In 2014, I wish for marketers to be able to navigate across a sea of customer data and gain a good understanding of who their customers are and what they want. Businesses today have access to more customer data points than ever before. 2014 will be the year that marketers will gain control of the big data boom, access analytics they can understand in a fast and consumable way, and capitalize on this information in a timely and precise manner. – Gabriele Di Piazza, vice president of marketing, marketing optimization at HP Autonomy.
Title image by Amodiovalerio Verde (Flickr).