HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Are You Offering a Personalized Journey or a Guided Path?

2014-18-November-Disconnected.jpgHave you tried to get a real, live person on the other end of the phone lately? After pressing 20 buttons on the phone’s keypad to navigate through a labyrinth of menu options, you will likely find yourself still on hold. This familiar scenario illustrates how companies are struggling to find the balance between data-driven efficiencies —automated, generalized responses — and customer expectations for a personalized experience —the actual answer they are looking for from a living, breathing human on the other end of the phone or chat session.

Trending Features In Document Management

The paperless office is still to a large extent a dream. But the possibility of developing paperless processes is a very real opportunity, according to this year’s AIIM annual industry watch research.

The findings are contained in AIIM’s Paper Wars: An Update From The Battlefield. AIIM — the Association for Information and Image Management — is a global community of information professionals. The research is the result of a global survey of 336 AIIM members between September and October of this year.

According to Doug Miles, report author and director of market intelligence, paper documents are still clogging offices and stalling business processes even though office workers are mobile, computer literate and aware that paper-free processes improve productivity and lower costs. But the news isn't all bad.

7 Reasons Why Facebook at Work Will Fail

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Would you move your business data and team conversations to a platform run by Mark Zuckerberg and the Facebook advertising machine? While the Facebook for Business brand is nothing new, focused on providing a more effective advertising platform for businesses based on the social connections and information consumption of its 1.3 billion members, rumor has it that a new offering will target team and project-based collaboration under the brand Facebook@Work.

According to a new Financial Times report and related Business Insider analysis, the platform has been in development for years but is being piloted at a number of companies, and it "will allow employees to collaborate, edit documents, collect professional contacts, and chat with colleagues."

Why Digital Marketing is Like Hockey #EVOLVE14

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Entrepreneur Ira Lessack kicked off the annual Adobe Experience Manager (AEM) conference by posing an interesting question to a panel of experts. Digital marketing has been discussed for years now, he noted, but where is it on a hockey stick curve?

For a variety of reasons, the consensus of those on stage agreed it remains near the bottom of the stick, a refreshingly candid view that may set the tone for the Evolve'14 conference that runs through tomorrow in San Diego.

"I think we're somewhere down towards the bottom," said Roy Fielding, senior principal scientist for Adobe. He said digital marketers have gotten very good at starting to analyze where they need more data, "but we haven't quite reached the point where we're able to communicate with others. So I think we need to focus more on the ability not just to perceive the data, but to understand it."

For Adobe's Mobile Marketing, It's Location, Location, Location

Adobe's enhancing digital marketing mobile opportunities — internally and externally.

Adobe officials call the new capabilities, launched today, "Intelligent Location Marketing." Marketers can engage customers with in-app messages using technology that detects where they are, or iBeacons. The real-time engagement activities can be followed with email campaigns that leverage intelligence about a customer’s past interactions.

Loni Stark, director of product and industry marketing for Adobe's digital marketing solutions, told CMSWire that it's about making in-person interactions more relevant based on location and the context of the individual.

Citrix Snowden-Proofs Enterprise Files in The Cloud

Some Enterprise file sync and share (EFSS) vendors don’t do much to appease IT managers who are so nervous about putting Enterprise information in the cloud that they simply don’t do it. Never mind that their potential customers have good reason to do the opposite, given the high operating expenses and substandard user experiences that on premises solutions provide.

The cloud-only vendors figure that the advantages of SaaS solutions, time and the emergence of the mobile-first, cloud-first world will eventually appease the fears of would-be customers who have been spooked by the likes of NSA contractor turned whistleblower Edward Snowden and the cold, hard proof that governments can (and do) tap into service provider data—triggering questions and conversations about data privacy, service provider trust, metadata, blind subpoenas, the NSA and the US Patriot Act.

Citrix isn’t one of those kinds of EFSS providers; instead, they take their reluctant customer concerns very seriously and work day and night to develop solutions that will make enterprise managers confident about storing, sharing and collaborating on files in the cloud.

What 5-Year-Olds Today Will Expect From the Workplace of 2029

2014-18-November-Child-Play.jpgVirtually every senior executive I meet is preoccupied with millennials. What does this strange “new species” want, think, feel and expect, they wonder.

