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the Free CMSWire NewsletterThis week in Google Land we talked about some easy ways to engage with your audience via Plus, as well as Chrome's significant growth and a nifty Blogger integration.
Customer Engagement with Google+: Stupidly Simple
Plus is an increasingly competitive offering in this space because it combines the concepts of all our favorite platforms (Twitter, Facebook, Skype, LinkedIn) into one Google-infused package. At the same time, it aims to do away with limitations— so how do you get the best from the best? The answer, of course, is simple.
Circles: One of the greatest things about Plus is the Circles feature because it provides the ability to easily pigeon-hole your sharing. This way, even though your stream of content might look like it belongs to someone with multiple personalities on your end, the people you are connected to will only see the content that is relevant to them. This directly affects engagement/experience, making it possible to have conversations with several different people about several different topics without disrupting the flow of information for everyone that follows you.
Add People: Facebook has become extremely personal. Long gone are the days where I’d accept a random add from someone, because access to my Facebook profile directly translates to access to my entire personal life. Plus is different in this way. Because it’s a combination of several different network concepts, it’s perfectly acceptable to go around adding people from all walks of life. Take advantage of this.
Rich Conversations: I know you’ve probably gotten used to the 140 character limit when sharing breaking news or important product updates, but this is a great time to get over that. Posting a meaningful, paragraph-length blurb is more likely to inspire meaningful, paragraph-length responses. Plus, if your conversation starters are consistently rich in nature, so will be your reputation.
Plus: Clicking the Plus button is like clicking the Like button, but with less commitment. While the word ‘like’ indicates that you actually like something, ‘plussing’ content allows you to share it without necessarily agreeing. It’s a softer approach to interactions much like adding people to Circles is a softer approach to connection, and less intimidation equals more engagement. So surf through the content in your Circles and Plus away. Once you do that, the people you follow will feel more inclined to reciprocate.
Google Chromebooks, Now with 'Better' Payment Plans
In an attempt to attract a wider range of businesses and educational establishments, Google has adjusted its Chromebook subscription model to include an annual payment option.
Previously, the Internet giant offered a three-year subscription model, but in the four short months since launch, many prospective customers made it clear that their yearly budget cycles made the three-year option less viable.
The new payment option was introduced by Glenn Wilson, product manager, Chrome for Business & Education, via blog post:
This new option gives schools and businesses a choice to pay upfront for Chromebooks with one year of access to the web-based admin management console, phone support, and hardware warranty coverage. After the first year, customers can choose to pay a monthly fee for years two and three for management console access and support.
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