HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Who Wants an Open Data Platform Anyways?

It turns out that some people do, in fact, want an Open Data Platform.

Despite all of the brouhaha that might have gone down last week, first around Pivotal Software’s Data Event and then at Strata and Hadoop World, some of the vendors and companies that have signed onto the Open Data Platform (ODP) initiative are calling it, “An answer to our Hadoop prayers.” The aforementioned quote comes from Scott Gnau, president of Teradata Labs.

Simon Schmidt, the chief data architect at Union Bank, provided a reason as to why the ODP — a tested reference core of open source Apache Hadoop, Apache Ambari and related Apache source artifacts — was vital for an enterprise like his.

“We can’t maintain an internal staff to do all the testing, compatibility testing and researching of every piece of technology that comes along,” he said, adding that “having some industry people backing these things, giving us the type of indemnification that we require make this (a big data platform) a viable option for us for the long term.”

That statement, perhaps, answers the question that Gartner Analyst Nick Heudecker posed when we interviewed him shortly after the ODP announcement. ”It’s not clear who’s asking for this.”

5 Predictions About Marketing Technology

2015-23-february-future-is-now.jpg

Two decades ago, a spunky little start-up called Netflix indirectly gave a big boost to marketing technology.

"This tiny company was spending more than half of its engineering dollars building its own tools in-house for marketing automation," recalled Ashu Garg, general partner at San Francisco, Calif.-based Foundation Capital, an early Netflix investor. "We thought that made no sense. Since most companies can't afford to spend that much money on engineering tools, we thought 'why don't we invest on companies that do this?'"

About a dozen marketing technology investments later, Foundation Capital is very much invested in the MarTech space.

And it's a space the VC firm predicts will undergoing "radical transformation." In 10 years, in fact, it predicts it will be worth $120 billion yearly.

"It is a shift to an all-digital world," Garg told CMSWire. "All advertising will be digital by the end of this decade. The role technology plays in marketing is changing dramatically because of the opportunities."

The Million Dollar DevOps Question

2015-23-February-Question.jpgEveryone is trying to define DevOps. Whether it's a three page white paper or an annotated diagram/model, this is perilous territory as the most vibrant thing in the DevOps movement is its lack of a singular definition (i.e., a litmus test). Instead of asking "What is DevOps?" maybe we should be asking "How do you DevOps?"

Buyer Beware: Demystifying Open Source Software Licenses

2015-23-February-pick.jpg

Not too long ago, acquiring software was pretty easy: gather requirements, meet with vendors to evaluate products, select the winner. Legal review took place late in the process, and the final terms that both customer and vendor could live with were generally agreed to quickly.

That was then. This is now.

Do Enterprises Need a Secure Texting App?

Texting apps like WhatsApp, SnapChat and Viber are all the rage in the consumer space. But what about texting apps for the enterprise?

With more companies embracing bring your own device (BYOD), it's logical to assume there's a need for a secure enterprise texting solution. As Shaun Smith, technology practice director at Xceed Group, noted, that BYOD has its benefits — as long as companies conduct due diligence and weigh those benefits against the possible risks.

Enter ArmorText, a Reston, Va.-based company that's developing a secure messaging client for the enterprise, targeted specifically at those in regulated markets. The company has already raised nearly $2 million in outside funding.

ArmorText is positioning itself as the answer to BYOD security concerns: It claims its products and services will make BYOD the rule in the workplace rather than the exception.

Discussion Point: Who Has the Best Digital Marketing Hub?

Thumbnail image for Thumbnail image for Thumbnail image for discussion-point

Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.

Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics."

Against those parameters, you're likely to think of legacy vendors most commonly associated with marketing clouds – Adobe, Salesforce.com and Oracle. In fact, in Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs (registration required), those three vendors are rated as Leaders for their “completeness of vision” and “ability to execute.”

But this is an evolving technology, and Gartner expects the eventual convergence of ad tech, marketing tech and customer relationship management. So if you look past the three leaders as well as the two challengers — IBM and Marketo — things start to get a little more interesting.

The visionaries quadrant includes a mishmash of expertise. There's Sitecore, best known for its content management system (CMS). And then there's four programmatic ad tech firms: IgnitionOne, Neustar, Rocket Fuel and Turn.

