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Wednesday, May 7 2008

Quantcast this week launches a service which enables searching of websites according to key readership demographics. The new facility enables marketers to enter a list of demographic parameters, and returns a list of websites whose readership matches those criteria. As an example, if a marketer is targeting black male readers, over 40, with an income over $60,000, then Quantcast’s new service serves up a list of websites which attracts that audience, and also tells you whether or not the site accepts advertising.

Better yet, the service is free. Just sign up and target away.

Tuesday, May 6 2008

What’s the typical audience composition for a Technology blog? We didn’t know, so we vowed that we would move mountains to find out. But several months with a shovel in the Sierra Nevadas produced little in the way of usable data. And so we moved on to Plan B, and sought out the services of the Quantcast website metrics gathering service.

Monday, May 5 2008

Not only do many websites have unreliable metrics; they’re usually measuring the wrong things.

Thursday, May 1 2008

Google Analytics is one of the most popular web analytics tools in use today; partly because it’s free, partly because it’s fairly straightforward to use. Now Google ratcheting up the analytics game with their latest feature set in the analytics tool shed: Google Analytics for Bloggers.

Wednesday, Apr 30 2008

It’s a rare organization that does not track at least a minimum set of web analytics for their customer facing websites. The problem is rarely that there’s no data. Rather it’s what to do with that information once you have it in your hands. More often than not, it’s under utilized and probably finds it’s home in that virtual pile on your desktop.

It doesn’t have to be that way. There’s an upcoming Webinar co-hosted by Bridgeline Software and the Gilbane Group that will show you how to better use your analytics data to make decisions and improve the customer experience, and in the end improve your bottom line.

Tuesday, Apr 29 2008

Even since the Web descended down from the heavens (through a series of pipes and tubes, of course), we web folks have been obsessed with gathering, analyzing and spouting our wisdoms about metrics. By far the most popular metric these days is the length of time spent looking, reading or otherwise examining the screen in front of us.

It is to be accepted and otherwise unquestioned that the longer the time a user spends on a page, the better. So you can imagine the relief of online newspaper publishers when they learned of the results from data collected by Nielsen Online in March 2008.

Friday, Mar 21 2008

SDL Tridion, provider of web content management solutions has a just inked a partnership agreement with Nedstat, a European provider of Web Analytics. This new partnership demonstrates the strategic focus SDL Tridion has on interactive marketing. This new partnership will help their shared clients understand their customer’s online behavior faster and better — enabling them to make sound decisions when applying marketing messages.

Thursday, Feb 28 2008

Bridgeline Software is a provider of web content management software. They are moving in the SaaS arena offering a suite of products referred to as iAPPS. The iAPPS Framework and Product Suite is a combination of Content Management, Analytics, eCommerce and eMarketing.

Their newest release is iAPPS Analytics – the second release of products under the iAPPS Framework. Bridgeline says that this new product “enables a new intelligent form of “analytics-driven” content through the seamless integration of web analytics and content management”.

They also say this integration between analytics and content management is unique to the market. Well we say – uh, no…see Clickability for starters.

But we were still interested, so we went a little deeper.

Wednesday, Feb 27 2008

Often when I take inventory of a site’s navigation and organization, I look at the analytics of the site. However, I don’t concern myself so much with demographics or page views — I am most interested in what things people are searching for. This is a great way to learn what’s missing from your architecture, layout and design, as well as to gain a better perspective of what your customers are really seeking.

But there are tricks and tips to help you best utilize the search function on your site. This spring, treat yourself to a workshop that will help you understand the ins and outs of site search analytics.

Friday, Dec 21 2007

Enterprise info management firm Datawatch has announced that Monarch|RMS, its hosted report mining and analytics offering, is now integrated in IBM’s DB2 Content Manager OnDemand.

Monarch|RMS enables clients to view statistics relevant to their sites from remote locations so they can make more expedient decisions about what’s working and what isn’t. It does this by converting existing reports in a given CMOD system into hosted, filterable and more pliant data.

Clients can filter data most relevant to themselves and even perform multidimensional cube (OLAP-style) analysis. And at will, they can convert reports into tables, charts, graphs or spreadsheets.

Data can also be exported to templates, spreadsheets and even presentations in XML form.

You — the tech guy! — could look like the coolest kid in the boardroom.

Discover the magic at the Datawatch website.

Friday, Nov 16 2007

There has been plenty of discussion recently about the consolidation of the web analytics marketplace due to the Omniture/Visual Sciences deal, and some comments on my last posting speculating about the future of Coremetrics and WebTrends.