The proliferation of mobile app stores has begun. First it was iOS, then it was Android, followed by Facebook, with more to come. But what does this mean for the mobile consumer and which app collection is leading the way?
Thanks to the folks at AppAnnie, providers of app store analytics and market intelligence for the iOS, Mac and Google Play platforms, there’s a fun infographic to highlight the different ways that app wars are unfolding globally.
What Does This Infographic Tell us?
First, that as mobile phone sales in Asia-Pacific prepare to surge past conventional computer sales and as Apple prepares to launch its next gen iPhone with support from China Mobile's proprietary 3G network, it’s no surprise that iOS is strong in Asia.
Second, don’t rule Google Play out just yet. Efforts to facilitate mobile growth in South America may work in their favor. The IDC reported recently that between 2010 and 2015, the number of mobile workers in the Americas -- including mobile workers in Central and South America -- will increase by 16 percent, from 182.5 million to 212.1 million. Coupled with the fact that the number of mobile phone subscriptions in Brazil has been steadily growing, reaching 254.9 million by the end of May, South America may be primed to play with Google apps.
Finally, while Apple’s iOS global revenue across 35 comparable countries outperforms Google Play by a factor of 71 to 29, iOS and Google Play are growing at the same pace. This indicates that if Google Play is able to make considerable strides for the rest of 2012, this infographic could begin to look a little different sooner rather than later.
Can Microsoft Have an Impact?
However, could this change slightly due to Microsoft’s entrance into the tablet market? Without a solid app repository yet established, probably not, as they will be competing for revenues already gobbled up by Google and Apple. According to IDC, Windows Phone and Windows Mobile combined accounted for a mere 2.2 percent of the worldwide smartphone market in the first quarter of 2012, but if they are able to ramp up their offerings this year, they may have a chance.