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Walking the Walk - Really - at #AIIM15

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Before his life as a technology marketer, Tim Osman was a high school athletics coach. He looks the part, from his shaved head down to the temporary cast he wore because of a torn calf muscle acquired in a basketball game.

Osman’s roundtable session at the AIIM Conference 2015 in San Diego this week stuck out from the agenda.

Who would show up to session at a technology conference that promised a dose of exercise? Even in San Diego — with its picture perfect weather — it didn’t seem like a popular choice.

But a robust group took on Osman’s challenge to lace up their sneakers, play hooky from the conference and take a sanctioned stroll along San Diego Bay to think creatively about addressing challenges in information management by first addressing a personal transformation.

News You Can Use: RAMP, TubeMogul, Vidder

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The latest in partnering, pairing, closing and creating from the Hub of the Solar System, the Grape State and the Gateway to the World.

This is How We DevOps

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Last month, instead of retreading over the tired “What is DevOps?” ground, I asked a different question: “How Do You DevOps?” While the debate over litmus tests and succinct definitions continues, one voice struck a chord. While I empathize with Josh Johnson’s angst and frustration, I would offer an alternative conclusion.

You Want Top Customer Experiences? Get An E-Signature App

Digital processes, the argument goes, are the key to efficient organizations.

If that's the case, entire business processes need to be digitized — from ingestion to archiving. With the rise of cloud, mobile and digital technologies, this shouldn’t pose a problem. However, according to Russ Gould, senior director of Product Marketing at Kofax, organizations are lagging when it comes to e-signatures.

Apple Watch: The Future of Wearables Begins Now

Are you ready to pay $18,000 for the 18k gold Apple Watch?

Maybe not, but you probably watched as Tim Cook — in his first new product launch as CEO — unveiled Apple's first major push into the wearables market. With the launch of the Apple Watch, the wearables race begins.

It is yet to be seen if consumers really want these high tech devices as fashion statements. But Business Insider predicts that by 2018, the wearables market will grow to $12.6 billion. And according to The Wearable Future report, adoption rates of wearables parallels that of tablets. After two years, adoption of tablets was 20 percent and today, 21 percent of American adults already own a wearable device.

So it's safe to assume that wearables will begin to take off.

4 Must Have Skills for Data-Driven CMOs

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It wasn't that long ago when most CMOs and senior marketers were considered the keepers of the brand. Today CMOs have a seat at the table. Their customer-centric insight drives the business-building strategy in front of the funnel, in the funnel, and all the way to the close and beyond.

In Forrester and Heidrick & Struggles most recent report, "The Evolved CMO in 2014," 40 percent of the CMOs surveyed aspire to the CEO position — an almost inconceivable transition five years ago.

People Prevail Over Processes at #AIIM15

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Event planners in San Diego tell conference organizers to schedule their most important speakers on the first day of their event. On the following days too many attendees will be lured outside by the weather and the nearby tourist attractions.

Whether it was the pressing problems of the industry, the appeal of the speakers or the opportunities for face-to-face collaboration, the AIIM Conference 2015 proved the exception that broke the rule this week.

Despite its bay front location and 75-degree weather in March, conference attendees filled keynote seats, filled roundtable rooms and spent time with vendors and colleagues from the pre-conference sessions Tuesday through today.

In an era of multiple ways to connect via technology, meeting face to face still carries value. Despite the growing array of tools available to solve the everyday problems faced by their companies and organizations, information managers agreed the real solutions rest within an understanding of the people called upon to manage the processes they devise. 

 

The High Cost of a Data Breach Data: Do You Have $5M to Lose?

The average security breach costs between $3 million and $5 million. That's the alarming word from a new report on the importance of cybersecurity on enterprise IT from BDNA, a Mountain View, Calif.-based IT data intelligence provider.

The findings are part of a quarterly State of the Enterprise report that covers issues affecting enterprise IT, including security and asset management.

In addition to the costs of a security breach, the report makes a number of other bold and unsettling observations.

In fact, it notes that any organization with data almost surely has hackers sniffing around the premises as well.

Understanding Our E-Commerce Obsession [Infographic]

Customers worldwide are moving faster than ever before, hopping from device to device, buying anywhere.

That's creating opportunities for digitally savvy retailers. But it is also creating challenges for those who fail to adapt to changing realities, according to new research from Demandware, a provider of Software-as-a-Service (SaaS) e-commerce solutions.

The Burlington, Mass.-based company just released its inaugural Shopping Index, which measures digital commerce growth and identifies the trends driving that growth.

Your Data Is a Mess: Investors Pile Funds into BI

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Investors have been piling money into business intelligence (BI) startups in recent weeks, suggesting their next-generation approach to BI is gaining momentum.

Most recently, San Francisco-based Birst raised another $65 million in funding. In addition, Santa Cruz, Calif.-based Looker raised $30 million in Series B funding.

Make Room for Gartner's BI and Analytics Platforms MQ Leaders

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Twenty four is a crowd — yet that’s how many vendors made it into Gartner’s Magic Quadrant for Business Intelligence (BI) and Analytics circa 2015.

For enterprises that are shopping for BI and Analytics solutions, choice may seem like a good thing until you consider what evaluating that many vendors might look like — most of us wouldn’t even consider trying on 24 pairs of jeans.

