It's all about who you know. At least that's the contention of Relationship Science — RelSci for short. The New York City-based company claims it leverages relationship capital to help individuals and businesses access and connect with influential decision makers.
In simple terms, it wants to help its users leverage their social connections to find pathways to rich and powerful people that can help them close deals, raise capital, gain customers and make better business decisions.
RelSci "gives you the information you need to be successful," the company boasts. "We bring science to the art of business relationships."
Friends of Friends
RelSci claims a million organizations and 3.5 million decision makers already use its platform, which builds your network using publicly available information.
While there are numerous niche professional networks, RelSci claims it is different.You don't join RelSci, you can't quit, and there are no endorsements. RelSci decides whether you deserve a spot in its database, not you.
The platform offers individual and business pages.
Business pages show a company's annual revenue, the number of employees, its market capitalization and other vital industry information.
Individual pages lists connections, a person's potential reach, past and present employment and other biographical data.
RelSci has no user-generated content. That raises questions for Warren Whitlock, a social media strategist and host of the Profitable Social Media Radio show. "If a platform doesn't reach people who want conversation, I don't much care what features it boasts," he said.
There's Always A Way
RelSci calls itself a relationship mapping tool as opposed to a social media network for professionals.
It maps relationships with several tools.
- Path Finder allows you to find the shortest path to anyone in any organization that uses the platform, based on commonalities such as work, school, current location and more.
- Power Search allows you to filter individuals and businesses by industry, geography, role, company type, cause, investments, clients, donations (especially important for nonprofits) and membership in professional organizations.
RelSci will also let you know if any connection you have makes the news through a news aggregating feature, and you can even search for investors (or donors if you're a non-profit).
But a tool like this isn't cheap. Businesses are looking at a starting price of $9,000. But depending on the size of the business and how many users there are, this could run into six figures.
Non-profits are looking at prices between $6,000 and $15,000, depending on the size of the organization.
The company does not routinely sell licenses to individuals.