HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

4 Common Reasons SharePoint Projects Fail

As a consultant I get to work with clients to help them roll out new installations of SharePoint or create new projects on top of existing implementations. I also get called in to help with existing SharePoint implementations that aren't being used. Either people didn't adopt it, the company did not get all their content and business processes created, or they just never rolled out the platform to the end users.

Marketo Focuses on Innovation #mktgnation14

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It’s a crowded marketing vendor space. Nine times more crowded than it was two years ago, in fact

Next week, Marketo will try to pull attention away from its 946 competitors and onto itself when it hosts the Marketing Nation Summit at the Moscone Center in San Francisco. 

Marketo is expecting more than 5,000 customers, partners and analysts to attend the Summit, according to Jon Miller, vice president of marketing content and strategy and a Marketo co-founder. That is double the number of attendees from last year, Miller told CMSWire.

News Bites: Universal Analytics, Anti-Ad Fraud and More

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And now, the news. This week, Google released enterprise level Universal Analytics, Apperian released an API, BrandAds targeted video ad fraud and ClickBank unveiled version 3.0.

Plus, there's a new Drupal to Adobe DPS tool, Appboy Academy opens and HTML5-built OX Spreadsheet takes to the cloud.

5 Ways to Maximize Your Web CMS

We recently picked the brain of a web content management analyst to discover what's in and what's out. Today, we go to the numbers to tell us who's hot.

Ektron reported double-digit year-over-year growth in revenue as well as double-digit earnings before interest, taxes, depreciation, and amortization (EBITDA) for fiscal year 2013. The Nashua, N.H.-based web content management (WCM) provider — recognized by Gartner and Forrester — claims its platform includes capabilities to unlock key parts of websites without affecting stability, involving IT resources or requiring a lengthy platform migration. 

On the heels of its growth announcement, CMSWire talked to Bill Rogers, Ektron's CEO and chairman, about getting the most out of your CMS.

Cloudera's Got a Big Data App Store (Sort of)

We can’t remind you often enough that Apache Hadoop is still an emerging technology. Not just that, but that it takes education, training, time and experience to build tools that work with it.

In a world where carpetbaggers sell training courses that teach you to master Hadoop in a day, it’s no wonder that there are cowboys who actually believe that the tools that they’ve built work like a charm.

And that there are Enterprises that buy them.

Who gets the blame when they fail? Everyone, the tool provider, the underlying technology, and the Big Data industry in general.

Universal Winds of Change for Google Analytics

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Technology and comic book characters have one thing in common – they both require a reboot once in a while to renew excitement. Comic book fans got a rebooted Superman on film when Warner Bros. and Legendary Pictures released Man of Steel.

But for Google Analytics users, they received their own reboot in a quieter, yet still exciting, way.

Last year Google launched a new version of its main analytics code called Universal Analytics (UA), featuring a new script, analytics.js that replaces ga.js, an asynchronous script Google introduced in 2009. The new code introduces several enhancements that permit the script to work in conjunction with developer protocols or other measurement interfaces.

Technology that Puts the Worker Before the Work

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Forget all the talk of technologies to enhance the customer experience and measure customer success. None of that is going to work unless employees succeed in their jobs. The right employees.

Just like almost every part of society that's transitioning from the pre-web era to the digital, mobile society we're becoming, human resources (HR) managers are caught in the middle — a fact that became clear today at Achievers' Aspire conference in San Francisco, where speaker after speaker shared lessons learned along the digital highway.

"The rise of the web changed the way we find work," said Razor Suleman, who founded the employee engagement software vendor a dozen years ago. "Who goes to the newspaper to find work anymore?"

Connecting: Dave Kerpen, the Most Influential Guy You Never Met

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It must be nice to be more important than Bill Gates … not to mention Jack Welch, Mark Cuban, and Barack Obama. That's the enviable position that Dave Kerpen is in, at least according to LinkedIn.

Kerpen, an entrepreneur and author, earned recognition as the No. 1 LinkedIn Influencer of all time last summer, ahead of all those other guys. He had the most popular article on LinkedIn at the time — "11 Simple Concepts Become A Better Leader," which had been viewed 1.8 million times and "liked" by 21,000 people.

But that was eight months ago. Today that post has been viewed nearly 2.6 million times and "liked" by 25,500 people.

It's a lofty position for a really down to earth guy. Kerpen is the founder and CEO of Likeable Local, a social media software product for small businesses, and the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm that has had triple digit revenue growth for four consecutive years. He's also a New York Times bestselling author of three books and an international keynote speaker.

Ask Questions Before Taking the Mobile Enterprise Plunge

Not Every Company Should be a Mobile EnterpriseThis is what telecommuting looked like in the 1960s: taking work papers home in a dog-eared briefcase to dumb terminals and 300 baud modems. People have always wanted the freedom to work remotely part of the time, making telecommuting an important part of working culture.  And while the mobile enterprise appears to be the next logical expansion of telecommuting, it is something entirely different.

Open Source + EMC Documentum + Cloud = You Tell Us

Shhh … don’t tell, but the news is out on the web: EMC has released a new Documentum developer edition and it includes open source components. Not just that, but anyone — not just EMC customers — can download it for free. 

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Though it was announced last month in a blog post on EMC's community developer network page, we have yet to see a press release or single news article about it, which is surprising for such a big deal.

