HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

SAP's Latest Data Warehousing Play is a Paradigm Shift #hana2014

uptheante.jpgToday’s competitive advantage is tomorrow’s table stakes, so says Neil McGovern, senior director, product and innovation marketing at SAP.

Perhaps no one embraces this notion as much as SAP, which has moved far beyond its ERP roots and into a position of leadership in data warehousing, predictive analytics, business intelligence and more according to analysts at Gartner, Forrester and Ovum.

This afternoon SAP will once again step ahead of the pack when it unveils the newest (7.4) version of its SAP Business Warehouse powered by SAP HANA, part of its new in-memory data fabric architecture.

Aside from the Guinness World record breaking 12.1 petabytes that SAP’s Business Warehouse (data warehouse) handles at unprecedented speeds, SAP’s newest iteration is also impressive because it can simultaneously access and process data which isn't stored in-memory — data that resides in other places within the enterprise, like Hadoop, as well as outside of the Enterprise altogether.

And it does this virtually, without slowing things down, necessitating data movement, ETLs and the like thereby delivering analytics at the speed of business.

“We realized, some time ago that the world doesn’t revolve around SAP ERP as a single source of truth,” says McGovern, and that more, relevant information can provide greater insights and better business decisions.

So it’s no wonder that the company has built a strong portfolio of data management capabilities (data quality, data integration, transformation, ETL, replication, data services, profiling, data modeling) and then changed the data warehousing game by leveraging SAP HANA.

SAP’s Business Warehouse powered by SAP HANA, makes good on the company’s promise to deliver real time analytics via data federation, on an enterprise scale, providing decision makers with the information they need to act.

As we wrote earlier this month, SAP’s solution scales, even in the Cloud. It was demonstrated on an Amazon Web Services based solution that loaded 8 million rows per second on 111 SAP HANA instances using 1776 cores. The resulting queries ran in 330 milliseconds, versus single instance performance of 250 milliseconds, proving that it can scale massively with little impact on a per instance performance.

SAP Embraces Simplification, Openness, Supercharge

SAP Business Warehouse 7.4 powered by SAP HANA embraces three key concepts: Simplification, Openness and Supercharge.

“Working with data up until now hasn’t been simple,” says McGovern, which is why SAP has been hard at work streamlining data modeling, data provisioning and the like.

SAP also opened itself to data sources outside of its ecosystem. “You can bring data in, virtually, when needed, from a number of different sources,” says McGovern.

And when it comes to speed, SAP’s Business Warehouse won’t play second fiddle to even the best of data warehouses and for good reason.

“If business users can’t get the information they need fast enough, using SAP, they’ll find another way,” says McGovern.

This realization has kept SAP’s brightest engineers busy innovating on pushing the data down from the application and into HANA.

“HANA takes care of the data intensive processing,” says Dan Kearnan, senior director, product and innovation marketing at SAP. “There’s no need to trade indexes, HANA tears through the data extremely fast.”

This keeps decision makers happy and the data secure.

SAP Changes the Data Warehousing Game

SAP’s Business Warehouse is now positioned to be the semantic layer across the enterprise — bringing together all data warehousing, analytics and governance into a single business context. With simplified data modeling, data access, data provisioning and governance in the in-memory fabric, SAP customers are able to leverage immediate, in context insights at the speed of business.

SAP isn’t upping its data warehousing play, it’s changing the game altogether to deliver the only results that matters — customer wins.

Title image by MaxFX / Shutterstock.com

 
 
 
Useful article?
  Email It      

Tags: , , , , , , ,
 
 

Resources

 

Featured Events  View All Events | Add Your Event | feed Events RSS