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PALO ALTO, Calif. - The latest major software launch from Hewlett Packard Enterprise (HPE) casts a wide net in the deep ocean of machine learning.

HPE Haven OnDemand, which just hopped from beta to a public offering, provides machine learning APIs for companies that seek a deeper interpretation of the vast amounts of data they collect. The move may particularly prove useful for those who use image and speech recognition, areas where machine learning continues to offer breakthroughs.

Grab It From the Cloud

The HPE offering is deployed on Microsoft’s Azure platform, which makes it available for any business that already taps into Redmond’s cloud-based service.

But unlike a lot of enterprise offerings, Haven OnDemand has a batch of APIs that can be used by any business under a freemium model. As part of the company’s Seize the Data event here yesterday, the company showed off solutions from companies as large as Dreamworks and Etsy to five-person startups like a new dating app called Blink.

Jeff Veis, a vice president of marketing for HPE, said the approach is one that embraces both traditional enterprise and businesses that are focused on the consumer space, which frequently have similar needs for leveraging machine learning. 

“The strength of our platform is it makes these capabilities accessible,” he said. We want any developer on the face of the earth to be able to harness the ability to analyze and put in motion insight from data,” he said.

Colin Mahoney, the senior vice president and general manager for HPE Big Data, said the ability to analyze and make sense of large swaths of data are skills that continue to grow into new industries. “What gets us so jazzed up is working with these companies and powering their solutions,” he said. “Our platform helps them turn all of this data into value.”

HPE trucked out a number of executives from different companies to showcase the scope of its capabilities.

Enterprise IDOL

Businesses are constantly looking for how they can automate tasks to free up human time for other activities. 

Some of that automation was detailed by Jeff Wike, head of technology for TV and film with Dreamworks.  He surveyed how the company must manage an average of 500 million files created for each film.

He praised HPE’s IDOL platform, which offers search capabilities and data management to free up resources for such large computing projects.

“We want to enable our filmmakers to have maximum creativity so they can actually produce the shot that they want,” he said.

Targeting startups

Facial and speech recognition continue to change how humans interact with both computers and one another. To show how this can be used for good, HPE brought in the co-founders of Blink, a dating app that uses the company’s face-detection API to ensure that a real human is present when two people are having a video chat, according to co-founder Evan Gow.

“We’re taking a more contrarian approach with our app, as everyone is going towards more technology, not using that to enable human interaction, but to remove it,” he said.