HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Pivotal Leads the Charge into the Enterprise Mobile App Era

2014-20-August-Bull-Charge.jpgThe canned software era is over and the custom mobile app era is here. We know, it sounds like a bunch of marketing jive, but in reality, it’s pretty deep. Tomorrow’s enterprise applications will be mobile apps.

Think about your most common gateway to the web right now — it’s probably not your PC. How many times a day do you use your phone for things other than making calls? And your tablet? We’d bet that you’re visiting apps a lot more often than you’re typing in URLs.

With the onset of the consumerization of IT, what you do in your personal life first, moves to the enterprise. It’s only a matter of time before the way you interact with where you do business, your workplace and its business partners will be via mobile apps too.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (20-Aug-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Adobe and Razorfish Present Always-On Marketing

Join CMSWire and Adobe/Razorfish on August 26. In this one-hour webinar, learn how to become an AOM and why 80% of marketers fail.
 

> Register Now

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Best Fit Solutions Beat Best Practice

2014-20-August-Bad-Fit.jpgHuman Resources has become overly-reliant on the notion of "best practice" to solve business problems. But the highest performing companies go beyond this to find "best fit" solutions.

Connected Enterprises Provide Better Customer Service

Networking your organization — making it more agile, more enabled and more responsive — makes a ton of sense from a practical perspective. From an operational perspective, however, it is much more difficult. Microsoft introduced the catch phrase of “working like a network” through a video for its enterprise social offering. But “working like a network” goes beyond just the social channel — and permeates every department within the entire organization.

So how does an organization transform how they work? How do you put the concept of working like a network into practice? Let’s look at the three key components of “working like a network” that Microsoft mentions, how organizations can support these components and how they will help create alignment across the company to serve your customers.

Taking the First Steps Toward ECM in the Cloud

2014-20-August-Climbing.jpgIt was only two or three years ago that clients would ask about storing their content in the cloud in purely theoretical terms. There was no interest in actually doing anything about it, but it was a sexy conversation to have.

Now the conversation is no longer about "if clients could move their content to the cloud" but "when will they move content to the cloud." And if our clients are really honest, the conversation is about how they get control over all of the content they currently have in the cloud regardless of if the platform is official or not.

By 2020 every enterprise organization will be running cloud content management for a portion of their application needs. So the question becomes, where do you start? How do you begin building a strategy when we don't know exactly what things will look like when we get to the end?

Netbiscuits Launches Routing Device for Adaptive Mobile Experiences

In a time when mobile devices outnumber PCs, having a mobile-optimized web presence is no longer considered a luxury, but a necessity. Data from ComScore revealed that in January of this year, Americans used smartphone and tablet apps more than PCs to access the Internet — for the first time in history. Moreover, according to The Diffusion Group, a quarter of all broadband households in the US also own a TV set with internet connectivity, making the ability for a company’s website to adapt its user experience beyond the PC more important than ever before.

Steve Ballmer Steps Down From Microsoft's Board

Thumbnail image for Microsoft CEO Steve Ballmer.jpgAfter more than a third of a century at Microsoft, Steve Ballmer announced today he'll leave the software giant's board, effective immediately.

Ballmer, who remains the company's biggest shareholder — he owns more shares than Bill Gates, who has pared his holdings in recent years — said he's been reflecting on his role at Microsoft since he yielded the CEO job to Satya Nadella almost a half a year ago. Notably, he took on a new challenge during that time as owner of the Los Angeles Clippers.

The transition from Ballmer to Nadella represents a shift in direction for Microsoft from a software company that dominated desktop computing to one that is fighting to find its place in a world where mobile is destined to become the leading computing platform and software will increasingly be sold as a subscription service. Nadella is leading multiple initiatives in that direction by championing Office 365, SharePoint Online and other products.

Customer Service on Stage: 3 Ways to Avoid Brand Failure [Infographic]

2014-19-August-Stage-Fright.jpgBusiness leaders across the globe have confirmed that, in the midst of stiff competition and growing customer expectations, customer and field service differentiation is key to growing revenue and delivering an excellent customer experience. These are the findings of two new reports and an infographic released by SAP SE and The Service Council (TSC).

The reports, “Service Transformation: The Business Case” (pdf) and “Reviewing Field Service Strategy: Aligning Focus and Execution,” (pdf) provide important insights that executives should consider in redefining customer service and field service strategy. 

Look What Dropbox for Business Has Made Available Now

Dropbox doesn’t have to worry much about gaining an enterprise footprint, the reality is that it’s already huge. There are over 4 million unique companies using the service, according to Ilya Fushman, head of product, Dropbox for Business. And there are likely to be a good number of users within each one. Consider that Dropbox, as a whole, has more than 300 million users, many of whom use Dropbox in the workplace — with or without their employers’ blessings.

We’re in an era of consumerized IT where the worker, rather than IT, chooses the tools. And according to a survey released by mobile gateway provider Wandera, Dropbox is 13 times more popular in the enterprise than file sync and share competitor Box and nine times more popular than Google Drive.

That being said, it’s only in the last 18 months that Dropbox has actively and seriously gone after business customers. This has meant rethinking what they bring to market. After all, as a consumer you own your content, in the workplace it belongs to your employer and it’s under their purview to protect, track and control it.

Microsoft Frees-up Storage For SharePoint Online Sites

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Microsoft just announced a service that will make it easier to manage storage for SharePoint Online within the Office 365 suite.

