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 Just a few months after launch, and as it goes on-sale in the U.S., BlackBerry has announced that its app store is into six-figures, with the promise of more big name apps to come. 

BlackBerry is Back in Store

With AT&T selling pre-orders for the last couple of weeks and the actual BlackBerry Z10 device from Friday, we wait to see how the new BB phone and OS will be received by America. But until then, the company keeps banging the media drum with the news that its BlackBerry World store is bursting with over 100,000 apps. 

That includes the likes of  ATP World Tour Live, Bloomberg Anywhere, CBS Sports, Delta Air Lines, F1 2013 Timing App CP, Facebook, Foursquare, LinkedIn, The New York Times, PressReader, Slacker, Songza, Twitter, UFC, USA Today among many more. 30,000 new apps have appeared in the last seven weeks, as developers port their Android apps with relative ease, and the ecosystem gets into gear around the world.

Things aren't going all to plan though with a rash of stories this week that it had failed U.K security certification and was being dumped by the U.S. Department of Defense, when, in fact, neither story is accurate, with processes on-going. So, the Z10 and future BB devices should be sanctioned for use by government workers in America, Britain and other nations. 

The Big Day Beckons

Apart from its initial announcement that it was stocking the Z10, AT&T has kept pretty quiet about how things are going. BlackBerry is hosting a launch part in Union Square, New York and some Best Buy stores will be open at midnight to take the $199 up-front of the very keen. 

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Verizon and T-Mobile should be joining in the fun later in the month if your contract is with them, and you want in on the new BB10 operating system. Packing 4G LTE and a cohesive media, app and social media ecosystem, BlackBerry has plenty to offer the mobile world, but may struggle to pull the many millions of iOS and Android devices from users' hands. 

It will have even more trouble as Samsung prepares to launch the Galaxy S4 among a host of other super-class Android devices. With users becoming evermore invested in their devices, switching OS is becoming increasingly tough to expect of people.