One' Enterprise Strategy

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It’s still only October, but already some companies are starting to talk about what they plan to do next year. Unfortunately, the word from most tends to be pretty vague this far in advance.

Microsoft is no exception.

However, one thing Microsoft has given some very concrete details about is its conference line-up for 2015. 

For the first time ever, Microsoft is bring all its enterprise business applications together in a new conference called Ignite.

Content Targeting: It's the I's and O's, Not the 1's and 0's

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There’s no mistake that personalization and delivering contextual content to consumers across digital content platforms is a hot topic with marketers. As content and delivery of it in an omnichannel universe becomes an imperative that no brand can ignore, the need to target it to a specific audience (or even an individual) is becoming a business must-do.

The challenge, of course, is that consumers have learned about this as well. And their ability to filter out the noise and focus on the signal makes it increasingly hard for marketers to reach them.

6 Trends Dominate the Portal Space, Gartner Claims

In recent weeks we have spent a lot of time talking about data search and discovery. While there are many ways of finding content, access through portals is still one of the major pathways. This week, Gartner has published what it believes are the top horizontal portal vendors in a market that is changing rapidly.

While there are many trends in play, one of the most notable, Gartner noted, is convergence of Web Content Management (WCM) demands through lean portals that are also incorporating social technologies in the enterprise.

SharePoint is Already Legacy

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SharePoint is already legacy. It was built in a world that needed a better enterprise solution for basic document management capabilities than the big enterprise content management ECM vendors were offering. And it spread like wildfire because it was easier to deploy and was more end-user focused than the large ECM tools.

It was laughed off by the ECM tools because of all of the functionality that it lacked. But the lack of functionality was exactly what made SharePoint so dangerous. It provided document management functionality that was good enough for end-users and IT with a much lower cost of deployment.

News Bites: Real Science, Easy Apps, Get Togethers and Tree Hugging

The latest in powering, streamlining, partnering, enabling, communicating and saving the world from the Swinging City, San Francisco, the Big Peach, the Tall Stick, the Empire City and Silver Sprung.

Just Because You Can Steal Content Doesn't Mean You Should

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You just finished preparing your first presentation for that big seminar at the annual meeting with the coolest pictures you could find on Google images and Flicker, the slickest YouTube videos and the hottest tracks from Pandora. You’re all set, right?

Not so fast, according to Gretchen Klebasko, associate general counsel and managing director of Intellectual Property at Legg Mason. While those sites offer a wealth of media for the asking, much of the material may be considered pirated if you use it. The legal problems begin with the difference between “free to view” versus “free to use.”

The Copyright Clearance Center’s overly wordy titled webinar: “Video, Music and Text, Oh My…Managing Copyright Compliance in a Multimedia World,” does a good job of explaining those differences in plain language. It also explains how to avoid the plethora of media materials that could get an individual or a company in legal hot water.

Klebasko has an impressive litigation background, but stuck with lay-language and delivered helpful information in a succinct presentation that doesn’t talk down to the participants. (Her full disclosure includes Legg Mason’s “wonderful working relationship with CCC.”)

Office Graph From a Partner's Perspective

2014-17-October-Sidecar.jpgWhen Microsoft showcased the power of Office Graph through Project Oslo, the Microsoft partner community collectively wondered about extensibility and API access. But as with many Microsoft products, it will take the greater partner community to push Office Graph into the mainstream.

To explore this dynamic, I spoke with Yaacov Cohen, CEO of Harmon.ie, to discuss the Microsoft Office Graph reveal and how it will impact the Silicon Valley-based software developer and its product line.

Do You Have to be 'Modern' to be a Great Marketer?

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Do things that are current. You'll win if you do.

A Forrester Research study commissioned by Oracle finds that organizations embracing a modern marketing strategy make more money, are seen as industry leaders and create better workplace environments.

According to the responses from 492 marketing decision-makers in the United States, United Kingdom, Germany and France, companies using "non-modern" marketing strategies are at a loss.