This is because those in their early 20s represent the first generation ever to enter the workplace knowing more about a key aspect of the workplace than their more experienced colleagues — namely technology.

IBM: Our Verse Email Beats Anything from Microsoft, Google

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The big guns of software want to close out 2014 with an email splash.

Microsoft launched its email-improver offering last week. Google earlier released its beefed-up Gmail.

It's IBM's turn today. For months, Big Blue had been showing off a new email service under the code name of "Mail Next."

Today, the company takes the blindfold off and makes it official with IBM Verse — an offering officials say revolutionizes email by using analytics and social capabilities to simply make email more efficient. IBM Verse culminates a $100 million investment in design innovation and brings together cloud, analytics, social and security platforms "to transform the future of work."

Sketchnotes from Total Customer Experience 2014 #TCXUX

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As I was scanning the Twitter feed for voices from Altamont Group’s Total Customer Experience 2014 conference in San Francisco yesterday, a few very interesting images caught my eye. The work of Bobby Meeks, user experience architect at AutoZone, were some of the best designed “notes” I’d ever seen. 

“I grew up thinking I was weird for not taking notes in a linear fashion,” Meeks told CMSWire.  “My textbooks, folders, and composition books all had doodles in them instead of bullet points. Fast forward to present day … I found the awesome book by Mike Rohde, The Sketchnote Handbook, that put a name to the practice and went deeper into how to be more disciplined when doing it.  Now I do it as part of my daily routine.”

I was so intrigued by Meeks’ note-taking talents, I asked him if he would expand on them and give us his perspective on Day 1 of the Total Experience conference, which focuses on customer/user experience, as well as experience design.

Lessons We Learned at Enterprise World 2014 #OTEW2014

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Four days ago, they cavorted at the Wizarding World of Harry Potter at University Studios in Orlando, Fla.

Today, they are probably in front of their computers, logged into their OpenText Enterprise Content Management (ECM) system, managing, storing, archiving, finding and tracking enterprise information.

Goodbye Harry Potter Hogwarts Express. Hello Harry the IT guy.

It's a cruel dichotomy. We know. 

We learned after attending last week's OpenText's annual Enterprise World conference at the Walt Disney Swan and Dolphin Resort. 

And it wasn't the only thing we learned.

Forget Nielsen, Tubular + Cloudera Get the Scoop on Video

No one watches television anymore.

OK, maybe that’s an overstatement. But follow the youngest set of millennials around and you’ll find they spend more time watching YouTube than anything else. Next, look at what social network they use most often. It’s YouTube, not Facebook. Search engine? YouTube again.

So, if you’re an advertiser or publisher who wants to reach this audience, how do you know what to put in front of them or where to find them. Yesterday’s ratings giants, Nielsen and ComScore are still busy with TV, cable and radio which have nowhere near the volume, variety, variability, veracity or velocity (big data’s v’s) of YouTube and other video hosting sites like it.

How big a disparity is there? Consider this: 3 billion videos are played on YouTube every day and 100 hours of content are uploaded every minute.

What's Trending in Digital Analytics

2014-17-November-Blackboard-Analysis.jpgDuring a walk up Camelback Mountain in Phoenix one recent morning with my colleague Joe Kamenar, Steve Harris, senior director web analytics, web digital group at Capital One and David Millrod, founder of visualization platform Insight Rocket, we talked about data integration. We talked about analytics staffing. We talked about multichannel attribution models. We talked about “huddles.” Huddles? These practitioner-led discussion groups are the heart of XChange, the digital analytics conference we were attending. Now in its eighth year, XChange huddles reflect what’s on the mind of digital analytics program leaders who work at both global and national brand organizations.

Top Takeaways from DevOps Enterprise Summit #DOES14

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Velocity 2014 was nice — I really enjoyed it. But DevOps Enterprise Summit? It was the bomb! It could have been the “new-ness.” It could have been the smaller crowd. It could have been the tighter focus on enterprise concerns. It could have been the friendly and welcoming atmosphere created by our hosts. I don't know what it was but rather than analyze the differences, I'd rather celebrate my favorite moments from DOES 2014.

