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Latest Content Strategy News & Articles

A Recipe for Going Viral from a 5,000,000 View Video Maker

Some of the social media mavens would have us all believe that you can't make a viral video on purpose. I'm here to tell you that they are wrong. Lack of intention has nothing to do with it.

My recent interview with Steve Yu illustrated that intention just might be one of the keys to success. Kevin "Nalts" Nalty, acclaimed expert on social media and video in particular, famously claimed that viral was dead for advertisers and marketers "because the odds of a commercial video being seen by millions are nearly insurmountable". I'd say Nalts is half right. The odds are very long indeed, but I think Nalts was looking through the traditional marketing lenses which basically make attempts at going viral dead on arrival.

Content Strategy: Why Review and Remove Are Such Critical Web Skills

In the history of evolution it is generally better to complicate than to simplify. But complication can hit a wall.

Book Review: Creating the Conversation Company

The first thing you notice when reading The Conversation Company: Boost Your Business Through Culture, People and Social Media by Steven Van Belleghem is that it’s as much about the customer as it is about the company. By seeking to transform company culture to become more collaborative, creative and well, conversational, an organization must focus on delivering a successful customer experience.

This Week: Responsive Design's Impact on Marketing + Content Marketing with Your Web CMS

Aside from the big 4th of July celebrations in the US, it was a week of solid insights and opinions, including a discussion on what responsive design means for marketing. Following that we looked at why marketing and IT must align, and brought you some data about how the social software market is booming.

Content Marketing & Web CMS
Your Web CMS may not have what it takes to handle the Content Marketing challenge. If you're headed down this road, check out Content Marketing: The Changing Role of the Web CMS.

Tweet Jam in July: Content Marketing
Coming this month, we will gather together experts in the field on content marketing for our July 25th #CXMChat. Drop us a line if you'd like to be a panelist.  

Webinar: Understanding Responsive Design for Mobile Web Experience
Learn about the business side of Responsive Design and see how to better engage your mobile customers.

> Join CMSWire's July 10 Webinar

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InboundWriter Releases New, iPad-Friendly Version of Its Content Optimization App

inboundwriter logo 62712.pngWriters who use Apple’s iPad now have another tool at their disposal. On Thursday, InboundWriter announced the new release of its content optimization system, which now works on the popular tablet.

LinkSmart with New Publisher Focused Link Management Platform

A Colorado-based startup led by the former CEO of DailyCandy has emerged from stealth mode. LinkSmart uses text links to help sites increase traffic and drive visitor engagement.

A Look at the B2B Content Delivery Funnel

Want to make better decisions when it comes to your content strategy? Demandbase and the Content Marketing Institute have partnered to released a guide and corresponding infographic that illustrates the Content Delivery Funnel. Both are designed to point marketers in the right direction when deciding which technologies to use in their content marketing programs.  

Mobile Content Strategy: Five Analytics that Really Matter

If you’re paying attention to your mobile content strategy, you may be confused about which analytics you should be tracking. Mobile is a different animal and requires tracking your users in a different way.

Flipboard Strikes Deal with New York Times

Flipboard Strikes Deal with New York TimesNew York Times readers will now be able to read more than just the top news stories on Flipboard after a new content deal was struck between the two companies.

What Facebook Can Learn From Donald Trump

If Zuck was on the Apprentice I think The Donald would fire him in the first week. I'm not one to put Donald Trump on a pedestal and any reader familiar with my search for authentic value would probably be surprised to see me writing something positive about him, but there is one thing he's got figured out a whole lot better than Facebook.

Web Experience: Navigation and Search Are Twins

Well-organized websites are easier to search and navigate.

Facebook vs Google Display Network Online Ad Smackdown: Who Comes Out On Top?

When it comes to online display advertising, two titans clearly dominate the marketplace: Facebook and Google Display Network. So if you are looking to place an online display ad and only want to use one outlet, which is the better choice?

Review: The Community Engagement Project

There has been a lot written on the value an engaged community can bring an organization. There's also a lot of great advice on how to be a great Community Manager. But if you are still struggling to figure out how to do it right — from the start — or wondering how your current community stacks up, there's a new community framework available to help you out.

DAM Lowdown: Forrester Wave, Brandspaces, Maturity Model, a New Partnership

This week, we look at the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, what went down at the Henry Stewart DAM event in New York, a partnership between ADAM Software and ConceptShare, how to measure maturity in the young DAM marketplace and a new white paper from Widen.

Web Experience: How Useful is Your Website?

Great websites have a clear function, purpose and use. What does your website help your customers to do?

Inbound Writer's New Topic Buzz Module Adds Twitter Analysis

Content producers can use big data to their advantage when researching relevant ideas, search terms and keywords for their Web writing. Now, one company wants to make it even easier for writers to scour the Internet for the most searchable and insightful ideas that can make any marketing or publishing solution perform as needed. Inbound Writer has added a new module called Topic Buzz — a Twitter analytics tool for cutting through the social network's stream of information.

DAM Lowdown: DAMMY Awards, Tweet Jam, Gannett Leveraging Digital Assets

Createasphere is accepting submissions for its 3rd Annual DAMMY Awards, we're hosting the April DAM Tweet Jam tomorrow, we look at takeaways from OpenText Content Day and how Gannett plans to improve profits by leveraging its digital assets and North Plains acquires Xinet.

CXM: Is Your Content Getting in the Customer's Way?

Most customers need another page of your content like they need another piece of spam in their inbox.

DAM Lowdown: DAM Events, Managing University Assets, Picturepark SDK

This week we plan for the upcoming Henry Stewart DAM Conferences, look at the role DAM plays for university advertising assets, check out the Picturepark SDK public release and learn how to use — not abuse — digital assets on websites.

#info360 Under the Big Top: Content LifeCycle Management

 #info360 Under the Big Top: Content LifeCycle ManagementIt’s hard to believe that it was only a year ago that we attended Info360’s Conference in Washington, DC. That’s where we were introduced to Huddle and got up close with Aaron Levie and learned how to manage content chaos and collaboration at the enterprise level. This year’s show, billed as North America’s largest and most comprehensive enterprise content event, will take place in New York from June 12-14. And we’ll be there to cover it.