Latest Content Strategy News & Articles

Well-organized websites are easier to search and navigate.

When it comes to online display advertising, two titans clearly dominate the marketplace: Facebook and Google Display Network. So if you are looking to place an online display ad and only want to use one outlet, which is the better choice?

There has been a lot written on the value an engaged community can bring an organization. There's also a lot of great advice on how to be a great Community Manager. But if you are still struggling to figure out how to do it right — from the start — or wondering how your current community stacks up, there's a new community framework available to help you out.

This week, we look at the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, what went down at the Henry Stewart DAM event in New York, a partnership between ADAM Software and ConceptShare, how to measure maturity in the young DAM marketplace and a new white paper from Widen.

Great websites have a clear function, purpose and use. What does your website help your customers to do?

Content producers can use big data to their advantage when researching relevant ideas, search terms and keywords for their Web writing. Now, one company wants to make it even easier for writers to scour the Internet for the most searchable and insightful ideas that can make any marketing or publishing solution perform as needed. Inbound Writer has added a new module called Topic Buzz — a Twitter analytics tool for cutting through the social network's stream of information.

Createasphere is accepting submissions for its 3rd Annual DAMMY Awards, we're hosting the April DAM Tweet Jam tomorrow, we look at takeaways from OpenText Content Day and how Gannett plans to improve profits by leveraging its digital assets and North Plains acquires Xinet.

Most customers need another page of your content like they need another piece of spam in their inbox.

This week we plan for the upcoming Henry Stewart DAM Conferences, look at the role DAM plays for university advertising assets, check out the Picturepark SDK public release and learn how to use — not abuse — digital assets on websites.

 It’s hard to believe that it was only a year ago that we attended Info360’s Conference in Washington, DC. That’s where we were introduced to Huddle and got up close with Aaron Levie and learned how to manage content chaos and collaboration at the enterprise level. This year’s show, billed as North America’s largest and most comprehensive enterprise content event, will take place in New York from June 12-14. And we’ll be there to cover it.

I pulled many valuable nuggets out of Alan Cooper's talk at SXSW, like the one that explains the rise of the sniper app. Near the end of his talk, I asked him why the business, UX and design communities are not embracing the current trend in API proliferation (a.k.a. Platformification) and what can be done to help designers and content strategists see that APIs are yearning to be designed.

The Web facilitates continuous testing and improvement. Great web designs are responsive and flexible. They allow for rapid innovation based on feedback.

It's been one of those weeks where a little bit of everything was vying for our attention. A little digital asset management, a little content strategy, a little social business, a touch of SharePoint — you get the drift.

Here are some riveting reads for your holiday weekend:

• Digital Asset Management for Enterprise Intranets
• 5 Steps to Creating More Effective Content
• Driving Adoption in Social Business: More Thoughts from the Front Lines
• Social Media Marketers Search for Answers to Age-Old Questions

Most Popular

• The Employee is the New Customer
• Managing Records in SharePoint 2010: An ARMA Report Review
• Mobile Apps or Mobile Web? Siteworx's Tim McLaughlin Speaks Out
• Debunking Myths About Facebook Timeline Engagement
• Alert: What's Coming for Open Source CMS in April 2012

Editor's Picks

• 5 Steps to Creating More Effective Content
• Microsoft's Vision for Social & What That Might Mean for SharePoint
• 10 CRM Buying Issues for Your Customer Experience Management Strategy
• Digital Asset Management: Let's Not Forget Why it Started
• Google's Project Glass Offers A Squint into the Future

Around the Web

• 'How Creativity Works': It's All In Your Imagination
• Chat Seen as Customer Service of the Future
• Science Probes Why Tweets Go Viral
• Four Challenges Facing Today's CMOs and How to Overcome Them
• Social Business: The Experience Requirement – Getting Beneath the Advice

Featured Events (all events | post your event)

