HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Make Your Global Email Marketing Hit the Target [Infographic]

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Are some common mistakes turning your global email marketing into a world-class mess?

A recent survey by a Waltham, Mass.-based Lionbridge Technologies of more than 570 people from 25 countries found many global email marketing efforts are falling flat. The reason: companies aren’t tailoring their messages for the unique global audiences they are trying to attract, don’t use a mobile-friendly format and are clinging to antiquated tracking methods.

Some may even be running afoul of local opt-in or privacy laws.

Enterprise Search Doesn't Fit in a 2-D Box

2014-14-August-Magic.jpgGartner's been getting a bit of attention lately. The Gartner Enterprise Search Magic Quadrant released in July resulted in criticism from Miles Kehoe, Stephen Arnold and Charlie Hull. Nuix heavily criticized the MQ on e-Discovery and Scott Liewehr has reservations about the Forrester Wave on Digital Experience Delivery Platforms. And now the lawsuit.

My own views on the Gartner Search MQ were a little less forthright. However the Search MQ raises issues which are much wider than whether the companies in the top right hand quadrant (Leaders) deserve to be there.

How the Internet of Things Drives Customer Engagement

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Now that we've accepted the idea of the Internet of Things (IoT), researchers are starting to look at when, where, how, why and who will use it. They're also looking into potential risks.

Recent research from IDC, for example, shows that retailers are leading the charge to the IoT in the quest for better customer experiences.

According to IDC, retailers see the IoT as a way to improve customer experiences. Specifically, they are using it to pull consumers into one of their channels, where they will entice them with products that have been contextualized and personalized for the customers’ gratification.

Whose Idea Was This? Amazon's Investment in Acquia

Amazon threw a big chunk of change at Acquia yesterday. Perhaps it wants to stake its claim in the startup that provides commercial services around the open-source Drupal content management system before it goes public, which could happen as soon as later this year or in 2015.

Though neither company is disclosing the size of the investment, it certainly makes their relationship more symbiotic than it already was. Consider that Acquia runs on more than 8,000 AWS instances and serves more than 27 billion hits a month (333 TB of bandwidth a month).

Intel, Michael J. Fox and Big Data: Fighting Parkinson's Disease

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You’ve been there. In the doctor’s office that is. You’re not feeling well and you want to tell the doc all about it, but he wants to ask you questions like: How would you rate the pain on a scale of 1 to 10? When did this start? How long does it last? How would you rate your sleep 1 to 10?

You answer the questions with what is, at best, a guess. And the doctor makes assessments based upon your answers. But is what he calls an “8” the same thing you call an 8? And what does “sleeping well” actually mean? (And, yes, we know there’s information like heart rate, blood pressure, lab work data to consider, but we’re putting that aside for the moment.)

Now forget about yourself and think of a Parkinson’s patient. Michael J. Fox or Intel’s Andy Grove may be the ones we “know” best, unless there’s someone in our personal lives who has been affected. Their doctors probably include some physical tests in their visits, like asking them to touch their fingertips to their noses or to walk a straight line by placing one foot in front of the other.

Patient performance on activities like these varies. We all have good days and bad. And treatments and research, especially for those who deal with hard-to-manage diseases are, on a large part, based on what a doctor observes during an office visit, what data a patient provides at a specific point in time and what existing medical research suggests.

This isn’t bad medicine. It’s everyone doing their best given the available tools.

Up until now, that is.

Planview Snaps Up A Collaboration Firm

2014-13-August-Patrick Tickle a.jpgAlmost every enterprise has both companywide projects and those guided by small teams. Juggling those with the available resources is the all-too-often elusive key to successful project management.

Companies are increasingly turning to social business tool to supplement traditional project management and agile approaches. In response, large vendors are adding cloud-based features and communication tools to existing product suites.

Planview today said it has acquired Projectplace, a Stockholm-based collaboration in the cloud company, to blend more collaboration into its current line of portfolio management and agile products.

Big Data Bits: Big Data Smarts

Yesterday Salesforce completed its acquisition of RelateIQ, a startup that combines CRM and data science to get the right messages to the right person at the right time. The sales price was $392,133,512 — not bad for a company that was founded three years ago.

While much was reported when the sale was first announced, little has been said as to what happens next, other than Salesforce gaining improved big data, data science and analytic capabilities.

