IT managers make up a bigger share of the CMSWire audience than a year ago, accounting for nearly a third of all visitors, according to our annual salary survey. Respondents also indicated that working with a strong team is more of a concern than "being paid fairly."
The IT professionals accounted for 32 percent of our readers, up 5 percent from the 2013 survey. The next three most popular industry sectors in our 2014 survey were media/marketing (11 percent), professional services (7.5 percent) and financial services (6 percent).
All four groups are heavy users of the digital marketing, customer experience management, information management and social business technologies that dominate the content on the site.
About 84 percent of our visitors said they influence purchasing decisions involving software, with 49 percent responding that they sometimes or always make the final decision. About 58 percent of visitors are team leaders, managers or higher. One in 10 readers is a C-level executive, with another 5.8 percent holding a vice president's title.
The survey found that working environment is slightly more of a concern today than salary. A total of 62 percent rated "working with a good team" as the most important factor in their job satisfaction, and 53 cited the need for a work/life balance. Just 43.5 percent chose "being paid fairly" as a top concern.
The survey, which included 588 CMSWire visitors between mid-December and mid-February, found the median income level of all readers was in the range of $100,000 to $130,000 a year, but 31 percent said they earned more. Most respondents (58 percent) said they worked 40 to 50 hours a week, and another 29 percent said they worked longer hours, including some said they worked more than 80 hours a week.
The top three subject areas among our readers showed a virtual tie (34.5 percent) between social business and digital experience management/web CMS. Just behind was digital marketing (31 percent) and big data (28 percent).
Nearly six in 10 of our readers are male. Just over half earned a bachelor's degree, and another 33 percent hold masters or doctorate degrees, according to the survey.
Across all industries, there were some remarkable consistencies. In all business sectors, about three in 10 workers were in the 35 to 44 age bracket and another three in 10 were in the 44 to 55 age bracket. The remaining 40 percent were pretty fairly distributed between younger and older groups.
Here's a detailed look at the profiles of readers in our top four audience groups:
Software and Technology: Two out of three members of our largest group are men. Some 49.5 percent hold bachelor's degrees and another 33.5 percent hold advanced degrees. Their primary interest areas were social business (36 percent), digital experience management (31 percent), big data (30 percent) and document management (30 percent).
Media and Marketing: This group was almost equally male and female (51 versus 49 percent, respectively). About 64 percent hold bachelor's degrees — the highest percentage of any of the top groups — but only 23.5 percent held advanced degrees, which was the lowest number for any group. Their top interest area, not surprisingly, is digital marketing (61 percent), followed by digital experience management/web CMS (51 percent) and big data (39 percent).
Professional Services: This category includes business, accounting, graphics, interactive and VAR. Men make up 70 percent of the professional services respondents. Forty-five percent have a college degree, and 43 percent have an advanced degree. The top interest areas are big data (42 percent), digital experience management (39 percent), document management (39 percent) and digital marketing (36 percent).
Financial Services: This was our most-educated group of readers, the only group where the visitors with advanced degrees (49 percent) surpassed the number with only a bachelor's degree (40 percent). The top interest areas were digital marketing (35 percent). Digital experience management, social business and document management were all tied at 31 percent.
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