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Add Data, Common Sense to Your Social Media Marketing Strategy

No matter your social media marketing strategy, we’ve all questioned its validity and viability. What we’re doing seems to be working, but how can we be sure? There are so many variables to track and consider that sorting it all out can make your brain hurt. While we can’t offer you a tried-and-true equation, we can offer you a few insights inspired by Argyle’s recent Data Driven Social Marketing webinar.

Eric Boggs, CEO of Argyle, joined Jason Falls, Principal at Social Media Explorer, for an opportunity to share wisdom about how to use data, process and frequency to turn social media marketing into a revenue-generating machine. They were able to provide many helpful tips and tricks for understanding what works better (rather than best) on the social web. Here are a few of our favorites.

RSS Feeds Works (More or Less)

Depending on how you look at it, RSS feeds work. It turns out that using RSS feeds to post to your social networks is just as effective at at driving clicks and conversions as posting links manually.  To some, this validates your time-saving methods, but to others, it may justify their efforts to add a human touch. Yes, having links post automatically can come in handy, but like everything, they should be used in moderation. Your fans and followers deserve more than an auto-bot. Just because it’s as effective, doesn’t mean that it’s the most effective.

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Scheduling Gets Clicks, Not Conversions

If you schedule it, they will come, but they may not come back. Data suggests that scheduling posts is great at getting traffic, but not so at converting users into buyers, repeat readers or whatever it is you hope they’ll become. This doesn’t mean you should stop scheduling; it just means you have to shift your expectations. Knowing that clicks are more likely to result, you can schedule posts during peak traffic times or during times when traffic is a little slower — in hopes of increasing them slightly.

#Everything #Doesn’t #Need #to #be #a #Hashtag

We shouldn’t have to spend too much on this one — we all know how annoying it is to read a tweet that’s more hashtag than content. Hashtags are meant to be an indexing tool — a shortcut for users so they can isolate tweets on a specific subject. Use common sense and moderation when applying hashtags — ask yourself, is this a word for which someone is probably searching? If not, don’t use it.

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Facebook Users Get Influenced… to Buy

If you’re looking to convince users to buy things, engage them on Facebook. We’ve covered this before, but other research has also shown that Facebook influences more purchases by users than Twitter, primarily because Facebook is where most users choose to actively engage with brands they like and consume. Of course, what this really means is that you must engage back. Actively monitor your pages so you can effectively and immediately answer questions, respond to customer complaints or praise and otherwise offer specials and discounts.

Apply Common Sense to Your Social Media Marketing. Rinse. Repeat.

Social media marketing isn’t meant to be a mind-bending exercise. Instead, employ a little common sense and moderation thrown in for good measure, and you’ll be okay. The state of social media is constantly evolving. Don’t let this deter you. Instead, let it motivate and inspire you to experiment and try new things.
 

 
 
 
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