Cloudera literally aroused wonder at Strata Conference + Hadoop World last fall when it announced its Enterprise Data Hub (EDH) strategy. Standing before a packed house at the conference in New York City, the company’s co-founder and Chief Strategy Officer, Mike Olson proclaimed that Hadoop was moving from the periphery to the architectural center of the data center. It is now not only a place where data destined for Hadoop processing can land, but also where all enterprise data, without discrimination, can be efficiently and securely stored, processed, analyzed and delivered on demand to special purpose systems for further processing.

It’s important to note that this wasn’t so much Cloudera’s vision for how information would be managed at some point in the future, it was something that some of the company’s clients were already doing, or showing interest in doing. And a good part of how they were making this happen was via Cloudera Enterprise and the advanced data management solutions that Cloudera had built around it.

The aforementioned had “grown organically” in response to what customers needed, according to Matt Brandwein, director, product marketing at Cloudera. The support subscriptions were paid for a la carte.

Cloudera’s Customer Attuned Enterprise Play

When Cloudera went to market with its EDH offering, it learned two very interesting things: first, that enterprises were eager to get on board with the new architecture (they sold eight data hubs in six weeks) and second, that customers felt that the consumption model for Cloudera’s enterprise-grade offerings was confusing.

Needless to say, the company saw the latter as a problem, and one that needed to be fixed in short order. So they took a step back to look at customer buying patterns and found three primary consumption models:

  1. Customers who were using Cloudera’s core Hadoop distribution (CDH), Cloudera Manager and support services (no proprietary products in this model)
  2. Customers who were using core Hadoop, Cloudera Manager and an additional premium advanced data management technology (for purposes such as ad serving)
  3. Customers who were using all, or almost all, that Cloudera had to offer (which often resulted in what is now the full-blown Enterprise Data Hub)

Cloudera Introduces New Packaging and Pricing

In response to those findings, Cloudera today introduces three editions of Cloudera Enterprise, each with their own packaging and pricing: