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Latest Content Strategy News & Articles

How Bill Nye the Science Guy Would Monitor Social Media

There is a scientific method that can be applied to monitoring social media. Businesses must first learn about their efforts and then fine tune them to prove their time and money is well spent.

You Say You Want to be a Media Company

Many companies say they are different because they are a true media company on the Internet or that they aspire to be a true media company. But what does that really mean?

Content Strategy: Herding Content with Editorial Calendars

flock_of_sheep_shutterstock_73353415.jpgIs your content running wild like a flock of sheep? Has some of it been out in the pasture allowed to graze for too long? Is it consistently being attacked by wolves? Choose your breed of wolf here, business partners, lawyers, writer wannabes? 

Let an Editorial Calendar help you protect and bring your content strategy under control.

Five Strategies to Increase Product Visibility in an Oversaturated Market

With another holiday shopping season upon us, maximizing product visibility in the e-Commerce market is one of retailers’ biggest hurdles. Keyword-rich product descriptions are important, but that alone won’t be enough to differentiate your product lists from your competition’s this holiday season.

Most Marketers Are Curating Content, Whether They Know It Or Not

Most Marketers Are Curating Content, Whether They Know It Or NotMany companies are actively sharing content with their customers in an effort to better assert themselves as thought leaders in their industry. Sharing others' content is often referred to as content curation — but Pawan Deshpande, CEO and founder of Curata, says that you won't hear companies describe it that way.

Book Review: Learn How to Lead With Story

lead with a story.jpeg Who doesn’t love a good story?! Over the past year, we’ve heard about the role that storytelling plays in social business, whether it helps connect with customers, relate to employees or otherwise promote your company in the global marketplace.

Taggstar Helps Improve Your Web Experience With Interactive, Engaging Images

A new app, Taggstar, vows to "bring your images to life" by being as interactive and shareable as possible, taking the customer experience to a whole new level.

Content Strategy: Keep Pretending Conversions Don't Matter

Did you know you are bombarded by 5,000 messages a day? And that it takes seven to nine interactions with a brand before you even begin to recognize it? Because of this overwhelming onslaught, are you only seeking recommendations from those within your social networks?

3 Free Feedburner Alternatives

feedburner-logo1.pngIn just a few weeks, Google will turn Feedburner’s API off. This comes months after the feed publisher’s Twitter and blog accounts were closed, its .jp domain was lost — and more than a year after the API was formally depreciated. Why is this happening and what can you do to avoid disruption?

How To: Adding Depth to User Experience (UX) with Generalists and Hybrids

In Part 1 of this "UX How To" article I explained the families of roles within the user experience discipline; UX Specialists, UX Generalists and Hybrids. The Specialists, from research, strategy, design and front-end development, were covered in detail. Generalists and Hybrids float above and in-between. If UX is a discipline of science and art, Generalists are those who harness the talent within a business context. Hybrids are those who create possibility by successfully merging two thought patterns into one.

PublishThis Gives Content New Life, Previews Future of Content Marketing Strategy

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When the founder of paid content, Rafat Ali, started his new venture Skift, he wanted not only to provide news, but data, tools and services, as well. To make this happen, he turned to the folks at PublishThis.

How To: Getting Started in User Experience (UX)

I have seen the question on Quora. I have seen the question on LinkedIn. I have seen the question on so many different online properties that I have lost count. The summarized question is: "How do I get started in learning about UX (User Experience)?". I have yet to see an answer that makes me believe that someone could take it and really move forward into learning the field and ultimately get a job. The biggest problem is that I don't find the question to be phrased in a way that a highly experienced UX professional can meaningfully answer without completely reframing the question.

Asking "How do I get started in learning UX?" or conversely "How do I become an expert at UX?" assumes there is a simplistic answer and belies a overly simplistic view of the wide range of disciplines that make up the genre of User Experience.

Content Strategy: The Perils of Search Engine Optimization

Search engine optimization (SEO) tactics often make it harder for customers to do what they need to do. 

Tools of the Trade: What Content Marketers Use to Manage Content #CMWorld

Tools of the Trade: What Content Marketers Use to Manage Content  #CMWorldOne of the greatest aspect of any conference are the neat tools that get highlighted during sessions or in the exhibit hall. Here are a few of the free — and paid — content marketing tools that have been featured during Content Marketing World.

Adobe Social Launches: Marketing Insights for Your Social Media Campaigns

Promising to move social media users “from social media intuition to marketing insight,” Adobe is officially releasing Adobe Social, a new social marketing management solution. Adobe Social is designed to allow users to publish content across social networks, insert social ads, and monitor and respond to relevant social conversations in real time.

Characters Welcome: How to Tell the Right Story #CMWorld

Characters Welcome: How to Tell the Right Story #CMWorldStorytelling has become a critical component of content marketing. Never has this been more apparent than at Content Marketing World 2012, where many of the speakers are helping us develop our inner storyteller. However, the types of stories being told have become rather interesting. Deana Goldasich told us to make the customer the hero, while Jenny Magic encouraged us to make our competitor our arch enemy and the customer the damsel in distress. Why is it so important for us to make our customers, competitors and companies characters in our own stories?
 

Overheard: What's New, Exciting in Content Marketing #CMWorld

ContentMarketingWorld_Logo.jpgI live, breathe and write about content marketing. I also attend a lot of conferences. This week I am at Content Marketing World 2012 in Columbus, Ohio. Because I sit through many keynotes and sessions, I have high expectations. I need to be engaged and learn new information regularly. This isn’t to say that I know everything there is to know about content marketing, but I have heard a lot of the same things. However, there is a difference between hearing the same old things, and hearing the same exciting things. Here are just a few of the exciting things being overheard at CMWorld. 

6 Ways to Repurpose Content - Even if You Think You Don't Have Any

Fresh content is great for social media, but sometimes deadlines, budget or writer's block get in the way. Take these tips to repurpose existing content from your business for social media.

Note to the Cord : Apple is Coming, Prepare to be Cut

The cable and satellite companies still seem to be in denial of the fact that dematerialization is coming. In the same way that encyclopedias have been dematerialized, their fate is upon them. Just like day planners have been dematerialized, their day of reckoning is at hand. Just like film and cameras have been dematerialized, the end is nigh. Apple TV is coming for you, cable and satellite companies, are you ready to join Encyclopedia Brittanica, Franklin Covey and Kodak in the not so exclusive club of irrelevant and waiting to expire?

Altimeter: Content Marketing is Key to Converged Media Imperative

This year “convergence” is becoming much more than just a buzzword, particularly in the world of content marketing. As a recent report from Altimeter Group explains, three previously distinct channels are now merging to produce increasingly necessary hybrids.