HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Apple Pay: Using Its Midas Touch to Reinvent Mobile Payments

2014-09-October-Apple-Buying.jpgWith Apple Pay, Apple is once again doing what it does best: reinventing existing markets, products and business models by delivering a simpler, more stylish and more streamlined user experience. Let's face it: Apple has a knack for making things frictionless and more exciting.

And its ability to market new services and create demand by seducing consumer’s appetite for making things in life easier is a lesson for all marketers. That’s true innovation.

Cloudera + Teradata = Big Data Love?

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Hadoop may make many promises, but Teradata delivers solutions that enterprises trust.

We’re not saying this to ruffle any feathers because it isn’t an either or game. Every now and then we see headlines that say things like “Cloudera Declares End Of Data Warehousing Era” or see pictures of tombstones with RDBMS written on them, but the reality is that a good many of Teradata’s  users ignore  them or figure that Teradata will deliver big data capabilities, in a palatable doses, when the time is right.

And that’s essentially what Teradata and Hadoop pioneer Cloudera are banging the drums about this morning as they announce an expanded partnership around technology integration, sales and support. In other words, the two companies will work together to integrate Teradata’s integrated data warehouse and Cloudera’s enterprise data hub so that customers can work with multiple data sources (Cloudera’s Enterprise Data Hub being one of them) through the Teradata Unified Data Architecture (TDA).

This means that not only will Teradata customers be able to “buy” Cloudera’s products and services from Teradata, but that they’ll be tuned to work together and mutually supported.

Top 10 Strategic Tech Trends for 2015 #GartnerSYM [Infographic]

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Can’t get enough of lists? Another Top 10 was revealed during Gartner’s Symposium/ITxpo 2014 in Orlando, Fla., this time focusing on technology trends for the coming year. 

“It all starts with digital business,” said David W. Cearley, Vice President and Gartner Fellow. “Welcome to your digitized future.” In presenting the trends, Cearley noted that strategic trends are those likely to have the biggest impact in the next three years.

The 2015 trends fall into three groups:

  1. Merging the Real and Virtual World
  2. Intelligence Everywhere
  3. Emergence of the New IT Reality

The Best Response to 'What's Our Social Media ROI?' #eMetrics

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Ever get the question? "What's our ROI on social media?"

Now the forehead sweats come. You don't have any dollar sign attached to an answer, so you're screwed.

Maybe not, according to Jeffrey Doak, vice president of social measurement for Team Detroit, a 1,500-staffed agency whose major client is the Ford Motor Co.

Throw a question back at that vicious board member.

"If stakeholder is asking that question of social return-on-investment, I would ask them back, 'What's our social media strategy?'" Doak told CMSWire after his presentation at the eMetrics Conference Wednesday at the Seaport World Trade Center in Boston. "What is it that you're trying to accomplish in social media — and then I'll tell you what we're getting out of it."

SMBs Going Global with Mobile

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Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies.

BIA/Kelsey’s US SMB Spending Forecast revealed that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent going to digital/online media, performance-based commerce and customer retention business solutions.

Today, TapSense, an independent mobile advertising exchange released its annual eBook: "A Complete Guide to Mobile Marketing 2015" which provides insights, forecasts and advice on what the mobile landscape will look like in 2015. The report covers mobile advertising industry predictions for 2015 in relation to The Internet of Things, mobile payments, real-time bidding, mobile video advertising and businesses using mobile to think globally. 

Adaptive Path's Sale Signals Change for UX

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An era has passed. Many in the user experience (UX) and web development worlds were shocked to hear last week that a small company in San Francisco called Adaptive Path had been acquired by, of all companies, Capital One.

With the announcement, company co-founder Jesse James Garrett — author of the foundational UX book, "The Elements of User Experience" and now chief creative officer at the company — assured his community not to worry. While they would be closing the celebrated consulting business that helped kickoff the web 2.0 movement, the cherished events the company produced, including UX Week, UX Intensive and The Service Experience Conference would continue.

Still, you have to wonder. With the acquisition of what is arguably one of the world's foremost UX firms, is UX dead?

What's New in October for Open Source CMS

Wordpress is the biggest name in open source content management systems (CMS), powering more than 47 percent of the entire Internet, according to BuiltWith.

And last month more than 900 WordPress developers, content creators, and users gathered in Sofia, Bulgaria for the largest European WordPress conference to date, WordCamp Europe. The first WordCamp was held last year in Leiden, The Netherlands.

But if you missed it, don't worry. You have other chances to learn about the world's most popular CMS, including a Big Media and Enterprise Wordpress meetup in San Francisco on Nov. 4 at the Automatic Lounge, 132 Hawthorne St. It's open to developers, product managers, and editorial teams who run large, high-traffic WordPress sites. 

Next month, Wordpress is also holding VIP Training Days, its intensive, one-day, in-person training courses led by a team of WordPress.com instructors. The sessions will be held Nov. 4 to 6 in San Francisco and Nov. 11 to 13 in New York City.

The courses are designed for both self-hosted and WordPress.com VIP sites/superusers/developers. Most of the material will focus on core WordPress functionality/features.

What else is new in open source CMS this month?

Conductor Update Targets Digital Marketers #C3NY

Conductor released updates to its web presence management platform Searchlight today — the opening day of its annual C3 Conference in New York City. The updates are designed to help marketers create "more holistic campaigns" and manage "their overall web presence," according to Conductor officials.

