HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Egnyte Supercharges Google for Work

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Every time we build something we shake up the world.

Egnyte co-founder and CEO Vineet Jain was somewhat kidding when he said that. But he was half serious, too.

He and his team have been busy building out an Enterprise File Sync and Share (EFSS)-like offering that they’re labeling as “Adaptive Enterprise File Services."

No matter what you call it, it’s about providing businesses users with a secure, policy driven way to work and share content from anywhere, any time, on any device, regardless of where it is stored, whether in the cloud or on-premises.

“It’s intelligent file sharing,” said Jain.

Where You Need to Be in Coming Weeks (8-April-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

RSG Webinar: Making Sense of the Collaboration Tool Landscape

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Does Lexmark Have What it Takes to Be an 800 Pound Gorilla?

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Where does an 800 pound gorilla sit?

Anywhere it wants.

And in the case of Lexmark, it wants to sit in the enterprise software space.

Brian Anderson, Chief Technology Officer for enterprise software at Lexmark, told CMSWire that the combination of Lexmark's hardware business, plus the enterprise content management capabilities gained through its 2010 Perceptive buy, plus the business process management spoils from its recent Kofax acquisition will turn Lexmark into an 800 pound gorilla.

Can the Cloud Handle Failover from SharePoint and CMS?

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A new service that leverages Microsoft’s Azure cloud for large-scale extended storage could enable more, and perhaps smaller, businesses to host their own applications in a hybrid cloud configuration.

SIOS Technology’s DataKeeper Cluster Edition is a service that could compel CIOs to think differently about “the cloud” than just that place where all the Dropbox files hang out together.

Most discussions of cloud storage in the pages of CMSWire are about file repositories, file sharing and document-based collaboration. For some CIOs, “the cloud” is the general name for Dropbox or Google Drive or whatever space all those various shared documents cohabitate.

These 7 Companies Excel in Customer Experience

Everyone claims to be the leading customer experience (CX) vendor. But the Temkin Group has taken the subjectivity out of the debate.

The Waban, Mass.-based CX research firm just named seven firms the winners of its 2015 Customer Experience Vendor Excellence (CxVE) Awards. (Drum roll, please.) Confirmit, Clarabridge, NICE Systems, Qualtrics, Rant and Rave, ResponseTek and Walker take the honors.

A 3 Point Plan to Preserve Institutional Expertise

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Social learning ranks high today among the priorities of learning and development professionals in businesses large and small. It’s easy to see why — studies have found that informal knowledge sharing among colleagues is responsible for 70 to 80 percent of the information employees learn on the job.

But how does the increasingly popular trend of social learning differ from the more established practice of knowledge management?

At their core, these activities are two sides of the same coin: both are concerned with information sharing among employees to drive greater productivity, collaboration and the preservation of institutional knowledge. It’s the way in which these two practices accomplish their goals that sets them apart.

Dramatic Shifts Ahead in the ECM Market

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The very nature of content is changing. After years of convergence and consolidation, we're seeing a new way of thinking about enterprise content management (ECM) emerge — what's possible and what it means for business.

The future of ECM is Deep Content. This new form of information-rich content is highly-structured and human-readable, yet also computer-ready. With deep content, metadata is often content, often very structured and nested, and sometimes carrying very large payloads. 

If you take a step back and look around, how many old paper-based or paper-inherited process do you see? They are everywhere in the corporate and government world.

The deep content approach offers tremendous value. It transforms documents into software in order to improve the way we work, create new lines of business and get a new level of insight, agility and actionability on business processes.

Digital Agency Rebrands to Become More 'Connective'

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Jeff Cram said the 18-year-old web content management and digital experience agency he co-founded is known as a straight-shooter.

How's this for straight talk: Vendors spin a lot of BS about customer experience and digital marketing, he said. Personalization, a 360-degree view of the customer, on and on.

When you look under the hood, he said, the tech doesn't always work.

"But why not?" the co-founder of the agency that just today rebranded as Connective DX told CMSWire in an interview. "This is 2015. This should be working better from our point of view. And it's not on the agencies or the MarTech vendors. It's on the organizations to own this. And there is not enough focus on what this all really means and there's oftentimes not enough commitment internally to see that through."

Portrait of a Chief Data Officer

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Want to find the perfect Chief Data Officer? Look for an empathetic big brain to harness the power of big data for your business. Here’s why.

AtScale Bridges the Hadoop Opportunity with BI Tools

You don’t need to buy a new BI tool to glean insight from data stored in Hadoop, so said Dave Mariani, CEO and founder of AtScale.

After all, some enterprises already use as many as 55 different BI solutions as it is, which is about 50 too many by most accounts. So does acquiring yet another analytics tool and training analysts to use it in order to glean insights from big data, in real time, make sense?

Not if there’s a way to accomplish the same thing using BI tools you already own, use and love.

That’s the premise behind AtScale.

Not in Silicon Valley? You Can Still Hire Great Coders

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Who says you have to have a Silicon Valley-based company to hire the best coding talent?

Certainly not Erik Trautman, CEO of the new online-only coding bootcamp, Viking School. In fact, he started the school not only to make learning how to code more accessible to students nationwide — but also to help its graduates connect with companies with outside of major tech hubs.

There are plenty of opportunities for software engineer talent beyond those traditional borders, he said.

