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Discussion Point: Where Does HR Go From Here?

Thumbnail image for discussion-pointAnother day, another disruption. 

Or at least that's how it must feel for most every department in organizations today. The repercussions of the combined digital, social, mobile trifecta radiate throughout the organization. But if you mix in economic factors, shifting skill requirements, distributed workforces and new expectations of those entering the workplace, then I think you know which department specifically we're talking about: Human Resources.

Deloitte's Global Human Capital Trends 2014 (pdf) report identified the most urgent trends that HR professionals face today. Number one? Leadership development. Number two? Seventy-nine percent answered retention and engagement. Yet only 16 percent felt ready to tackle these and the challenges they face. 

A fundamental rethinking of the HR department is required to meet these demands.

Clickability Acquires a Patent for Visitor Testing

Upland Software, a web content management provider for B2B and B2C, has received a patent for its Clickability platform's ability to test web visitor segmentation and profiling.

This is the company's fourth patent for its website personalization and targeting solution, called Website Marketing Acceleration (WMA). In the tests covered by the new patent, marketers can try out their messages with specific site visitors on the actual site, such was whether the right content is being presented at the right point in the buying process. But WMA allows such testing without polluting the site analytics data.

From Intranet to Net-Work: The Rise of the Digital Bridge Builder

As an intranet professional, your career is about collaboration: Of systems and processes, not just people. The web is a network and those who thrive on the web network, connect and collaborate. It’s the same with the intra-net, where the lines are increasingly blurred between what is "internal" and what is "external." 

Who Will Become a Gartner MQ EFSS Challenger in 2015?

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When Gartner released its inaugural Magic Quadrant for the Enterprise File Synchronization and Sharing (EFSS) market, it predicted that by 2017 less than 10 percent of today's destination vendors would offer stand-alone products. That means that as many as 80 of those who are offering services today (there are well over 120), will have been absorbed into adjacent markets, such as collaboration, enterprise content management (ECM), mobility and storage.

What it didn’t articulate as clearly, as we see it, is how quickly the vendors mentioned in the study are raising their games, we reported on four different instances of this in the past week alone.

Who will succeed? Who will be acquired? And who will fade away? 

Thank You, Apple-IBM? Why Mega Deal is Good for Microsoft

mobile enterprise, Thank You, Apple-IBM? Why Mega Deal is Good for MicrosoftApple and IBM announce a mega deal that changes the mobile enterprise as we know it — during the Microsoft Worldwide Partner Conference.

Microsoft lays off 18,000 the same week at its conference, about 14 percent of its workforce.

And there's actually a silver lining for Microsoft?

Yes, says Richard Edwards, principal analyst for Enterprise IT at London-based Ovum Research.

"It’s no coincidence that the announcement came as Microsoft was holding its Worldwide Partner Conference," Edwards told CMSWire, "but I actually think the IBM/Apple hook-up will benefit Microsoft in the long run."

Real Estate Firm Scales Up Its Global Marketing Efforts

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By 1985, two years after Gary Keller and Joe Williams set up their first realty office, it was already the largest brokerage in Texas. Today, Keller Williams is going global, raising significant technology challenges in marketing, business process management and governance.

At the center of that tornado is Cary Sylvester, the company's Austin-based vice president of technology, communication and innovation — a long, but accurate title considering everything on her plate as the company expands to six far-flung locales: Vietnam, Turkey, UK, Indonesia, South Africa and Germany.

"You can tell there's no specific region we've targeted," she explained. "Once we find the right people, and if their culture is one that will really embrace and adapt to our models, and they want our models, that's the country we'll go into."

Here are the IoT Top 10 Movers and Shakers

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Earlier in the week we identified the most influential companies working on the Internet of Things (IoT).

Using the same research from the marketing influence platform provider Appinions, let’s take a look at the top ten movers and shakers. Just like the list of top 10 companies, this also holds some surprises — not least of which is the influence of two of the top dogs from HP and BlackBerry.

Getting Comfortable with Google Analytics

Not everyone is destined to be a Google Analytics expert, but armed with a little knowledge and access to a few standard reports you can learn more about your audience, their interests and how they engage with your brand.

This Week: Apple, IBM Partnership + Forrester's Fast Track to Apps

CXM's Mobile Dependency
Customer experience programs lacking mobile emphasis are destined for failure.

Forrester: Get Moving on Apps
Need faster app development? Forrester cites a process that gets it done. 

What Really Matters in Web CMS 
In web CMS, it’s not what the product is written in, but how it’s written that guides flexibility.

Apple and IBM. Yes, Indeed
The powerhouses announced a partnership that's shaking the mobile enterprise.

Social Business Works
There is value after all in making collaboration a priority.

Microsoft's World Cup Perfection
Find out how Microsoft’s Cortana was 15-for-15 in FIFA World Cup play.

4 Key Factors to Consider to Take Your eCommerce Global
Localizing, logistics, barriers and customer support.
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Mine Competitor's Data to Improve Your Online Marketing

2014-18-July-Eavesdropping.jpgIn the dynamic world of online marketing, it's important to have a solid and current understanding of your position in the competitive landscape. When you know your competitors' efforts in Pay Per Clicks (PPC) and SEO you can use that information to inform your online strategies. Let's take a look at the tools and strategies that can help improve your online marketing efforts with competitive intelligence.

