Latest Content Strategy News & Articles

Hasbro is spending millions to update its legacy DAM system and wrangle assets for more than 1,500 brands. Also this week, Widen rolls out Media Collective 6.0, how to streamline social marketing with DAM and an interview with Createsphere panelist Jason Perr.

The time has come to embrace Google+ with open arms and while it takes a bit more effort than merely creating a profile to extend your influence, the payoff can be huge. Today, we look at five of the best techniques to boost your Google+ profile and improve SEO. A few smart moves and you’ll go straight to the top.

Agility CMS announces a turn-key online magazine publishing solution.

The most important thing is that a link is clearly understood to be a link. That way, when you scan the page you can immediately identify the links.

Spurred on by an online debate about the distinction between text analytics and semantic content enrichment, I turn in this article to the pressing question: "What does semantic content enrichment mean?" 

I took a peek at the article last week reporting on the NNG 10 best intranets of 2012 with some curiosity regarding what would be reported and I found something that was infinitely more interesting to me in the user comments.

Product updates, a look at moving digital assets, how Brunswick Bowling and Billiards leverages Widen's DAM solution and how 50 Kaliber Films manages 20,000 video files.

Links cause most problems when they overlap and audience based links are particularly problematic.

Careful when hitting Ctrl-C or Cmd-C. You might just be sending identifiable user data to a server somewhere. Such technologies have their uses in brand marketing, after all, considering the amount of content that users read every day. Social ad targeting company 33Across is now looking to apply the same technology to the publishing world with its acquisition of Tynt.

This is my first column of 2012 and I’m going to start the year by being controversial.

The proverbial notion within content strategy is to vehemently protest the existence of a FAQ page on a website. Further, the FAQ page is the first page abolished during a migration and redesign. There’s a certain amount of snobbishness that goes along with this advice: “Do they have a FAQ page?” Sniff, sniff. Roll of the eyes.

What? Zuul? Why is this fool going Ghostbusters on us? What does Zuul the Gatekeeper who, accompanied by Vinz Clortho the Keymaster, is only loyal to Gozer the Destructor, have to do with Mobile? It’s actually quite simple.

Despite my darkest fears, the villagers never came after me with torches and pitchforks last week when my article proclaimed that “top X tips lists are beyond worthless”. The biggest criticism came from what was a completely unexpected source; an oversight on my part in the headline. I boldly proclaimed that “top 10 lists suck”, forgetting to insert the word “tips”.

This week we tour DAM systems from Mesopotamia up through modern efforts to give us back control of our digital assets.

Linking is the essence of the Web. Web professionals must focus primarily on links, rather than the content or technology.

The Internet is helping us move towards a more educated, prosperous, healthy and wealthy world.

My, how content strategy evolved during the past 12 months. In 2010 we spent our time talking about what content strategy was, while in 2011 we spent our time putting content strategy into action and then we kicked the tires and tried to figure out what made it work well, and what makes it fail. While digging through the archives, we uncovered a few common themes for content strategy in 2011.

I have been thinking about this column for weeks: what will be the big trends in 2012 in content, content strategy and content marketing? You know what?

My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.

I just have no idea. Do you?

SurveyMonkey is a great web brand because it is both very reliable and extremely easy to use.

As the end of the year approaches, people the world over naturally start thinking on the year that has passed and the year ahead. These thoughts typically center on the big changes of the past year and how they might portend to the year ahead. CMSWire is no different, as the theme for December is diving deep on how collaboration, information and customer experience management will change in 2012. As usual for me, I have a little bit of a different take than the rest of the pundits and as I'm not afraid to go out on a limb, I'm gonna tackle all three at once!

If you've read any of my previous articles, most notably my opinion on SharePoint, I'm not afraid of throwing bombs on the cherished myths of others. My target today: the governance myth. You know the one I'm talking about, the panacea that's trotted out as the solution to all the problems that crop up when you are trying to manage an intranet. So what do mattress manufacturers have to do with governing an intranet? Please humor me and read on.