“We founded Viking School to help create a base of students capable of and willing to fill jobs in parts of the country that wouldn’t normally have that kind of access,” Trautman told CMSWire. “We’re interested in working with companies who wouldn’t necessarily have access to this level of talent otherwise.”

Can DOZ Help You Find the Best Local Marketers?

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The DOZ online marketing platform allows organizations to go to the bullpen and get a relief for their marketing campaigns.

(It's Opening Day. We couldn't resist).

So what does it really do?

DOZ, a product of Lyon, France-based Capseo, claims it can help any website reach audiences in foreign markets through automatically curated and localized marketers.

It helps small and medium size businesses access marketers on-demand and launch online marketing campaigns. The platform launched in 2013.

In a vast marketing technology landscape, DOZ enters the mix and offers up actual marketers — and marketing campaigns.

"Other platforms connect businesses and agencies with freelancers, but the quality of the work is rarely guaranteed and the freelancers bid against each other in a race to the bottom," said Anji Ismail, CEO and co-founder of DOZ.

"Sure, it’s cheap and it’s even sometimes good, but it’s rarely great. DOZ has curated a network of marketing experts that now numbers more than 5,000. All must provide proof of their abilities and expertise, and all are vetted before being assigned tasks by DOZ’s matching algorithm."

Which of the 3 Personalization Types Are You?

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The approaches to personalization number almost as high as the number of businesses out there. Organizations vary wildly in the ways they optimize and personalize experiences for every customer, product and expectation. 

And the differences aren't just industry-to-industry. Take a look at retail — what I'd argue is the pioneering industry when it comes to digital personalization — the differences are remarkable.

Where a brand falls on the personalization spectrum depends on technology adoption, brand and commerce priorities, digital maturity and executive support. But in my conversations with brand leaders, marketers, consumers and data scientists, I've come to recognize three distinct approaches to personalization which we'll break down into personas: 1. The Reliable Recommender, 2. The Loyalist Lover and 3. The Progressive Personalizer.

So where does your brand fit?

Discussion Point: What's the Core Function of a CMO?

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Picture members of the average C-Suite 10 years ago, all gathered around a big conference table.

Where would the chief marketing officer be? Probably outside on the front lawn. 

The CMO was the branding person, pushing out messages — hoping something would stick. 

Of course, that's changed today. CMOs are — or at least will be — true revenue drivers. 

They've already made their mark, even though some may not fully trust them yet.

How do CEOs view CMOs? We caught up with three company leaders last week at the C-Suite Network Conference at the Westin Copley Hotel in Boston to find out.

Yammer Co-Founder Wants to Change Your Work - Again

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Adam Pisoni likes to change lives — or at least the way people work.

Pisoni and former PayPal COO David Sacks founded Yammer in 2008.

The enterprise social network arguably changed the way millions of people work. Microsoft bought Yammer for $1.2 billion in 2012.

Three years later, Pisoni is still trying to create change.

This time, he's trying to instigate an entire ideological shift in the way enterprises approach work. In February, he left Microsoft to devote more attention to a number of things, including a project called Responsive.org.

OpenText Advances Its Blue Carbon Strategy

OpenText's just released Service Pack 1 (SP1) is a stepping-stone to its upcoming Blue Carbon strategy, which features applications and analytics centered on cloud services.

Muhi Majzoub, senior VP of Engineering, said SP1 pulls together the remaining strands of OpenText’s Red Oxygen strategy and sets the stage for Blue Carbon, which goes into beta in December and will be generally available next March.

Should You Enable 'Big' Social Business or Team Collaboration?

There are few business decisions more critical than determining how to provide an enabling environment for a workforce to operate efficiently and effectively. Yet the key levers of the modern digital workplace are still relatively unfamiliar to most executives.

Just as challenging is the technology space, which is complex enough — and certainly fragmented enough — that most corporate leaders are forced to assume they either have enough enabling collaboration technology already, or that someone, most likely in IT, is already working on an improvement plan.

Unfortunately, having worked with top corporate leaders around the world on collaboration improvement for most of this century, I find that these assumptions aren't usually true. 

Worse, by defaulting the decisions to those who almost certainly don't have as clear a sense of business objectives, this stance ensures collaboration becomes a mostly tactical, and not a strategic activity in the organization.

The Spartan Browser for #Win10: What's the Big Deal?

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Microsoft recently released a replacement browser for Internet Explorer to Windows 10 testers. Tentatively dubbed Project Spartan, it's intended as a game-changer for the web.

Come this summer, Windows users on PCs, tablets and smartphones will be interacting with web sites and web apps,the company said, in a “fast, more secure, and more reliable” way.

But is it really such a big deal? Perhaps more importantly, if Microsoft makes significant changes to its Windows browser, will those changes impact the way people work? Or would enterprise web apps users simply avoid that impact the way they avoided Windows 8?

How a CRM App is Helping Google Best Microsoft 365

Google has been incrementally making its workplace products more and more functional — all, it seems, with one goal in mind.

It would like to eat Microsoft Office 365's lunch.

When it first launched Google Apps (now called Google for Work), the best feature was the cost. The products were free to use, although there was little in the way of service or advanced business functionality.

But that's been changing. More companies are piggybacking on Google for Work's foundation to launch their own products and, as these products mature, continue to invest and expand them.

One of the latest examples is ProsperWorks, the developer of Simple CRM for Google Apps.  

Is Advertising Losing Its Appeal?

Are we reaching a point in society where advertising is being superseded by search engines and social media?