Yesterday VentureBeat wrote, without identifying its source, that Salesforce would create an R&D division, Salesforce X, where RelateIQ’s data scientists would work.

Not a bad idea considering that RelateIQ’s Chief Technology officer, DJ Patil, was named one of the 7 most powerful data scientists in the world by Forbes magazine, and is credited (along with Jeff Hammerbacher) to have coined the term “data scientist”.

Patil’s team members aren’t slackers either. Rusian Belkin, Twitter’s former VP Engineering, Search and Content, leads Engineering at RealateIQ. And then there’s Daniel Francisco, Relate IQ’s Manager of Product, he was Chief of Staff and Product Manager at Linkedin.

Even if the Salesforce X rumor is wrong, it’s a good idea. So how about it, Mr. Benioff? You have one of the best data teams in the world working for you and chances are good that they’re more into doing interesting work than money. The latter of which they probably have plenty of because all of the successful startups they’ve worked at.

Discussion Point: How Big are Data Security Threats?

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You may have heard that some cyber criminals in Russia recently stole more than a billion user IDs and passwords — yes, that's billion with a "B."  

In the past year, online security and data theft has been making international headlines, as evidenced by huge security breaches at retailers like Target and Neiman Marcus.

How bad is it? With our lives becoming more digitally entwined, it makes sense that potential security threats are more visible. Think about how many times a day you exchange digital information using either an Internet connection or a mobile device.

Despite the security hysteria, experts say there are simple ways to take steps to tighten up your Internet security — whether for your own personal or business use. CMSWire reached out to a collection of Internet security experts to find what's going on.

The 3 Most Damaging Enterprise Social Network Myths

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It’s the summer of 2014 and enterprise social networks are as hot in the market as they were a year ago. But there remain a handful of persistent myths and half-truths that organizations still encounter on the path to “working like a network.” Like the Greek gods and loony theories about Jon Snow’s real parents on Game of Thrones, these myths never really die. Unlike those other myths, though, the ones around enterprise social can really hold you back from a successful deployment.

If you’re interested in truly achieving success with an enterprise social rollout, you'll need to tackle these roadblocks head on and have a strategy in place to accept, address and sometimes even outmaneuver them.  

Start Your Community Relationships with the First Hello

2014-13-August-Welcome.jpgIt’s the first day of your new job. You’re so excited that you barely slept the night before.

And then you arrive at the front desk.

The office manager doesn’t recognize your face or name, so phone calls are made to determine where you should go. Your new boss is travelling this week and the rest of your team has yet to arrive. You're sent to the waiting area, and sit reading outdated issues of magazines.

Does this look like the start of a healthy, long-term relationship?

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (13-Aug-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Adobe and Razorfish Present Always-On Marketing

Join CMSWire and Adobe/Razorfish on August 26. In this one-hour webinar, learn how to become an AOM and why 80% of marketers fail.
 

> Register Now

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What's the Value of DAM? Let Me Tell You a Story

Digital Asset Management, 2014-13-August-Puppets.jpgDigital asset managers often find themselves in the difficult situation of trying to explain or defend the arcane arts of DAM systems management to both business owners and asset creators. Business owners know they need DAM, but can have trouble justifying the resources to fully support it, let alone take it to the next level.

But once the conversation turns to how we can support digital storytelling through integrated content management, we find that we can better align the role of DAM with the business vision. This is a better story to tell than droning on about the importance of metadata (and yes, metadata is still important!).

Customer Experience Is Everyone's Job

Customer Experience, 2014-13-August-Pitching-In.jpg“That’s not my job.”

You’ve seen or heard these words before, probably more than you’d care to remember. When a project is kicked off or a favor is asked, many people blurt out this phrase without hesitation. For those of us who work in the trade of customer and user experience, these words open the door to a much larger issue. They are a crack in the foundational values of good customer experience.

AdStage Invites Clients to Build Their Own Algorithms

2014-13-August-equations.jpgIn a market where the best known advertising platforms focus on high-end customers, a growing San Francisco startup is aiming for the masses.

AdStage today introduced a simple tool that allows its 1,000 beta customers to build their own algorithms for placing ads across the four networks it currently serves: Google AdWords, LinkedIn Ads, Facebook and Bing Ads.

