Earlier this week, we told you that there may be more than meets the eye when it comes to Google+. Google is looking to use Google+ to connect its millions of users already engaged with its numerous other platforms. This week, Google cranked its Google+ campaign up a notch, while Google Security added a few more layers of privacy.
Google+ Goes to the Small Screen
Google aired its first video TV commercial for its social network, Google+, during a Lions vs. Packers football game in the U.S. Thursday. The ad focused on differentiating Google+ from Facebook, emphasizing users’ ability to organize friends, family, acquaintances and colleagues into different Circles and connecting with them in Hangouts.
It’s no Dear Sophie, but it’ll do, I’ll suppose.
Google+ Add Commander-in-Chief to its Circles
If the commercial doesn’t work, perhaps Barack Obama can help. On Wednesday, the President joined Google+ which gained a “verified account” mark of approval, and the accounts seems to be a push by his campaign team to test the waters of the new network. Though it’s not clear how it will be used or the impact that it will have on followers, we can probably anticipate that they will try to make the most of the platform. Perhaps a Live Hangout is in our future.
Advances in Forward Secrecy
In an effort to make messages more secure, the Google security team has enabled forward secrecy in its HTTPS services by default, so that captured messages can't be decrypted retroactively. This is no doubt in response to reports that, despite a secure HTTPS connection, encrypted files could still be captured in their unreadable form and broken, thanks to advanced technologies.
The security layer extends itself to the other HTTPS Google services, including Docs and Google+, as well as SSL Web search. All are now forward secret when HTTPS is turned on.
What does this mean exactly? It means that the private keys that maintain the connection to the service are not held in persistent storage, making would-be hackers unable to reverse-decrypt past connections.