HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Big Data Bits: Strata + Hadoop World Rewind

Last week was huge in the booming world of big data with vendors simultaneously chasing market share and sharing innovations on the big stage at Strata + Hadoop World in San Jose, Calif.

If you have a big data product or service to sell, there may not be a better opportunity. After all, there’s a captive audience that paid big bucks and committed their time to be there. Attendees genuinely want to hear what you have to say. This is why so many vendor announcements are made at, or around, the conference.

Putting forth the best you have to offer while on the big stage, without sounding like an infomercial or slamming the competition seems to challenge some, though. Here’s the secret, strut your best stuff, your grandest vision and your ability to deliver, and the customers you want to win over will see and hear, only you. Knock a competitor, even if you don’t out rightly name them, and there are two of you sharing the spotlight. Is that what you want customers to remember?

Enough said.

FCC Orders Title II Reclassification of Broadband Internet

By a 3-2 vote Thursday, the Federal Communications Commission has begun proceedings to adopt a new set of rules designed to give regulators greater authority in mandating how broadband Internet services can be classified and delivered by service providers.

“There are three simple keys to our broadband future,” said FCC Chairman Tom Wheeler in a public statement Thursday [PDF]. “Broadband networks must be fast. Broadband networks must be fair. Broadband networks must be open.”

Democrats on the Commission voted to follow President Obama’s suggestions on the net neutrality issue last November. On a party line vote, the FCC is ordering that broadband Internet service will be treated as a telecommunications service rather than an information service, as the law presently defines those terms.

That change in classification would, at least theoretically, permit the FCC to enforce mandates on how ISPs deliver broadband Internet service to their customers, as well as what measures ISPs will not be allowed to take to manage that service.

Under the terms of the Telecommunications Act of 1934, as amended in 1996, the FCC’s authority to determine so-called common carrier requirements only apply to telecommunications services such as long distance telephone.

After the FCC ordered Verizon to stop using unreasonable network management techniques deemed unfair to customers, a federal appeals court ruled in January 2014 that it could not apply Title II regulations to what the FCC had already classified a Title I service.

Google Joins the BYOD Party

For a while it seemed that Google was so busy getting geeky with glasses and driverless cars that it was blind to the big opportunity directly in front of it — bringing enterprise level security to the nearly 1 billion Android mobile devices that, in some way or another, are used on the job or for work purposes every day.

“For many, these phones have become essential tools to help us complete important work tasks like checking email, editing documents, reviewing sales pipelines and approving deals,” said Rajen Sheth, director of product management, Android and Chrome for Work at Google.

“But for the majority of workers, smartphones and tablets are underutilized in the workplace,” he added, noting that the business and innovation potential on these devices is for the most part, untapped.

And though Google initially spoke about separating work data and personal data on mobile devices at its I/O Conference last June, it didn’t make Android for Work available to the masses until now.

Who Wants to Be the 'Getty Images of the Instagram' Generation?

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A crowdsourced, stock-image platform launched today, aiming to connect advertisers and content marketers. Twenty20, a Marina del Rey, Calif.-based provider, wants to become the "Getty Images of the Instagram generation."

Backed by an $8 million funding round led by Canaan Partners, the company launches out of beta today with a "mobile-oriented, crowdsourced approach to stock imagery." 

"We launched Twenty20 in 2013 with the goal of connecting digital creatives in search of authentic, real-world imagery for their marketing and advertising campaigns with content from mobile photographers all over the world," Matt Munson, founder and CEO of Twenty20, told CMSWire.

"Mobile has changed the way we see the world, and creatives are looking for content that reflects this to their consumers. Original, user-generated content allows brands to better engage and connect with their audiences, and Twenty20 offers the largest catalog of that content."

Legal Professionals Struggle With Poor Document Management

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New research from Workshare claims the legal industry is plagued by a greater than average share of document mismanagement and chaos.

The survey, based on responses from 220 legal professionals, shows that 78 percent are struggling to meet targets in spite of document and content management strategies to improve efficiencies.

The New Age of Intranets: Publishing and Content

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The evolution of intranets is happening even as you read this. Last month we took a look at the role planning and corporate communications play in this New Age of Intranets. Today we'll tackle content.

One of the great hassles with intranets is managing and updating content. It can kill what is an otherwise successful intranet. During the planning phase, clients will propose dozens of great ideas of what types of content to be shared. The hard part comes in with obtaining that content — creating it, approving it, getting it posted — on a regular basis.

Publishing is critical to the ongoing success of an intranet. When employees consistently see good, valuable and recent content, your site becomes sticky and you will achieve a better return on your intranet investment. Let's take a look at what this requires.

CMSWire Tweet Jam: The Future of Digital Experience #CXMChat

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Providing a great customer experience — piece of cake, right? You may think so, as it's been the hot topic for years now, but the reality has been a little more elusive. So what new trends are emerging as we tackle the digital experience and what customer experience practices should be retired? Find out at this Thursday during our "The Future of Digital Experience" Tweet Jam.

Can the Internet of Things Help You Connect to Higher Profits?

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Businesses that  embrace the Internet of Things (IoT) will be up to 10 percent more profitable by 2025, according to a new study from Verizon (registration required).

