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Inside Acquia's Gartner Ascension, Web CMS' Next Road Trip

web cms, Inside Acquia's Gartner Ascension, Web CMS' Next Road Trip

The verdict's been in a while now regarding Gartner's Magic Quadrant for Web Content Management Systems.

The question now is where does the space go from here? Where's the innovation in 2015?

The convergence of content, community and commerce will continue to fuel innovation, the CMO of one of Gartner's leaders told CMSWire.

"Open platforms will unify these pieces into one cohesive customer experience, where content-driven brand stories will seamlessly integrate with commerce portals on sites," Tom Wentworth, CMO of Gartner leader Acquia, told CMSWire.

The proliferation of digital experiences will continue to become more contextually relevant, Wentworth also said, because marketers will "break down silos of data to paint a more complete picture of what a customer wants and needs at a specific time and place."

A longtime Web CMS user, meanwhile, said he hopes vendors will make a deep dive into analytics capabilities in the coming year.

Microsoft Earnings Raised by the Cloud

In the same week that IBM stumbled on its road to the cloud, Microsoft’s journey skyward gave it a lift.

Enterprises are hungry for its heavenly products which include Office 365, Azure and Dynamics CRM. According to the company’s filing for the first fiscal quarter, revenues rose 128 percent year-over-year. Office 365, on the consumer side, by the way, now boasts an impressive 7 million subscribers to its Home and Personal software.

The company’s rapidly growing SQL Server business grew by double digits as did Lync, SharePoint and Exchange, its productivity products.

Jive's Social Biz Software: You, Me, Community

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Collaboration software in the enterprise is a “must have." And many of the big software and service providers have integrated social workplace tools into their products. Microsoft has brought Yammer into Office, Salesforce provides Chatter in its cloud, VMWare has SocialCast and so on…

But Jive remains standing on its own and offers something that the aforementioned don’t — its solution centers around you, the end user, and your community, rather than a business process, document or task.

“Jive is the hub that brings it all together,” said Elissa Steele, the company’s executive vice president of marketing and products. “It breaks down silos, it’s built for collaboration and communications,” she adds.

And as such it improves the flow of information, it helps business solve problem faster and creates a competitive advantage.

The Truth About Competitive Analysis

2014-23-October-Pitch.jpgAs I write this, the World Series is about to get underway, which reminds me of a famous quote by Satchel Paige, one of the greatest baseball pitchers in history:

"Don't look back. Something might be gaining on you."

And think about how a runner on first base can disrupt the pitcher’s concentration from throwing a strike to a batter.

The result in both cases? Distraction from what you’re trying to accomplish.

Post Spigit Merger, Mindjet Works on 'Transformative' Offering

The merger between enterprise software providers Mindjet and Spigit a year ago has produced … well, you'll have to wait a little more for specifics.

The big reveal on what the merger will bring won't come until the company's conference next March. 

But it promises to be "transformative," according to San Francisco-based Mindjet's new chief marketing officer, Kevin Cochrane, who started last month after stints as CMO at OpenText and product vice president of digital marketing Adobe.

Mindjet is expected to serve up an appetizer of its product suite next week, but the full reveal doesn't come until the March conference, Cochrane told CMSWire. 

Microsoft Wants to Own You [Video]

Microsoft CEO Satya Nadella has a strong record of delivering on his promises and we’re now beginning to see what that looks like. While we’ve already told you a great deal about the company’s recent advances in big data, OneDrive, Office 365, AzurePowerBI, predictive analytics and Cortana + Bing, this week we’re getting a peek at how the company’s productivity apps might work in its mobile-first, cloud-first world.

We predict that they’ll be like spokes on a wheel with the individual in the center, thereby eliminating silos between our professional and personal lives.

After all, the generation of workers that brought Bring Your Own Device (BOYD) into the workplace isn’t going to want to toggle between roles.

