HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

The Search Landscape Surveyed

2014-14-October-Surveyor.jpgWe've reached an understanding over the last few years around issues related to the low level of enterprise search implementations and the lack of user confidence in search results. A number of surveys published in 2014 have investigated how search is being implemented and some wider issues of managing enterprise information. Let's take a look at the lay of the land.

More DAM Integration: Now It's Magnolia CMS and Canto

Digital Asset Management (DAM) software provider Canto is partnering with Magnolia CMS's Java Open Source platform. The goal is to integrate digital assets into websites and apps and avoid what company officials call duplicates and versioning of assets across all marketing channels.

"The partnership primarily targets creative marketing teams who routinely create compelling, visually attractive campaigns," said Jan Haderka, CIO at Basel, Switzerland-based Magnolia International Ltd, which staffs 70 and has 200 enterprise clients. "Job roles that the integration serves include web editors, digital asset managers, social and marketing communication experts and campaign project leads."

The news comes about two months after Magnolia CMS teamed with a European digital platform provider on a cloud implementation of the open source content management platform.

The partnership speaks to a CMS trend: in September, Sitecore announced its website editors can use Picturepark DAM systems to find and place digital assets onto websites. Earlier in the summer, Sitecore partnered with DAM provider ADAM Software.

Big Data's Dark Side: Keep the Creep Out of Your Analytics

2014-14-October-Spider.jpgMost of what’s been written about big data and data analytics — and there’s been a lot written —accentuates the positives and the possibilities. It highlights the ability to use insights gleaned from data to make faster, smarter business decisions. It talks about how companies can use big data to drive the development of new and improved products and services capable of improving life for customers. It examines the myriad ways data analysis can be used to improve the quality and delivery of healthcare, facilitate a better learning experience for students, and help the world proactively prepare for disasters.

None of this is untrue. Big data analytics can indeed be immensely powerful. But as the saying goes, with great power comes great responsibility. As we turn the calendar to October, a month famous for the scary, there’s no better time to talk about the dark side of big data. If not handled properly, ethically and procedurally, big data can get pretty creepy, pretty quickly.

Personalizing Your Office 365 Content with Graph and Delve

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Last month, Microsoft introduced Delve, built on top of Microsoft Graph. Graph joined people across the enterprise in a single, unified… well graph. But Delve offered those connected users a way to find each other.

There is a lot of reason to be excited about it, especially for those who have been following the Microsoft One strategy.

That strategy was further clarified by CEO Satya Nadella’s Mobile First, Cloud First mantra. But it wasn’t entirely clear for those outside the loop what Delve is and where it came from.

To clarify this we asked Cem Aykan, senior product manager for Office Graph and Delve.

Post-IPO HubSpot Still Playing Competitor Catch-Up

marketing automation, HubSpot Gains in IPO, Still Needs to Play Competitor Catch-Up

If competitor stories are valid precedent, HubSpot's IPO last week was a good move.

But it certainly won't be an easy road for the Cambridge, Mass.-based marketing automation provider that made its NYSE debut last week. Not with future investment in marketing automation from competitors and not with recent advancements like Oracle's integration with BlueKai, according to a marketing automation analyst. 

"IPOs worked for Marketo, Eloqua and Responsys, so the precedent is good," said Gerry Brown, senior analyst for customer engagement and marketing technology for Ovum Research. "Competition for HubSpot will become intense as other vendors, such as Sitecore, offer marketing automation as an add-on. HubSpot needs to make sure they don’t get distracted from execution by the razzamatazz of the IPO."

Jeffrey Bowman on Demographics, Diversity and Reaching Customers

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You don't have to look far to realize the US has changed — and we're not talking about social and mobile. We're talking something far more basic … specifically, the people behind all those emerging technology trends.

There's more diversity than ever before, US Census data confirms. In fact, during the next five years, 80 percent of the country’s growth will come from multicultural and under-served audiences. 

So how can marketers and advertisers reach this changing population? 

Ask Jeffrey L. Bowman. Bowman is a senior partner and managing director at Ogilvy & Mather, an international advertising, marketing and public relations agency based in Manhattan. He's also the founder and chairman of the Cross Cultural Marketing & Communications Association (The CCMCA).

How Face-to-Face Events Build Online Community Engagement

2014-14-October-The-Conversation.jpgWhat I’m about to tell you may sound counterintuitive: you can use face-to-face events to build engagement in your online community. If you think about it, you realize the outsized role that online interactions play in our lives. When I wake up early in the morning, I check email first, Twitter next. And that’s before I get out of bed.

Are You Ready for A World Gone Social?

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Today’s leaders can learn a lot from a turtle. Yertle, that is.

If you’ve never read the Dr. Seuss story, here’s the gist: Yertle, a power hungry turtle king, orders all of his turtle constituents to pile on top of each other to lift him higher and higher so that he can be ruler of everything within his sight. Ignoring the repeated pleas of Mack, the poor, squashed turtle at the bottom of the stack, up Yertle rises until, fed up and hungry, Mack emits a tower-shaking belch that topples the tower and ends Yertle’s rule.

The demise of Yertle? He was a failure at social. By not using his channels to listen to and learn from those lower in the ranks, his empire ended up in the mud.

Ted Coiné, Chairman of Switch and Shift, and a Forbes Top 10 Social Influencer, offered CMSWire this analogy when we chatted with him about his eye-opening book, A World Gone Social, co-written with Mark Babbitt.

