HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

DAM Confusion in the Marketplace

2014-21-August-Maze.jpg(UPDATED 8/27) With the announcement of Microsoft’s partnership with the DAM vendor ADAM last month, it would be easy to say that Microsoft has de facto conceded defeat for SharePoint, a MS tool often promoted as a DAM. This would be a mistake; SharePoint and ADAM were never really competitors. Despite the claims of some enthusiastic sales people, SharePoint has never really been functional as a true DAM system. This new partnership solidifies SharePoint’s role in an overall DAM strategy as a file sharing and workflow tool that can be integrated with true DAM system – and especially so with ADAM, as they share the .NET code base.

One question still lingers: will Microsoft continue to promote SharePoint as a DAM tool while using ADAM both internally and as the DAM solution in their cloud offerings? Both the question and its answer open up the complex world of DAM marketing and branding for those in the industry.

Google Dealing With 1M Data Takedown Requests Daily

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Google is attempting to sink information pirates by processing more than one million takedown requests every day. The number of Digital Millennium Copyright Act (DMCA), requests has rocketed since Google started making the information public and looks set to grow for the rest of the year.

In the last week alone, according to figures that appeared on Google’s Transparency Report today, Google received 7.8 million requests, up 10 percent from the previous week.

HARO Founder Peter Shankman: Still Crazy After All These Years

Connecting with Bill Sobel

You have to wonder what it feels like to be described as the guy who "redefined the art of networking" … " "a public relations all-star who knows everything about new media and then some" … or, better yet, "crazy but effective."

But Peter Shankman has earned all those descriptions and more — a not so surprising feat, given the way he describes himself. How's that? Try "a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) along with a dose of adventure, and make it work to your advantage."

An author, entrepreneur and public speaker, Shankman has been recognized for his thoughts on marketing, customer service, advertising, public relations and social media.

OpenText, Microsoft Woo Law Firms #ILTA14

This week's International Legal Technology Association (ILTA) conference drew little interest from anyone but legal professionals.

But as the conference concludes, it is worth noting two new releases that underscore ongoing competition between OpenText and Microsoft in the document management and collaboration space. Both companies released new law-focused collaboration tools that focus on the secure transfer, syncing and sharing of documents.

  • OpenText announced the release of eDOCS10, its specialized document management application for the legal profession
  • Microsoft announced a preview of Office 365 Matter Center that enables file sharing and organization from the comfort of familiar productivity tools

Both solutions tackle the ongoing problem of document chaos in the enterprise.

Take Back Your SharePoint Governance Plan

2014-21-August-Tug-of-War.jpgLet’s start at the beginning … What is a governance plan? In the IT world a governance plan is typically a set of roles, responsibilities, procedures, policies, etc., that an organization can build around the usage of a particular piece of technology. When you are implementing new software either for the first time or in preparation for an upgrade, a governance plan is important, but depending on the technology, may not always be required.

When you are implementing SharePoint, a governance plan is definitely required.

6 Reasons Why People Don't Use Your DAM

2014-20-August-Dice.jpgYou've invested time and money in creating a new digital asset management (DAM) system — and then you find your people have stopped using it and reverted to their old ways of managing and sourcing digital assets. That's frustrating, but it happens sometimes. If you know the reasons why this happened, you can get started on fixing it.

Tweets That Capture the Heart of Digital Marketing #MarTech

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Bravo to Scott Brinker and the folks putting on the first Marketing Technology Conference in Boston this week.

Great speakers. Great diversity. Great content. Great networking.

But let's face it — there's some great tweeting, too. Much of live-event action these days happens in the Twitterverse.

Here, we dive in with some of our favorites:

Microsoft Leaves Ballmer Bleeding as It Moves On

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If Steve Ballmer’s decision to step down from the board of Microsoft was sudden, it wasn’t a surprise. 

Once Satya Nadella stepped in as CEO and started changing Microsoft from a devices and services company to one focused on productivity and platforms, Ballmer had to go. "Cloud first, mobile first," became the new mantra.

In an open letter to Nadella, Ballmer explained that he thinks it would be impractical for him to stay on the board. Ballmer's commitment to Microsoft is clear. “I bleed Microsoft — have for 34 years and I always will,” he said in the letter. Microsoft, though, doesn’t really care. It's already ancient history.

CMSWire Tweet Jam: Work Like a Network #SocBizChat

320x240_cmswire_tweetjam_logo.pngIt sounds good in theory: "work like a network."

But what does this look like in real life? What changes does this style of work require from companies and are companies (and employees) willing to make the changes? Find out in this week's Tweet Jam.

Pivotal Leads the Charge into the Enterprise Mobile App Era

2014-20-August-Bull-Charge.jpgThe canned software era is over and the custom mobile app era is here. We know, it sounds like a bunch of marketing jive, but in reality, it’s pretty deep. Tomorrow’s enterprise applications will be mobile apps.

Think about your most common gateway to the web right now — it’s probably not your PC. How many times a day do you use your phone for things other than making calls? And your tablet? We’d bet that you’re visiting apps a lot more often than you’re typing in URLs.

With the onset of the consumerization of IT, what you do in your personal life first, moves to the enterprise. It’s only a matter of time before the way you interact with where you do business, your workplace and its business partners will be via mobile apps too.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (20-Aug-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Adobe and Razorfish Present Always-On Marketing

Join CMSWire and Adobe/Razorfish on August 26. In this one-hour webinar, learn how to become an AOM and why 80% of marketers fail.
 

