HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

MapR, Teradata Ink Deal, Bad Timing for Hortonworks?

Teradata now has a flavor of Hadoop for everyone.

This morning Hadoop distro provider MapR and Teradata, the big data analytics and marketing applications company, announced that they have expanded their partnership. What it comes down to, in the simplest possible terms, is that the companies will work together to integrate and co-develop their joint products and to create a unified go to market strategy,

Teradata will also be able to resell MapR software, professional services, and provide customer support.

In other words, Teradata will be the face of MapR to enterprises who use, or want to use, both technologies.

Turn to a Platform to Tame Your Web CMS Chaos

The last thing you want in a web content management system (CMS) is something kludgy.

Josh Koenig preaches this — and he knows the industry well. He's co-founder and head of developer experience for Pantheon, a San Francisco-based website platform for Drupal and Wordpress sites.

Where should web CMS users be headed in 2015 and beyond? In a webinar hosted by Pantheon and CMSWire yesterday, Koenig said the best option is a platform that leverages open source technology.

"A good platform lets you realize full value of open source," said Koenig, who's also the co-founder of Chapter Three, a San Francisco-based Drupal agency. Platforms, he added, make managing websites easier and faster, and helps drive standardization in an organization's web development and management processes.

Ramp Introduces Native Video For SharePoint #smwest

2014-11-19 ramp native sharepoint video.jpgVideo for SharePoint or Office 365! Before this week, it was a pretty low key affair. Now Microsoft is launching a video service. And just yesterday, video experience provider Ramp released what it says is the first enterprise-class, self-service webcasting solution for SharePoint.

The new native solution, developed by Ramp in partnership with Wowza Media Systems, will provide SharePoint users with a way of broadcasting live events by either Internet or intranet, whether that event is a schoolyard marbles tournament or a large-scale training webinar across different geographies.

Microsoft Adds Video Service to Office 365

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Video and video management is no longer a missing link in Office 365. Microsoft is now offering Office 365 Video to its First Release customers. It will make it available to most Office 365 plans for enterprise early next year.

The development is no real surprise, given the growing enterprise customer base for Office 365 and the increasing importance of video as a means of information and data transmission.

'Death by PowerPoint' and Other Sales Training Fails [Infographic]

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Earlier this year I was at an annual two-day sales training event for a global software company. The venue, meals and entertainment had been painstakingly planned to ensure everyone had a memorable time. Unfortunately the actual training portion of the event was not so memorable.

Based on roles, tenure and a self-assessment, each sales team member was given a curriculum of mandatory training classes to attend.

External experts as well as internal employees from product marketing, sales enablement, marketing and sales operations taught the classes. The goal was to improve sales productivity and achieve a target level of skill consistency across geographic regions.

According to the senior director of sales training, “Curriculums provide personalized training paths so each person builds the right skills they need to be successful.” The training team spent a year on the content, the curriculums and pedagogy in hopes sales would be engaged, motivated and retain more of the information.

The whole training event sounded great on paper except that it lacked a key ingredient: how sales wants to consume information.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (19-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Information Governance and Real Customer Successes

Join CMSWire and Opentext on December 2nd for a one-hour webinar with customer success stories on how information governance improved their businesses  


> Register Now

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Personalized Marketing Can Help Build Lifetime Customers

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Whether they're buying car insurance or professional-grade skis, customers go through cycles of exploring, researching and purchasing. The most successful companies plot the purchasing cycle for every individual customer and tailor their messaging accordingly.

This degree of customized marketing requires effort, notably talking with customers to understand their wants, needs and preferences.

But in an increasingly digital world, brands rarely, if ever, interact with their customers face-to-face. Instead, companies must collect, connect and action the information they can gather about consumers from their online brand interactions to make the experience more personal and, ultimately, more profitable.

Exercise Your Intranet Muscles

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Buying an intranet platform is like buying gym equipment. You get very detailed instructions. You may even get a few slick videos and diagrams of sample exercises.

But what you won't get is advice what program you should follow. And why not? Because if you want to run a marathon, the way you use that equipment is entirely different than the way someone that aspires to be an Olympic shot-putter should use it.

Similarly, to get the most from an intranet platform, you need to follow a program specific to your needs.

