A lot has been written about having a customer-centric approach, or placing the customer at the heart of your business rather than your product. However, unless you’re a strategist or marketing evangelist it can all start sounding like the "what came first, chicken or the egg?" brain teaser. The truth is it doesn’t have to be that complicated … 

Just in time for its Sapphire Now conference this week, SAP has released a deluge of product and partnership updates including the debut of HANA Enterprise Cloud and HANA powered OpenText for SAP Solutions.

New research published by Adobe and Econsultancy in the Quarterly Digital Intelligence Briefing shows that most enterprises now believe that web content management systems need to go beyond the traditional task of managing information. Instead, most believe that their Web CMS should be also be offering customer experience management.

Google has announced a new YouTube Analytics API which is designed to give more insight into viewer trends through “patterned data.”

To say that living without cash has been the stuff of legend would be an exaggeration … but only a slight one. And the reality may come sooner than we think.

It's time for enterprise search vendors to give up the numbers. 

From the VEI report on online events

If you’re attending online events more often, welcome to the club. A new survey finds that about two-thirds of online event producers say their attendance has increased, while only about 10 percent report lower online attendance.

Winning is at the heart of strategy. Strategy has its roots in military thinking and the art of war is the art of winning.

Today, harmon.ie brings Office 365 to the mobile enterprise. With harmon.ie 4.0 for mobile devices, companies can be afforded the security and offline support for Office 365 file sharing, as well as complete access to SharePoint, Yammer and Office apps.

The Best Customer Experience
New research from Forrester has determined that good customer experience trumps price when it comes to creating loyal customers. While you can't ignore price, make sure you are meeting the customer's needs first.

The Real Value of a Social Intranet
Social Intranets support the creation of quality work and knowledge sharing. In other words, social intranets cultivate high performers. That's something the traditional intranet could never do.

Getting Cloud-Ready
It's official, Yammer has joined the Office 365 team, bringing Microsoft's 3 key cloud services under one wing. EMC announced a cloud-ready version of Documentum and Dell updates its Boomi cloud integration platform. Should we take bets on what's on tap for next week in cloud?

Most Popular

• Forrester Report: Good Customer Experience Trumps Price for Loyalty
• Gartner's Magic Quadrant for Lead Management: Marketo, Oracle(Eloqua) Dominate
• The 7 Vital Rules for Ensuring Users Adopt and Love your SharePoint Implementation
• Use Customer Journey Maps to Combat Self-Centeredness
• Adobe Creative Suite Going Saas, No More Perpetual Licensing

Editor's Picks

• SAP: 'Internet of Things' is Future of Information Management, Smart Cities
• 5 Things You Should Know Before You Migrate to SharePoint Online
• How Social Intranets Cultivate High Performers
• Discussion Point: Gamification & Unhealthy Competition
• The Digital Analytics Center of Excellence Dream Team 

Around the Web

• Social networks will displace business processes, not socialize them
  
• What a Flexible Workplace Has to Do With Trust and Creativity
• Start Changing Your Organisation’s Culture Using Storytelling & Startup Techniques (video)
• Digital Media Marketing Expertise Rendered On the Fly
• The Mother Of All Marketing Opportunities, Literally

Featured Events (all events | post your event

• May 14 — 2013 CMS Expo Learning and Business Conference
• May 14 — Webinar: One-to-One Marketing Made Easy with Big Data
• May 22 — Tweet Jam: Understanding & Implementing Customer Journeys #CXMChat
• May 29 — (CMSWire Webinar) How Social Business Tools Are Accelerating Sales & Marketing
• Jun 17 — E2 Conference Boston 2013

Featured Jobs (all jobs | post your job)

• Project Manager in Ohio at Hyland
• Mobile Core Engineer in Boston at Cloudant
• Director of HR in San Diego at Tealium
• Senior Sales Consultant in Texas at Keste
• Vice President of Client Services in Atlanta at Synacor

This week brought us some very interesting articles related to our month long theme on Customer Journeys. In the world of Social Business we took a look at social intranets and what the future holds for enterprise portals, while over in Information Management we learned the five things you should know before making the move to SharePoint Online.

With every new edition of SharePoint there’s a lot of new apps around that are key to getting the best of out it. This week AvePoint has a new meetings app to bring order to the content around meetings, Metalogix is offering a new way of assessing SharePoint storage, SharePoint Solutions automates site creation, and PartnerPulse monitors Microsoft partners.

Google looked to the enterprise this week with a couple of updates intended to make administrator's and document collaborator's lives a little easier.

It can’t be said often enough: the companies who use data the best will win the future. 

Consero Group LLC — 2013 Customer Experience Data Survey.

The customer experience, it's not just a passing thought in digital marketing, it’s a core focus as seen from the countless products dedicated to improving it, which include this week's marketing briefs.

Salesforce has purchased startup Clipboard, which provides a Web content clipping and social bookmarking service.  

 Most web and cloud giants are always after more efficient ways of processing their data. So what magic does Ubalo have that excited Twitter enough to snap up the company more or less out of the blue? 

Sales teams for Microsoft's Yammer social network will join up with the Office 365 team, the company has announced, all the more easy to integrate the two technologies.

Customer journeys are nothing new, but understanding the paths that customers take while interacting with your brand has become more complicated. How do organizations use customer journeys to improve the customer experience? Is customer journey mapping still possible with the proliferation of channels and access points available? Join us for this month's Tweet Jam to discuss these issues and more.

Nokia has taken the wraps off the leaking-like-a-sieve Lumia 928 which will be available on Verizon for just $100. Aside from all the cool camera and video features, the slightly more conventional styling makes it look like a grown-up phone compared to some of the toy brick Lumia designs.