Wake-Up IBM: OpenText Offers Lessons on Cloud Computing

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You can almost see it. An overweight IBM sits at the back of the cloud class while the teacher gives out prizes for cloud movement. OpenText gets a full set of gold stars … IBM a terse note saying it could do much better.

If you hadn’t seen already, OpenText reported its financial results for the first fiscal quarter last night. In a consistently difficult global economic situation, it has managed to double its revenues on the back of its cloud computing initiatives. Compare this with IBM's dismal news earlier in the week. Despite the fact that it sees cloud computing as one of its future growth stimuli, IBM is not growing fast enough for investors.

Is Your CRM System Failing You? 4 Ways to Tell

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Would you invest in something that has a failure rate of 46 percent? If you've recently acquired a customer relationship management (CRM) system, then whether or not you realize it, that is what you have done.

That 46 percent is the high end of the failure rate range for these systems. At the low-end, there is an "optimistic" 16 percent chance of failure, according to a white paper by C5 Insight, which analyzed the various studies on CRM failure.

C5 Insight itself believes the failure rate is 38 percent.

Adobe, Nielsen Partner to Measure Digital Content Consumption

2014-23-october-watching-tv.jpgThe company that invented TV audience measurement is partnering with Adobe to tackle one of the thorniest problems of the digital age for broadcasters and video content creators: How do you measure and monetize TV ratings on a tablet?

Nielsen and Adobe announced a strategic alliance this week that's designed to deliver what the companies describe as "the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps." 

The collaboration integrates Nielsen’s digital audience measurement products with Adobe's digital analytics and online TV delivery platforms. Through the arrangement, the two companies will jointly market Nielsen's Digital Content Ratings, Powered by Adobe, to deliver analytics and content metrics that "enable smarter buying and selling decisions," Nielsen boasted in a statement.

Data from the new service will be available in the Adobe Marketing Cloud, providing brands a way to use the data to optimize their marketing campaigns.

CMSWire Tweet Jam: Extracting Business Value From Big Data #CXMChat

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Big data may promise to carry businesses to the next level, but there's still a lot of confusion surrounding it. What's the happy medium between data driven personalization and appearing downright creepy? What tools and processes help businesses get the most out of the data they're collecting? Find out during tomorrow's Tweet Jam.

Big Data Projects: Developing Vision and Business Requirements

2014-23-October-Waiting.jpgDeveloping a big data program requires alignment of the objectives of the initiative with the needs of the business. Usually it is the other way around — start with business needs. Because many of these programs are stood up by the technology organization, the business may not have enough understanding of what is possible to articulate their needs in a big data context.

Following SAP and Oracle, IBM Latest to Jump to Microsoft Azure

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Microsoft already partnered with SAP and Oracle on its cloud-computing platform. Why not toss in the fourth player in the Big Four?

IBM is the latest partner in Microsoft's enterprise software layer, a deal that includes:

  • IBM and Microsoft making IBM middleware such as WebSphere Liberty, MQ, and DB2 available on Microsoft Azure
  • Windows Server and SQL Server being offered on IBM Cloud
  • IBM and Microsoft working together to deliver a Microsoft .NET runtime for IBM’s Bluemix cloud development platform

Microsoft Azure welcomes the business.

The news announced yesterday comes five months after Microsoft officials said SAP will certify a number of its business applications to run on Microsoft Azure, including SAP Business Suite software, SAP Business All-In-One solution, SAP Mobile Platform, SAP Adaptive Server Enterprise (SAP ASE) and the developer edition of the SAP HANA platform.

And about a year and a half ago, Oracle jumped into the Microsoft Azure cloud. 

Unleash the Power of Captured Video at Work

2014-23-October-Filming.jpgWith a dispersed workforce in an increasingly competitive landscape, valuable data needs to be shared faster and knowledge sharing can no longer be contained to four walls. Experts need to be able to defy distance and address teams of employees that may not all be sitting in the same place. They need asynchronous communications. Some may be in cubicles or conference rooms, others in their homes or cars. It doesn't matter where they are, they need to connect.

