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Microsoft Elbows Its Way Onto Android Devices

Microsoft has forged several new partnerships with tablet makers using the Android operating system, including Samsung and Dell.

Peggy Johnson, executive vice president for business development at Microsoft, said the deals extend Microsoft’s reach in the mobile world and extend its Mobile First, Cloud First strategy.

Forget Intranets, Give Me an ESN

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We heard it all a decade ago: Intranets are the wave of the future. Intranets are a waste of resources. Intranets are valuable tools. Intranets need to be social. Intranets are dead.

The only thing that's true is that Intranets need to solve an actual problem. Many organizations wanted an Intranet to replicate a little of the Internet inside their organization. Very few asked why they needed one.

The Future of Smart Cities Depends on Who You Ask

Gartner and IBM are at odds over a potential collision between the Internet of Things (IoT) and smart cities.

Gartner researchers think a large number of IoT related devices will be tied into smart cities by the end of this year. But Katharine Frase, Vice President and Chief Technology Officer of IBM Public Sector claim the two are close but will remain separate for the time being.

Gartner estimates that 1.1 billion connected things will be used by smart cities in 2015, rising to 9.7 billion by 2020. The predictions are included in a new report that curiously overstates the case by 300 million entitled Smart Cities Will Include 10 Billion Things by 2020.

Microsoft to Host Next-Generation BizTalk Server on Azure

Microsoft is deploying a new, Azure-based platform for applications designed to handle business transactions on mobile devices – apps that can be both designed and deployed in the cloud, by non-professional developers.  Azure App Service will be a web apps platform for the business process management (BPM) market.

As the business world moves away from the monolithic client/server model to a cloud infrastructure based on microservices, the transactional system upon which the world’s financial structure is based, must move with it.

The brains of the world are relocating.  Now it’s time to move its cardiovascular system.

Users Wonder: Can Hadoop Protect Our Big Data?

Nearly nine out of 10 Hadoop users (89 percent) are uncertain whether native security tools provide enough protection for their big data projects.

The irony is almost the same percentage of users (86 percent) rate data security as a critical requirement for their Hadoop data lake or hub.

The survey was conducted by Protegrity at last month's Strata + Hadoop World Summit in San Jose, Calif.

Despite the giant question mark over Hadoop security, users are apparently willing to continue to deploy the technology.

Some 80 percent of respondents reported their organizations are using Hadoop in production environments. In addition, 80 percent estimate their organizations would be spending more on Hadoop-related projects this year.

Endangered Species: The Corporate Intranet

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The very idea that we’re still doing old-fashioned, browser-based, news-publishing intranets in the mobile era is downright antiquated. They’re no different than rotary-dial phones. And they’re going the same direction as your old olive-drab rotary phone did — and as a result of the same technologies.

The question facing intranets should be how internal collaboration and communication tools are going to evolve in the world of social, cloud and mobile — and whether there’s any place left for the traditional intranet down the line. We shouldn’t be asking if enterprise social will replace the intranet, but rather how long the whole idea of a browser-based intranet portal really has left in the face of mobile apps and form factors (of which social is only one example).

You may not like the message. You may care a great deal for your intranet. You may be tied to it for professional, emotional or financial reasons. You may not see how your company could live without it. And I get it. Believe it or not, I envision, plan and build intranets in my day job. I’m close to this patient. But I know where it’s going.

See What? B2B Marketers Takeaways on Ad Viewability

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B2B marketers need to measure if people see their ads.

Naturally, right? Industry insiders refer to this as "viewability." Google cares a lot about this.

So should B2B marketers, said Elizabeth Harz, president of media at ADARA, a digital advertising platform based in Mountain View, Calif.

"Driving for the broadest reach with the lowest expense possible may dictate for lower viewability goals versus attempting to run 100 percent viewable campaigns, which may result in lower ROI," Harz told CMSWire. "All marketers need to first define the goal or expectation of their campaigns and then align metrics like viewability to those goals."

