It seems that alongside the exponential growth of technology there is an equal growth in creativity. This is not necessarily among the creators of new apps and programs; there's a pretty obvious gold rush to capitalize on any successful phenomenon by creating the newer, better version of it. Many technologies debuting here at DEMO Conference's Fall Edition strike a similarity to existing mediums, then offer a variation or addition, each with the hopes of being the next company to sell to Facebook for $1 billion.
But what makes an impression on me is that many new platforms are built around the fact that people want to be creative. They want to build unique, expressive, personal pieces for themselves and their social networks. I can't yet tell if I prefer to embrace the silver lining of this trend or fear (in a slightly existential way) that it will dilute the creative landscape, making the good stuff that much harder to recognize.
You Can't Play Guitar, But You Can Push Buttons
Amidst the frenzy of new Instagrams and better YouTubes (each self-proclaimed, each with a valid point but a difficult journey ahead of them), we've been shown a few social music apps. Play My Tone and Vinylmint both offer a lighting-quick, unbelievably (almost-insultingly) simple, user-friendly platform to mix and match your beats. They're intuitive and encourage the user to make personalized, original pieces. Vinylmint leans towards a collaborative atmosphere while Play My Tone encourages sharing your brilliantly crafted pieces, mix-tape style.
So borrow some bass, add some generic digital effects, sing right into your iPad and BAM, you've got a Britney Spears song. Only faster, cheaper and probably better. While the instant fame and viral success that could potentially result from this are nothing new, a bigger picture is beginning to come into focus.
It's A House of Cards
There are obvious benefits to sharing, networking and compiling the entire sum of human knowledge into universally accessible outlets. There are obvious benefits to making programs faster, cheaper and better. The glitch that comes along in the exponential progress of both of those things is that 'innovation' becomes synonymous with 'piling onto existing creations.' There's so much emphasis on connectivity and compatibility that real, groundbreaking innovation becomes shackled by a necessity to be embedded in the network.
Similarly, the newest technologies are encouraging creativity that spawns from strict, limited, user-friendly mediums. We're narrowing our field of vision. While attempting to make creativity more available to everyone, we're also funneling it down to a pinpoint.
We're so quick to share it and seek feedback that we neglect to make it actually exist. My hope is that we will discover a breakthrough here that helps to expand the scope of our thought instead of the reach of it.