With over $1 billion spent online by Black Friday stay-at-home shoppers, expect Cyber Monday to be just as busy as the deals keep on coming. With mobile-based purchases booming, what are the best and worst e-tailer shopping experiences you've seen?
Buy, Buy, Buy
Some may have been heeding the call to drive the economy, others might have been indulging in some stress relief after a summer of continued economic uncertainty. Regardless, there was a huge amount of online shopping done last Friday, making much work for Web-based retailers, their warehouse workers and delivery partners.
According to comScore, U.S. buyers spent just over $1.04 billion on the day, up 26% on last year, and that number will have been boosted as international shoppers increasingly get into the Black Friday spirit with the likes of Amazon and Apple rolling out global sales.
With tablets now topping TVs and smartphones as the most-wanted items, it should have been a very good day for the technology companies, with the action set to continue into Cyber Monday as retailers keep pumping out the offers.
According to PayPal, there was a 193% increase in shopping from mobile devices over last year, suggesting sofa shopping is the way forward. Sites should have dynamic mobile apps or sites to make offers easy to find and hard to resist, let us know if any mobile shopping experience has put you off a purchase this year?
Cyber Monday Temptations
If you're not tired of it all already, Amazon is leading the way with a mix on Windows 8 notebooks, tablets, memory cards and accessories on sale. Best Buy started its sale yesterday and is offering sizeable savings on tablets, smartphones and video games, but Nintendo's new Wii U console is listed as "sold out online" if you were after one of the other hot items this season.
Apple's sale was for Friday only and service has now returned to normal. But, with less than a month until Christmas, it is now offering free shipping until 21 December to keep the customers coming. Practically all the major online retailers are offering Cyber Monday deals, so check in with your favorite to see what you can grab.
While the big names will get the bulk of the business, have you seen any smaller e-tailers doing an exceptional job of marketing their wares? Again, let us know of any positive small-store experiences you've seen.
- Gartner Names Wise Choices for Workplace Social Software
- Is Box Writing Enterprise Content Management's Obituary?
- The Future of SharePoint is the Cloud #gartnerpcc
- Customer Journeys Trump the Traditional Sales Cycle
- Drive Social Adoption with SharePoint and Yammer Analytics
- Microsoft Leaves Ballmer Bleeding as It Moves On
- 12 Steps To A Successful ECM Deployment #gartnerpcc