Commerce platform vendor hybris and translation system provider Lionbridge have both announced integrations with Adobe this week. Hybris is hopping on the Adobe digital analytics bandwagon, and Lionbridge is focusing, of course, on multilingual content the companies announced at the Adobe Summit conference in London.

hybris Commerce Suite + Adobe Analytics

Hybris' segment leading Commerce Suite package is now integrated with Adobe Analytics providing digital marketing measurement, segmentation, targeting and optimization. The analytics Adobe provides will allow hybris customers to figure out the all important attribution of sales, leads to specific marketing efforts.

This integration now joins the previous hybris and Adobe Experience Manager integration, a product that is also part of the Adobe Marketing Cloud. Adobe uses hybris' e-Commerce expertise to offer its customers things like front end shopping, merchandising and product marketing, among other things. The Adobe Analytics integrated hybris module will be available in the hybris Extend marketplace.

Adobe Experience Manager can preview how content will look to different personas and on various devices

Lionbridge + Adobe Experience Manager

Adobe's Experience Manager will now be able to offer a connector that blends its own marketing power with Lionbridge's translation technology. It will allow marketers to deliver multi language content to any channel using just one tool.

This connector will route content from Adobe's Experience Manager to Lionbridge's Freeway Translation Management Portal. It could provide higher website traffic via SEO based translation, and lower costs by reusing translations and getting rid of unneeded file transactions.

The Lionbridge Freeway Connector for Adobe Experience Manager allows for selecting items for translation at the component level, and status and reporting features are also included.

"The Lionbridge Freeway Connector for Adobe Experience Manager is the most open and fully featured connector on the market," Marc Osofsky, SVP of marketing at Lionbridge said in a statement.

With the translation power now vested in Adobe's Lionbridge integration, the company has provided some very powerful new features here. As the digital world balloons across Asia and the rest of the developing world, this kind of tool will no doubt become highly valuable, so this is big news for Adobe.