CMSWire Reader Advisory Board

The CMSWire Reader Advisory Board is comprised of industry leaders and practitioners in the fields of digital experience, customer experience and the digital workplace. We created the first board in September 2015

The following thought leaders compose our second board, which began in April 2017. The board provides input, advice and feedback to the CMSWire editorial staff on current trends and topics related to digital experience and digital workplace technologies and strategies.

Carrie Basham Young 

Carrie Basham Young
Carrie Basham Young

Carrie is the CEO and principal of Talk Social To Me, a boutique consulting firm with an extensive 10-year background helping organizations build collaboration strategies and launch enterprise social networks. 

Carrie was an original founding member of the team at Socialcast, leading sales, marketing and customer community management programs. She holds a degree in English from UCLA, an MBA from UC Irvine, and can be found chasing her 6-year old, running half marathons, on the web at www.talksocialtome.com and on chatting on Twitter at @carrieyoung. Tweet to Carrie

Linda Saindon

Linda Saindon
Linda Saindon

Linda is a marketer, customer experience strategist, writer and thought leader on modern marketing management. She is the founder of Alchemic LLC, an independent marketing consulting firm based in Chicago. It provides research, strategy and advisory to companies looking to achieve better business results. 

Experienced in various marketing agency, corporate marketing and consulting roles, Linda is proud to have supported multiple Fortune 500 clients over the course of her career including Procter & Gamble, The Clorox Company, Kraft Foods, Cisco Systems, Sears Holdings, ConAgra Foods and UPS.

Linda volunteers in her community on a regular basis and is currently a member of the Board of Directors of Care for Friends, a non-profit organization dedicated to providing food and fellowship for the homeless population in the Greater Chicago area. Linda is also a mindfulness practitioner and considers her faith, yoga, contemplation and meditation practices an integral part of what powers her business approach. Tweet to Linda.

Marco Bailetti

Marco Bailetti
Marco Bailetti

Marco, senior vice president of performance marketing at GALE Partners, builds marketing analytics capabilities that enable businesses to gain a competitive edge. Marco is passionate about data-driven marketing and understanding customer behaviors. 

Marco has a proven track record of building great teams and generating revenue. His execution-focused approach proves the value of analytics through incremental wins and fosters a data-driven culture. He has been recognized by the ANA Genius awards for Excellence in Digital Marketing Analytics.

Marco has worked with, and learned from, great companies including: Bank of Montreal, Canadian Tire, Chrysler, Franklin Templeton, General Mills, Harley Davidson, Hyatt, J.M. Smucker, Loblaw, Mazda Canada, Rogers, Royal Bank of Canada, Target and Walmart.

In his spare time, Marco enjoys playing chess and spending time with his wife and his two boys. Tweet to Marco

Manel Martorana

Manel Martorana
Manel Martorana

Manel is director of digital experience at Everis, an NTT Data company. He and his team envision, design and build end-to-end world-class digital experiences for large companies and organizations.  

Manel has more than 15 years experience helping companies in all sectors improve their results through digital transformation initiatives, mainly focused on Internet-based projects (ecommerce, digital marketing, web content management, etc.) mobility and on applying the latest technology trends (big data, cloud computing, IoT, omnichannel, etc.). Tweet to Manel.

Nancy Goebel 

Nancy Goebel
Nancy Goebel

Nancy is Digital Workplace Group's managing director of membership and strategic partnerships. In addition to heading up service delivery and member engagement, Nancy is also responsible for global expansion.

Prior to joining Digital Workplace Group, Nancy was a seasoned executive at JPMorgan Chase in Manhattan. There she built and led a global team in designing and implementing an award-winning intranet. She also led multiple digital enablement and business re-engineering initiatives across the corporate sector.

Nancy’s DWG client relationships include:

  • CXOs at global Fortune 500 companies
  • Global heads of knowledge, strategy and innovation from a diverse mix of global organizations
  • Digital workplace leaders across multiple industries
  • Digital communications executives from major organizations across Europe and North America
  • Key figures in the public sector, not-for-profits and NGOs

Outside work, Nancy is an enthusiastic wine-maker, fundraiser, meditator, wife and mother of two, including one who has competed at the junior Olympic level in fencing. She is bilingual and a life-long student and practitioner of international business. Tweet to Nancy.

Mission statement:

The Advisory board supports CMSWire's commitments to quality editorial content and a vibrant community of business professionals.

Vision:

Gain a better understanding of the trends, drivers and priorities shaping our readers’ businesses so we can improve how we report, write and present news. 

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