This week we continued our exploration of customer journeys and took a look at making the most of our customer data. Over in social business we talked narrative building, while in information management we went over the ways to build confidence in your SharePoint governance strategy. And remember, Memorial Day weekend means more time to read!

By anyone’s standards Salesforce has had a very good quarter in difficult economic times, reporting a growth in revenues over the quarter of 28% to US$ 893 million, just US$ 100 million shy of its first US$ 1 billion quarter, which CEO Marc Benioff says is on the way.

Curating news and social media tidbits with Storify is a handy way to create sharable, engaging Web content, and now the company has partnered with Adobe's Typekit to give that content an added dose of style.

This week, it was Twitter's turn to make news, while LinkedIn served up another update.

E-commerce is something that changes as social trends change; however many businesses are failing to find a good link between social engagement and e-commerce traffic.

With only a couple of weeks until Apple's big developer event, the company has to match Google's feature-heavy Android and app updates from I/O, Microsoft's new media-friendly Xbox One and keep generating hardware magic in what is becoming a highly predictable market. 

The amount of tools available to users of file sharing platform Box has been added to with the company’s recent acquisition of Folders, an iOS cloud storage client.

A sales response within five minutes of obtaining an online sales lead can make or break a sale, but only five percent of companies actually respond within that time and many companies mis-estimate their own response times. Those are among the key takeaways from InsideSales.com's report on the speed of sales responses in the Internet age.

The first time I heard the term Big Content, I thought “Oh brother, Are Web CMS and ECM vendors actually sticking the word 'Big' in front of 'Content' in an attempt to jump onto the Big Data bandwagon?” 

What is a portal or intranet? The line is blurred as companies evolve their collaborative tools and purposes, and platform is the catchall phrase many favor today. Enter eXo, makers of the eXo Platform for social collaboration. The company has released a video chat integration from Weemo for seamless screen sharing, co workking and file uploading.

This month’s Tweet Jam sought to learn more about the value of the customer journey and the impact that big data may have on the way we develop and evolve the customer journey. In part one, we learned that it isn’t so much how you define your customer journey or the tools you use to map it, but rather it’s important that your customer journey map advances how your company deliver customer experiences. 

For as much as digital media has evolved, marketing behaviors have remained the same. That is, we’re still quite obsessed with driving traffic back to our websites even though that often means disrupting the customer experience. Think about it — for every link you provide to your product, you’re letting the customer leave the page that they deliberately sought out. While you might think it’s a win for you, unless it leads to something the customer actually wants, it’s probably not working as well as you think.

Discussing the customer journey is never boring. And this month’s CXMChat was no exception. We learned that the customer experience can be wiggly, there are no obvious answers and that it always helps to “get out of the building” to experience new perspectives. Let's take a closer look at how the discussion unfolded. 

Online marketers spend a ton of time and money collecting visitor data under the pretense of figuring out who their customers are and what they’re looking for. Armed with these insights, they have all they need to make significant strides in improving the customer experience. Instead, many make a couple of tweaks here, a couple of updates there and feel they've sufficiently managed the experience.

Mobile app provider Thumb Labs has announced it's been acquired by Adobe, a move that the company hints is connected to its continued relationship with the Behance application.

More big data goodness on the IBM SmartCloud. This time, the result is an increase in the speed of reporting and analytics as well as the availability of SAP’s in-memory database the SAP High Performance Analytics Appliance (SAP HANA), and at the core of the announcement, its new BLU Acceleration technology.

When it comes to a Web content management system, there's no end to the amount of features and services customers want or may need in the near future. Bridgeline Digital has released version 5.0 of its iAPPS WCM system, and it's added key features many businesses truly need like mobile authoring, translation and personalization.

There was a time when DAM was the dominion of marketing departments, but today every area of a business creates and needs access to digital assets. Unfortunately, the way most enterprises implement DAM Systems are falling short of meeting employee's needs.

Start off the New Year with a new gig — we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

No one expected HP’s Q2 results to be anything other than poor, but no one really expected an earnings dive of 32% with a fall-off in revenues of 10 percent. However, CEO Meg Whitman didn’t seem fazed, insisting that the figures were all part of the "multi-year journey" to recovery.