Marketing Faces a Publishing Problem

2014-18-July-White-Water-Rafting.jpgThe only constant when customers move from one channel to the next, from their smartphone to their laptop, is the content — the way it is delivered, and the way it’s consumed. In essence, omnichannel experiences come down to a publishing problem.

News Bites: Content for Marketing, Product Idea Tester, More

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This week: Forrester on content, AvePoint's content integration with Box, a product idea tester for consumer packaged goods and a report on mobile ads.

Marketers Like Oracle Cloud's Summer Releases #interact14

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It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.

Nobody knows this better than companies like Oracle or Adobe, who went on multiyear shopping sprees to beef-up their capabilities in email management, social listening, customer analytics, email management, omnichannel messaging and other areas. The big question was could these companies quickly integrate these products in a meaningful way amid a fast-changing marketing industry.

Oracle, a newer player in the "marketing cloud" arena, showed off a series of its summer releases today at its Interact 2014 show in San Francisco, drawing boffo reviews from many of the 1,000-plus marketers in attendance. Clearly, the unofficial theme of the conference is "we are very, very good at integrating," as marketing cloud General Manager Kevin Akeroyd told us last evening.

Reinventing Digital Asset Management

Thumbnail image for 2014-17-July-Clone-Faucets.jpgWhen one compares the user experience of something like Mail Chimp to digital asset management software, it’s easy to see why people complain that DAM software can be cumbersome to use.

And while DAM vendors scramble to repaint their UIs and, in at least a few cases, turn their backs on their legacy apps in favor of flavor-of-the-month “DAM Lite” variants, it’s clear that DAM vendors might not really understand the problem. The issue isn’t that DAMs are ugly, the issue is that the very paradigm upon which we’ve built these systems has become obsolete and, therefore, cumbersome.

What Continuous Compliance Success Looks Like

2014-17-July-King-World.jpgThere is no specific, prescriptive path to guarantee your business will be covered for every eventuality and incident it may encounter. But by following three steps, you can get you — and your organization — in a proactive compliance and security mindset.

Are Marketers Having Success with B2B Video?

About 82 percent of marketers are having success with B2B video — but only 15 percent describe themselves as "very successful."

That's one of the findings from a new report that evaluates tactics marketers use to maximize the impact of B2B video. But the report "B2B Video Marketing: B2B Benchmarks and Best Practices" also raises questions about whether tactics for marketing content can be separated from the content itself. The report was sponsored by video marketing and analytics firm Vidyard and conducted by marketing researchers Demand Metric with Ascend2. 

Good Bet or Huge Gamble? Microsoft's Vision for the Future

2014-17-July-Nadella-Speech.jpgSure the Apple IBM partnership is a big deal, but it may not impact your work and your life as much as the vision that Microsoft CEO Satya Nadella unveiled at the company’s Worldwide Partners Conference (WPC) yesterday.

You might not have heard much about it, but that’s not because it’s not worthwhile or important — it’s just that tech news is generally aimed at enterprises, businesses and consumers, not partners (namely, other software companies, systems integrators, product vendors, consulting firms and so on).

But, if you want to know what the future looks like, partners’ conferences are exactly where you get a sneak peek. After all, this is where tech evangelists learn their scripts and where solution providers receive introductions to the kinds of thinking and training they’ll needs to deliver on those promises.

Microsoft Strikes Google by Slashing Office 365 Prices #WPC14

Microsoft announced a few weeks ago that it was going to provide transparency around its Office 365 business. — and also said it would be shaking up the price plans. It did just that at the Worldwide Partner Conference (WPC) and the good news is that prices are going down August 1.

Before popping the champagne corks though. read on. The cheaper edition will be available to new midsize business customers next month. But existing customers will have to wait to the beginning of October 2015 before the full impact of the changes kick-in. So much for rewarding customer loyalty.

3 Barriers to Delivering Omnichannel Experiences

2014-17-July-Caught-a-Fish.jpgI was recently searching for fishing rods for my 5-year old son and his friends to use at our neighborhood pond. I know nothing about fishing, so I needed to get educated. First up, a Google search on my laptop at home. Then, I jostled between my phone, tablet and laptop visiting websites, reading descriptions, looking at photos and reading reviews. Offline, I talked to friends and visited local stores.

The product descriptions weren’t very helpful. What is a “practice casting plug”? Turns out, this was a great feature! Instead of a hook, the rod had a rubber fish to practice casting safely. What a missed opportunity for the retailers who didn’t share this information. I bought the fishing rods from the retailer that educated me with valuable product information and offered free three to five day shipping.

What does this mean for companies who sell products across multiple channels? 

RelateIQ Buy Could Patch Salesforce's Analytics Gap

customer experience, Will Salesforce's RelateIQ Acquisition Patch its Data Analytics Gap?

Salesforce's $390 million acquisition of RelateIQ this week strengthens the CRM giant's customer data analytics offerings and could boost its marketing suite, industry analysts told CMSWire.

Salesforce Founder and CEO Marc Benioff (left) on Monday gobbled up the Palo Alto, Calif.-based provider that claims it's known for driving "relationship intelligence," rather than "relationship management."

"Salesforce needed to deepen its analytics offerings significantly, and this acquisition will do that," Michael Fauscette, group vice president of SBS for IDC, told CMSWire this week. "In particular, marketers/companies are looking for insight on prospects and customers to better market, sale and service those relationships."