Apple's production partners in Asia are stepping on the gas to get iPhone 5S models on the shelves by Black Friday.
Apple expects high demand for the device and related accessories — which could soar even higher during holiday sales.
With tablets likely to win most hearts this selling season, Apple has held off releasing numbers for the newest generations of iPads. Instead, it seems to be looking to its smartphone to increase revenues to a record high.
Pushing the Production Button
Foxconn's giant production facilities in China are reportedly churning out 500,000 iPhone 5S devices a day. Apple wants to capitalize on early enthusiasm for the device and build up stock for the most important few weeks in terms of new sales. Through a combination of more workers and reduced focus on the iPhone 5C, it looks like everyone who wants a 5S model should be able to get one.
With such demand, don't look for price reductions during Apple's one-day Black Friday sale. But buyers might be able to pick up bargains on accessories like cases and headphones or the older model iPhone 4S that Apple still carries.
Just missing those sales will be one particularly hot item in the form of a wireless charger that is compatible with the iPhone 5 and newer models — a rather curious omission from Apple. Instead, this crowded-funded effort by iQi has reached double its funding goal with a couple of days to go, and should be available in time for Christmas.
Tell Us the Numbers
Another thing missing from Apple this month has been the usual glowing report on the record success of its latest iPad models. We suspect the limited supply of the new iPad Mini with Retina has dented those figures somewhat, and Apple may wait until after Black Friday or even later to report its numbers.
With intense competition in the tablet market from Amazon, Google, Samsung and others, plus two new game consoles vying for consumer attention, Apple may no longer be able to blow analysts and fans away with stellar figures. However, if the company gets shipments flowing by the end of the quarter, it should still be able to announce record results as the new Mini is likely to be one of this season's major sellers.
Last quarter, Apple sold 33.8 million iPhones and 14.1 million iPads, statistics that it may be pushed to beat due to the new technologies and cutting edge components in the new devices. From October to December last year, it sold 47.8 million iPhones and 22.9 million iPads with the first generation iPad mini selling very strongly.
Can Apple exceed those figures? Share your predictions in the comment section below.