Need to add more websites to your growing company or just testing out a few systems to make a short list of new Web CMS candidates? We've gathered up a few highlights from the past year to help nail down a few contenders.
Content management keeps getting more complex even as the tools we use to do it become more intuitive. Most businesses have unique needs that could be met by many systems, but it just never seems to get any easier to pick which CMS is the right fit.
Just remember that no matter which system businesses pick, it's the experience that matters. Oh, and that experience is now in the cloud. We'll talk more about that next year.
Alfresco Cloud Debuts, Autonomy/HP Legal Dust Up + New IBM Chief Keeps Buying
In mid winter 2012, Alfresco debuted its Enterprise 4 offering, its first mobile accessible CMS version. By the time Spring arrived, the company had released its cloud storage offering. It's 50 free gigabytes of cloud storage (work email required).
We aren't going in alphabetical order, but since we are on the letter a, we feel compelled to bring up another Hewlett-Packard disaster. That a, of course, stands for Autonomy, and its effect on HP since it was purchased did not end up well in 2012. We waited a year to see what HP would do with Autonomy, and then it just all went bad. Quickly.
IBM was involved in a rumor it was going to buy RIM, makers of BlackBerry, but that was obviously wrong. 2012 kicked off with a new IBM CEO instead, and she started off doing things pretty much the same way IBM had been doing them at the end of 2011. IBM bought Green Hat in January, then followed that up almost immediately with another acquisition.
Enterprise Web CMS + Web Experience Management
2012 was another banner year for Oracle acquisitions, particularly in the social media realm. Buys were made early in the year like Collective Intellect and Vitrue, and together with several other companies, they morphed into the Social Relationship Management Suite.
Oracle also launched its own private cloud and a subscription based cloud. This move absolutely cemented the Saas model as the preferred enterprise solution going forward, definitely a highlight for 2012.
OpenText also had a very busy year as it updated its social, cloud and CRM offerings. The biggest change, however, came in August when new CEO Mark J. Barrenechea helped the company hone and define its core strategy. The company made public its official strategy, and while not differing from what the company had been doing the last two years, it was a sea change no less.