Adobe kicks off its EMEA Digital Marketing Summit today with some updates to its online customer experience platform and some new cloud capabilities that go that extra mile to support marketers.
There's no time to slow down when you are in the customer experience management business. With the pace of change happening so fast, solutions need to be able to adapt quickly to provide the right tools for marketers.
Today, Adobe announces a few things that expand on its own online customer experience platform, including:
The Adobe CQ eCommerce solution was actually announced previously, but now it is officially available to everyone. Based on a partnership with e-commerce provider hybris (Adobe was smart enough not to take on the building of its own e-commerce solution), it is built into the Adobe WEM platform -- pick it up at the Adobe CQ marketplace PackageShare.
If you don't want to use the hybris platform, Adobe does offer the flexibility to integrate a different e-commerce solution via a standard API.
We want to say that with the e-commerce addition to the WEM platform, the Digital Marketing Suite is now end to end complete, but I suspect there's always something more you can add to make a marketer's life that much easier.
CQ Social Communities
Social Communities are a critical part of any CXM strategy and Adobe has had a good story on this front for a while. Now it enhances that functionality with new capabilities that help personalize experiences based on external social network context.
This pulls together internally owned digital properties and external social networks. Organizations can enable log in to its own properties via a Facebook or Twitter login and then use the profile information from those social networks to personalize the experience.
In addition there are new social plugins that enable these digital properties to leverage the Facebook 'like' and activity streams, allowing customer to share their experiences and content across their social networks.
This integration between owned communities and social networks makes a lot of sense. If a customer is easily able to share information across these different communities, it's more likely they will frequent the owned social communities.
Marketing Gets Up and Running Much Quicker
How many times has a marketer wanted to work on a new campaign website but had to impatiently wait for someone from IT to help them get an environment set up so they can work? Adobe may have the answer to that problem with its new CQ Cloud Manager.