2014-16-July-Ostrich.jpgIt’s amazing that I still hear companies say cloud computing is not part of their strategy or they can't run the risk of storing secure data in the cloud. It's kind of like saying they still work by candlelight despite the invention of the light bulb. It’s time to come out of the dark ages!

The attendance at last week's AWS Summit 2014 held in New York City may be an indication that the tide is finally turning. The event drew a record attendance and claimed to have more than 10,000 registrations. The attendees clogged registration lines to the point where they actually ran out of badges. Thousands of others also watched the event remotely in real time. Maybe this is all a sign that people are finally getting their heads out of the sand and into the cloud!

The Cloud is Here to Stay

Werner Vogels, CTO of Amazon Web Services (AWS), focused his keynote on the critical importance of agility for driving innovation and mitigating risks brought on by market uncertainties. These market forces drive the need for more flexible resource and innovation models that the cloud can help to easily achieve. His message was clear: cloud is here to stay and companies that leverage it have an opportunity to be leaders of their industry and outpace upstarts who are entering their markets.

And like any good product keynote speaker, Vogels also introduced several new product launches such as Amazon Zocalo (a Dropbox-like enterprise document and collaboration service), Amazon Cognito Mobile (which aids developers in providing identity and data synchronization across mobile devices) and Amazon CloudWatch Logs (a service that allows for real time, integrated EC2 logging and event notifications). AWS definitely knows how to keep invigorating and innovating its services.

Vogels pointed out that many of the new Internet start-up companies that are most disruptive to markets are businesses based purely in the cloud. It was amazing to hear just how many new-era companies have built their products from the ground-up using AWS services. And it was even more impressive to learn how many newly acquired clients are from established industries. The extensive sample list included companies like Smug Mug, Twilio, Sun Power, Comcast, Netflix, Pfizer, Vodafone, Unilever, Nasdaq, etc. The common theme centered not only on cost savings, but also on speed and the ability to give more focus to customer needs.

A Race to Innovate

One specific example was Airbnb. This popular couch-surfing and room-sharing site now arranges as many as 150,000 stays in Airbnb brokered rooms -- a metric most hotel chains would clamor for. In just one year, the company leapt from 4 million active users to 15 million as of January 2014. It uses more than 1300 AWS EC2 instances to run its platform. When asked why AWS, a company representative stated that it only has five operations people in IT! Everyone else is focused on the customer.

But it’s not just about the upstarts. Even the established companies are racing to understand how to become more agile and how to accelerate their innovation. If you want to increase innovation, you have to decrease the cost of failure. Having flexible IT resource models is critical to reducing failure. To gain more agility in a business, it is necessary to divert focus to building better products in a faster manner, rather than dealing solely with IT-related issues.