Positive and Perplexing Trends in Mobile Marketing #incitesummit

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The burgeoning communications sector for marketers is mobile applications. However, the popularity of the smartphone has fueled growth in other more conventional communications arenas, particularly email.

Dave Hendricks, president of LiveIntent, a New York City-based real time advertising email marketing company, recalled that before the smartphone, individuals used email almost exclusively at their desktop at work and at their computers at home. However, they were offline on the way home from work — or while they were at lunch or dinner, with the exception of Blackberry users.

“Since the rise of the smartphone and the tablet, email has become the number one thing done on any smartphone device,” Hendricks said. He said that 25 minutes to 28 minutes of every hour by mobile users is spent in respect to emails.

Hendricks was one of a host of participants at last week’s “The Incite Summit: East” conference at the Wyndham New Yorker Hotel in Manhattan. Incite Marketing and Communications of Hoboken, N.J. hosted the two-day event.

5 Reasons IT Is Scared of Mobile Security

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Last month Spiceworks released a study about mobile security in the enterprise – or, as the case may be, lack thereof.

The company found that despite ever-present threat of hacks into corporate systems, corporate IT shops are not investing in mobile device management software or buying mobile device security software, at least not at the levels they should given the deep inroads mobile devices have made in the corporate environment.

Spiceworks found that very few IT departments are monitoring employee usage of their mobile device and in fact, more than 25 percent of the organizations of the IT executives surveyed do not have a formal mobile device policy in place.

It's scary information when you consider that 96 percent of supported smartphone and tablets do have access to corporate data, Spiceworks' Peter Tsai told CMSWire.com. "I would say that there is very likely a lot of vulnerable data out there."

IT ops, though, are not run by stupid people—they know the risks they are taking, Tsai continues.

Few Organizations Have Strong Internal Search Capabilities

Why is it so easy to find virtually any information you need with a quick search online and so difficult to find what you need on internal networks? According to a new study (registration required), the problem is pervasive. 

The study, conduced by AIIM — the Association for Information and Image Management — found three out of four information professionals think it is easier to find information outside of their organizations than within. And 25 percent acknowledged their organizations lack advanced or dedicated search tools.

And that’s not all. More than 50 percent of the 415 information professionals polled describe their legal discovery procedures as “ad hoc, manual, disruptive and expensive,” said study author Doug Miles, head of the AIIM Market Intelligence Division.

“These people, and particularly the 28 percent who have no policy or process for legal discovery, could find themselves hit with litigation, or a compliance investigation at any time, and they would be in chaos — very expensive chaos!” he said.

EFSS Customers Keep Getting More for Their Bucks

Hey CIO, get with the program. Employees are accessing your content remotely. And though they may be using the service you’ve told them to use, they’re probably using something else too. We’ve seen surveys that say that the average employee uses three to five file sharing solutions.

A recent study conducted on the behalf of Soonr, a provider of secure file sharing and collaboration services for business, reveals that though 89 percent of full-time employees access files remotely, only 22 percent are aware of a company-approved file-sharing system in their workplace. That means that a whole lot of content is floating out in the wild outside of your control.

It’s a big problem, and also a huge opportunity for the 100 plus Enterprise File Sync & Share (EFSS) providers who want to solve it. They’re continuously raising their games to help companies protect files and comply with regulations, to win trust, to create emotional bonds with workers by providing them with awesome user experiences and to help make-work more productive.

Though we cover the EFSS market regularly, we can’t write an article about each vendor every time they make a move. So we’re highlighting those that we haven’t covered but are noteworthy.

Adobe Promises 'Software Change is Good' #EVOLVE14

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You commit to a new software platform for your business. You migrate your content. You customize solutions to support it. And then the vendor makes some big changes. 

Sound familiar?

Today, users of the Adobe Experience Manager (AEM) got a glimpse into how that happens from Adobe group product manager Cédric Hüsler, who shared the company's investment rules for software development. 

Here's how that works. The rules recognize that customers make three investments: buying the software, moving content and customizing apps. "We can break any of those, but never more than one," said Hüsler. 

Making Existing Big Data Investments Work For You

2014-18-November-Unisphere.jpgCIOs and CMOs have stopped talking about big data and data analytics as something they're exploring or planning on looking into in the near future. Analysts and experts rarely, if ever, call big data the "next big thing" any more. Does all this mean big data is over? Just the opposite.

