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Latest Content Strategy News & Articles

Webinar Recap: Video is the New Document

Webinar Recap: Video is the New Document

Think video is the defacto form of communication on the Web? You're not alone.  The explosion of online video has inundated the Web in much the same way documents once resulted in information overload. Video is, in a sense, the new document.

Web Experience: Content is Critical for Web Success

The Web is content. Without content there is no Web. However, only a small amount of content is useful. The rest gets in the way.

Atex OneView 1.4 Advertising System Released for Media Companies

Traditional media companies are attempting to transform themselves into digital media companies, but for those who still publish newspapers and print magazines, Atex has updated its OneView advertising system for ads online and on paper.

How Do You Know You Do Not Have a Strategy?

Organizations that have no relevant strategy for the online world are in love with technology and content for its own sake. 

Content Strategy: Why Branding Matters

There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?

ThingLink Release Interactive Image Feature for Facebook

ThingLink is introducing its interactive imaging sharing technology for Facebook users, giving brands one more method of reaching their audience on the social network.  

Content Strategy: Understanding Social Top Tasks

Why do customers follow Cisco on Facebook, Twitter and community forums? That’s the question Cisco wanted to answer in order to better tailor the content they provide on these platforms. To answer this question, Cisco came to Customer Carewords to leverage our Top Tasks methodology. 

Reply & Elaborate Your Content Strategy With Relaborate

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Are you a social media manager looking for ideas for topics you can post about online? Are you a content manager who is trying to simplify the process of creating, updating and publishing blog posts, while incorporating edits from contributors? Then look no further than Relaborate, a new content creation platform.
 

Content Strategy: Content Empty Versus Content Full

Content full brands are those on which customers need more detail. Whereas with content empty brands, the less customers know the better.

Content Strategy: Anyone Can Add, It Takes a Professional to Take Away

Humans and technology are much better at adding than removing. That needs to change.

Content Strategy: The Problem With Trying to Get Attention

Customers today have less and less attention to give. On the Web, they’re doing research, trying to complete tasks. They don’t like being disrupted.

Decentralized Publishing Equals Amateur Web Management

Decentralized web teams rarely reflect a professional approach to web management. They tend to be a cost reduction tactic.

How Video Attracts and Educates e-Commerce Customers

Videos have proven to be a good marketing tool, but for e-Commerce websites, they can be used in a more interactive and educational manner and add to the shopping experience.

Top Three Weekend Reads: Content Strategy Tips from Pop Stars

John Mayer giving advice on Content Strategy? Come on, you know you want to read this.

Content Strategy: 5 Ways to Find Your Voice and Tone

As the marketplace becomes increasingly competitive, organizations around the globe have realized that corporate mumbo jumbo has become an unacceptable way to converse with their customers. As the writers of The Cluetrain Manifesto say, “The human voice is unmistakable and cannot be faked.”

Atomic Reach Secures Funding for Content Curation Platform Update

Atomic Reach has announced it's received US$ 1.25 million in seed funding to help with the development of version 3.0 of its content marketing platform.

Do Humans Dream of Electric Sheep? Preparing for the Future of Content Delivery

In the next 25 years or so, the world is going to be a dramatically different place. Computers will become as intelligent as humans. Our experience of the world will be much more dynamic and driven by intelligent connections between online information and real life. As a result, every aspect of information delivery will change. 

Web Experience: Content Is Not an End in Itself

Content drives the Web. But measuring its direct value is very difficult.

Ignoring the X in CXM is Ignoring the Future

There’s an old saying that goes “learn from the past, prepare for the future and live in the present.” This is typically good advice — and as the new year kicks off, and as marketers start to plan for 2013, we would do well to heed this advice.

What Marketing Can Learn from IT about Content

Marketing sets the tone and pace for content strategy, but there’s a great deal marketers can learn from their IT counterparts.