HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Dream On Salesforce, SAP Prez Unimpressed by Your Threats

Dream On Salesforce, SAP Prez Unimpressed by Your ThreatsSAP is too classy to laugh at Salesforce president Keith Block’s pretentious remarks, as he runs from city to city saying things like “You’re going down SAP.”

“It's great that Salesforce.com has aspirations to be bigger than SAP,” said Steve Lucas, president, SAP Platform Solutions. “But ultimately we don't care what competitors think, we only care about what our customers and partners think and how to make them successful.”

“If we stick to that,” added Lucas, “we will win.” 

This Week: Hackers Take Over B2B Site + Game-Changer for Big Data

No One's Safe From Hackers
A distributed denial-of-service (DDoS) attack employed an apparently unprecedented technique to cause thousands of online video viewers to unwittingly bombard a B2B e-commerce website with junk traffic.

Marketing Tips by the Bay
Marketo was in San Francisco for the Marketing Nation Summit to tout its customer experience platform and discuss making emails more human among other topics. Meanwhile, Forrester swooped into the Bay Area and stressed that marketing campaigns are dead.

SharePoint's Mobile Challenges
While changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.

Content Catch-up in Mobile Enterprise
As companies work to extract value from mobile disruption, delivering a consistent experience across devices as their biggest challenge.

Office 365 Moving Essentials
Making the case to move to Office 365? These 10 talking points should help you explain your recommendations to management.

Top 7 Success Factors for Optimizing Customer Experience
Improve your marketing efficiency and realize the complete benefits of optimizing customer experience.
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Was IBM's Hand Forced by Industry to Acquire Silverpop?

2014-11-April-Money-320.jpgWhat does IBM’s acquisition of marketing automation email provider Silverpop do for Big Blue? 

Depends on who you ask.

It’s either a strategic move that harmoniously boosts Big Blue’s digital marketing platform.

Or, perhaps, it’s an acquisition IBM had to make because everyone else is adding software capabilities in the digital marketing era.

A Beginner's Guide to Responsive Web Design

Responsive web design emerged in 2010 as an option for businesses scrambling to deliver their websites across multiple devices. Though the approach is not new, some businesses still don't know what responsive web design entails and what value it provides. Here's a developer's introduction to the basics.

News Bites: Google Smart Lists, Contact Center Tips, & More

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And now, the news. Google gets Smart Lists, Sysomos integrates with Clarabridge, Bulldog gets Boosted, and 3CLogic goes 5.0.

Also in the headlines: multichannel contact centers get tips, addresses get corrected, reps need to know what they need to know, and Clari offers a new mobile sales productivity platform.

The Network Approach to Location-Based Services

Location-Based Services Benefit Consumers and BusinessA shopper in a department store decides to buy an expensive handbag. But when she hands her credit card to a sales associate to swipe, the shopper’s bank detects the purchase is for a suspiciously high amount. The shopper’s mobile service provider immediately initiates a request to verify the card user’s mobile location. This information is in turn shared with the card company’s fraud engine and the transaction is cleared to be processed — all without ever inconveniencing the shopper.

This scenario is just one example of how location-based services can help consumers — in this case, by balancing fraud protection with convenience. When consumers don’t have to endure the embarrassment and annoyance of having their card unnecessarily declined, merchants benefit because sales aren't lost, and sales associates don’t have to go through the stress of dealing with an irate customer.

Taming the Wild West of Mobility

Taming the Wild West of MobilitySo you're part of a successful IT Department that has mature infrastructure, a high performance website and integrated back end systems. Then your CIO asks you to look at the company's mobile offerings and the team that develops them. It seems a lot complaints have come in from the App store and the CIO wants to know what the problems are and how to fix them.

This is where we start.

MapR Ups Its Hadoop Game with Databricks' Spark

For now, MapR seems to be sitting on the sidelines of the “My Hadoop distro is better than yours” game, and as Jack Norris, the company’s CMO puts it, “we’re concentrating on doing what’s best for our customers.” (Who wouldn’t say something similar?)

It’s with that in mind that they announced today the addition of the Apache Spark stack to their distribution. Norris says Spark will add speed, programming ease and real time processing abilities to their current offering. 

Huddle Cofounder on SharePoint's Mobile Challenges

2014-10-April-McLoughlin.jpgIf Microsoft’s CEO Satya Nadella thought he was doing iPad users a favor by offering them Office support, all he accomplished was opening up a great big can of worms called collaboration, prompting some to argue that SharePoint has had its day.

And while changes to Office don't equate changes to SharePoint, the iPad launch spurred on a broader discussion amongst critics of the faults with SharePoint's mobile collaboration capabilities.

Oracle Launches Enhanced Mobile Cloud Access

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Sales force automation (SFA) and user experience management have pitted Oracle and Salesforce against each other with Marketo snapping at their heels. All three have been piling the pressure on with new releases and announcements as they battle to dominate the market.

Yesterday, at its Collaborate annual conference for the Oracle application and technology community, Oracle added some major enhancements to its CPQ Cloud. It also announced a number of upgrades to it sales cloud that are focused principally on making SFA more mobile.

