Oh, one of those lists, Ahava. Really?
Wait. Just hear me out. There’s an immense amount of dialogue right now in the content creation, content marketing, content strategy, content space. Some of it is important. Some of it will sink to the bottom, hopefully washed away by the pixels of the Interwebs. But, if you’re following closely, you’ll see that best practices still rise to the top, like the proverbial cream.
And if you’re a digital:
… You are responsible to know how to create and deliver exceptional content experiences for your audiences. These 10 books will help get you there.
10 Must Reads for Content Creation and Strategy
10. "The Elements of Style," William Strunk Jr. and E.B. White. The classic writer’s handbook, this gives you the golden rule for writing and digital writing: Omit unnecessary words. More than that, it encourages you to write with precision and determination. A must reread at least once a year for any writer.
9. "Epic Content Marketing," Joe Pulizzi. Read it for the case studies, which demonstrate the power and reach content marketing can provide. More importantly, listen carefully to the structure Pulizzi places around how to think about content. Pulizzi captured a moment in time you’ll come back to again and again.
8. "Content Rules," Ann Handley and C.C. Chapman. I revisited this classic last year and I still think it’s worth its weight in gold, even though it was written in 2011 about the then-nascent field of content marketing. Packed with case studies and tips for organizing your output.
7. "100 Things Every Designer Needs to Know about People," Susan Weinschenk. I cannot stress to you how much this slim guide on the intersection of neuroscience and UX will change your life as a digital content creator. Why do we develop eyestrain? What colors should we use? Why do we like to look at faces? All those questions and more (100 of them) based on the latest research. Just a fabulous walk through our brains and how to create great digital experiences in light of what we now know.