We’re live from Gilbane Boston 2011. Over the course of these two days, we’ll be examining the key elements of content, collaboration and customers so we can better understand how they all come together to enhance customer engagement across platforms, be it web, mobile or social. New social technologies and web content platforms can aid our approach, but the words we use and the way we share can also influence our impact.
Bold Statements, Big Ideas
The opening keynote featured a who’s who of strategists, analysts and thought leaders within the web content and digital media industry. Each panelist offered up a single big idea or bold statement about what the future of content and collaboration technologies will bring.
Christos M. Cotsakos, Ph.D., Founding Chairman, CEO & President, EndPlay
It seems as if our Quantum Content is taking a quantum leap into helping us turn exploding amounts of data into something valuable. With so much data being consumed, generated, we’ve become data junkies. Our need to feed our brains or smartphones with more video, more content, more updates about Justin Bieber and the Kardashians is putting a rather big strain on those of us who are trying to better understand what our customers want.
Data generated and consumed follow no rules or structure, so it’s not as if sorting it into buckets of likes, dislikes, wants, needs and nice to have help any. We want and hate it all. Cotsakos isn’t deterred though. He says that out of data chaos, there is a great opportunity to sort treasure from trash and turn volume into value. Exactly how you do it, well that’s the $5 billion question. By combining machine learning with social intelligence, we can begin to understand our customers holistically. People are complex, and so is the data they consume, so why should we expect to learn more about them without factoring complexity into our engagement models? When we do this, Cotsakos says we will begin to better understand each other.
Christer Johnson, Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services