Improving Brand Presence and Reach
The integration of social media sites such as Twitter, Facebook and Pinterest into a person’s daily routines has led advertisers and marketers to target customers across these social channels. Today's launch adds Pinterest to 140 Proof's existing advertising capabilities.
With 140 Proof's Pinterest solution advertisers can boost their Pinterest presence with targeted native social ads. More specifically, brands will be able to promote pins and re-pins on their ads from any social place within the 140 Proof network.
Also, along with 140 Proof’s "Blended Interest Graph" targeting tool, companies will be able to direct customers and fans to customized Pinterest pages where they can re-pin or pin company’s content. The targeting tool will match ads to users based on social aspects, such as who the customer is following on Pinterest and commonly used keywords.
Smart brands are focused on growing their social communities, but that process takes time,” says John Manoogian III, co-founder and CTO of 140 Proof. “140 Proof’s Pinterest solution can dramatically accelerate the rate at which a brand’s content is shared on Pinterest and immediately boost their exposure on this fast-growing social network.”
Advertisers can use this new feature to supplement existing social ad campaigns from web or social media campaigns or run campaigns that are specifically designed for Pinterest.
A Good Investment
Since its launch in 2012, Pinterest has proven to be formidable tool for both everyday social media users and companies.
Pinterest is one of the remaining social networks on the Internet that has companies trying to find ways to help brands monetize it, such as Piqora,” said Ken Yeung of the Next Web.
In addition to 140 Proof and Piqora other tools that have been added to help brands navigate and utilize the content sharing website include Pinterest's own web analytics tool and updated security features.
140 Proof: An Advertising Tool
Launched in 2010, 140 Proof provides users with a variety of ad types, such as native social ad units, standard IAB banners, video and rich media units, as well as tools, like the Blended Interest Graph which brings together engagement data from different social platforms and a Check-in Targeting feature.