The Online Privacy Checklist Every CMO Needs

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CMOs are charged with social media marketing and monitoring what prospects and clients are saying online, but lack the technological capacity, power and often, the desire to monitor what employees are saying online. This thinking is flawed, at best and downright dangerous, at worst. Here’s why and what needs to change.

With very few exceptions, at most companies you can be pretty certain a large number of your employees are participating online in some way. Of course they’re entitled to do what they want (on their own time), but how many of them are posting potentially damaging comments using accounts where they identify themselves as part of your organization?

Apache: What a Zoo

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"Someone told me it’s all happening at the zoo…"

If you're old enough to remember Simon and Garfunkel, you may appreciate that 48 years ago this month, their song “At the Zoo” entered the Billboard Top 10. For the rest of you — the majority I'd expect — you probably think of the Apache Software Foundation (ASF). I'd suggest that for all of us, ASF has improved our lives.

Oracle: Our Real World Data Cloud Can Help You Simulate Audiences

Oracle’s recent launch of its Data Cloud service for customer data is not just another acquisition, renamed and relaunched with Oracle’s red banner. It’s not just one more step toward parity with Salesforce — the company founded by the Oracle CEO’s former protégé.

It's an acknowledgement from one of the companies that established data as a business that deep behavioral analysis of customer behavior is not only common — but a commodity in itself.

Multitasking? You're Killing Yourself for Nothing

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Midway between juxtaposed thoughts about a report I was struggling to complete and a phone call I just missed, I decided to check my email, look at LinkedIn and scan my Facebook feed – all while taking a brisk morning stroll in beautiful Beaufort, S.C., what I have come to consider one of the most pleasant places on the planet.

Then I stumbled on a post by Rohit Bhargava — a marketing author, keynote speaker and "nice guy" — and everything became clear.

This multitasking is crazy.

Or to paraphrase what he stated so much more eloquently: when you aren't fully present, you miss 100 percent of the experience in the places you're thinking about as well as the place you are in.

I stood there, momentarily paralyzed, on a trail full of trees draped with Spanish moss, overlooking a river dotted with sailboats. And then I did the only logical thing I could think of doing.

I walked down the dock to enjoy the view.

Can a Plug and Play Data Lake Save the EMC Federation?

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Big data is new oil, the new gold, the new kale (wait … kale?). Honest to God, we’ve heard the latter one said.

Regardless of what analogy you use for the mass quantities of information your company stores or accesses, chances are good that it isn’t gleaning much insight from it yet.

And that’s not because CEO’s fail to see the value. In fact, a January survey conducted by the Economist Intelligence Unit reveals that 48 percent of executives believe big data is a useful tool. And another 23 percent predict big data will revolutionize the way businesses are managed.

If this is the case, then why isn’t big data more broadly deployed?

Some claim companies don’t know how or where to get started — or think the time to value is too long.

The EMC Federation (EMC 2 + VMware + Pivotal + RSA + VCE) hopes to change that perception. Later this morning, it will unveil its EMC Federation Business Data Lake solution. Its promise is to enable organizations to realize the value of big data analytics in as little as one week as opposed to months.

The Cost of Complexity Is Use

The best way to measure complexity is to measure use. Given a choice, the harder something is to use the less people will use it. 

Give Your Customers Steady, Clear Messages - Or You'll Lose Them

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Bob Egner's seen good digital experiences — and bad ones, too. Egner's the vice president of product management at Stockholm, Sweden-based EPiServer.

He's also a connected consumer. Egner tried to renew a PC security subscription once but failed to navigate the company's poor — and confusing — digital experience on his mobile phone. The price changed. Offers were inconsistent.

"When I took the experience forward, there were a number of places where I got derailed. What's the takeaway? Confusion and distrust equals goodbye," Egner said during a CMSWire webinar last week. You can watch the full webinar at the end of this story.

Digital marketers and organizations investing in digital experiences can avoid losing connected consumers like Egner by simply knowing their customers' preferred journeys — and executing clear, consistent messages.

