Cirrus Insight to Unite Salesforce + Gmail on Mobile Devices
Before Salesforce launched Salesforce1 to help companies build mobile sales apps, there was a startup called Cirrus Insight. It began working on a mobile app to bring Salesforce features to the smartphones and tablets of Gmail users. The app is now being piloted, and Cirrus has also announced integration with Conga, a popular Salesforce document builder.

Snapping Up Market Share

A few years ago, neither Google Apps nor Salesforce would have been in the conversation when it came to enterprise IT departments. But that's all changing, Cirrus COO and cofounder Brandon Bruce said in an interview.

"Both Google Apps and Salesforce are moving up market and we sit right in the middle of them," Bruce said. 

When Cirrus launched in 2011, it was the first company to integrate Salesforce with Gmail, Bruce said. Now both companies are landing bigger and bigger deals. This growth area is proving to be a successful formula for the company, which now has 30,000 customers with an annual $3 million run rate, said Jason Hubbard, Cirrus vice president of marketing.

Up until the mobile app announcement just before the Salesforce Dreamforce conference, Cirrus had been focused on integrating Google apps and Gmail with Salesforce. When the Cirrus app debuts in 2014, however, it will integrate with any IMAP-based email system so companies can bring Salesforce features into the inboxes of their choice.  

Microsoft Outlook, for example, is much more popular than Gmail in the enterprise, and the Cirrus mobile app could be a good way for users of that option to integrate Salesforce in their mobile inboxes.

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The Conga document builder has been integrated with Cirrus Insight, and that means the Conga document building features can be accessed directly from within gmail.

Conga Documents for Salesforce 

While Cirrus works toward releasing its mobile app in 2014, customers can check out the Conga integration, a match that unites two of the popular apps in the Salesforce App Exchange. Custom reports, presentations, documents, quotes, invoices and work orders can be generated from inside Gmail with native integration. The integration is available for current Cirrus customers and comes as part of the Cirrus browser download for new customers.

Cirrus Insight works inside of Chrome and Firefox browsers because most people using it are Google Apps users, Bruce said. A Safari version is in the works. There is no release date yet for the Cirrus mobile app, but those who wish to be included in the pilot can sign up at the company's website.

Even though Cirrus is only a couple of years old, it's put itself in a unique position. The mobile app looks to be a smart move on expanding the company's appeal to other email system users. Cirrus costs $19 per user per month for the Gmail integration, calendar sync and Salesforce custom fields and objects and includes volume pricing and discounts for nonprofits.