Companies have been hearing about the promises of big data for years now, but still struggle to move from collecting the data to putting it to use. Some say the technology is no longer the issue, so what is holding us back? Join in tomorrow as we discuss navigating the barriers to big data insight during our latest Tweet Jam.
The Jam kicks off at 10 am PT / 1 pm ET / 1700 GMT on March 24. As always, the broader CMSWire community is welcome to take part. Join in by using the #cxmchat hashtag, logging in to our chatroom or through Cover it Live, found below on the day of the chat.
The following practitioners and experts will be on hand to keep the conversation going:
- Andrew Flint, senior director, product management, FICO — @AndrewFlint
- Brent Summers, director content marketing, Segment — @brentsummers
- Cory Munchbach, vice president marketing, Blueconic — @corinnejames
- Ian Anderson, principal research scientist, InMobi — @ianfrominmobi
- Joanna Schloss, business intelligence and data management evangelist, Dell — @joschloss
- Seth Earley, CEO, Earley Information Science — @sethearley
- Seth Maislin, principal consultant, Earley Information Science — @sethmaislin
- Scot Wheeler, vice president, consumer intelligence and business analytics at Leapfrog Online — @scotwheeler
The questions that will guide the discussion include:
- Big data has been in the spotlight for years now. What impediments still prevent companies from putting it to good use?
- Do companies skip any steps in their eagerness to create data-driven experiences and if so, which?
- Which 3-5 data sources do you think hold the best customer insights?
- What would you name as the biggest impediment to operationalizing data?
- Are marketers getting too hung up on the technical side of data and missing out on more foundational strategic elements?
- Big data success stories usually come from the Amazons of the world. Is that a realistic standard for smaller companies to aim for?
A few things to keep in mind:
- Introduce yourself with your first #cxmchat tweet. Include your name, job title and organization you work for
- Answer question one with A1, question two with A2, etc. — and be sure to include the #cxmchat hashtag. For example, "@bigbird A4 Data silos, silos, silos cxmchat"
- Please don't pitch products or services — stay knowledge focused
- Keep the discussion professional, but informal
- Remember that this is a public chat — be thoughtful