Commercial open source software provider, Acquia has released the Mollom Content Management Platform, a cloud-based solution for enterprise users who need to moderate social content.
A Spam Moderation Machine
Spam is a common problem across many digital communication platforms, such as email, website comment sections and messages boards. Acquia, who bought content moderation vendor, Mollom, last August has found that over 90 percent of content submitted to business websites are spam.
Manually looking at submitted content and deleting the irrelevant posts one by one can prove to be a daunting and time consuming task. Although, with the Mollom Content Moderation Platform, a filter is put on incoming messages so that spam is automatically detected and deleted.
In addition to an open API and spam statistics, platform features include:
- A moderation dashboard that allows users to look at social content from a number of different websites.
- Machine learning and text analytics so that harmful content is detected immediately.
- A language filter that recognizes 75 different languages, so that posts can be sorted into a specific group.
- For in-house moderation teams there are user validation and workflow management tools.
In addition to Drupal, there are Mollom plugins for WordPress, Radiant, SilverStripe and Statusnet as well as developer libraries, such as Ruby and Python.
Improving a Business, One Spam Message at a Time
As was mentioned, Mollom was bought by Acquia last August. At the time, Acquia didn't disclose many details of the acquisition, only that it aimed to improve social content management.
In short, the goal is to provide a social content management solution that can track conversations for companies that possess multiple websites without having to hire a whole bunch of expensive employees to do so,” said CMSWire’s David Roe.
With more and more social ways for businesses to connect with colleagues and customers, spam can sometimes overtake a site. So, having a moderation tool, like Mollom is becoming less of a novelty and more an necessity.
The [Mollom] technology includes honeypots to lure spam-bots, text analysis to analyze context and CAPTCHA, a program that can create and grade tests that humans can pass but computer programs cannot, for authentication,” said Patrica Resende The Boston Business Journal. “Since 2008, it has blocked nearly one billion spam messages for its customers, including Sony Music, Stanford University, Twitter and 50,000 other websites, according to the company.”
Acquia in the News
Over the last few months, Acquia has been pretty quiet on the development side. In November it received US$ 30 million in financing to help with push sales and marketing in Europe and the Asia Pacific, and in February released Drupal Commons 3.0.