Keeping the Customer in Customer Relationships

2014-17-November-Shop-Keep.jpgWith the growth of the online marketplace, sellers are gaining dramatic new ways to get products before a wide, and changing, audience as well as a powerful suite of new tools to understand what is happening in the cyberspace of commerce. Big data and analytics have shown us a new horizon of information about how, and what, e-commerce and its participants are doing or not doing.

But combine the growing reliance on statistical approaches to the marketplace with our penchant to turn everything into an abstract variable that can be managed by more data and more expensive software, and we risk losing touch with the only thing that, in the end, makes any of this worth doing — the customer.

Marketers Must Ask 'Am I Still Relevant?' #incitesummit

At a conference that focused on the discussion of the future of print, digital and mobile marketing, marketing executive Ash EiDifrawi seemed to capture the tremendous daily pressure and responsibilities marketing professionals face in the fast-changing, multi-faceted and highly competitive battle for the attention of the American consumer.

“The question you have to wake up everyday and ask yourself is: ‘Am I still relevant.’”

EiDifrawi told attendees at the Incite Summit: East conference in Manhattan last week that marketers must constantly review their product and marketing relevancy on a multitude of platforms. During a session entitled “Have a Look At This: Make Content That Stands Out,” he noted that one day a marketer could feel he is “on top of the world” only to find the next day “that 100 people have your idea and you are irrelevant.” 

SDL Will Consolidate Its Marketing Cloud in 2015

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At a time when its larger rivals are building up their marketing clouds, SDL is planning to consolidate its cloud in January to just four product groups from the current seven.

The shift in strategy follows a turnaround year for the UK-based customer experience management company, which began 2014 with a major restructuring that is now paying dividends. 

SDL only adopted its focus on customer experience 10 months ago, but is now boasting of record revenue. Executives said plans for the coming year include doubling the global sales team, launching a major brand advertising campaign and, possibly, making new investments in digital agencies and social media.

Brad Szollose: Stop Running Your Business Like It's 1969

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Brad Szollose is a lot of things: a serial entrepreneur, former C-Level executive of a public company, a business adviser, millennial expert and an award-winning business author. So he knows a few things about which he speaks — and this is what he wants businesses to know.

Flatten your hierarchies, embrace innovation and stop expecting your employees to follow the rules, keep their mouths shut and listen. Those days are over, and they aren't coming back.

"The digital age requires a smarter worker. In today’s world, we make very sophisticated stuff that does not conform to simple rules. Responsibility, troubleshooting and decision-making have all moved to the frontline. This requires open-source style communication," he said.

7 Trends to Watch to Stay Ahead of the Digital Era Curve

2014-17-November-Crown-Fountain.jpgThis is the time of year when you start seeing a mad dash of articles looking back on the trends of 2014 and what to expect in 2015. While this is par for the course, something much more significant occurred in 2014 — this was the year it became clear that digital disruption is here to stay. According to a recent Zinnov study, almost 50 percent of the companies on the Forbes 2000 list will drop from the list because of disruption and the impact of the digital era. The study notes that enterprises will need to spend $70 billion in 2015 to compete with emerging digital organizations.

The Future of Marketing is to be Useful

Some years ago I listened as a senior marketing executive from a technology company discussed a product their customers hated. Sales were miserable because the product was deeply flawed. “As marketers we felt that it was us that failed,” she said to me in a rather embarrassed voice. “Because we felt it was our job to convince the customer that it was a great product, even though we all knew it was a dud.” 

HP Vertica Makes Hadoop Purr

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Whatever has been said about the way HP runs its business, it’s time to turn the page. CEO Meg Whitman and her team certainly have. Hardware on one side of the street, big data and analytics on the other. There’s no need for one business to stifle the other. Each has the right to think for itself and to act swiftly.

HP’s Vertica team has certainly heard the message, and it hasn’t wasted any time. It's announcing Vertica for SQL on Hadoop today. It’s an analytics platform that enables customers to access and explore data residing in any of the three primary Hadoop distros — Hortonworks, MapR, Cloudera — or any combination thereof.

That’s right, the brand or brands of Hadoop you use doesn’t matter at all. And some fortune 500 companies will find this comforting. Because as one manager at a Fortune 20 company told me last week, "We’re using all three kinds of Hadoop because we don’t know which will be dominant."