Before you rush to make new connections, consider the obvious. Verizon has a vested interest in promoting the IoT. In 2014, the company saw a 45 percent year-over-year revenue growth in its own IoT business — which translated to about $585 million of its $88 billion in revenue in 2014.

Still, the research is interesting.

Verizon, using proprietary data and results of commissioned studies from ABI Research, estimates there were 1.2 billion different devices connected to the Internet last year and that the number will rise to 5.4 billion by 2020 for an annual growth rate of 28 percent.

So how can you tap in to boost your bottom line?

Blame the C-Suite for Your Failed SharePoint Project

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About two out of three organizations complain their SharePoint projects have stalled (26 percent) or failed to live up to their expectations (37 percent).

And it gets worse, according to new AIIM research.

A majority of respondents blame those SharePoint failures on lack of support from senior management.

No Country for Old Sales Reps

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Software sales is not the most venerable vocation in the ECM industry. It might be the least. Really good reps are few and far between.

You know the old saying that “no man can serve two masters”? It takes an exceptional human being to cope — week-in and week-out — with the frontline pressure of delivering revenue to their company while at the same time thinking strategically about their customer’s needs and serving their best interest.

Why Your Business Needs Seamless Return Processes

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How well your business handles those returns may have a big effect on your bottom line.

“The customer's default mindset is that a return in any form is already an inconvenience, so a failed attempt can inflate the annoyance to the point where the shopper will seriously consider no longer shopping at a particular store," said Dennis Armbruster, a consulting managing partner at LoyaltyOne, a provider of loyalty marketing and programs.

The Future of SEO is Not SEO

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Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun.

The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines. Which, in turn, created a whole industry, built on one basic premise:

Figure out how to make Google put you on the first page.

While that strategy was relevant for its time (and still mostly is), it’s not what Google ever intended. And it’s not what the future of the Internet holds. 

Weebly Releases Enterprise Web CMS Solution

Weebly is making a play for the enterprise market with a new offering created specifically for companies that develop and manage 100 or more websites.

Weebly for Enterprise, which begins rolling out today, builds on the current consumer version of the Web CMS by adding a layer of business tools on top, including API support and administration tools to handle account creation and permissions needed for multi-site deployments.

Remote Workers May Be More Productive ... But Sane?

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Three years after I joined the remote workforce, I'm finally coming to grips with my daily realities … having two large dogs as co-workers, socializing on email and eagerly awaiting snippets of conversation with any human who crosses my path.

My water cooler friends are fellow parents, who enable me to discuss important topics of the day — like parking, the kids' homework and whether the crossing-guard is OK, after she goes missing in action for a few days.

I started thinking about this after stumbling on a recent study from ConnectSolutions that insists 77 percent of people who work remotely even a few days a month are more productive off site, with 30 percent claiming they are also more efficient and 24 percent claiming they accomplish just as much in the same time.

Nearly one in four of these remote workers are even willing to work longer hours than they normally do on site to so they can accomplish even more. And 52 percent are less likely to take time off when working remotely, even when they're sick.

But are they happy — or, more importantly, sane? 

New Professional Social Network Sets Its Sights on LinkedIn

LinkedIn gives 347 million professionals a virtual venue where they can interact, share ideas and look for new opportunities. But a new social network called Conspire claims it has something even better: an analytics-based venue where professionals can connect more efficiently.

Conspire boasts that it uses analytics on your email addresses to tell you "exactly how to get the best introduction to whoever you want to meet — a customer, employer or investor.”

Google Acquires Facebook Marketing Firm Toro

Google is back on the acquisition trail. Late last night it announced it had bought Toro, a startup that enables developers to market their apps on Facebook.

Originally known as Red Hot Labs, it was created by Amitt Mahajan and Joel Poloney, who had previously co-founded a MyMiniLife, a virtual world which users to create their own spaces and homes.

1.75B Reasons You Should Redesign Your Website

2015-24-February-mobile.jpgThere are a lot of good reasons to redesign your website. It's dated. It's slow. It's hard to navigate. 

But there are 1.75 billion more.

That's the number of people who use smartphones or tablets, according to HP. And if your site isn't winning over customers on small screens, well, let's just say those people have a lot of choices.

10 Cloud Roadblocks and What to Do About Them

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As organizations face growing pressure to properly manage their digital content growth, cloud vendors have been marching out a series of improvements in an attempt to gain their favor. One such example is Microsoft’s recent announcement about achieving ISO 27018 and HITRUST compliance. Consumer cloud services are ubiquitous and cloud adoption is steadily climbing in the enterprise. Yet IT organizations still lack experience on how to approach cloud services.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (25-Feb-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Lessons from the CMS Trenches

Join CMSWire and Sitecore with Digital Clarity Group on Mar 3rd for a one-hour webinar to find the right CMS for your business, based on research from actual companies with experience.

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More SharePoint 2013 Search Tips for Power Users

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As a power user of SharePoint you may wonder how to make the most of all of the search features in SharePoint 2013. We covered Continuous Crawl, Content Search Web Part and Query Rules previously, so let's take a deep dive into Search Schema and the new Refinement Panel.