Hadoop sits at the center of big data. So does the news around the ecosystem, there’s a lot of it. And no time to digress …

Hortonworks Gets Big Bucks, Stays True to Apache Hadoop Roots

Hortonworks is reporting that it has raised $100 million to continue to innovate Enterprise Hadoop and drive the expansion of its ecosystem. It’s no great surprise given how committed the company is to the Apache project and how much work it still needs to realize its full potential.

Add to that that SAP, Microsoft, Teradata and many other newer vendors have chosen Hortonworks’ HDP as their big data partner. There’s no question why investors are willing to support their business strategy: the company is walking its talk and the VC’s like what they see.

And when it comes to investors, they’re probably salivating at a potential payout. Last week Hortonworks CEO Rob Bearden told a GigaOm Stucture audience that the Hadoop software market will grow to about $25 billion in the next few years and that he anticipates his company will own 50 percent of it (with revenues of $1 billion). Not just that, but that he also expects to lead his company toward an IPO in the not so distant future.

Let’s just hope that his financials look better than Box’s when they get there.

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Cloudera Raises $160M for International Expansion

Though Cloudera and Hortonworks often get thrown in the same Hadoop boat, their approaches to the market have diverged. While Hortonworks’ approach is all about adding services and training around HDP, its free Enterprise Hadoop distribution, Cloudera does all of that (with CDP, its Hadoop distro), plus it sells software.

In the last quarter of last year at GigaOm Structure, the company announced its Enterprise Data Hub strategy which puts Hadoop at the center of the Enterprise, making it possible to technically store, manage, and make use of the tidal wave of data that businesses need to leverage to win business in today’s world.