Marketo Hits its Mark, Delivers Strong Q3 Revenue Growth

It’s clear from the latest quarterly numbers out of Marketo that the company is sitting in the sweet spot of engagement marketing. Revenue in the third quarter rose 54 percent, billings advanced 50 percent and the addition of 140 new customers brought the company’s installed base up to 3,499.

More organizations are turning to San Mateo, Calif.-based Marketo after realizing that it’s now much more important to develop relationships with their customers instead of simply talking at them through advertisements.

The One Gift Holiday Shoppers Really Want

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The one thing holiday shoppers will be looking for this year is more consistency in their shopping experience.

This won't shock savvy marketers with a laser focus on customer-centricity, but a new survey has found 90 percent of shoppers want their experience to be consistent across mobile, desktop and tablet devices. That's a 17 percent jump from last year.

Has Google Just Reinvented Gmail?

Over the past two years, there have been plenty of rumors about something very hush hush at Google, specifically something involving the engineers and designers at Gmail. Periodically, there were sightings of something that became known as Project Bigtop. But everything revolved around a lot of speculation.

Until this afternoon, that is.

Google finally announced the end of Bigtop and the release of Inbox. According to Google, Inbox will ultimately be a replacement for Gmail, although this isn’t going to happen any time soon.

Americans Prefer Free Apps with Ads, Poll Finds

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Two-thirds of Americans want to control which companies can send ads to their smartphones or collect data about them, according to an advertising industry-sponsored poll released today.

The poll, conducted by Zogby Analytics for the Digital Advertising Alliance (DAA), also found consumers would prefer free apps with ads over ad-free apps that cost money. Only 8 percent said they'd download all their free apps again if they had to pay for them.

Gain a Competitive Edge Through Big Data: 4 Use Cases

2014-22-October-Rainy-Day-Race.jpgToday’s data-driven companies have a competitive edge over their peers. How? They are generating breakthrough insights by bringing together all of their structured and unstructured data and analyzing it together.

When you can analyze a large amount of data as a single set — rather than separate silos — you can uncover significant insights that would be impossible to get from traditional business intelligence. And it’s these breakthrough insights that are giving companies a serious competitive advantage.

Yet while most organizations understand the value of analyzing big data to stay ahead of the curve, they often struggle to apply these data insights to business situations that matter most. So what are the most lucrative and effective use cases for big data analytics?

Progress Software Swoops Up Web CMS Provider Telerik

Progress Software acquired today a web content management system (WCMS) provider that creates what company officials call a cloud and on-premise platform that enables developers to create "beautiful applications driven by data for any device or cloud." 

The Bedford, Mass.-based 1,000-employee company announced its intentions to buy Telerik, makers of Sitefinity WCMS, for $262.5 million. According to Progress Software officials, Telerik has a community of 1.4 million developers that create user experiences across cloud, web, mobile and desktop applications.

Telerik's revenue for the last 12 months was more than $60 million, with annual bookings growth of more than 20 percent. It has about 750 employees based in nine global offices, including three in the US.

"User experience is defining the way application software is being selected," Phil Pead, Progress CEO, said in a statement. "Telerik's strength is in helping developers create elegant, custom user interfaces for their cloud, web-based and on-premise applications."

The Next Phase of Collaboration: Getting the Job Done

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While many companies struggle to adopt social business practices, others have found ways to generate real business results through collaboration.

The difference often comes down to a structured approach to social business that was explored yesterday in a CMSWire webinar featuring Jim Lundy, CEO and lead analyst for Aragon Research, Matt Wenger, CEO of ThinkTank and Kim Glover, manager of knowledge management for FMC Technologies. The session was sponsored by ThinkTank.

What's structured collaboration? Lundy explained it's basically a mash-up of existing social techniques with product management technologies augmented by predictive analytics.