Computing Moves from Personal to Intimate #DF14

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It's hard to say which is more disruptive in San Francisco today: tearing up downtown streets for a new cross-town subway or Dreamforce, the tech conference that has added 135,000 pedestrians to the scene. Both represent changes that will affect community members and businesses on a broad scale.

The technology shifts were outlined at the start of the four-day conference by a panel of senior Salesforce executives. 

The message was reinforced a short while later when other managers outlined how the company's new Community Cloud will make it possible for non-technical business managers to build branded communities in a half-hour. 

Connecting Software Vendors and #TheWalkingDead Zombies

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I don't see much difference between a zombie apocalypse and the events going on in the software vendor space. 

Zombies seem to be everywhere. No more so, of course, than in the AMC television series "Walking Dead." Season five premiered last night. 

Vendors are everywhere, too. Just look at Dreamforce this week. We'll be there (check us out @cmswire on the #DF14 hashtag). 

The Walking Dead characters need their zombies to survive at times. The viability of the show itself certainly depends on them.

Just like we need software vendors to survive in a business sense.

Without zombies, the Walking Dead's just "Survivor" with clothes — and that's no fun. Without software vendors, there's just, well, businesses doing their own business. That doesn't sound fun, either. 

This Is Not A Social Network

2014-13-September-Not-A-Pipe.jpgWatching the livestream and tweet stream of #BIF10 a few weeks ago sharply reminded me that Twitter is not a social network.

It is a medium that connects, conveys and spreads a social network. It has moments of brilliance, hours of banality, and wondrous conversations sometimes slide into noxious platitudes.

Wait Before You Invest in Hubspot

Yes, it's fun to see a technology startup make it to an Initial Public Offering (IPO). The Hubspot team deserves credit for making it to last week's IPO, with its stock now trading under the symbol HUBS on the NYSE. 

But for investors, it's a totally different story. It's time to take a wait and see approach.

How DAM Connected Are You? CMIS4DAM May Make It Easier

2014-13-October-Connections.jpgDoes your company have multiple asset management systems? If so, have you ever thought, wouldn’t it be great if all of these systems worked together? Interconnected systems would allow you to streamline workflows that improve efficiency, reduce costs and help your organization to bring digital products faster to market.

Why Collaboration Solutions Fail [Infographic]

2014-13-October-communicateGo ahead. Give your employees yet another state-of-the art, fresh off the cloud (or out-of-the-box) solution for collaboration and communication.

Odds are few of them will use it anyway … unless you do two not-so-shocking things. Can you guess what they are?

Here's a clue: the technology itself isn't the problem. 

A new study by Softchoice, a Toronto, Ontario-based technology solutions and managed services provider, confirmed unified communications (UC) and collaboration tools have the power to accelerate productivity, bring people together and increase employee engagement. However, most UC implementations fail because employees are left out of the process, the research found.

Here's why.

How Big Data - and Critical Thinking - Lead to Business Value

2014-13-October-Magnified-Image.jpgThere is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it. Business analysts, IT, Marketing, Business Intelligence, Data Scientists, Upper Management — each of these roles can have a meaningful stake in big data analytics — and it’s likely that each role has a different idea about the impact it can have.

The Key Difference Between Online and Print Publishing

Vigorously managing what is already published is the critical difference between a professional online publishing culture and a traditional offline print culture.

Benioff Spills Beans Early: Salesforce Intros Analytics Cloud #DF14

Apparently Salesforce CEO Marc Benioff couldn’t resist. Almost 12 hours before the embargo was scheduled to lift, he announced, via Twitter, that his company is launching Salesforce Analytics Cloud, Wave. 

He clearly wanted the most enthusiastic of his 123,000 followers to check it out in the App Store, and to give reporters a heads-up that he, himself, was breaking the embargo.

The launch of Salesforce’s sixth cloud wasn’t actually a secret, anyways. Benioff had leaked that it was coming, again via Twitter, last month.

Start-Ups - Not 'Enterprise Elephants' - Lead the Internet of Things

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The Internet of Things (IoT) was a hot topic at last week's Gartner Symposium/ITxpo 2014 in Orlando, Fla. and the focus of new research released during the event.

Pete Basiliere, research vice president at Gartner, said the organization’s latest Maverick research shows innovators, tinkerers and entrepreneurs — otherwise known as “makers” — will drive the growth, use and acceptance of the Internet of Things, and not “enterprise elephants.”

In fact, Gartner predicts that by 2017, 50 percent of IoT solutions will be created by companies that are less than three years old.

Discussion Point: Who'll Win the Digital Marketing Arms Race?

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Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry.

"Frankly, I think it's getting absurd," he told the crowd at his company's annual symposium in Las Vegas. "Marketing technology is starting to fail the marketer."

His argument was that the smaller players only operate on the channel they serve. Seifert believes Sitecore's comprehensive approach puts it among the marketing cloud superpowers — like Oracle and Adobe — that will thrive while smaller players fade away.

Week in Review: Gartner's WCM Leaders Picks + Big Data's Much-Needed Skills

Gartner's WCM Leaders
Two notables out of the top spot, and one newcomer's in.

Ding. Ding. HubSpot's NYSE Debut
Marketing automation took center stage on Wall Street.

HR's Top-Notch Intranets
How these intranets go to the next level.

Drive Value from Social Business
Jim Lundy's figured it out. Here's how.

SAP Steamrolling Oracle, Salesforce?
SAP HANA and Birst may take the analytics lead.

Big Data's Needed Skills
Without right skills to analyze information, big data is useless.

A Buyer's Guide to Web CMS
Essential features you need to know about.
Download Now

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