Embracing SharePoint and OneDrive in Hybrid Clouds

Last month, a colleague and I were recalling a conversation we had at a SharePoint conference a few years ago. At the time we were debating whether Office 365 would have more success than its predecessor, the Business Productivity Online Standard Suite (BPOS).

The funny thing is that neither of us could remember which conference it was. So I looked it up and it was way back in 2011 in Anaheim, California.

iThe debate is old news today. Microsoft announced that Office 365 is a $2.5 billion dollar business at its World Partner Conference in July.

Google Counters Office 365 Price Cuts With New Partnership

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Google has responded to Microsoft's price cuts of Office 365 for SMBs by launching a new partnership with Rackspace.

Rackspace is offering US customers fully managed IT services for the Google Apps for Work suite, which includes Gmail, Drive and Hangouts. It will also offer Rackspace's migration, deployment and account management services. 

Social Media: More Powerful Than Mother Nature

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I took my annual holiday in the Adirondacks last month to spend time with Mother Nature at her finest.

Yes, it was incredibly beautiful and, no, I did not disconnect from the grid as I had planned. In fact, I took the time off as an opportunity to upgrade my mobile, Internet and TV services.

Here is my first-hand customer experience story that took me on an omnichannel journey through brick-and-mortar store visits, multiple phone center calls and, ultimately, to the promised land of social media.

Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (08-Oct-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: How Structured Collaboration Delivers Better Business Outcomes

Join CMSWire and ThinkTank on October 21st for a one-hour webinar on new enterprise collaboration strategies.
 

> Register Now

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Alfresco Connects ECMs To SharePoint

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Alfresco just reaffirmed its good-guy enterprise content management (ECM) credentials.  It's contributing an open source integration called Chemistry Pars to the Apache Software Foundation.

Using Chemistry Parts, enterprises will be able to connect Microsoft SharePoint to just about any major ECM system on the market — including Alfresco, obviously — using the open standard Content Management Interoperability Services (CMIS).

3 Rules of Respectful Data-Driven Marketing

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Technology’s recent surge in big data capabilities has also spawned a number of concerns – perhaps most notably the issue of privacy — and whether or not it actually exists.

Most technology executives have similar attitudes on the subject. Google CEO Eric Schmidt remarked, “If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.” Sun Microsystems former CEO Scott McNealy even went as far as saying, "You have zero privacy anyway. Get over it."

Do You Really Want To Do Content Fake Marketing?

The poster children of the latest content marketing craze are Coke and Red Bull. That should be a warning signal in itself.

Salesforce Enhances Sales Cloud1 With New Mobile Apps

Salesforce officials call their latest enhancement to their CRM platform a transformation of existing, long-time CRM features to "full-blown apps."

The launch this week comes on the heels of news that Salesforce users want, well, mobile capabilities. And hence the investment in mobile continues with an update to Sales Cloud1 with new mobile sales apps delivered on the Salesforce1 Platform. The apps include Today, Tasks, Notes, Events and Sales Path.

"Tasks and notes have been features within CRM for many many years," Mark Woollen, senior vice president of Sales Cloud Product Marketing for salesforce.com, told CMSWire. But what Salesforce is doing is leveraging these features as "full-blown mobile apps," he added that are "powerful" and work "end to end seamlessly."

Gartner ECM MQ's Challengers, Niche Players and Visionaries

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What’s the difference between a Gartner Magic Quadrant (MQ) Leader and Challenger? A Challenger and a Niche Player? A Leader and a Visionary?

These may sound like trick questions or something for which you have to do homework.  But relax … Gartner did the research and we’ve got the answers. So if you’re interested in how enterprise content management (ECM) vendors rate in this year’s MQ, and what that might mean, read on.

Jim Lundy: Driving Value from Social Business Networks

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It's been years since companies began adding in-house social networks to enhance collaboration among employees. Now it's time to get real business value out of them.

Until recently, many companies have struggled to get their employees to supplement their email and IMs by engaging in conversations with geographically-dispersed coworkers. Even more elusive was finding measurable value in their status updates.

That's about to change, according to Jim Lundy, CEO and lead analyst for Aragon Research, who has spent nearly three decades looking into social business strategies, talent management and related fields. During that time, Lundy spent 12 years at Gartner Research, where he formed and led its collaboration and social software team. 

What to Do Before You Become a SharePoint Developer

So you want to be a SharePoint developer.

It’s a topic that has been discussed around the web numerous times. However I still find myself talking to .Net developers who want to become SharePoint developers by jumping right into coding. So I thought I’d take this opportunity to reiterate some key points — things you should and shouldn't do before you deem yourself a SharePoint developer.

Why CEOs and Other Top Execs Need CIOs - and the IT Team

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As a customer-focused business leader, you may not like IT. You may even think everyone in the IT department is socially awkward because they spend more time interacting with computers than people.

But whether you like it or not, if you want to close sales you’re going to have to invite IT to your business meetings.

Perish the thought that anyone from IT will sit in on a sales call. However, it's important to sit down with your IT team and listen to what each person has to say about the state of your technology. Otherwise, there’s a pretty good chance you won’t have to worry about sales calls.

There won’t be too many of them.