Adobe's Creative Cloud has officially debuted, and the Digital Publishing Suite has created 100 million downloaded items in two years, the company announced this week.
New Customers to the Cloud
Starting June 17, all new Adobe Creative Cloud (Photoshop, Illustrator, InDesign) users will have to go to the cloud. There's no more boxed software or licensing, and all the creative tools so many millions use every day will have to be downloaded on a subscription plan going forward. Of course, those who already have Creative Suite 6 or one of the older versions can continue to use them, but they'll have to return to the cloud to get any updates.
Incidentally, those who already have a license for one of those existing Creative Suites can get a discount on a Creative Cloud subscription. For CS 6 customers, its US$ 20 per month for the full suite, abut US$ 30 off the full price. For those who just want access to a single app, it's US$ 10 per month. In the case of those with older CS licenses, it's US$ 30 per month for the suite, and US$20 per month for a single app. All of those prices come with a minimum one year subscription as well.
The only way to avoid the yearly subscription deal is to sign up for the single app plan, a US$ 20 per month deal, but that is only good for individuals, not businesses. Teams can sign up for US$ 70 per user per month, and that includes 100 gigabytes of storage per person, and the ability to reassign seats if needed. As with individuals, teams that already have a CS license will be able to sign up for Creative Cloud at a discount, and it's US$ 40 per user per month.
Creative Cloud Updates + Digital Publishing Suite
For those who do opt for the Creative Cloud version of design tools, there are updates to Photoshop, Illustrator, Premiere Pro and the Edge tools. Additionally, Creative Cloud apps will work across devices, so a project started on an iPad can be later finished on a laptop, and designers can post works directly to their own personal portfolio website or digital publication.
The personal websites come courtesy of Behance, a company Adobe acquired earlier this year that acts as a kind of online community of creatives. Publishing directly to a digital publication is the result of an integration with Adobe's Digital Publishing Suite, and it also allows for turning designs directly into mobile apps.
As noted above, the Digital Publishing Suite has hit 100 million downloads created, meaning people have used it to build apps and magazines that collectively have been downloaded 100 million times in two years. It's a nice round number, and obviously means it's a popular tool among designers. It comes with a Creative Cloud subscription, and can also be bought separately for teams or individuals.
Digital Publishing Suite, like some of the other creative apps, has also been updated this week. Previews can now be built with the suite so readers can see a publication on a website or sample free articles within an issue, for example. It also offers the ability to optimize content for smartphone sized screens.
Adobe's push into the cloud is huge because its tools are used by such an enormous audience. It's come at a cost too, because the company reported an earnings drop by about two thirds in Q2. The upside for them is the recurring revenue generated from all the subscriptions coming in from Creative Cloud. It hopes to move about four million of the current 12 million Adobe customers to the cloud by 2014.