Can Movable Type Really Make a Comeback?If WordPress and Drupal can take over the Web CMS world, why not a company like Movable Type? After all, it was one of the originators of the easy to use, easy to build and maintain content management systems.

A Japanese company called Infocom now owns Six Apart, the company that originally built Movable Type, and it not only has a big pocket book to help the company expand, it's now readying its Movable Type push into North America.

Turn Back the Clock

Go back less than a decade, and Movable Type was the leader in a burgeoning industry of easy to use website building systems. Even knowing how fast technology changes, it's hard to imagine that being true today. WordPress, Joomla and Drupal so thoroughly dominate the list of most popular Web CMSes by website usage, according to W3 Techs, the rest of those monitored register less than 4% usage.

In other words, outside of the top four most popular CMSes, none have more than 4% of the connected world using them as their core CMS. Movable Type actually still measures pretty high on the list with a .3% share. Those numbers account only for websites that actually use a CMS, as nearly 66% of all websites on earth do not use one.

Despite the actual popularity level, Movable Type simply doesn't make it to many shortlists for companies that are shopping around for a web content management platform, something that needs to change, Robert Minton, general manager of North America at Six Apart said in an interview.

Say Goodbye to SAY Media, Hello to Infocom

As noted above, Movable Type was originally developed by a company called Six Apart, and in 2010, it was bought up by SAY Media. SAY Media began dis-investing in Movable Type, Minton said, and support and customer experience took a downturn. Movable Type staff went from around 100 and to about 20, he said.

Just a few months after the SAY Media buy, however, Infocom, a Japanese company, bought out Six Apart, and Movable Type along with it. Even at that time, the Movable Type team planned on expanding in North America, Minton said, but the devastating earthquake in Japan early in 2011 put those plans on hold.

As a result, the company has focused more on the Japanese market, and now the country is starting to recover from the loss of electric power and the debilitating tsunami. Furthermore, the current value of Japan's currency has made investing in a North American expansion all the more attractive, Minton said.