I have a confession: many of this week's features reminded me of Rockwell's 1984 hit "Somebody's Watching Me."
The anytime, anywhere access that our mobile devices provide our workplaces; social software that tracks our every move; the crumb trail that social data leaves: our experts explored the positives and the negatives of the digital, social and mobile world we live in. They also offered up some practical advice on how to encourage employees to adopt new technology (it's like riding a bike!) and proposed a new standard for brands and the products they represent to aspire to.
Intrigued? Read on.
Mobile Enterprise: The Good, the Bad, the Dark Side?
Martin White (@intranetfocus): The business benefits of mobile are easy to make, especially when it comes to employee productivity and the facility of being able to contact members of staff on a close to 24/7 basis. Yet, I am sure we have all been in situations where we have been interrupted by a business call on our mobile phone at an inconvenient time.
Jed Cawthorne (@jedpc): Do you have a company issued Blackberry? Perhaps your iPhone or Android device is connected to work systems via a “Bring Your Own Device” (BYOD) program? Maybe you’re a real road warrior with a ruggedized laptop or a corridor warrior with an iPad, but the big question is -- why?
Scott K Wilder (@skwilder): If you are focused on e-Commerce, customer support or involved with any website, you need to think about the implications mobile has on your offerings. If you’ve avoided jumping on this bandwagon, there are some trends that might convince you it is time.
Every Step You Take, Every Move You Make, They'll Be Watching You
James Ainsworth (@sdljames): The story of your business is being written and rewritten every day. You may have little to no control of how the plot is being spun, what sea-changes occur Chapter to Chapter or you may be commanding the narrative by the decisions you take with your carefully crafted business strategy and steering a confident course.
Virginia Backaitis: Unless you were at SXSW, live in the Bay area or are really into SoLoMo apps, you’ve probably never heard of Glancee, the ambient location app that Facebook purchased last Friday night.
Here’s what the after hours announcement Facebook released to the public said:
We are thrilled to confirm that Facebook has acquired Glancee. The acquisition closed today. We can’t wait for co-founders Andrea, Alberto and Gabriel to join the Facebook team to work on products that help people discover new places and share them with friends.”
Diane Buzzeo: E-retailers have a habit of sending messages at least once or twice a day to their database of customer email addresses, regardless of who they are or the last time they made a purchase. Marketing managers are still attempting to unravel the mystery of what makes some people open and read their messages and others immediately trash them.
There is one obvious clue -- settling for mass blasts will do nothing for garnering positive attention.
Jim Belosic (@shortstacklab): Picture a perfect customer experience: you walk into a store and are greeted by a friendly clerk who asks if they can help you find something. You tell them what you’re looking for and the employee promptly leads you to its location.
When you get there, they realize they’re out of the product you asked for, but have a similar, more expensive model available. Without hesitation they offer you that product and price match it with the original product you were looking for.
Deb Lavoy (@deb_lavoy): Great parents, teachers, leaders and teammates have some surprising similarities. They get into other people’s heads. David Brooks' editorial last year on the new business skills of attunement, sympathy and metis -- proposed they lead to the condition of “limerence.” This term, in addition to being poetic and highly unusual in a business context, may in fact, be the common link. And, I submit, that it is limerence at scale that is the true brand aspiration.
Two Sides of the Social Enterprise
Gerry McGovern (@gerrymcgovern): A great many of the content and tools for employees are badly designed and managed because management does not respect employee time.
For salary-based workers it would seem like the world is going backwards. Longer and longer workweeks are being demanded by employers all in the name of productivity. But over 100 years ago, Frederick Taylor, the father of modern management, found that the longer you made people work, the less productive they became.
Tom Petrocelli (@tompetrocelli): The landscape for social platforms is a rich one, and IT professionals are using a number of approaches to deploy social communication and collaboration features in an enterprise environment.
Information on the Move
Robert Clark: I remember when our daughter got her first two wheel bike, a silver and pink job with glitter tassels, a pink woven basket across the handlebars and big training wheels. How excited she was, how enthusiastic she was about riding — especially when mom or dad held on to the back of the seat to control forward motion and give her a sense of security with this new thing.
I remember too, that she took a long time to migrate off the training wheels and had no interest in riding up hills unaided or going faster than what’s required to keep forward momentum.
Jennifer Mason (@jennifermason): This is the third article in the series “What is This SharePoint Thing All About Anyway?” and in this article we are going to be looking at the concept of SharePoint Communities and how you could use them to improve your current working environment.
Communities are a concept within SharePoint that provides a way for users to come together based on experience, needs and general working relationships. We will look at several key elements of communities in SharePoint before exploring how to utilize them to your best advantage in your work environment.
Kimberly Samuelson (@laserfiche): As organizations around the world seek to “do more with less,” they are increasingly looking to integrate IT systems to eliminate redundancy and improve efficiency. Although point-to-point integration projects are sometimes necessary, putting a holistic integration strategy in place ensures that you are building a platform that can serve as a true foundation for future growth.
Jeremy Bentley (@Smartlogic_com): Information is at the heart of what most enterprises do. For some it is their product and lifeblood; for others it lubricates all aspects of their operation. The fact is that, in one form or another, information management is vital for virtually any organization, particularly as tough economic conditions prevail, and the more efficiently enterprise content is controlled and accessed, the more effective organizations’ operations become. After all, we all operate in an ‘information economy’ these days.
Pamela Flora (@puckish222): Dashboards are a pretty hot topic these days in online applications. Dashboards let you place frequently accessed information all on one single page and lend themselves particularly well to placing graphical info about your project in one place where it affords your team and senior stakeholders the ability to grab visual info quickly.
Next week we will continue to look at the effects mobile technology is having on the customer experience: within and without the enterprise.
Title image courtesy of Netfalls - Remy Musser (Shutterstock).