The cable and satellite companies still seem to be in denial of the fact that dematerialization is coming. In the same way that encyclopedias have been dematerialized, their fate is upon them. Just like day planners have been dematerialized, their day of reckoning is at hand. Just like film and cameras have been dematerialized, the end is nigh. Apple TV is coming for you, cable and satellite companies, are you ready to join Encyclopedia Brittanica, Franklin Covey and Kodak in the not so exclusive club of irrelevant and waiting to expire?