Latest Analytics News & Articles

FatWire (news, site) is back in the news. These folks have been busy lately. In between "rescue" plans and moves towards worldwide "domination," the web content management vendor also had some time to work on two new releases — Engage 7.5 (content targeting) and Analytics 2.5 (content optimization) — which bring major architectural changes involving open source-based technology.

Yesterday's theme of integrating social software and business data (via application integration) was echoed by Jive Software (news, site). They have announced a new agreement that will see SAP BusinessObjects Business Intelligence onDemand solutions integrated into Jive's Social Business Software suite.

 While most companies are frantically scrambling around, trying their hardest to throw together something—anything— that will squeeze a fortune out of the social media phenomenon, there are a select few that’ve quietly been working in the background for awhile. Sysomos, a company based in Toronto, is one example.

Sysomos’ two social media analytics tools, Media Analysis Platform (MAP) and Heartbeat, were released earlier this month after being under the hood for a whopping 3+ years. MAP is a feature-heavy tool for analyzing media conversations, and Heartbeat is like the no-frills, less expensive version for those who crave only the essentials.

Teragram (news, site) is a company that has taken on the brave challenge of turning sentiment into metrics. For any company that really wants to know what users think of its products, the Sentiment Analysis Manager could be the answer.

In an age when computers can crunch numbers and do analysis on a vast scale, the deep flaws in our intuition and gut instinct are becoming more and more apparent.

Autonomy is all about getting meaning out of something, anything. So it's really not surprising that Autonomy Interwoven (news, site) has announced a new solution that provides analytics for social media solutions — meaning based analytics that is.

I thought Omniture’s (news, site) recent Q1 2009 earnings call provided more insight into the company than past calls; perhaps this was the result of less than all positive news. Let's take a look.

So, web analytics has been a hot topic since, well, ever. The benefits yielded from knowing customer behavior patterns have been—and continue to be—quite clear.

The value formula is simple. If website owners and giant advertisers can track tidbits of information as detailed as which DOM nodes a mouse hovers over and as broad as which sites you like to visit, targeted marketing (and sales) effectiveness improves for those who know how to intelligently act on the data.

A related road less traveled is one paved by the staggering amount of people that abandon websites before doing much of anything. But here to prove that paying attention to the negative stats can be just as rewarding is a company called SeeWhy. Their new analytics tool, Abandonment Tracker, recently caught our eye.

Having enormous quantities of people visit gargantuan numbers of pages on your website is the only metric that matters. (Santa Claus is a woman who lives in the Bahamas.)

The public beta was released only days ago, but Australian CMS vendor Siteflex has shown us just how fast the Google Data Analytics API can be integrated into a web content management system.

Google Analytics is a very popular website analytics tool. This is partly because it's free, but also because it offers a lot of useful analytics on what's happening with your website. But people have been asking for just a little bit more from Google.

Now they have delivered. Google has made available a Google Analytics API that provides you with read-only access to your analytics data to integrate into your own custom applications and mashups.

Combining web content management and SEO is a smart move in our estimation. Companies like Lyris, Pixelsilk and MOGI have their eyes on this ball.

Now it's Preation's turn. Preation is a sister company of iContact, the email marketing folks. Last October they launched the Eden Platform. It does content management and it enables marketers. Let's take a peek.

Since Alex Yoder took over the reins as CEO at WebTrends in August, the company has been on an active campaign to make itself over…on both the image and product development fronts. Preaching a message of “openness” this has been manifest in hiring a new PR firm focused on consistent messaging and a senior management team that shows an interest in accessibility…both noticeable changes from the pre-Yoder days

Let's talk about social computing. Or we can talk about communities. Or we can talk about enterprise 2.0 and social networking, blogging, forums, wikis, what have you. Regardless of what you choose to call it, there's a need to analyze what is happening when you deploy or harness social tools. And, no, we are not talking about basic traffic stats. 

Telligent (news, site) has a keen awareness of this need. Hence we have Harvest Reporting Server — social analytics for their social computing solutions, Community Server and Community Server Evolution. Interested in getting a better feel for what social analytics really are and how you can leverage them, we spent some time with Telligent. This is what we learned.

Back in October of last year we commented on Omniture’s efforts to get their SiteCatalyst solution for Web analytics a bit more attention. At the time, a widget seemed appropriate.

But things move fast in the Web world and today Social Media is the talk of the town. Accordingly, Omniture proposed the integration of Social Media mega star Twitter for monitoring and measuring information.

Since its release in 2007, the last volume of the Harry Potter series, Harry Potter and the Deathly Hallows, has garnered 3,286 reviews from Amazon.com customers. While response has been overwhelmingly positive for the book, several hundred Amazon customers rated the book as mediocre or worse.

The latest report to come from analyst firm CMS Watch (news, site) is one that will grab the attention of those who want to understand who is visiting their site and what they are doing while they are there. We suppose that includes just about everyone then. Or at least it should.

The CMS Watch Web Analytics Report 2009, is an analysis of 20 web analytics firms against twelve potential use cases. What they found was that mobile and video analytics vendors are offering a variety of solutions to track the usage of video and mobile more closely, but there's still work to be done.

CMS Watch studies the content management industry very closely. It's their job. They write a number of good research reports on technologies like web content management, enterprise content management, social software and SharePoint. Every so often they take all that knowledge and wrap it up into a neat little subway map, giving us a bird's eye view of who's who and where they fit in the industry. 

An updated version of that Subway map has been released and it is certainly worth taking a look at — if not using some of that color printer ink you hold so dear.

Yahoo’s web analytics service, originally IndexTools until Yahoo took them over in 2008, is battling it out with Google in the web analytics ring. And despite their hold on the analytics world, according to CMS Watch, Yahoo beats Google in several areas important for enterprise analytics.

Thanks to its numerous digital media capabilities, Kyte’s platform has already charmed its innovative little way into the hearts of many—including celebrities looking to share their activities with fans on an as-it-happens basis. 50 Cent and John Legend are among the famous clientele and both are known for using the platform to share mobile videos of their backstage shenanigans.

By engaging audiences in real-time multimedia communications, Kyte users can build and maintain large fan bases. Now, along for the ride with the intent to enhance the process is Kyte Dashboard — a comprehensive, enterprise-grade content management and analytics solution.