> Register Now

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Best Fit Solutions Beat Best Practice

2014-20-August-Bad-Fit.jpgHuman Resources has become overly-reliant on the notion of "best practice" to solve business problems. But the highest performing companies go beyond this to find "best fit" solutions.

Connected Enterprises Provide Better Customer Service

Networking your organization — making it more agile, more enabled and more responsive — makes a ton of sense from a practical perspective. From an operational perspective, however, it is much more difficult. Microsoft introduced the catch phrase of “working like a network” through a video for its enterprise social offering. But “working like a network” goes beyond just the social channel — and permeates every department within the entire organization.

So how does an organization transform how they work? How do you put the concept of working like a network into practice? Let’s look at the three key components of “working like a network” that Microsoft mentions, how organizations can support these components and how they will help create alignment across the company to serve your customers.

Taking the First Steps Toward ECM in the Cloud

2014-20-August-Climbing.jpgIt was only two or three years ago that clients would ask about storing their content in the cloud in purely theoretical terms. There was no interest in actually doing anything about it, but it was a sexy conversation to have.

Now the conversation is no longer about "if clients could move their content to the cloud" but "when will they move content to the cloud." And if our clients are really honest, the conversation is about how they get control over all of the content they currently have in the cloud regardless of if the platform is official or not.

By 2020 every enterprise organization will be running cloud content management for a portion of their application needs. So the question becomes, where do you start? How do you begin building a strategy when we don't know exactly what things will look like when we get to the end?

Netbiscuits Launches Routing Device for Adaptive Mobile Experiences

In a time when mobile devices outnumber PCs, having a mobile-optimized web presence is no longer considered a luxury, but a necessity. Data from ComScore revealed that in January of this year, Americans used smartphone and tablet apps more than PCs to access the Internet — for the first time in history. Moreover, according to The Diffusion Group, a quarter of all broadband households in the US also own a TV set with internet connectivity, making the ability for a company’s website to adapt its user experience beyond the PC more important than ever before.

Steve Ballmer Steps Down From Microsoft's Board

Thumbnail image for Microsoft CEO Steve Ballmer.jpgAfter more than a third of a century at Microsoft, Steve Ballmer announced today he'll leave the software giant's board, effective immediately.

Ballmer, who remains the company's biggest shareholder — he owns more shares than Bill Gates, who has pared his holdings in recent years — said he's been reflecting on his role at Microsoft since he yielded the CEO job to Satya Nadella almost a half a year ago. Notably, he took on a new challenge during that time as owner of the Los Angeles Clippers.

The transition from Ballmer to Nadella represents a shift in direction for Microsoft from a software company that dominated desktop computing to one that is fighting to find its place in a world where mobile is destined to become the leading computing platform and software will increasingly be sold as a subscription service. Nadella is leading multiple initiatives in that direction by championing Office 365, SharePoint Online and other products.

Customer Service on Stage: 3 Ways to Avoid Brand Failure [Infographic]

2014-19-August-Stage-Fright.jpgBusiness leaders across the globe have confirmed that, in the midst of stiff competition and growing customer expectations, customer and field service differentiation is key to growing revenue and delivering an excellent customer experience. These are the findings of two new reports and an infographic released by SAP SE and The Service Council (TSC).

The reports, “Service Transformation: The Business Case” (pdf) and “Reviewing Field Service Strategy: Aligning Focus and Execution,” (pdf) provide important insights that executives should consider in redefining customer service and field service strategy. 

Look What Dropbox for Business Has Made Available Now

Dropbox doesn’t have to worry much about gaining an enterprise footprint, the reality is that it’s already huge. There are over 4 million unique companies using the service, according to Ilya Fushman, head of product, Dropbox for Business. And there are likely to be a good number of users within each one. Consider that Dropbox, as a whole, has more than 300 million users, many of whom use Dropbox in the workplace — with or without their employers’ blessings.

We’re in an era of consumerized IT where the worker, rather than IT, chooses the tools. And according to a survey released by mobile gateway provider Wandera, Dropbox is 13 times more popular in the enterprise than file sync and share competitor Box and nine times more popular than Google Drive.

That being said, it’s only in the last 18 months that Dropbox has actively and seriously gone after business customers. This has meant rethinking what they bring to market. After all, as a consumer you own your content, in the workplace it belongs to your employer and it’s under their purview to protect, track and control it.

Microsoft Frees-up Storage For SharePoint Online Sites

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Microsoft just announced a service that will make it easier to manage storage for SharePoint Online within the Office 365 suite.

The move effectively tackles one of the big problems users were having with storage allocation to SharePoint site collections. It also makes the management of entire SharePoint environments easier.

The changes announced last night makes the storage limits associated with each group of sites more flexible. It means storage that is not used with one site collection can be moved to another to facilitate the development of that collection.

What Digital Marketers Really Think #MarTech

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Remember the Mel Gibson flick "What Women Want?"  The gist: Mel's character gets blessed with the ability to hear what women think.

We're kinda getting that power here in Boston today at the first Marketing Technology Conference at the Seaport Hotel. Only we're hearing what digital marketers think.

And so far, we've discovered two things they love to hear. First, that they can adapt to new technologies. Second, they are working well with IT professionals, despite what some may think