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Latest Content Strategy News & Articles

Consumerization of IT: B2B Buyers Edition

More enterprise IT buyers than ever before expect e-commerce to be more consumer like, a new hybris study reveals, and nearly all large companies surveyed said their suppliers needed to make their websites easier and more compelling to use. 

How Data Analysis Helped Obama Win

Smart people use behavior-based data. They make decisions based on what people actually do.

The Future of SEO and Content Marketing: Author Authority

Today, more than ever before, the customer controls the majority of the decision process: they are overall more savvy and more critical of marketing messaging.

Attention Content Strategists, Your New Career is Calling

Woe unto you, content strategists, who have been unlucky enough to end up in a niche discipline that most enterprises look at as a luxury (if they even recognize it as a separate and unique discipline at all). Jumping from one freelance gig to another like a traveling jongleur, simultaneously hoping to find a home, and dreading the thought that you'll end up as a common minstrel in a corporate communications job writing the dreaded corporate-speak content pieces that employees ignore at best and hold in contemptuous disdain at worst.

We Are Not Builders. We Are Gardeners.

"Your life is the sum of a remainder of an unbalanced equation inherent to the programming of the matrix. You are the eventuality of an anomaly, which despite my sincerest efforts I have been unable to eliminate from what is otherwise a harmony of mathematical precision. While it remains a burden to sedulously avoid it, it is not unexpected, and thus not beyond a measure of control. Which has led you, inexorably, here." — The Architect, The Matrix Triliogy

Yes, The Matrix Reloaded was indeed a horrible movie with little to no redeeming value. One of the few interesting spots was the curious dialogue between Neo and the architect to answer Neo's question "Why am I here?" 

Content Strategy: Distracted Behavior is Good for Content Producers

If you’re involved in the business of digital content, then you know you contend with distracted consumers, multi-screened attention and multi-threaded conversations. You probably have thousands of post-its on your desk reminding you to use odd numbers in your headlines, refer to pop culture, tell stories, use video, don’t use video, etc. to make your content stand out.

4 Website Areas to Optimize for Smooth Sailing Experiences

E-commerce retailers face the constant challenge of standing apart in a vast, churning sea of online competition. It’s not enough to simply stay afloat; the real goal is to own the waters. In other words, while you’d like to stand out enough to grab online visitors’ attention, what you really want is to ferry them through to their final destination: making a purchase.

How Bill Nye the Science Guy Would Monitor Social Media

There is a scientific method that can be applied to monitoring social media. Businesses must first learn about their efforts and then fine tune them to prove their time and money is well spent.

You Say You Want to be a Media Company

Many companies say they are different because they are a true media company on the Internet or that they aspire to be a true media company. But what does that really mean?

Content Strategy: Herding Content with Editorial Calendars

flock_of_sheep_shutterstock_73353415.jpgIs your content running wild like a flock of sheep? Has some of it been out in the pasture allowed to graze for too long? Is it consistently being attacked by wolves? Choose your breed of wolf here, business partners, lawyers, writer wannabes? 

Let an Editorial Calendar help you protect and bring your content strategy under control.

Five Strategies to Increase Product Visibility in an Oversaturated Market

With another holiday shopping season upon us, maximizing product visibility in the e-Commerce market is one of retailers’ biggest hurdles. Keyword-rich product descriptions are important, but that alone won’t be enough to differentiate your product lists from your competition’s this holiday season.

Most Marketers Are Curating Content, Whether They Know It Or Not

Most Marketers Are Curating Content, Whether They Know It Or NotMany companies are actively sharing content with their customers in an effort to better assert themselves as thought leaders in their industry. Sharing others' content is often referred to as content curation — but Pawan Deshpande, CEO and founder of Curata, says that you won't hear companies describe it that way.

Book Review: Learn How to Lead With Story

lead with a story.jpeg Who doesn’t love a good story?! Over the past year, we’ve heard about the role that storytelling plays in social business, whether it helps connect with customers, relate to employees or otherwise promote your company in the global marketplace.

Taggstar Helps Improve Your Web Experience With Interactive, Engaging Images

A new app, Taggstar, vows to "bring your images to life" by being as interactive and shareable as possible, taking the customer experience to a whole new level.

Content Strategy: Keep Pretending Conversions Don't Matter

Did you know you are bombarded by 5,000 messages a day? And that it takes seven to nine interactions with a brand before you even begin to recognize it? Because of this overwhelming onslaught, are you only seeking recommendations from those within your social networks?

3 Free Feedburner Alternatives

feedburner-logo1.pngIn just a few weeks, Google will turn Feedburner’s API off. This comes months after the feed publisher’s Twitter and blog accounts were closed, its .jp domain was lost — and more than a year after the API was formally depreciated. Why is this happening and what can you do to avoid disruption?

How To: Adding Depth to User Experience (UX) with Generalists and Hybrids

In Part 1 of this "UX How To" article I explained the families of roles within the user experience discipline; UX Specialists, UX Generalists and Hybrids. The Specialists, from research, strategy, design and front-end development, were covered in detail. Generalists and Hybrids float above and in-between. If UX is a discipline of science and art, Generalists are those who harness the talent within a business context. Hybrids are those who create possibility by successfully merging two thought patterns into one.

PublishThis Gives Content New Life, Previews Future of Content Marketing Strategy

publishthis_logo.png

When the founder of paid content, Rafat Ali, started his new venture Skift, he wanted not only to provide news, but data, tools and services, as well. To make this happen, he turned to the folks at PublishThis.

How To: Getting Started in User Experience (UX)

I have seen the question on Quora. I have seen the question on LinkedIn. I have seen the question on so many different online properties that I have lost count. The summarized question is: "How do I get started in learning about UX (User Experience)?". I have yet to see an answer that makes me believe that someone could take it and really move forward into learning the field and ultimately get a job. The biggest problem is that I don't find the question to be phrased in a way that a highly experienced UX professional can meaningfully answer without completely reframing the question.

Asking "How do I get started in learning UX?" or conversely "How do I become an expert at UX?" assumes there is a simplistic answer and belies a overly simplistic view of the wide range of disciplines that make up the genre of User Experience.

Content Strategy: The Perils of Search Engine Optimization

Search engine optimization (SEO) tactics often make it harder for customers to do what they need to do.