The company's 11 engineers tried to find the right algorithm themselves, but quickly discovered that normalizing the code for such diverse networks tended to make the result less efficient. So AdStage designed a relatively simple interface called Automated Rules that lets its clients design the algorithm that suits their needs.

Microsoft Secures Azure Data with Enhanced Encryption

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Microsoft — like Google — is beating the drum on security. It is enhancing the encryption of data transfers between users and the Azure cloud guest operating systems. 

The encryption improvements, which apply to Microsoft Azure cipher solution for hosted guest virtual machines, gives users better and more secure connections during the transmission of data.

According to a Microsoft blog post the new enhancements apply to the Transport Layer Security (TLS) and Secure Socket Layer (SSL), which makes it harder to decrypt connections and information going across such connections.

This follows  recent moves by Google to secure and encrypt emails. In the coming weeks, it announced that it will publishing a list of best practices in the coming weeks to make Transport Layer Security (TLS) adoption easier and to avoid common mistakes.

Yep, Facebook Generates a Lot of Hate

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Let's face it, social media networks are annoying … but we can't live without them.

Especially Facebook. The controversy around the social media giant's re-launch of Facebook Messenger has once again stirred up a nest of privacy concerns.

Like all social networks, Facebook has benefits and warts. The benefit is that it is sublimely designed, it works very well, its got a gigantic user base (including most of your friends) and its got a world-class team constantly refining and tweaking it.

The downside is that Facebook is an immensely commercial operation and it doesn't seem to care too much about your privacy. This is not Craigslist. Let's face it: Facebook is chronicling every subtle activity in your life in a gigantic database so it can cash in on your life. 

Sync and Share Providers Change Their Games

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Take a good look at the leaders in Gartner’s quadrant for Enterprise File Sync and Share (EFSS) and you’ll see some big differentiators. Box, for example, is a purely a public cloud play. Accellion’s kiteworks, at least up until now, has insisted that private cloud or on premise is the best way to go if you want to keep your information secure.

But things change.

This morning Accellion announced content connectors for Google Drive for Work and for Microsoft’s One Drive for Business. “It shouldn’t matter where you store your content, IT can track and manage it from anywhere,” said Paula Skokowski, Accellion’s Chief Marketing Officer.

While we might have seen this as an “about face” or even somewhat sacrilegious a few months ago, Skokowski insists that it has been in the works for some time.  “It’s an important next chapter for us,” she explains. With connectors to Google Drive and OneDrive, kiteworks can provide EFSS capabilities outside of the firewall. “Users need access to content regardless of where it is stored,” she added.

As Technology Needs Rise, So Does Security

The workplace is no longer limited to a seat behind a desk, and technology trends continue to evolve to meet the demands of roving offices. Companies want easy efficient business technology, but they also want security.

This is evidenced by a significant second quarter rise in mobile customer relationship management (CRM), Business Intelligence (BI) and document editing apps and secure instant messaging apps in the Good Technology Mobility Index report for Q2 2014.

The second-quarter analysis by the mobile security solutions provider analyzes enterprise apps and data usage for more than 5,000 companies in over 180 countries and is published every quarter.

“Enterprises are realizing the need for secure mobile apps and mobile business process workflows,” Lynn Lucas, chief marketing officer at Good Technology, told CMSWire. “Two years ago, the lion share of the industry discussion was around device choice and email. Today that focus is shifting to technology that allows employees to work efficiently whether they’re onsite or off.”

Improve DAM Creative Workflows First, CXM Will Follow

Digital Asset Management, 2014-12-August-Spin.jpgWhile I believe DAM belongs in the same sentence with customer experience management (CXM), “omnichannel,” “engagement” and “marketing automation,” I am also convinced that your creative professionals cannot be productive (and thus have more time to do “engaging” things) if they’re wrestling with how your DAM handles creative files, collaboration and creative workflows. You need to fix this problem before you jump on the Experience Management bandwagon.

IBM Focuses on Security Again With Lighthouse Buy

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Hot on the heels of the CrossIdeas acquisition two weeks ago, IBM plans to buy the business operations of Lighthouse Security Group (LSG), again for an undisclosed sum.

LSG and CrossIdeas will be integrated with IBM’s existing identity and access management offering to provide a full suite of software that will protect and manage users’ identity.