Big data has finally arrived and is quickly maturing. IT leaders are now shifting from thinking about the possibility of making investments in big data platforms to thinking about how to get more out of the investments they’ve already made.

Are You Offering a Personalized Journey or a Guided Path?

2014-18-November-Disconnected.jpgHave you tried to get a real, live person on the other end of the phone lately? After pressing 20 buttons on the phone’s keypad to navigate through a labyrinth of menu options, you will likely find yourself still on hold. This familiar scenario illustrates how companies are struggling to find the balance between data-driven efficiencies —automated, generalized responses — and customer expectations for a personalized experience —the actual answer they are looking for from a living, breathing human on the other end of the phone or chat session.

Trending Features In Document Management

The paperless office is still to a large extent a dream. But the possibility of developing paperless processes is a very real opportunity, according to this year’s AIIM annual industry watch research.

The findings are contained in AIIM’s Paper Wars: An Update From The Battlefield. AIIM — the Association for Information and Image Management — is a global community of information professionals. The research is the result of a global survey of 336 AIIM members between September and October of this year.

According to Doug Miles, report author and director of market intelligence, paper documents are still clogging offices and stalling business processes even though office workers are mobile, computer literate and aware that paper-free processes improve productivity and lower costs. But the news isn't all bad.

7 Reasons Why Facebook at Work Will Fail

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Would you move your business data and team conversations to a platform run by Mark Zuckerberg and the Facebook advertising machine? While the Facebook for Business brand is nothing new, focused on providing a more effective advertising platform for businesses based on the social connections and information consumption of its 1.3 billion members, rumor has it that a new offering will target team and project-based collaboration under the brand Facebook@Work.

According to a new Financial Times report and related Business Insider analysis, the platform has been in development for years but is being piloted at a number of companies, and it "will allow employees to collaborate, edit documents, collect professional contacts, and chat with colleagues."

Why Digital Marketing is Like Hockey #EVOLVE14

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Entrepreneur Ira Lessack kicked off the annual Adobe Experience Manager (AEM) conference by posing an interesting question to a panel of experts. Digital marketing has been discussed for years now, he noted, but where is it on a hockey stick curve?

For a variety of reasons, the consensus of those on stage agreed it remains near the bottom of the stick, a refreshingly candid view that may set the tone for the Evolve'14 conference that runs through tomorrow in San Diego.

"I think we're somewhere down towards the bottom," said Roy Fielding, senior principal scientist for Adobe. He said digital marketers have gotten very good at starting to analyze where they need more data, "but we haven't quite reached the point where we're able to communicate with others. So I think we need to focus more on the ability not just to perceive the data, but to understand it."

For Adobe's Mobile Marketing, It's Location, Location, Location

Adobe's enhancing digital marketing mobile opportunities — internally and externally.

Adobe officials call the new capabilities, launched today, "Intelligent Location Marketing." Marketers can engage customers with in-app messages using technology that detects where they are, or iBeacons. The real-time engagement activities can be followed with email campaigns that leverage intelligence about a customer’s past interactions.

Loni Stark, director of product and industry marketing for Adobe's digital marketing solutions, told CMSWire that it's about making in-person interactions more relevant based on location and the context of the individual.

Citrix Snowden-Proofs Enterprise Files in The Cloud

Some Enterprise file sync and share (EFSS) vendors don’t do much to appease IT managers who are so nervous about putting Enterprise information in the cloud that they simply don’t do it. Never mind that their potential customers have good reason to do the opposite, given the high operating expenses and substandard user experiences that on premises solutions provide.

The cloud-only vendors figure that the advantages of SaaS solutions, time and the emergence of the mobile-first, cloud-first world will eventually appease the fears of would-be customers who have been spooked by the likes of NSA contractor turned whistleblower Edward Snowden and the cold, hard proof that governments can (and do) tap into service provider data—triggering questions and conversations about data privacy, service provider trust, metadata, blind subpoenas, the NSA and the US Patriot Act.

Citrix isn’t one of those kinds of EFSS providers; instead, they take their reluctant customer concerns very seriously and work day and night to develop solutions that will make enterprise managers confident about storing, sharing and collaborating on files in the cloud.