Is There a Light at the End of the Social Media Marketing Tunnel?

Digital marketers love talking about social media. Executives love return on investment (ROI).

Can you truly show ROI on social media programs?

GinzaMetrics is the latest company to offer a solution officials said does this for marketers. Its new platform addition gives marketers insights on how social channels contribute to corporate goals and revenue. It also gives marketers data to better target campaigns for the right audiences.

GinzaMetrics, based in San Francisco, is not the first to do this. So why them?

"The offering is unique because it comes from a data platform that has a backbone of search and organic data that provides deeper content information, at the individual page and keyword/topic level," said Erin Robbins O’Brien, COO at GinzaMetrics.

The company today released a Social Intelligence Suite addition to its platform. This enables marketers to tie specific content, keywords and social channels to revenue and conversions for their brand, she said.

Cloudera Doesn't Spark Hadoop Wars, Really?

Don’t tell Oracle’s head honcho Larry Ellison that some of his former employees have taken a page from his book, but darn if geeks at Cloudera aren’t saying inflammatory things about the competition. In this case, the competition is Pivotal Software and certain members of the Open Data Platform (ODP) initiative. 

Check out the picture in the tweet below. It comes from a presentation at Cloudera’s analyst day held earlier this week. 

Do You Connect? Collaboration's New Kids on the Block #SXSW

Assuming you weren’t one of the Meerkat minions running around live-streaming your every experience at SXSW Interactive, you probably noticed that collaboration technology continued to be a top trend among exhibitors this year.

And for good reason. Much the way computers transformed business productivity in the late 80s and early 90s and the Internet apps fuel-injected the 2000s, collaboration technologies promise a similar leap in productivity for the 2010s.

Brian Solis, principal analyst with the Altimeter Group, defines collaboration technologies as one of the trends changing the way we work. "Collaboration platforms give us the ability to connect our people and information together anywhere, anytime, and on any device," he noted.

Nextdoor: An Online Community in Your Own Backyard

2015-19-March-Kickball-Champion.jpgGrowing up in Woodstock, N.Y. the neighborhood came together over kickball. Kids would gather at my house, we’d make teams, then play till the sun went down or our parents called us to dinner — whichever came first.

Outside of family, your neighborhood is your first exposure to a community. Your parents introduced themselves to your neighbors and before long, you had new friends. And I mean real world friends, not Facebook friends (I'm talking pre-Facebook, pre-Internet, pre-everything days).

But now we have communities springing up in our own backyards. And these online communities may or may not involve kickball.

Nextdoor is a private social network for your neighborhood. More than 53,000 neighborhoods have created online versions of themselves on the site. The folks at Nextdoor must be on to something, as they recently announced a $110 million funding round, which values the company at over $1 billion.

Intranets or ESN? Why Not Both

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Do we have to choose between intranets and enterprise social networks (ESNs)?  Before we can tackle that question, let's take a brief look at Intranets and ESNs as they are being used today.

Stop Being Stupid: Many WordPress Users Are Security-Less

WordPress users have a common enemy when it comes to security. Themselves.

At least that's the contention of a new survey by CodeGuard, which shows WordPress users own lack of security knowledge may be putting their sites at risk. CodeGuard CEO David Moeller claims users aren’t up to date on security or backing up their files adequately to protect their content.

Of course, he has reason to say that: CodeGuard provides cloud-based website backup services. Still, the growing issue of security problems are hard to ignore.

Will Office 365 Destroy Consulting?

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If you had asked me back in 2010 if my banking or insurance clients would ever move their content to the cloud, I would have laughed. But over the past couple of years these same organizations have shifted their perspective. The idea of hosting email in Exchange online and providing users with an option of Office 365 capabilities (OneDrive, SharePoint, etc) intrigues many. 

Which raises the question: How will the shift towards SaaS technology impact modern consultancies like System Integrators (SI) and Managed Services Providers (MSP)?

Kiai! EMC Grasps Open Source, Kicks Off Cloud Foundry Dojo

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EMC CEO Joe Tucci’s star didn’t rise in an open source world. In fact, the idea of paying engineers to write code that would be donated to “the community” might have seemed as crazy to him as taking the doors off of all of his vacation homes and inviting a bunch of hippies to move in.

But the times they are a changin’, as Bob Dylan likes to sing.

This morning EMC will announce that it is opening the first Cloud Foundry Dojo, a place where application developers can receive the training needed to gain full open source contributor (“committer”) status on the open source development project in six weeks. It typically takes as long as one year.

The move, according to a pitch we received from EMC, is intended to signal “a new strategic focus for EMC as a major contributor to open source.”

Build Your Own Dropbox-Like File Server with ownCloud 8

Mention the phenomenon called Shadow IT — and someone will likely mention Dropbox. 

Shadow IT happens when departments or individual employees use technologies that aren’t sanctioned by IT — something that has been increasingly easy to do since cloud-based services arrived. And Dropbox is often the service of choice.

Employees, left to their own devices, provision Dropbox file sharing folders, often violating company policy.

Why don’t employers stop this wild and flagrant behavior?  The simple answer:  Dropbox just works better than many enterprise solutions.