Domo, a provider of business intelligence tools and data visualization, just created a program to help agencies of all sizes deliver more value through data transparency and real-time optimization.

Through its Channel Partner Program for Agencies, Domo clients will be able to leverage the Domo Business Cloud platform to make data more accessible, understandable and actionable for agencies and the clients they serve, company officials claimed. 

Agencies can capture relevant data from multiple data systems — such as web analytics, search engine marketing data, social media, traditional media spend and combine that with account management information — and share it with clients at the time decisions around spend and allocation of resources need to be made, they added. About 50 agency partners are already on board.

More About Domo

Domo, based in American Fork, Utah, offers a multi-cloud infrastructure that, with the appropriate data delivered via Domo's 400 connectors, provides detailed, real-time views of a company’s operations, sales, supply chain and financials possible in the market.

Domo founder and CEO Josh James officially launched the Channel Partner Program for Agencies at an event at the Plaza Hotel in Manhattan Thursday night. The event included a panel of CEOs from US digital marketing agencies.

The CEO one of those agencies, Cindy Brown, of Blue Moon Digital, a boutique digital marketing agency, said Domo, enables her company to get a holistic view of the shoppers’ journey, visualize and compare the data, then make adjustments in real time.”

James is the co-founder of the former Omniture, bought by Adobe for $1.8 billion in 2009. James launched Domo in 2011 and had about $53 million in capital from investors like Salesforce.com CEO Marc Benioff and John Thompson, chairman of Symantec Corp.

Domo is backed by more than $500 million in capital investment.