3 Ways Red Hat's 'Mobile Right' Strategy Changes Enterprise Apps

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Throughout the world, businesses have already moved to smaller, more mobile, more tactile screens as their means of interacting with critical business information. Cloud dynamics has made it easier for server-based applications to reach these people on their new devices.

So the Big Transition — worthy of capital letters — should already have happened. For many customer relationship management (CRM) users, it certainly has. Customer outreach platforms are reaching out to customers where they are. They are not on their PCs.

But for a great many users of ERP, BPM and — the big one — content management systems (CMS), their IT platforms do not yet employ mobile access models. There’s no app for everything you need to do to run a business. For too many web sites, the “mobile version” relies very heavily upon pinch-to-zoom.

Must all enterprise applications become mobile because their users are mobile? The answer to this question may not be what you expect, especially the one we received from Red Hat.

Think Digital Marketing Technology: Think ... Microsoft?

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When the topic of conversation turns to digital marketing technology, would you expect Microsoft to come up as a leading vendor?

The latest survey by ChangeWave Research, a service of 451 Research, gives some insight into this, as well as other interesting business software spending tidbits – and some of the data might surprise you.

For starters, 28 percent of the 1,044 software buyers surveyed identified Microsoft as a digital marketing technology vendor they currently use or plan to use in the next six months – a finding unchanged from the previous survey taken last July.

Matt Mullen, senior analyst for social business at 451 Research, told us why.

Week in Review: SharePoint Innovations + The Foundation of Analytics

Google's Knowledge Graph
Six reasons to know it.

MarTech: A Blessing or A Curse?
Are so many vendors helpful or not?

Analytics Needs Collaboration
Why one fails without the other.

SharePoint Tech Innovations
Tech boom's impact on collaboration.

Gartner's BI, Analytics Oscars
And the winners are … ?

Consulting's Swan Song? 
Why Office 365 might be its demise.

4 Technology Pillars for High-Performance Campaign Execution 
The expanded role of marketing operations

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Come Closer: Here's How You Can Win the #MarchMadness Pool

Loser.

If you turned in your March Madness brackets earlier this week, chances are that that’s how you feel.

Fear not, you’re not alone. ESPN says 99 percent of the brackets submitted to their website were damaged by yesterday’s results.

Who would have thought the University of Alabama Blazers would beat the third seeded Iowa State Cyclones? Many expected Iowa State to be in the final four.

Or what were chances of UCLA knocking off SMU? Ditto for the Georgia State — Baylor result.

A blindfolded monkey throwing darts at the brackets might have better success than I did. 😝😩😡 Just sayin… #Marchmadness

— Julie Goolsby (@crazymrsg) March 20, 2015

You might take some comfort in knowing that the number crunchers at Google and Microsoft probably didn’t fare any better.  Check out Bing’s picks and where it got it wrongDitto for Google.

Filling out ur brackets u think ur genius. End of 1st day u realize ur an imbecile #MarchMadness

— Billy Black Chip (@BillyBlackChip) March 20, 2015

Walking the Walk - Really - at #AIIM15

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Before his life as a technology marketer, Tim Osman was a high school athletics coach. He looks the part, from his shaved head down to the temporary cast he wore because of a torn calf muscle acquired in a basketball game.

Osman’s roundtable session at the AIIM Conference 2015 in San Diego this week stuck out from the agenda.

Who would show up to session at a technology conference that promised a dose of exercise? Even in San Diego — with its picture perfect weather — it didn’t seem like a popular choice.

But a robust group took on Osman’s challenge to lace up their sneakers, play hooky from the conference and take a sanctioned stroll along San Diego Bay to think creatively about addressing challenges in information management by first addressing a personal transformation.

News You Can Use: RAMP, TubeMogul, Vidder

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The latest in partnering, pairing, closing and creating from the Hub of the Solar System, the Grape State and the Gateway to the World.