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Chaos in the Video Content Management Market

Enterprise video content management (VCM) doesn't really fit into enterprise content management (ECM). So it's not all that surprising that it has now developed its own space, however chaotic that may be.

According to Gartner’s latest Magic Quadrant for Video Content Management, the video content management market is immature. But it is developing rapidly, driven by parallel technologies like customer relationship management (CRM), enterprise collaboration technologies and e-commerce. And companies like Qumu, Panopto and Kaltura are leading the charge.

Sooner or Later We'll Learn How Smart Jeff Bezos Really Is

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Shareholders are getting increasingly impatient with Amazon and its casual attitude toward profits. The company just delivered a disappointing earnings report that surprised the Street — even though Amazon warned in its last report that the third quarter would be grim.

The numbers, which we will get to in a moment, are almost beside the point. There are larger issues at stake as the shareholder disgruntlement against Amazon grows.

As its losses mount, will Amazon be forced to stop making myriad — and expensive — investments in other companies and technologies and settle down to business, namely its e-commerce empire?

Or will shareholders be proved wrong about their growing ire over Amazon's investment spree?

Or, to put it in its most stark terms: will Jeff Bezos' vision for the company, no matter how seemingly schizophrenic right now, be proved correct in the end?

Workplace Lessons From a Beehive

2014-24-October-Beekeepers.jpgWhat could a company learn from a beehive? After my first three months as a beekeeper and seven years in the CMS industry, I've found out the answer — quite a bit.

How to Make Boomers, Millennials and Everyone Else Get Along

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There are a lot of stereotypes about today's workplaces, including the unsubstantiated notion that you have to be in your 20s to understand today's technologies

But all those misperceptions are taking their toll. 

All is not well in today’s multi-generational workplace. Tensions are brewing between age groups, according to a Harris Poll survey on behalf of Ricoh Americas Corp., a global technology company.

Consumer Packaged Goods: Stay Ahead of the Digital Marketing Curve

2014-24-October-Serpentine-Benches.jpgFor many years, consumer packaged goods (CPG) marketers didn't have much need to be on the cutting edge of digital innovation. But this is no longer the case, as the CPG industry now leverages digital technology to its full capacity. In areas such as mobile commerce and mobile measurement, it’s even ahead of the curve. And we’re continuing to move in the right direction: eMarketer projects that US CPG digital ad spending will top $4 billion in 2014 — proof that the package goods industry has recognized the competitive edge entering the digital age gives marketers.

Sold! 5 Salesforce Apps to Transform Your Sales Team

2014-24-October-Auction.jpgAs a testament to Salesforce’s popularity, more than 100,000 sales professionals traveled to San Francisco for Dreamforce, Salesforce.com’s annual conference for customers and end users. A diverse group of business leaders, politicians and artists gave keynotes, but the focus for most attendees was how to make their own operation better by using Salesforce.com and the tools and applications that can be integrated with the system.

News Bites: Tweeting it, Rising Above it and Movin' Up

The latest in integration, innovation and transition from the Golden City, Silicon Beach, Gotham and the Great Wen and Athens of America.

Office 365 Promises Greater Data Security, Theft Protection

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Despite the progress Microsoft is making with Office 365, its claim to universality won't stand up until it gains traction with government and public bodies. Microsoft obviously understands this.

While Microsoft the company has given Office 365 for private enterprises a lot of love in the past few months, it hasn’t been neglecting the public sector either. And that makes the thorny issue of regulatory compliance even more critical.

Regulatory compliance is important for the private sector, but it is essential for public agencies. As a result, Microsoft is introducing IRS 1075 compliance to Office 365. The goal here is to prevent anyone from walking away with personal financial information, especially tax related data.

Inside Acquia's Gartner Ascension, Web CMS' Next Road Trip

web cms, Inside Acquia's Gartner Ascension, Web CMS' Next Road Trip

The verdict's been in a while now regarding Gartner's Magic Quadrant for Web Content Management Systems.

The question now is where does the space go from here? Where's the innovation in 2015?

The convergence of content, community and commerce will continue to fuel innovation, the CMO of one of Gartner's leaders told CMSWire.

"Open platforms will unify these pieces into one cohesive customer experience, where content-driven brand stories will seamlessly integrate with commerce portals on sites," Tom Wentworth, CMO of Gartner leader Acquia, told CMSWire.

The proliferation of digital experiences will continue to become more contextually relevant, Wentworth also said, because marketers will "break down silos of data to paint a more complete picture of what a customer wants and needs at a specific time and place."

A longtime Web CMS user, meanwhile, said he hopes vendors will make a deep dive into analytics capabilities in the coming year.

Microsoft Earnings Raised by the Cloud

In the same week that IBM stumbled on its road to the cloud, Microsoft’s journey skyward gave it a lift.

Enterprises are hungry for its heavenly products which include Office 365, Azure and Dynamics CRM. According to the company’s filing for the first fiscal quarter, revenues rose 128 percent year-over-year. Office 365, on the consumer side, by the way, now boasts an impressive 7 million subscribers to its Home and Personal software.

The company’s rapidly growing SQL Server business grew by double digits as did Lync, SharePoint and Exchange, its productivity products.

Jive's Social Biz Software: You, Me, Community

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Collaboration software in the enterprise is a “must have." And many of the big software and service providers have integrated social workplace tools into their products. Microsoft has brought Yammer into Office, Salesforce provides Chatter in its cloud, VMWare has SocialCast and so on…

But Jive remains standing on its own and offers something that the aforementioned don’t — its solution centers around you, the end user, and your community, rather than a business process, document or task.

