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Carter HostelleyContributing Author working from San Mateo, CA, USA
Covers Customer Experience, Digital Marketing
Carter and his team have developed and implemented social media programs and campaigns for leading consumer and business brands including: TiVo, Alcatel-Lucent, Symantec, Avaya, and Xerox Parc; and technology startups such as Zuberance, Socialtext, Salorix, and PunchTab. Carter also has over 15 years experience working with venture-backed technology startups in numerous executive roles.
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Carter's Recent Articles
- Jan 8, 2015 True or False: Social Media Marketing Works
- Nov 24, 2014 B2B Marketers: Think More Like Brand Marketers
- Oct 2, 2014 Marketing Challenge: Social Recommendations or Content Marketing?
- Aug 27, 2014 Should You Use LinkedIn to Build a Network or an Audience?
- Jul 31, 2014 Shift Your Thinking About Content Marketing
- Jun 26, 2014 How to Set Social Media Marketing Goals
- May 29, 2014 5 Types of Influencers B2B Marketers Need to Engage Now
- Apr 9, 2014 Transforming Social ROI From a Myth Into Reality
- Mar 7, 2014 11 Ways to Boost Traffic to Your Company Blog
- Feb 4, 2014 Is Employee Advocacy the Next Big Thing for Marketers?
- Nov 26, 2013 B2B Marketing on Twitter: Turn Listening into Social Insights, Influence
- Oct 15, 2013 B2B Marketers: Identify and Mobilize Your Brand Advocates
- Aug 29, 2013 5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts
- Jul 11, 2013 5 Ways Social Media Insights Can Influence Your B2B Marketing
- Jun 17, 2013 The 3 Stages of Content Marketing to Make Your Results Take Off
- Jun 3, 2013 How Marketing Executives are Using Twitter
- Apr 24, 2013 5 Reasons Your Company Blog Fails at Thought Leadership
- Mar 25, 2013 3 Ways to Boost Your Content Marketing Results
- Feb 26, 2013 6 Ways to Grab Your Buyers' Attention Using Social Media
- Feb 13, 2013 6 Reasons Why B2B Social Marketing is Different Than PR
- Jan 16, 2013 Struggling with Content Marketing? Here's What to Do Now
- Jan 9, 2013 B2B Social Marketing versus SEO: Which is More Important
- Dec 18, 2012 Attention B2B Marketers: Are Your Twitter Followers Worthless?
- Dec 13, 2012 Why Knowing Your Target Audience's Mood is the Start of B2B Social Marketing
- Dec 7, 2012 Why Forrester's 2012 B2B Social Marketing Predictions Were Right and Wrong
- Nov 27, 2012 Why You Don't Want an Agency Managing Your B2B Social Marketing
- Nov 19, 2012 Scaling Social: The Future of B2B Social Marketing
- Oct 22, 2012 Struggling with B2B Social Marketing? Here's What to Do Now