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Latest Content Strategy News & Articles

Flipboard Strikes Deal with New York Times

Flipboard Strikes Deal with New York TimesNew York Times readers will now be able to read more than just the top news stories on Flipboard after a new content deal was struck between the two companies.

What Facebook Can Learn From Donald Trump

If Zuck was on the Apprentice I think The Donald would fire him in the first week. I'm not one to put Donald Trump on a pedestal and any reader familiar with my search for authentic value would probably be surprised to see me writing something positive about him, but there is one thing he's got figured out a whole lot better than Facebook.

Web Experience: Navigation and Search Are Twins

Well-organized websites are easier to search and navigate.

Facebook vs Google Display Network Online Ad Smackdown: Who Comes Out On Top?

When it comes to online display advertising, two titans clearly dominate the marketplace: Facebook and Google Display Network. So if you are looking to place an online display ad and only want to use one outlet, which is the better choice?

Review: The Community Engagement Project

There has been a lot written on the value an engaged community can bring an organization. There's also a lot of great advice on how to be a great Community Manager. But if you are still struggling to figure out how to do it right — from the start — or wondering how your current community stacks up, there's a new community framework available to help you out.

DAM Lowdown: Forrester Wave, Brandspaces, Maturity Model, a New Partnership

This week, we look at the Q2 2012 Forrester Wave Digital Asset Management for Customer Experience report, what went down at the Henry Stewart DAM event in New York, a partnership between ADAM Software and ConceptShare, how to measure maturity in the young DAM marketplace and a new white paper from Widen.

Web Experience: How Useful is Your Website?

Great websites have a clear function, purpose and use. What does your website help your customers to do?

Inbound Writer's New Topic Buzz Module Adds Twitter Analysis

Content producers can use big data to their advantage when researching relevant ideas, search terms and keywords for their Web writing. Now, one company wants to make it even easier for writers to scour the Internet for the most searchable and insightful ideas that can make any marketing or publishing solution perform as needed. Inbound Writer has added a new module called Topic Buzz — a Twitter analytics tool for cutting through the social network's stream of information.

DAM Lowdown: DAMMY Awards, Tweet Jam, Gannett Leveraging Digital Assets

Createasphere is accepting submissions for its 3rd Annual DAMMY Awards, we're hosting the April DAM Tweet Jam tomorrow, we look at takeaways from OpenText Content Day and how Gannett plans to improve profits by leveraging its digital assets and North Plains acquires Xinet.

CXM: Is Your Content Getting in the Customer's Way?

Most customers need another page of your content like they need another piece of spam in their inbox.

DAM Lowdown: DAM Events, Managing University Assets, Picturepark SDK

This week we plan for the upcoming Henry Stewart DAM Conferences, look at the role DAM plays for university advertising assets, check out the Picturepark SDK public release and learn how to use — not abuse — digital assets on websites.

#info360 Under the Big Top: Content LifeCycle Management

 #info360 Under the Big Top: Content LifeCycle ManagementIt’s hard to believe that it was only a year ago that we attended Info360’s Conference in Washington, DC. That’s where we were introduced to Huddle and got up close with Aaron Levie and learned how to manage content chaos and collaboration at the enterprise level. This year’s show, billed as North America’s largest and most comprehensive enterprise content event, will take place in New York from June 12-14. And we’ll be there to cover it.

Don't Demonize. Monetize: the Genius of APIs, the Trend of Platformification

I pulled many valuable nuggets out of Alan Cooper's talk at SXSW, like the one that explains the rise of the sniper app. Near the end of his talk, I asked him why the business, UX and design communities are not embracing the current trend in API proliferation (a.k.a. Platformification) and what can be done to help designers and content strategists see that APIs are yearning to be designed.

Web Experience: From Built to Last to Built to Change

The Web facilitates continuous testing and improvement. Great web designs are responsive and flexible. They allow for rapid innovation based on feedback.

This Week: Social Business Insights & 5 Steps to Effective Content

It's been one of those weeks where a little bit of everything was vying for our attention. A little digital asset management, a little content strategy, a little social business, a touch of SharePoint — you get the drift.

Here are some riveting reads for your holiday weekend:


Why Do Enterprise CMS Projects Fail?
Understand the top ECM project pitfalls — and learn how to avoid them. Join us on April 26th.

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ibPublish 2 Upgrades Broadcast News for the Cloud, Ties in Kaltura and Akamai

ib_logo_2012.jpg With the web becoming the go-to destination for breaking and local news, Internet Broadcasting launches ibPublish 2, an advanced digital content management and publishing platform designed for the future of digital video publishing.


This Week: Tackling the Challenge of Pervasive Digital Personalization

This week we've got questions (and answers) for you:

These are just some of the topics we explored this week — and the answers have been enlightening.

Customer Experience Management (CXM) is on the mind of every CEO, CIO and CMO and there are no easy answers, no cookie cutter blueprints to do it right.

Tomorrow we welcome you to April — join us this coming month as we look at the evolution of Digital Asset Management (DAM) and it's increasingly important role in the online customer experience.


Build Engaging Web Experiences
Join us April 12th for a detailed discussion of how to build rich, intelligent web experiences using open source tools.

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DAM Lowdown: WoodWing Integration From Modula4, NetX 6.1, Conference Reports

We recently attended AdobeSummit and DrupalCon, Modula4 announced integration platforms, NetXposure 6.1 rolled out added functionality and features and the PublishingNOW! DAM-based publishing platform was unveiled.

CXM: Does it Pay to Fool the Customer?

For many years, there has been an unwritten rule in business that while the customer may be king your number one objective should be to turn them into a pauper.

DAM Lowdown: WebDAM Collaborates With Box, DAM for Sports, Extensis Open API

This week, the DAM Lowdown looks at Extensis Portfolio Server 10.2, ADAM Software's tool for integration with Adobe Creative Suite, digital asset management for the athletics industry and a DAM Conference in New York.