• Apr 11 — OpenText Content Day New York
• Apr 11 – (Webinar) Creating Great Mobile Websites, Quickly
• Apr 12 — (Webinar) Building Rich Web Experiences with Open Source
• Apr 18 — Forrester's Marketing Leadership Forum Los Angeles
• Apr 26 — (Webinar) Why Enterprise CMS Project Fail — And What You Can Do About It

Featured Jobs (all jobs | post your job)

• Project Manager in Seoul at SDL
• ScrumMaster in Auckland at SilverStripe
• Senior Online Content Manager in Georgia at Digital Sherpa
• Interactive Project Manager in NewYork at Bridgeline Digital
• IS Business Analyst in Ohio at Hyland

With the web becoming the go-to destination for breaking and local news, Internet Broadcasting launches ibPublish 2, an advanced digital content management and publishing platform designed for the future of digital video publishing.

This week we've got questions (and answers) for you:

• How do you get your employees to care about the customer experience?
• How do you deliver a personalized experience to every visitor?
• How do you measure digital influence accurately?

These are just some of the topics we explored this week — and the answers have been enlightening.

Customer Experience Management (CXM) is on the mind of every CEO, CIO and CMO and there are no easy answers, no cookie cutter blueprints to do it right.

Tomorrow we welcome you to April — join us this coming month as we look at the evolution of Digital Asset Management (DAM) and it's increasingly important role in the online customer experience.

Most Popular

• Upcoming Revolution in Web Content Management
• Managing Records in SharePoint 2010: An ARMA Report Review
• Forget Everything You Know About Measuring Digital Influence
• Kindle Fire 2 Stories Heat Up as Amazon Aims at the iPad
• Office 365: Is SharePoint Online a Good Business Move?

Editor's Picks

• Conversion of a Gamification Skeptic: CRM Adoption and a Clean House
• Data is the New Oil
• Customer Experience Optimization: A Custom Website for Every Customer
• The Future is Digital & Adobe Plans to Deliver It
• Using Taxonomies to Drive Intranet User Adoption

Around the Web

• The Forces Shaping What's Next in Social
• How Social Sites Make Money [Infographic]
• Social Media, a Knowledge Management Tool
• Content Curation: Truths, Threats, Motivations and Opportunities
• The Risks of “Gamification” for the Enterprise

Featured Events (all events | post your event)

• Apr 11, 2012 — OpenText Content Day New York
• Apr 11, 2012 – (Webinar) Creating Great Mobile Websites, Quickly
• Apr 12, 2012 — (Webinar) Building Rich Web Experiences with Open Source
• Apr 17, 2012 — Social Media Analytics Summit in San Francisco
• Apr 18, 2012 — Forrester's Marketing Leadership Forum Los Angeles

Featured Jobs (all jobs | post your job)

• Senior Online Content Manager in Georgia at Digital Sherpa
• Interactive Project Manager in NewYork at Bridgeline Digital
• IS Business Analyst in Ohio at Hyland
• Director of EMEA Marketing in United Kingdom at Alfresco
• Senior Data Technology Specialist in London at VMware

We recently attended AdobeSummit and DrupalCon, Modula4 announced integration platforms, NetXposure 6.1 rolled out added functionality and features and the PublishingNOW! DAM-based publishing platform was unveiled.

For many years, there has been an unwritten rule in business that while the customer may be king your number one objective should be to turn them into a pauper.

This week, the DAM Lowdown looks at Extensis Portfolio Server 10.2, ADAM Software's tool for integration with Adobe Creative Suite, digital asset management for the athletics industry and a DAM Conference in New York.

Strategy is defined at a senior management level. Good content can help implement that strategy.

Most apps on Facebook are about ongoing commitment; they are driven by a need to maintain attention and bringing back visitors. ShortStack, an increasingly popular Facebook App, takes such factors into consideration, but also places emphasis on getting people there in the first place. A visual enhancement and marketing tool, ShortStack helps you build campaigns and design Facebook pages, assembling just the right colors, images, and catch-phrases to draw in customers and turn them onto your playing field. Let’s take a look.