The move effectively tackles one of the big problems users were having with storage allocation to SharePoint site collections. It also makes the management of entire SharePoint environments easier.

The changes announced last night makes the storage limits associated with each group of sites more flexible. It means storage that is not used with one site collection can be moved to another to facilitate the development of that collection.

What Digital Marketers Really Think #MarTech

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Remember the Mel Gibson flick "What Women Want?"  The gist: Mel's character gets blessed with the ability to hear what women think.

We're kinda getting that power here in Boston today at the first Marketing Technology Conference at the Seaport Hotel. Only we're hearing what digital marketers think.

And so far, we've discovered two things they love to hear. First, that they can adapt to new technologies. Second, they are working well with IT professionals, despite what some may think

Gartner Names 7 'Hype Cycle' Technologies

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Driving your organization down the road to digital business? If you are, Gartner has identified seven emerging and established technologies that may help assure a smoother journey.

The recently published 2014 Gartner Hype Cycle Special Report identifies them as: Internet of Things and operational technologies, mobile infrastructure, enterprise mobility management (EMM), analytics, big data, social and cloud. But don’t get too hooked on these goodies, because there are more technologies just starting to emerge.

The report is the result of an evolution of over 2000 technologies, services and trends in 119 different areas over the past year.

Manage Digital Assets and Customer Experience Simultaneously

2014-19-August-Magic.jpgAs the digital marketing landscape evolves, so too does the practice of digital asset management (DAM). Gleanster’s 2013 report on DAM found 67 percent of survey respondents planning to increase budget for content management tools and initiatives this year. In a world increasingly dominated by digital experiences, digital assets fuel the customer experience — but many brands still separate DAM and other strategies. By siloing their teams and their technologies, these companies effectively stifle their success.

By integrating DAM with customer experience management (CXM), brands can quickly and easily deliver rich media content. This contributes to more personalized, relevant and efficiently-delivered customer interactions. Three magical things happen with the marriage of CXM and DAM.

Social Networks Scale, When Will Social Tools?

Social Business, 2014-19-August-Beehive.jpgI’ve observed a curious arc in the discourse around social networks, especially in the past few years since open (or "consumer") web applications like Facebook and Twitter have gained hundreds of millions of users. The discussions about how we live and work in social networks in real life have changed, and in a subversive way. The enormous scale of these tools have led us to consider the world as an unbounded single network, while in fact we operate in many distributed and discontinuous social networks. 

Turning Data Into Marketer's Best Friend

2014-19-August-Baseball-Score-Card.jpgFrom business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever has the ability to deliver personalized experiences across digital channels, and help customers build relationships with their brand.

Library Science, Not Library Silence

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It’s no secret that I’m a fan of adding information professionals to digital asset management teams. While the rest of us are focused on the how-much and how-to of making a new DAM fly, it’s an information professional’s job to ask, What are you trying to do?

It’s a question that can lead to more successful DAM programs, but it’s a question that is best asked by someone who knows what to do with the answer. And those people are all too often not in the room. 

Bloomfire's Collaboration Train Steams On

Bob Zukis has been a busy CEO since taking over Bloomfire in April. He and the enterprise collaboration provider are at it again this week with some updates to the platform in the areas of content creation, discovery, community and mobile.

Zukis has stated his case clearly in talks with CMSWire about the Bloomfire platform: Successful enterprise collaboration drives business results and stands out as more than just another Facebook for the enterprise.

"Most competitors focus primarily on providing static file management or a Facebook-style newsfeed," Zukis said. "Bloomfire enables true team-based collaboration by leveraging multiple types of content — files, videos, web links, questions, announcements — and putting this information in the hands of those who need it when they need it."

A Graceful Exit for Box?

2014-18-August-Exit.jpgJust a little more than two weeks from today, on Sept. 2, Box CEO Aaron Levie will host BoxWorks, the company’s biggest pep rally of the year. There’s a nice line-up of all-stars keynoting — Jim Collins, author of Good to Great, Disney’s Jeff Katzenberg, LinkedIn’s CEO Jeff Weiner and Aneesh Chopra, former CTO of the United States.

And then, of course, there’s Levie himself. Not only is he Inc. Magazine’s Entrepreneur of the Year, but he’s also got celebrity-like status in Silicon Valley. Never mind his Hollywood connections to the likes of Ashton Kutcher, who invested in Box, and Oscar winner Jared Leto who reportedly visited the company earlier this year.

What CMOs Have - and What They Want

2014-18-August-Megaphone Man.jpgAn study of chief marketing officers today revealed some interesting contrasts between their optimism and their realities.

The 8th annual "State of Marketing" report from the CMO Council, a 7,000-member group stretched across 110 countries, showed senior marketers are gaining status within their companies, but still want closer ties to their fellow "chiefs."

It also found that while they're optimistic about their ability to meet the shifting demands of their employers, most of them are behind their targets for the current year.

Samsung Pushes Open IoT with SmartThings Buy

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Samsung has just made a play for a bigger stake in the Internet of Things. It plans to buy SmartThings’ open platform for monitoring, controlling and automating homes from a single device.

The deal, which was announced late last week, will see Samsung buying SmartThings — reportedly for the relative pittance of $200 million — which will then operated as an independent entity under its founder and CEO, Alex Hawkinson.