Which one of these five visionaries offers the best digital marketing hub? We decided to go to the sources.

What You Need to Know About Tech Jobs and What They Pay

2015-23-february-Telephone-switchboard-operators-1914.jpg

There are 6,513,236 tech industry jobs in the US, provided by some 452,303 companies. The tech industry's payroll is a nice $654 billion, with the average wage clocking in at $100,355, compared to a $49,611 average private sector wage overall.

That's just some of the data in a recently released report from CompTIA, called Cyberstates 2015: The Definitive State-by-State Analysis of the U.S. Tech Industry (registration required).

Too Many Apps: The New World of Information Overload

2015-23-February-Overwhelmed.jpg

“Did you see my post on Yammer?”

“I didn’t see your comments; didn’t you see my email?”

“I knew you wouldn’t see my email, so I sent you a text message … and a WhatsApp message”

“I was waiting for your call; didn’t you see my LinkedIn update?”

It’s only Monday, but I am already behind. I periodically checked email over the weekend. I thought I could short-circuit the stress of dealing with too many messages on Monday morning, but checking email is not enough anymore. Because while I kept my Inbox empty, I didn't keep up with LinkedIn, Twitter and Yammer … and I missed some important developments. 

The Problem with IT and the Digital Workplace

Technology is what drives the digital workplace and yet for many business executives, the IT department is being seen as less and less relevant.

Week in Review: Get Better at SharePoint + ECM, WCM Partnership

EMC, Meet Hippo
WCM and ECM providers form a partnership.

Back to Basics for Web CMS
It's time to cut through the chaos.

Community Management Analyzed
Managers still suffering from lack of money.

Collaboration Trends
The pulse of today's collaboration tools.

Big Data for All
Geeks and non-geeks: Microsoft wants you. 

Increase SharePoint Productivity
Simple steps to raise SharePoint productivity.

Selling the Story: The Content and Commerce Combination 
A look at trends sweeping over the commerce landscape

Download E-Book

sponsored item

Most Popular

Editor's Picks

Around the Web

Featured Events (all events | post your event)

Featured Research 

Can Lenovo Regain Consumer Trust After Secretly Installing Adware?

Sometimes it's not enough to say you're sorry. Take Lenovo. The $40-billion-a-year Beijing, China-based tech company admitted it was wrong to pre-install third-party adware on some of its consumer notebooks last fall.

But it's not off the hook yet. Users and industry analysts claim the company betrayed its consumers by using a "virulent, evil adware" called Superfish Visual Discovery to attack secure connections, access sensitive data and inject advertising. 

"Lenovo sold out their customers for some extra cash," said Marc Rogers, a 20-year tech security industry veteran, principal security researcher at San Francisco-based CloudFare and security blogger. "In doing that, it completely crippled one of the key security controls that customers rely on when using the Internet — SSL."

8 Tech Trends You Need To Know

Digital. Analytics. The cloud. The renaissance of core systems. The changing role of IT within the enterprise.

What do they have in common? They're the five macro forces that continue to drive enormous transformation, according to Deloitte’s recently released sixth Technology Trends report.This year's annual report digs into eight current technology trends, ranging from the impact connectivity and analytics are having on digital marketing to the evolving role of the CIO.

Within the next two years, "each of these trends could potentially disrupt the way businesses engage their customers, how work gets done, and how markets and industries evolve," according to Deloitte's CTO Bill Briggs and Craig Hodgetts, US National Managing Director, Technology.

Does Hadoop Need Saving?

2015-20-February-Message-In-Bottle.jpg

It was a big week for big data in Silicon Valley where O’Reilly’s Strata & Hadoop World Conference is ending today. The star of the show might have been data scientist Vijay Subramanian of Rent the Runway whose company rents Oscar-worthy gowns (that most of us can’t afford to buy) for our one-night-only Cinderella moments. Or maybe it was data scientist Noelle Sio of Pivotal Labs who volunteered at CrisisTextLine which helps connect teens in trouble with the volunteer counselors who might help them. Or possibly President Barack Obama who streamed in via video to introduce DJ Patil as the United States’ Chief Data Scientist. Never mind all the vendors like Microsoft and MapR who made some impressive announcements.