Content Delivery Plays Catch Up in the Mobile Enterprise

More than 50 percent of businesses have adopted enterprise-wide mobility strategies, according to a recent Illuminas survey commissioned by Cisco that polled enterprise IT decision makers. But as companies work to extract value from mobile disruption, they’ve met with challenges. According to the same report, 46 percent of businesses surveyed cited delivering a consistent experience across devices as their biggest challenge.

Businesses with sophisticated enterprise mobility strategies are starting to move beyond supporting employees through productivity and collaboration applications towards supporting customers by building relationships and enabling sales. As they make this shift, they need to make sure that interactions are consistent and access is available to the right content, in the right place, at the right time.

Netbiscuits Offers Free Mobile Analytics and Device Detection

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You're a marketer building a mobile strategy. What are absolute crucial data points you must have?

"Insight into the customer, their preferences and behavior," Anthony Payne, director of global product marketing at London-based mobile analytics provider Netbiscuits, told CMSWire. "Decisions around the mobile strategy are based primarily on guesswork, which is not that way businesses should build their mobile strategy given the complexity of the market."

Netbiscuits says it can help marketers reconnect with prospects using mobile devices with a free version of its mobile analytics tools and device detection software. The free enterprise-grade versions of its platform aim to arm marketers and developers with the technology to build customer engagement profiles and execute mobile web experiences.

It's Official: Forrester Says Campaign Marketing Is Dead

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Campaign marketing is dead. Long live contextual marketing.

That's the message today from Forrester Research as it formally embraced the evolution from an age when marketers convinced people to buy things to an age where marketers simply help people find what they intend to buy.

Explaining the change, the influential Massachusetts research house insisted that companies must build "contextual marketing engines" that include "marketing automation, real-time analytics, customer databases and personalized content delivered contextually throughout the customer life cycle."

A Peek at the Future of Enterprise Productivity

Why does useful enterprise social remain elusive for so many organizations? The promise is there, but until organizations see the results, they'll go on believing it's like the Tooth Fairy — delivering small rewards, but never seen face to face. Let's take a look at what slows down enterprise social initiatives from delivering and a picture of what the future will bring.

In Latest Marketing Acquisition, IBM Scoops Up Silverpop

An enterprise giant needed targeted marketing software to build its portfolio and acquired a smaller company that has it. Shocked? Neither are we.

IBM became the latest big fish to scoop up a respected player in the digital marketing software world today as it announced its acquisition of Silverpop.

Why Can't Lawyers Learn to Use Hashtags?

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Lawyers have a lot to learn about digital content and social media. A second study confirms US law firms haven't grasped the potential of digital and social technologies, as CMSWire reported two months ago.

The new study by Living Ratings (.pdf), a London-based firm that analyzes how financial, professional services, property and technology firms are using digital communications, found most American law firms are struggling with technologies.

It essentially confirms the findings of the earlier report by consulting firm Good2BSocial and Above the Law, which concluded US law firms are beginning to dabble in social technologies, but the practice is still limited and "ineffective."

Can Twitter's New Profile Help Brands?

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In another step towards becoming more Facebook-like, micro-blogging network Twitter has revamped its profile page. How will the change affect Twitter-oriented marketing?

To see some examples of the new profile, check out the pages for US first lady Michelle Obama, actors Kerry Washington, Channing Tatum or Zac Efron or even CMSWire editor Noreen Seebacher (shown at left).

 In a post on its company blog, Twitter designer David Bellona wrote this week that the new profile layout "will be easier (and, we think, more fun) to express yourself through a new and improved web profile."

Alfresco CTO: Intelligent, Adaptable, Amazing Tech Ahead

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John Newton has a vision of what technology and enterprise collaboration will look like in 2024. 

Trust these future goggles. They've got plenty of experience. Newton is the CTO and chairman of Alfresco, an open source enterprise content management provider. But back in 1990, he co-founded, designed and led the development of Documentum, which was later acquired by EMC.

"Assuming that it continues on more or less the pace it has so far, and there’s no reason not to think that, there is some amazing stuff that’s possible," Newton told CMSWire in a phone interview from the AIIM Conference this month, where he spoke. "Extremely high resolution displays. Virtual reality types of devices. New ways of inputting into computers. A lot of wearable technology that will go beyond the consumer stuff and actually make systems more usable for us."

Don't Send Any Email Til You Read This! #mktgnation14

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Welcome ______, we're thrilled you've chosen to click on this!

Really, we are happy, because our livelihoods depend on it. But that's not the point. (Who cares if our children starve?)

The point is stale language like that isn't going to get anyone other than a very bored and sad person to read any further. And that can mean disaster for your livelihood.

The fact is 182.9 billion emails went out last year, and the chance that your marketing missives stood out are, well, not encouraging. 

Dropbox's Enterprise Invasion Starts Now

And there’s a prize inside …

Hey CIO, you can stop pulling out your hair, Dropbox is going to help you gain control of your rogue company files.

There’s no one that can do this the way Dropbox can — they claim 275 million (passionate) users.