TagBuilder FeaturesThe WebTrends TagBuilder tool will allow analytics users to accomplish more with less: * Auto click-event tracking for various links, form submissions, image maps and navigation areas * Auto parameter mapping for reporting * Tag splitting for easy insertion into web pages * Information capture from custom META tags * Flexible settings for cookies * Integrated conversion tracking with WebTrends Ad Director * Cookie compliance for federal government Web sites in the U.S. * Tag specifications managed via XML configuration
WebTrends TagBuilder Interface
Many of the aforementioned features can help analytics users to save time while remaining efficient. It will be interesting to see how other Web analytics providers react to the WebTrends move. As most of us know, however, any improvement to Web analytics is an edge that can be used to improve business. Anyone interested in trying out WebTrends TagBuilder need look no further.