You would think EMC would want people to know.

BYOD: Mixing Work and Play While Minimizing Risk

Just a few years ago, there was a clear divide between employer-owned, work-related devices and user-owned personal devices. But as more and more employees bring their own notebooks, tablets and smartphones for work and for personal purposes, that divide is shrinking and in some cases, shattering.

Nadella Asks Microsoft Developers to 'Keep the Faith' #bldwin

Satya Nadella’s came close to calling for a return to Microsoft's founding principals during his keynote speech at the the company's Build 2014 conference in San Francisco yesterday. The speech by the newly appointed Microsoft CEO contained a lot for Windows lovers and mobile phone fans.  But it also contained repeated pleas for developers to keep the faith — faith in Windows specifically and Microsoft generally. 

Nadella arrived at the conference facing a number of problems that have arisen from Microsoft’s previous lethargy in meeting new challenges, particularly the rise of mobile. 

The Promises, the Challenges of Real Time

The Promises, the Challenges of 'Real Time'Our world has sped up. Everything is personalized and served up in real time, but there isn’t a single business function that can single-handedly deliver on the real time promise. For marketing to happen in real time takes robust technology and data analytics, and for the marketing message to be believable, the user needs to verify the claim with peers — in (you guessed it) real time.

Let’s unpack how a customer experience actually looks and feels in real time.

3 Tips for Great Content Marketing #AIIM14

customer experience, Three Tips for Engaging Content Marketing #AIIM14

Deliver content with a purpose, a good, strong flow and distribute it appropriately. 

Those three steps can make a world of difference in content marketing, according to Bryant Duhon, editor and community manager for for AIIM.

Duhon is busy this week helping produce the annual AIIM Conference in Orlando but took some time to catch up with CMSWire with some tips for successful content marketing.

How to Avoid SharePoint Governance Mistakes

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If you're wondering what your SharePoint governance plan should look like, look around you. It should probably look a lot like your organization.

There's no such thing as a one-size-fits-all approach, even if you're in an highly regulated industry like healthcare of financial services that imposes strict regulations on information sharing. At least that was the consensus of a panel of experts from Avanade, HiSoftware, Portal Solutions and Metalogix in a webinar today.

The panel explored some of the most common mistakes about governance in SharePoint, but focused more on common misconceptions that surface when companies set out to create their governance plan. While there are some fine examples of governance plans, the panelists said no template is automatically right for your organization.

SharePoint: A 'Formidable Enterprise Collaboration Platform'

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Everyone knows SharePoint has had problems. However, the Radicati Group just released a report that contains words new Microsoft CEO Satya Nadella must be more than happy to hear.

According to the Microsoft SharePoint Market Analysis, 2014-2018, edited by Sara Radicati, Microsoft ironed out the wrinkles in the 2013 edition and now offers a powerful enterprise collaboration platform for business users. 

It's unlikely these claims will go unchallenged, particularly in the file sharing and sync space where companies like Dropbox and Box claim to offer easier file sharing and collaboration possibilities than SharePoint does.

Biggest Web CMS Challenges: People, Mobile

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Adaptive content. Responsive design. The separation of content from presentation. 

It's a dense world in web content management systems (CMS). Ultimately, though, the primary challenge may be staring you in the mirror. The human challenge.

"The human challenge is actually the primary one," said Tim McLaughlin, president and founder of Siteworx,a digital agency and system integrator based in Reston, Va, that specializes in web content management (WCM), e-commerce, digital asset management (DAM), mobile and content marketing and strategy.

"Authors like to see the context of their content," McLaughlin added. "That's why Microsoft Word defaults to showing you the WYSIWYG mode. If an organization chooses to do that separation of content from presentation, then the tools should easily facilitate previews and authors should be well educated on the reasons for it."

Pivotal Stakes a Claim on Computing's 3rd Era

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Just before Pivotal CEO Paul Maritz left his former job at VMWare, he gave what might be called an “I have a dream” speech. He began by acknowledging that the Software Defined Data Center marketplace didn’t belong to VMware alone, and ended it with a vision for a company that he had yet to build:

"The story of how application development, deployment and operations is going to be reinvented is just as compelling, just as important, but has not been written. The participants in the creation of this story do not know how it will end.”

That company is Pivotal and every step it takes, every move it makes takes it closer to realizing Maritz’s vision.

Salesforce: 'Gonna be Bigger, Better than SAP' #Salesforce1Tour

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Is a heavyweight title bout emerging between two major contenders in the enterprise applications space? Maybe — if you feel that title bouts are started when only one of those contenders says something in a keynote and the other chooses not to respond at all.

Salesforce.com fired a salvo at SAP today when Keith Block, its president and vice chairman, told a Boston audience that "we will be passing SAP as the largest enterprise applications company in the world."

Block made the comment this morning at the Salesforce1 World Tour, which rolled into Boston today at the Hynes Convention Center. SAP, Block added, is the "third largest software company in the world. We believe we will be the third largest software company in the world." 

What BeyondRecognition Brings to Document Management

Ever heard of BeyondRecognition? If not, the time to learn is now. The Chantilly, Va.-based "document textnology" software provider offers document managers an alternative to optical character recognition (OCR), while delivering results with accuracy and speed.