“Jive is the hub that brings it all together,” said Elissa Steele, the company’s executive vice president of marketing and products. “It breaks down silos, it’s built for collaboration and communications,” she adds.

And as such it improves the flow of information, it helps business solve problem faster and creates a competitive advantage.

The Truth About Competitive Analysis

2014-23-October-Pitch.jpgAs I write this, the World Series is about to get underway, which reminds me of a famous quote by Satchel Paige, one of the greatest baseball pitchers in history:

"Don't look back. Something might be gaining on you."

And think about how a runner on first base can disrupt the pitcher’s concentration from throwing a strike to a batter.

The result in both cases? Distraction from what you’re trying to accomplish.

Post Spigit Merger, Mindjet Works on 'Transformative' Offering

The merger between enterprise software providers Mindjet and Spigit a year ago has produced … well, you'll have to wait a little more for specifics.

The big reveal on what the merger will bring won't come until the company's conference next March. 

But it promises to be "transformative," according to San Francisco-based Mindjet's new chief marketing officer, Kevin Cochrane, who started last month after stints as CMO at OpenText and product vice president of digital marketing Adobe.

Mindjet is expected to serve up an appetizer of its product suite next week, but the full reveal doesn't come until the March conference, Cochrane told CMSWire. 

Microsoft Wants to Own You [Video]

Microsoft CEO Satya Nadella has a strong record of delivering on his promises and we’re now beginning to see what that looks like. While we’ve already told you a great deal about the company’s recent advances in big data, OneDrive, Office 365, AzurePowerBI, predictive analytics and Cortana + Bing, this week we’re getting a peek at how the company’s productivity apps might work in its mobile-first, cloud-first world.

We predict that they’ll be like spokes on a wheel with the individual in the center, thereby eliminating silos between our professional and personal lives.

After all, the generation of workers that brought Bring Your Own Device (BOYD) into the workplace isn’t going to want to toggle between roles.

Wake-Up IBM: OpenText Offers Lessons on Cloud Computing

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You can almost see it. An overweight IBM sits at the back of the cloud class while the teacher gives out prizes for cloud movement. OpenText gets a full set of gold stars … IBM a terse note saying it could do much better.

If you hadn’t seen already, OpenText reported its financial results for the first fiscal quarter last night. In a consistently difficult global economic situation, it has managed to double its revenues on the back of its cloud computing initiatives. Compare this with IBM's dismal news earlier in the week. Despite the fact that it sees cloud computing as one of its future growth stimuli, IBM is not growing fast enough for investors.

Is Your CRM System Failing You? 4 Ways to Tell

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Would you invest in something that has a failure rate of 46 percent? If you've recently acquired a customer relationship management (CRM) system, then whether or not you realize it, that is what you have done.

That 46 percent is the high end of the failure rate range for these systems. At the low-end, there is an "optimistic" 16 percent chance of failure, according to a white paper by C5 Insight, which analyzed the various studies on CRM failure.

C5 Insight itself believes the failure rate is 38 percent.

Adobe, Nielsen Partner to Measure Digital Content Consumption

2014-23-october-watching-tv.jpgThe company that invented TV audience measurement is partnering with Adobe to tackle one of the thorniest problems of the digital age for broadcasters and video content creators: How do you measure and monetize TV ratings on a tablet?

Nielsen and Adobe announced a strategic alliance this week that's designed to deliver what the companies describe as "the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps." 

The collaboration integrates Nielsen’s digital audience measurement products with Adobe's digital analytics and online TV delivery platforms. Through the arrangement, the two companies will jointly market Nielsen's Digital Content Ratings, Powered by Adobe, to deliver analytics and content metrics that "enable smarter buying and selling decisions," Nielsen boasted in a statement.

Data from the new service will be available in the Adobe Marketing Cloud, providing brands a way to use the data to optimize their marketing campaigns.

CMSWire Tweet Jam: Extracting Business Value From Big Data #CXMChat

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Big data may promise to carry businesses to the next level, but there's still a lot of confusion surrounding it. What's the happy medium between data driven personalization and appearing downright creepy? What tools and processes help businesses get the most out of the data they're collecting? Find out during tomorrow's Tweet Jam.

Big Data Projects: Developing Vision and Business Requirements

2014-23-October-Waiting.jpgDeveloping a big data program requires alignment of the objectives of the initiative with the needs of the business. Usually it is the other way around — start with business needs. Because many of these programs are stood up by the technology organization, the business may not have enough understanding of what is possible to articulate their needs in a big data context.

Following SAP and Oracle, IBM Latest to Jump to Microsoft Azure

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Microsoft already partnered with SAP and Oracle on its cloud-computing platform. Why not toss in the fourth player in the Big Four?

IBM is the latest partner in Microsoft's enterprise software layer, a deal that includes:

  • IBM and Microsoft making IBM middleware such as WebSphere Liberty, MQ, and DB2 available on Microsoft Azure
  • Windows Server and SQL Server being offered on IBM Cloud
  • IBM and Microsoft working together to deliver a Microsoft .NET runtime for IBM’s Bluemix cloud development platform

Microsoft Azure welcomes the business.

The news announced yesterday comes five months after Microsoft officials said SAP will certify a number of its business applications to run on Microsoft Azure, including SAP Business Suite software, SAP Business All-In-One solution, SAP Mobile Platform, SAP Adaptive Server Enterprise (SAP ASE) and the developer edition of the SAP HANA platform.

And about a year and a half ago, Oracle jumped into the Microsoft Azure cloud.