Social software and digital marketing company Brand Networks has released Social Marketing Stack, an integrated, enterprise-based technology platform that’s designed to help brands and companies manage social marketing campaigns.
A Social Marketing Stack
Companies have a lot of different areas they have to manage in order to be successful at social and digital marketing, such as monitoring social media channels, creating and launching ad campaigns, using analytics and developing apps. Many marketers use a lot of different tools for each stage of their marketing strategy, which sometimes can be time consuming and tedious work, as they have to switch from one tool to another.
Brand Networks has developed Social Marketing Stack, an integrated and customizable dashboard tool that brings together publishing, ads, apps and analytics in a centralized location so companies can capitalize on paid, owned and earned media. Tools include:
- bn.publish: A tool that helps users publish to social media sites, such as Facebook and Tumblr.
- bn.amplify: An ad purchasing and optimization platform for local, national and global marketing.
- bn.apps: An application framework that helps marketers use big data to create a better customer experience.
- bn.insights: bn.insights is a tool that takes data from ads, apps and pages and presents this information together, while also providing recommendations on how a company can optimize its marketing performance.
All of this technology supports brands’ social marketing efforts,” said Rebecca Grant. “Consumers these days expect a lot from their favorite brands, they demand interesting content, a social media presence, local outreach, and engagement.”
A Investment in the Future
This new platform isn't the only news from Brand Networks. The company has also raised US$ 68 million in financing from AEA Investors. These funds will be used for product development, sales growth and help expand the company's global presence.
So, Who Are Brand Networks?
Founded in 2006, Brand Networks is a Strategic Preferred Marketing Developer for Facebook. With its tools, including the Social Marketing Stack, the company is structured around four marketing areas: publish, amplify, insights and apps. With these tools Brand Networks aims to improve the way businesses promote themselves and interact with customers.
Brand Networks says it can help national names like a car dealership organization or quick serve restaurant group empower local franchises to use hyper-local Facebook offers for things like sales with some protections built in,” said Alex Konrad.
Others solutions available from the company include Loyalty Link and turnkey app App Engines, ROI Modelling, media planning services and optimization reports.