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Latest Content Strategy News & Articles

Content Strategy: Content Empty Versus Content Full

Content full brands are those on which customers need more detail. Whereas with content empty brands, the less customers know the better.

Content Strategy: Anyone Can Add, It Takes a Professional to Take Away

Humans and technology are much better at adding than removing. That needs to change.

Content Strategy: The Problem With Trying to Get Attention

Customers today have less and less attention to give. On the Web, they’re doing research, trying to complete tasks. They don’t like being disrupted.

Decentralized Publishing Equals Amateur Web Management

Decentralized web teams rarely reflect a professional approach to web management. They tend to be a cost reduction tactic.

How Video Attracts and Educates e-Commerce Customers

Videos have proven to be a good marketing tool, but for e-Commerce websites, they can be used in a more interactive and educational manner and add to the shopping experience.

Top Three Weekend Reads: Content Strategy Tips from Pop Stars

John Mayer giving advice on Content Strategy? Come on, you know you want to read this.

Content Strategy: 5 Ways to Find Your Voice and Tone

As the marketplace becomes increasingly competitive, organizations around the globe have realized that corporate mumbo jumbo has become an unacceptable way to converse with their customers. As the writers of The Cluetrain Manifesto say, “The human voice is unmistakable and cannot be faked.”

Atomic Reach Secures Funding for Content Curation Platform Update

Atomic Reach has announced it's received US$ 1.25 million in seed funding to help with the development of version 3.0 of its content marketing platform.

Do Humans Dream of Electric Sheep? Preparing for the Future of Content Delivery

In the next 25 years or so, the world is going to be a dramatically different place. Computers will become as intelligent as humans. Our experience of the world will be much more dynamic and driven by intelligent connections between online information and real life. As a result, every aspect of information delivery will change. 

Web Experience: Content Is Not an End in Itself

Content drives the Web. But measuring its direct value is very difficult.

Ignoring the X in CXM is Ignoring the Future

There’s an old saying that goes “learn from the past, prepare for the future and live in the present.” This is typically good advice — and as the new year kicks off, and as marketers start to plan for 2013, we would do well to heed this advice.

What Marketing Can Learn from IT about Content

Marketing sets the tone and pace for content strategy, but there’s a great deal marketers can learn from their IT counterparts.

Struggling with Content Marketing? Here's What to Do Now

Chances are pretty darn good you’re already a content marketer. But do you find yourself sometimes hitting a wall?

Content Marketing with Google Analytics

I think we can all agree that Google and other search engines are putting a very large emphasis on content development in 2013 and beyond. Better stated; want to show up better in search engines? Write more content!  

Websites Holding Steady with Mobile, Social Content Mix

As the content landscape appears to be shifting toward mobile and social channels, websites are still considered by customers to be the most trustworthy of content sources. 

Oracle Buys Eloqua, Cloud Based Marketing Automation Company, for $871 Million

One of the biggest names in IT, Oracle, has announced it plans to purchase Eloqua, a cloud based Marketing Automation provider that had been positioning itself as a revenue performance management company.

Content Marketing + Web CMS = Better, More Targeted, More Effective Content

Many companies and organizations are making a significant investment in content management in terms of technical resources (including Web CMS and analytics) as well as in time and human resources (such as IT, Communications and Marketing departments). But are they investing the same time and effort in their content strategy?

In 2013 I Wish ...

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For marketers to embrace content marketing as the third strategic pillar alongside marketing automation and CRM as key enablers of their marketing strategy — to scale demand and lower their overall costs of sales. — Aaron Dun,  Vice President of Marketing and Strategy, Percussion Software

 

Outbrain Acquires Scribit to Form a Content Marketing Union

Content discovery platform provider Outbrain is acquiring content curation specialist Scribit.

Web Experience: Designing for the Right Amount of Information

There is a growing need for a much more professional and scientific approach to the management of information.