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EMC Documentum has worn a crown of gold in the enterprise content management (ECM) world for quite a long time. In fact, it’s hard to remember a year (if there was one) when analysts at Gartner, Ovum and Forrester didn’t all call the company a leader.

And a leader, it should be noted, is different from a strong performer, a challenger, a contender and a visionary, all terms the analysts apply to levels below "leader." A leader is a product that can already do it all (or at least the important parts) and that analysts recommend, almost without hesitation — a product like EMC Documentum.

Keeping Up with the Competition

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But in the world of technology, where innovation is constant, being awarded the top title doesn’t give you permission to sit back, relax and rest on your laurels. After all, the way people work changes, the tools they want to use changes, the business rules and regulations they use change … we could go on. But the bottom line is that to be a leader, you have to know your customers, you have to understand the industries they work in, you have to make sure your products make it easy for them to work smart, follow the rules and help them to gain competitive advantage. (And keep the CEO out of jail).

In the world of ECM, this can be challenging because business solutions have to serve, at the very minimum, two masters. One is the end user who expects that ECM software will be as easy to use as Facebook, Linkedin and Amazon; the other is IT who has to make sure that you not only have access to everything you need to do your work, but also that your interaction with that content is compliant with rules and tracked. And then there are workflows and business processes to consider.

Want a headache? Think about all of the documents and other types of content that applying for a mortgage, reporting a car accident or building an airplane typically generate. There are paper and electronic forms, reports originated by third parties, pictures, bar codes … you get the idea. ECM systems are responsible for managing, tracking, applying controls to all of that, and much more, in a way that’s almost invisible to the end user. Thank God, right?

Master Performers

EMC Documentum and its sister products Captiva, Syncplicity, Kazeon have proven to be master performers in this regard. For more than two decades, they’ve set the gold standard in what it means to get the right information to the right person, at the right time, in the right format, regardless of where they happen to be.