But instead the halls were filled with talk about the news that Pivotal Software made when it open sourced the components of its big data suite (which we predicted and is unquestionably good news for everyone) and announced the Open Data Platform (ODP), an initiative that brings together GE, Hortonworks, IBM, Infosys, Pivotal, SAS, AltiScale, Capgemini, CenturyLink, EMC, Splunk, Verizon Enterprise Solutions, Teradata, and VMware (and is open to other companies that want to join).

Microsoft Leaks Offer a Glimpse of SharePoint 2016

2015-20-February-spring-a-leak.jpg

Microsoft has started leaking news about SharePoint 2016 — and they suggest the company plans to showcase an early edition at Ignite, its upcoming all-in-one conference for everyone from senior decision makers, IT pros and "big thinkers" and to enterprise developers and architects. 

In a just released podcast, Bill Baer, senior product manager for SharePoint, said the company will offer a look at the latest version of SharePoint at the conference, which will be held in Chicago from May 4 through 8.

What Information Managers Can Learn from Athletes

2015-20-February-Pele.jpg

Have you ever read the biography of a champion athlete? I love reading biographies, but these are my favorite. They usually go a little like this: the future champ starts off as the underdog, but through a mix of talent, strategy, grit and determination becomes the victor. Books about using the principles of sports in corporate strategy are also good reads, although I was probably the last person in America to read “Moneyball.”

All this reading makes me think about applying championship strategies to information management. As in, why don’t we? We should.

10 Collaboration Trends for 2015

2015-20-February-Teamwork.jpg

Companies of all sizes have adopted collaboration tools, but many still struggle to find tools that meet all of their needs. The following trends come in part from data and conclusions from a recent survey of over 500 practitioners. Vendors should pay attention as some of the findings show areas for improvement.

Embracing Change in the Digital Workplace

2015-20-february-winter-sunrise

Today we begin a new beat here at CMSWire: software-defined systems.  I know. Your marketing buzzword alarm has just sounded, and you may be wondering just how quickly you can reach for the Back button. 

But follow me a moment.  If you’re one of the many dozens of readers I’ve collected over the years, you know that I’ve never been one to swallow the bait — or more importantly, to pass it on to you so you’ll swallow it.

Up to now, technology publications have treated hardware and software as separate fields from one another, as different as geology from astronomy.  So the applications that businesses ran, such as content management systems, were believed to be of interest to a person unique from the one who buys the processors or rigs the network.

But something very important happened in the past five years:  The systems on which services such as the content management systems (CMS) ran moved from a hardware platform to a software platform.  Rather than processors running the CMS — or the enterprise resource planning (ERP), business process management (BPM), digital asset management (DAM) or customer relationship management (CRM) — new classes of processors sustain the software that runs the CMS.  That layer of software, made feasible by virtualization, is fluid, flexible and mobile. 

B2B Marketers: It's Time to Adapt, Be Brave, Embrace New Ideas

2015-19-February-change.jpg

Stephen Liguori wears multiple hats. He's the CEO and founder of his own consulting firm, an adjunct professor at Columbia Business School and former executive director of Global Innovation and New Models at General Electric.

He's also the global chairman of the 90-year-old Business Marketing Association, which made news late last year when it became a division of the Association of National Advertisers. The Business Marketing Association has 2,500 members in B2B marketing. The Association of National Advertisers, which has more than 630 member companies, represents business-to-consumer marketers.

CMSWire caught up with Liguori this week to get his take on the state of marketing — the good, the bad and the chaotic.

News Bites: Interact Intranet, Act-On, Gleanster, Pantheon, More

The latest in rethinking, premiering, joining, developing, expanding, routing, building, raising and consumerizing from the Tron, San Ho, the Workshop of the World, Letland, the Mother of Rivers, SF and Home of The Robins.

LinkedIn's Connected: A 'Selectively Useful' App?

LinkedIn has extended the functionality of an app designed to help you stay in touch with your network to Android users. The Connected app debuted on iOS in July.

The professional social network boasts the app is a "fast, easy and smarter way" to strengthen your professional relationships and get "relevant updates" about the people you know.

But Kamal Ahluwalia, CMO at Apttus, was less enthusiastic. "It's selectively useful," he said.