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Latest Content Strategy News & Articles
By Ahava Leibtag
| Monday Jul 30, 2012
I had an interesting experience last week that made me rethink the rules of content strategy when it comes to business objectives. I wrote a wildly popular blog post that received double the traffic than one of my typical blog posts usually receives.
By Barb Mosher Zinck
| Saturday Jul 28, 2012
What a week! Yesterday, Microsoft Azure in W Europe went down, Google Talk went silent and Twitter had a major outage.
Cap that off with Facebook, Apple, Amazon and Zinga stock spirals and one can't be blamed for thinking now is the perfect time to take a looooong vacation — maybe it'll all be shiny and happy again when you get back.
Getting Content Marketing
Back in ROI land we are busy closing out July's focus on Content Marketing.
Don't forget our Content Marketing webinar on August 8th.
SharePoint = Elephant Still?
The preview of SharePoint 2013 is out and there's no shortage of views on its future significance to both social business and web content management.
As August rolls in we dive deeper into the platform's place in our world and whether or not SharePoint is still the elephant in the room.
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By Barb Mosher Zinck
| Thursday Jul 26, 2012
For so long, we have been taught that marketing is about persuading people to buy something. It's about the end result — the sale. Well things have changed and marketing has evolved. Yes, many online marketing processes are still about that end result, but there's a another way to build loyal subscribers to your brand, and it's not about selling, it's about providing something valuable — information. That is the essence of content marketing. What's the hardest part of content marketing? Now that's a good question.
By Stephen Fishman
| Tuesday Jul 24, 2012
As I recently have been afforded the opportunity to help my enterprise improve our intranet, I've decided to chronicle this effort in a series of articles over the course of the journey. Before I begin, a little context.
My enterprise just completed a software upgrade of its SharePoint infrastructure to the latest version, but has not had a significant design upgrade in more than 7 years. There is a consensus that the intranet does not meet the needs of the employee population within a dynamically changing environment. There has been several years of frustration regarding getting the financial, Information Technology (IT) and design resources necessary for making any significant improvement to the experience.
By Barb Mosher Zinck
| Tuesday Jul 24, 2012
Content Marketing isn't exactly new, but it's certainly come mainstream with the evolution of the Internet and recognition that the online customer experience should be as much about engaging and building loyal subscribers as it is about selling products and services. The two go hand in hand these days.
To learn a little more about content marketing and how it helps engage customers, we spoke with Robert Rose, Senior Analyst at Digital Clarity Group and co-author of Managing Content Marketing.
By Anthony Myers
| Monday Jul 23, 2012
Adobe-owned open source mobile development platform PhoneGap has released version 2.0 and the system could be a good fit for those who need to produce native and Web based apps all in one place.
By Barb Mosher Zinck
| Saturday Jul 21, 2012
By Rob McCarthy
| Tuesday Jul 17, 2012
Content marketing is the promotion of content with a view of bringing your audience to your website, branded microsite or social media landing page and converting them to perform an action. This is also known as inbound marketing. The process of content marketing across multiple channels needs to be carefully managed for successful results and positive conversion outcomes.
By Stephen Fishman
| Monday Jul 16, 2012
The seven kingdoms of watchable content and distribution are in turmoil. Watchable content providers are in open warfare with distributors. Powerful dynasties have been discarded to the dustbin of history. Upstart usurpers are in a mad land grab fraught with a combination of peril and promise. Amidst it all average consumers, the people of the kingdoms, engage in open rebellion by joining the either the upstarts or even the wildling pirates in brazen contempt of the established powers that be. As in all battles for supremacy the future is unclear, but one truth remains the same, victors emerge not through power, but through smart alliances.
By AJ Kumar
| Monday Jul 16, 2012
There’s no arguing with the fact that content marketing holds a tremendous amount of potential in terms of its ability to improve the customer experience on your website and drive targeted traffic in a cost-effective way.
Unfortunately, just because a strategy has potential doesn’t mean that it’s easy to do — as anyone who’s ever tried (and failed) to launch viral-style content before can attest to!
By Stephen Fishman
| Monday Jul 9, 2012
Some of the social media mavens would have us all believe that you can't make a viral video on purpose. I'm here to tell you that they are wrong. Lack of intention has nothing to do with it.
My recent interview with Steve Yu illustrated that intention just might be one of the keys to success. Kevin "Nalts" Nalty, acclaimed expert on social media and video in particular, famously claimed that viral was dead for advertisers and marketers "because the odds of a commercial video being seen by millions are nearly insurmountable". I'd say Nalts is half right. The odds are very long indeed, but I think Nalts was looking through the traditional marketing lenses which basically make attempts at going viral dead on arrival.
By Gerry McGovern
| Monday Jul 9, 2012
In the history of evolution it is generally better to complicate than to simplify. But complication can hit a wall.
By Marisa Peacock
| Monday Jul 9, 2012
The first thing you notice when reading The Conversation Company: Boost Your Business Through Culture, People and Social Media by Steven Van Belleghem is that it’s as much about the customer as it is about the company. By seeking to transform company culture to become more collaborative, creative and well, conversational, an organization must focus on delivering a successful customer experience.
By Barb Mosher Zinck
| Saturday Jul 7, 2012
By Barry Levine
| Thursday Jun 28, 2012
Writers who use Apple’s iPad now have another tool at their disposal. On Thursday, InboundWriter announced the new release of its content optimization system, which now works on the popular tablet.
By Josette Rigsby
| Wednesday Jun 27, 2012
A Colorado-based startup led by the former CEO of DailyCandy has emerged from stealth mode. LinkSmart uses text links to help sites increase traffic and drive visitor engagement.
By Marisa Peacock
| Wednesday Jun 27, 2012
Want to make better decisions when it comes to your content strategy? Demandbase and the Content Marketing Institute have partnered to released a guide and corresponding infographic that illustrates the Content Delivery Funnel. Both are designed to point marketers in the right direction when deciding which technologies to use in their content marketing programs.
By Ahava Leibtag
| Tuesday Jun 26, 2012
If you’re paying attention to your mobile content strategy, you may be confused about which analytics you should be tracking. Mobile is a different animal and requires tracking your users in a different way.
By Anthony Myers
| Tuesday Jun 26, 2012
New York Times readers will now be able to read more than just the top news stories on Flipboard after a new content deal was struck between the two companies.
By Stephen Fishman
| Monday Jun 18, 2012
If Zuck was on the Apprentice I think The Donald would fire him in the first week. I'm not one to put Donald Trump on a pedestal and any reader familiar with my search for authentic value would probably be surprised to see me writing something positive about him, but there is one thing he's got figured out a whole lot better than Facebook.
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