Tibco isn't sitting on the sidelines while waiting for its $4.3 billion takeover to close. The company today announced new data tools designed to help it remain competitive.

At its annual Tibco Now conference in San Francisco, Tibco freshened its vision for business analytics with plans for updates for Spotfire and Jaspersoft. It also announced a new product called Engagement Flows designed to give marketers the ability to send personalized offers based on recent customer activity, inventory, historical interactions and data from third-party sources.

The new products build on yesterday's announcement of a new version of its Fast Data platform, which Tibco said would enable its customers to interpret and act on data in any location — on-premises, in the cloud or coming from the Internet of Things (IoT).

Faster Decisions

Matt Quinn, chief technology officer for the Palo Alto, Calif.-based software company, said in a statement that the IoT has transformed the way data is collected and analyzed. "Customers across all industries using Tibco's Fast Data platform can now realize the promise of big data for business disruption," he continued.

The latest version of Fast Data allows cross-platform integration of Tibco FTL with ActiveMatrix BusinessWorks and Enterprise Message Service. It also includes Enterprise Runtime for R with Streambase to enable real time decision making.

EngagementFlows taps into social media activity, customer behavior data and -- through a partnership with Gimbal -- geolocation.

"Gimbal's expertise in macro- and micro-location, combined with Tibco's industry-leading software will give marketers endless opportunities to interact with customers based on location and proximity triggers," said Kevin Hunter, Gimbal's chief operating officer.

Wen Miao, senior vice president at Tibco, said the new product is aimed at helping marketers to "understand and personally communicate with their customers, wherever they are."

Tibco also promised to make new products based on its Jaspersoft and Spotfire technologies available by the end of the year. Jaspersoft 6, it said, will allow developers to quickly build and embed interactive reports and dashboards within applications with JavaScript. The company said a new Spotfire Recommendations product was designed to help business users who are not experts in analytics to speed decisions based on through visualizations.

Tibco bought Jaspersoft in April in one of several moves designed to offset challenges from companies like Tableau in the business intelligence marketplace. It bought Spotfire in 2007.

The flurry of new products comes as the company waits for its acquisition by Vista Equity Partners to close later this quarter. The private equity firm is paying $24 a share to take Tibco private, a 17 percent premium over what the shares brought just before takeover rumors began in September.

After setting a 52-week high of $24.90 last December, the stock slid as low as $18.20 in June. It closed yesterday at $23.24 and has been trading in a narrow range near that since the Vista Equity offer.