Waltham, Mass.-based Brainshark, a cloud-based presentation solutions company, is releasing several enhancements to its service. They include a new Analytics Dashboard for tracking who saw what, as well as packaged clouds for sales, marketing and learning presentations.
Brainshark “enables companies to improve productivity with cloud-based business presentation solutions for sales, marketing and training," according to the company website. It's products help customers transform static documents such as PowerPoints into dynamic, mobile-ready content that can be viewed as on-demand video presentations or presented live.
The new Dashboard offers visualization on a single screen of analytical data that previously had been available in a less organized way. Graphs and charts show such metrics as individual slide views for a presentation, which presentations received the most responses, where the presentations are being made geographically and other patterns of viewing.
Chief Marketing Officer Andy Zimmerman told CMSWire.com the Dashboard offers a new, “configurable way to slice and dice the raw data,” and allows a manager to see if a given employee is making the targeted number of presentations.
The Dashboard also provides role-based access to data, so that presentation authors can now look at usage data and charts for their own presentations, managers can view either team or individual statistics and administrators can see the overall impact of presentations. There is also now an activity feed in a column on the left side of the screen that shows, in real time, what’s being watched, created and shared.
A sample screen from the new Brainshark Analytics Dashboard.
Learning, Marketing, Sales
The three new cloud packages — the Brainshark Learning Cloud, Marketing Cloud and Sales Cloud — group the functions for presentations in those areas. Zimmerman said the clouds “packaged up functions to allow fine tuning,” using previously existing capabilities as well as some new ones, the biggest of which is the integrated analytics dashboard.
The Learning Cloud, for example, enables the creation and deployment of presentations, courses, curricula and “just-in-time learning” with enrollment, course completion tracking and exam scoring, as well as data on how users are performing.
The Marketing Cloud is integrated with marketing automation systems to allow for identification and tracking of the best leads generated by the presentations, as well as for relating results to email campaigns or social media. Similarly, the Sales Cloud complements presentations with forecasting tools and tracking of both prospects and sales reps.
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