ClickTale Heatmap.png
How do your visitors actually interact with your Website? Israel-based ClickTale is now offering a free version of its user recording and analysis technology, which is designed to let site owners see and better understand the answer to that question.

The free version, ClickTale Priceless, is a reduced version of its regular package. The free Priceless version differs from the standard plan in that it allows up to five thousand recorded pageviews per month, compared to millions in the regular service, has less extensive heatmap comparisons, and does not include full analytics, advanced segmentation features, consulting services or phone support.

Visualization via Heatmaps

To use ClickTale, a site owner adds some JavaScript to each web page, which enables the creation of anonymous recordings of user browsing sessions that show individual paths as well as the generation of heatmaps, which visualize the most common areas of activity on a page. There are four heatmaps offered in the Priceless version -- Mouse Move, Mouse Click, Attention and Scroll Reach. 

Heatmaps not only show concentrations of clicks and cursor movements on a page through the use of color coding, but they are also intended to convey a sense of where users are looking. ClickTale says that independent research has determined there is a “84 percent to 88 percent correlation between mouse and eye movements,” thus allowing site owners to get a detailed sense of where users are looking without employing more expensive eye-tracking studies.

Understanding the Path of the Customer

Through analysis of the recordings and the heatmaps, site owners can see where users click and scroll most frequently, which areas present bottlenecks, when users abandon the site and so on.

ClickTale said its capture of user activity is not discernible by the user, and does not affect site performance. An API can be used to block out sensitive user data. ClickTale’s filtering allows a site owner to find specific videos of customers who drop out or who complete a defined business process.

This information is intended to offer data on where changes can be made to better optimize page flow, design or performance, thus improving user engagement and, potentially, improving conversions to sales or responses to calls-to-action. Conversion paths can also be analyzed in real-time with the company’s Conversion Funnels, which visualize where customers make a purchase or where they leave.