Latest Customer Experience News & Articles

Social business service LinkedIn is making lots of moves this month, and its latest effort integrates your contacts with the likes of Outlook, your Google information and other sources to create a new breed of personal assistant app.

How far would you go in support of customer communities?

When we talked about how to improve the mobile coupon experience back in February, the Association of Coupon Professionals took note. This week at its annual Industry Coupon Conference, it’s clear that there is an emerging digital divide within the coupon industry.

Commerce platform vendor hybris and translation system provider Lionbridge have both announced integrations with Adobe this week. Hybris is hopping on the Adobe digital analytics bandwagon, and Lionbridge is focusing, of course, on multilingual content the companies announced at the Adobe Summit conference in London.

Email marketing and marketing automation vendor Silverpop has received US $25 million in new funding, and the company has said it plans to use the cash to continue building out its sales and marketing teams.

Cloud-based document sharing provider, Box and social business software provider Jive, have released Box for Jive, which enables users to manage and share content across both platforms.

Any B2B marketer worth her salt can list the many benefits of blogging — search engine optimization, social media engagement, audience development and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership.

The key to being good at all this social stuff is brands need to understand it. Lithium customers will get some added support for this need with its new Social Intelligence solution.

 Apple has just announced that tickets for its next Worldwide Developer Conference event will go onsale tomorrow with developers likely to get their hands on the next innovations in iOS and OS-X. 

Just like prehistoric tribes were centered on survival, today’s online users gather together around an idea, except it can range from fans of kitten furniture to political groups.

Europeans and Canadians prepare to welcome the first "proper" BlackBerry 10 device, while America gets ready to buy the new Galaxy S4 by the million, not letting some less-than-stellar review comments get in the way. 

It's that time again! We're a couple of  hours away from this month's Tweet Jam and, as usual, it's sure to be a hit. This month we will be talking Customer Communities — How are they useful to an organization? How can we measure their success? How will they continue to evolve?

There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?

Aaron Dun feels marketer's pain. In his role as Vice President of Marketing and Strategy at Web CMS provider Percussion Software, Dun sees a lot of people “who are stuck.”  

After recent high-profile hacks, breaking into Twitter accounts is starting to look like child's play. The company is responding with improved authorization methods to check changes are made by the legitimate owner of an account. 

Starcom MediaVest is a big name among advertising agencies, supporting massive global brands. Twitter will be using the deal as part of its marketing strategy, as it aims to tie its presence to multiple screens, media and brands. 

At the Adobe Digital Marketing Summit EMEA, Adobe announces a couple of new features that will make digital marketers happy.

Apple has reported slightly better than expected results ahead of its earnings call, but sales of iPhones and iPads are losing their dramatic growth of recent years, as the company reports its first drop in profit in a decade. 

Customer experience management company SDL has updated its executive team by hiring Grant Johnson, formerly of Pegasystems, as the company's new Chief Marketing Officer (CMO).

Understanding what online customers are doing, and predicting what they will do, has become a major part of contemporary e-Commerce. But, with so many online channels and so many types of customer actions, how best to capture, display and interpret? Toward this end, customer analytics provider NICE Systems is now offering it Customer Engagement Analytics (CEA) platform, which it described as the “industry’s first to combine interaction and transaction analysis.”